The Catalyst: How to Change Anyone's Mind


Jonah Berger - 2020
    Marketers want to change their customers’ minds and leaders want to change organizations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way?This book takes a different approach. Successful change agents know it’s not about pushing harder, or providing more information, it’s about being a catalyst. Catalysts remove roadblocks and reduce the barriers to change. Instead of asking, “How could I change someone’s mind?” they ask a different question: “Why haven’t they changed already? What’s stopping them?”The Catalyst identifies the key barriers to change and how to mitigate them. You’ll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs.This book is designed for anyone who wants to catalyze change. It provides a powerful way of thinking and a range of techniques that can lead to extraordinary results. Whether you’re trying to change one person, transform an organization, or shift the way an entire industry does business, this book will teach you how to become a catalyst.

Wired to Create: Unraveling the Mysteries of the Creative Mind


Scott Barry Kaufman - 2015
    Revealing the latest findings in neuroscience and psychology, along with engaging examples of artists and innovators throughout history, the book shines a light on the practices and habits of mind that promote creative thinking. Kaufman and Gregoire untangle a series of paradoxes— like mindfulness and daydreaming, seriousness and play, openness and sensitivity, and solitude and collaboration – to show that it is by embracing our own contradictions that we are able to tap into our deepest creativity. Each chapter explores one of the ten attributes and habits of highly creative people: Imaginative Play * Passion * Daydreaming * Solitude * Intuition * Openness to Experience * Mindfulness * Sensitivity * Turning Adversity into Advantage * Thinking Differently With insights from the work and lives of Pablo Picasso, Frida Kahlo, Marcel Proust, David Foster Wallace, Thomas Edison, Josephine Baker, John Lennon, Michael Jackson, musician Thom Yorke, chess champion Josh Waitzkin, video-game designer Shigeru Miyamoto, and many other creative luminaries, Wired to Create helps us better understand creativity – and shows us how to enrich this essential aspect of our lives.

The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness


Noah St. John - 2009
    So why—with all this time, money, and energy being spent—are so few people living the life they really want? Why are millions of smart, talented, motivated people still going through life with one foot on the brake?Here's the real Secret: You don't need any more how-to-succeed information to reach your full potential.The problem isn't lack of motivation or lack of information. The real problem is that most people focus on the "how-to" aspects of success taught by traditional self-help programs, without coming to terms with what productivity expert Noah St. John calls your "head trash"—the subconscious, emotional roadblocks that prevent people from acting on their real hopes, dreams, and ambitions. In this groundbreaking book, based on work with thousands of clients around the world, Noah St. John has created a remarkable, step-by-step approach that helps you achieve long-term happiness, success, and wealth. In The Secret Code of Success, you will learn how to:Eliminate the causes of self-sabotage and fear of successAllow yourself to make more moneyRemove stress while dramatically increasing personal productivityImprove relationships with coworkers, family, and friendsExperience enhanced feelings of happiness, connection, and loveThe Secret Code of Success shows that, when it comes to success, the conscious mind is exactly the wrong place to start. It's only when we first conquer the self-sabotage of our subconscious (which accounts for 90 percent of our behavior) that we can truly begin to enjoy a life filled with success. This insight is at the core of The Secret Code of Success and leads to Noah's revolutionary 7-step method for eliminating these psychological obstacles. True financial freedom and personal success is possible at last!The Secret Code of Success shows you how to get your foot off the brake and start living the life you deserve.

Beyond Talent: Become Someone Who Gets Extraordinary Results


John C. Maxwell - 2011
    What makes the difference? Author John C. Maxwell, the go-to guru for business professionals across the globe, insists that the choices people make--not merely the skills they inherit--propel them to greatness. In other words: if you really want to make an impact in your organization, it’s the skills that take you beyond talent that matter most. In Beyond Talent, Maxwell shares thirteen attributes to add to your talent to maximize your potential and live the life of your dreams. Among other truths, readers will learn: belief lifts your talent; initiative activates your talent; focus directs your talent; preparation positions your talent; practice sharpens your talent; perseverance sustains your talent; and character protects your talent.You can have talent alone--but you’ll inevitably fall short of your potential. Beyond Talent teaches you how to really stand out.

How to Build Self-Discipline to Exercise: Practical Techniques and Strategies to Develop a Lifetime Habit of Exercise


