From Poop To Gold: The Marketing Magic of Harmon Brothers


Chris Jones - 2018
    You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. Author Chris Jones pulls back the curtain and reveals the behind-the-scenesmagic including their innovative business model, one of the biggest secrets behind their success. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers, and their revolutionary model, transform poop into gold, and can do the same for you and your company.

Sponge: Leadership Lessons I Learnt From My Clients


Ambi Parameswaran - 2018
    A challenging customer, in his view, goes from being someone who poses an obstacle to quality work to someone with eye-opening ideas and concepts. Approached as an exercise in listening and learning, these conversations can become long-term lessons. Ambi has worked with some of the most respected brands and names in the Indian corporate world, and each of those assignments were for him masterclasses in leadership development. In this book, Ambi recounts conversations with some of the most iconic business leaders, such as Ratan Tata, Azim Premji, S. Ramadorai, Karsanbhai Patel, M. Damodaran, Dr V. Kurien and many others. He soaked up these conversations, in his own words, 'like a sponge’. This book is an attempt to walk us through some of those dialogues – both the illuminating and the difficult aspects of them – to help us understand how they were learning sessions. For anyone looking at turbocharging their business and career, the ‘Sponge Process’ that emphasises listening is a radical new way of engaging with clients and customers.

The Complete Breakout Trader: Day Trading Strategies that Work


John Connors - 2014
    The setup you choose is absolutely crucial to your success. Some setups do not occur frequently enough, or are too tough to trade psychologically. Others are not universal enough, and work only occasionally on some instruments. And still others do not give you enough profits for the risk taken, or are too complex to execute under live market conditions. Breakout Trading is a simple and comprehensive trading method that you can use in all markets, with potential profits far outweighing the risks. It was used by such giants as Jesse Livermore, Nicolas Darvas, Richard Dennis and the Turtles, Linda Raschke, and many others. How This Book Can Help You The Complete Breakout Trader will teach you: - The Essentials of Breakout Trading based on Price Action - Understanding of Market Modalities - Where to Enter and Exit your Position - The Art of Catching Monsters (large profits) - How to Improve your Trade Success Rate - Pitfalls to Avoid in Breakout Trading - Additional Tips for Continued Trading Success ...and much more. Consistent, and profitable.

Why We Make Mistakes: How We Look Without Seeing, Forget Things in Seconds, and Are All Pretty Sure We Are Way Above Average


Joseph T. Hallinan - 2009
    Our eyes play tricks on us; our stories change in the retelling; and most of us are fairly sure we’re way above average. In Why We Make Mistakes, journalist Joseph T. Hallinan sets out to explore the science of human error—how we think, see, remember, and forget, and how this sets us up for wholly irresistible mistakes.In his quest to understand our imperfections, Hallinan delves into psychology, neuroscience, and economics, with forays into aviation, consumer behavior, geography, football, stock picking, and more. He discovers that some of the same qualities that make us efficient also make us error prone. Why We Make Mistakes is enlivened by real-life stories--of weathermen whose predictions are uncannily accurate and a witness who sent an innocent man to jail--and offers valuable advice, such as how to remember where you’ve hidden something important. He explains why multitasking is a bad idea, why men make errors women don’t. This book will open your eyes to the reasons behind your mistakes and have you vowing to do better the next time.

Dale Carnegie & Associates' Listen!: The Art of Effective Communication


Dale Carnegie - 2017
    Founded in 1912, Dale Carnegie Training has evolved from one man's belief in the power of self-improvement to a performance-based training company with offices worldwide. Dale Carnegie's original body of knowledge has been constantly updated, expanded and refined through nearly a century's worth of real-life business experiences. He is recognized internationally as the leader in bringing out the best in people and over 8 million people have completed a Dale Carnegie course.

Lean UX: Applying Lean Principles to Improve User Experience


Jeff Gothelf - 2012
    In this insightful book, leading advocate Jeff Gothelf teaches you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of the product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.Frame a vision of the problem you’re solving and focus your team on the right outcomesBring the designers’ toolkit to the rest of your product teamShare your insights with your team much earlier in the processCreate Minimum Viable Products to determine which ideas are validIncorporate the voice of the customer throughout the project cycleMake your team more productive: combine Lean UX with Agile’s Scrum frameworkUnderstand the organizational shifts necessary to integrate Lean UXLean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read.

Beyond the Obvious: Killer Questions That Spark Game-Changing Innovation


Phil Mckinney - 2012
    It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include:What are the rules and assumptions my industry operates under? What if the opposite were true?What will be the buying criteria used by my customer in 5 years?What are my unshakable beliefs about what my customers want?Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

INSPIRATIONAL QUOTES ULTIMATE COLLECTION: 3000+ Motivational Quotations With Special Humor Section


Darryl Marks - 2011
    Life is a beauty, admire it. Life is a dream, realize it. Life is a challenge, meet it. Life is a duty, complete it. Life is a game, play it. Life is a promise, fulfil it. Life is sorrow, overcome it. Life is a song, sing it. Life is a struggle, accept it. Life is a tragedy, confront it. Life is an adventure, dare it. Life is luck, make it. Life is life, fight for it!” Mother Teresa Do you feel down sometimes and in need of inspiration?Do you want the largest collection of Inspirational Quotes you can get to give you the few words of encouragement you need, a collection that covers topics from ‘Motivation’ to ‘Destiny’ to ‘Love’?Do you want a collection that even includes a special Humor section to make you smile and laugh?Then you want this collection from Everlasting Flames Publishing - designed for You!“Take the first step in faith. You don’t have to see the whole staircase, just