Martin Meadows - 2016
    You've probably even put some money down before, vowing that THIS was the year you'd get in shape, lose that extra weight, and become the energetic person you know is hiding inside you. Unfortunately, life happens, and you fall into the habit of "I'll start tomorrow." Your motivation drops, and your self-discipline fails to push you through to achieve your goals. You begin to make excuses: you'll be really sore after working out, it's been too long since you've last exercised, you don't have willpower, your friends and family tell you to be happy with how you are, you think you're too weak, inflexible or otherwise unfit for exercise, and many more. There was that one time you started a program, but you couldn't keep up with the weekly or monthly goals, so you got frustrated and gave up. All of that has added up to make you think you're incapable of starting and continuing an exercise program. You're afraid you aren't mentally or physically strong enough, but still hold out the hope that someday a magic pill will change all that. The magic exists today, but it's not as easy or fast as swallowing a pill. However, it can be simple and enjoyable. How to Build Self-Discipline to Exercise is a concise, practical guidebook on how to introduce and keep exercise in your life. Inside, you'll learn: - why the most common type of motivation people use to exercise is usually ineffective (and which types of motivation are much stronger) - the wrong "P" that will lead you to giving up when you face obstacles - how to overcome procrastination and finally start exercising – including a slightly uncomfortable trick that will ensure you'll get plenty of exercise - how to find time to exercise despite a hectic schedule (and surprising math that shows you actually lose time when you don't make time for exercise) - practical tricks and tips to stay motivated forever, even when you encounter obstacles - how to enjoy exercise while still getting the most powerful benefits of it (hint: if your workout involves "work," it's not a good workout) - how to prevent injuries, improve recovery, and handle the inevitable muscle soreness so you stick to exercise even if your body acts against you - how to deal with other people, wrong expectations, and negativity (from both your surroundings and yourself in the form of self-criticism or self-doubt) When put together and acted upon, the six chapters in this book – supported by over 80 references to scientific studies and credible experts – will help you form a new habit and make one of the most important changes you'll ever make in your life. Purchase the book now and let's embark on the journey to learn how.

Quick Team-Building Activities for Busy Managers: 50 Exercises That Get Results in Just 15 Minutes


Brian Cole Miller - 2003
    But sometimes it's not practical to embark on a full-scale training initiative. Now, supervisors, managers, and team leaders have 50 team-building activities to choose from, all of which can be implemented with no special facilities, big expense, or previous training experience. Readers will find engaging exercises for:* Building new teams and helping teams with new members* Dealing with change and its effects: anger, fear, frustration, and more* Recognizing individual efforts and team accomplishments* Finding creative ways to work together and solve problems* Increasing and improving communication* Leveraging diversity and individual differences to meet team goals* Keeping competition healthy and productive within the teamInstructions and tips for follow-up and variations are included for each activity, and an additional chapter provides valuable advice for working through unexpected difficulties in team-building.

Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business


Pat Flynn - 2019
    How many likes? How many purchases? How many email subscribers?But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. They are looking for trustworthy tools and resources, and for someone to help them to achieve their goals. In this dog-eat-dog world, these are the people who are looking for someone who they can trust, and who they know have their best interests in mind.These are the people, if you connect with them in the right way, who will become Superfans.Followers may "like" an Instagram post. Customers may buy a product. But "Superfans" will be your biggest supporters. They will promote you and your products because they know you have made a difference in their lives. They will tell their friends. They will send you encouraging emails. They will connect with you and your other fans.Whether you're a shy YouTuber just starting out, or the leader of a Fortune 500 company, your superfans are out there waiting for you to connect with them. You just need to create that journey, to pave the yellow-brick road that will guide them surely and steadily to superfandom.You don't need to change the entire world to build a successful business; you just need to change someone's world.People don't become superfans the moment they find you. They become superfans because of the magical moments you create for them over time.This book will help you do just that.

How to Lead When You're Not in Charge: Leveraging Influence When You Lack Authority


Clay Scroggins - 2017
    Great leaders don't buy it. Great leaders lead with or without the authority and learn to unleash their influence wherever they are.With practical wisdom and humor, Clay Scroggins will help you nurture your vision and cultivate influence, even when you lack authority in your organization. And he will free you to become the great leader you want to be so you can make a difference right where you are. Even when you're not in charge.

Super Brain: Unleashing the Explosive Power of Your Mind to Maximize Health, Happiness, and Spiritual Well-Being


Deepak Chopra - 2012
    The authors are two pioneers: bestselling author and physician Deepak Chopra and Harvard Medical School professor Rudolph E. Tanzi, one of the world's foremost experts on the causes of Alzheimer’s. They have merged their wisdom and expertise for a bold new understanding of the “three-pound universe” and its untapped potential.In contrast to the “baseline brain” that fulfills the tasks of everyday life, Chopra and Tanzi propose that, through a person’s increased self-awareness and conscious intention, the brain can be taught to reach far beyond its present limitations. “We are living in a golden age for brain research, but is this a golden age for your brain?” they ask. Super Brain explains how it can be, by combining cutting-edge research and spiritual insights, demolishing the five most widespread myths about the brain that limit your potential, and then showing you methods to:-Use your brain instead of letting it use you-Create the ideal lifestyle for a healthy brain-Reduce the risks of aging-Promote happiness and well-being through the mind-body connection-Access the enlightened brain, the gateway to freedom and bliss-Overcome the most common challenges, such as memory loss, depression, anxiety, and obesity Your brain is capable of incredible healing and constant reshaping. Through a new relationship with your brain you can transform your life. In Super Brain, Chopra and Tanzi guide you on a fascinating journey that envisions a leap in human evolution. The brain is not just the greatest gift that Nature has given us. It’s the gateway to an unlimited future that you can begin to live today.

The Seven Decisions: Understanding the Keys to Personal Success


Andy Andrews - 2014
    Through his entertaining, down-to-earth style, Andrews introduces these principles and offers all the tools necessary to make lasting changes in your life.The consistent application of the Seven Decisions brings about what can only be called miracles: What was once labeled “impossible” actualizes.  Opportunities that once eluded you are now attracted to you.  Dysfunctional relationships transform into harmonious ones.  Life, which was once a struggle, now becomes an exciting adventure! Praise for Andy Andrews “I read everything he writes again and again. Andy Andrews is, quite simply, my favorite author.”—Margaret Kelly, CEO, RE/MAX“Andy Andrews’s words—both written and spoken—are a significant and enduring presence in the lives of our Squadron Commanders around the world.”—Lt. Gen. Michael W. Wooley, USAF Commander, Air Force Special Operations Command“If Andy Andrews lived in England, the queen would have knighted him by now. Andy’s books—all of his books—are just that good!”—Louie Anderson, comedian and actor“Andy Andrews’s encouragement and motivation have inspired AdvoCare leaders to take the next step forward in their businesses. His insight and wisdom are appreciated, and The Seven Decisions is a must-read book!”—Richard Wright, president and CEO, AdvoCare“Andy Andrews has done it again. This book will inspire you, touch your heart and soul, and change you in every way you desire!”—Don Hobbs, chairman and cofounder, Hobbs & Herder Advertising

The Principle of the Path: How to Get from Where You Are to Where You Want to Be


Andy Stanley - 2009
    It s called the principle of the path. And not only does it explain the disappointmentand regret that characterize the lives of so many, it provides a way for youto be the exception.As you are about to discover, the principle of the path is at work in your life everysingle day. Once embraced, this compelling principle will empower you to identifyand follow the path that leads to your desired destination. And this same principlewill enable you to avoid life-wasting detours along the way. If you re ready to break the bad habits, bad behaviors, and bad decisions that havebeen leading you into trouble, you need Andy Stanley s The Principle of the Path. Dave Ramsey, host of "The Dave Ramsey Show"and best-selling author of" The Total Money Makeover" "

Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation


Neel Doshi - 2015
    While most leaders believe culture is critical to success, few know how to build one, or sustain it over time.What if you knew the science behind the magic—a science so predictive and powerful that you could transform your organization? What if you could use cutting edge psychology to unlock people’s innate desire to innovate, experiment, and adapt? In Primed to Perform, Neel Doshi and Lindsay McGregor show you how to do just that. The result: higher sales, more loyal customers, and more passionate employees.Primed to Perform explains the counter-intuitive science behind great cultures, building on over a century of academic thinking. It shares the simple, highly predictive new measurement tool—the Total Motivation (ToMo) Factor—that enables you to measure the strength of your culture, and track improvements over time. It explores the authors’ original research into how Total Motivation leads to higher performance in iconic companies, from Apple to Starbucks to Southwest Airlines. Most importantly, it teaches you to build great cultures, using a systematic and sustainable approach.High performing cultures cant be left to chance. Organizations must create systems that shape and maintain them. Whether you’re a five-person team or a startup, a school, a nonprofit or a mega-institution, Primed to Perform shows you how.

Ordering Your Private World


Gordon MacDonald - 1983
    But what about organizing the other side of our lives—the spiritual side?One of the great battlegrounds of the new century is within the private world of the individual.The values of our Western culture incline us to believe that the busy, publicly active person in ministry  is also the most spiritual.Tempted to give imbalanced attention to the public world at the expense of the private, we become involved in more programs, more meetings. Our massive responsibilities at home, work, and church have resulted in a lot of good people on the verge of collapse.In this timely update of his classic Ordering Your Private World, Gordon MacDonald equips a new generation to live life from the inside out, cultivating the inner victory necessary for public effectiveness.

The Top Ten Mistakes Leaders Make


Hans Finzel - 1994
    They simply continue to make the same old mistakes.With additional and newly updated material, this leadership classic reveals the most common errors that leaders consistently make-regardless of training or age-and the way to stop these bad habits from undermining their positive talents and accomplishments.Whether you are leading a company, a ministry, a Girl Scout troop, or your family, The Top Ten Mistakes Leaders Make is a must-read for anyone who wants to lead others effectively."If you're like me, you've grown weary of the published cookie-cutter approaches on how to lead effectively. And so has Hans Finzel. He drills to the core of the current issues on effective leadership."-Charles R. Swindoll, author and president of Dallas Theological Seminary"This is one of the most practical books on leadership I have in my own library. If you are serious about becoming a better leader, you will want to read this book."-John C. Maxwell, author, speaker, and founder of the INJOY Group

The Soul of Money: Transforming Your Relationship with Money and Life


Lynne Twist - 2003
    Through personal stories and practical advice, she demonstrates how we can replace feelings of scarcity, guilt, and burden with experiences of sufficiency, freedom, and purpose. In this Nautilus Award-winning book, Twist shares from her own life, a journey illuminated by remarkable encounters with the richest and poorest, from the famous (Mother Teresa and the Dalai Lama) to the anonymous but unforgettable heroes of everyday life.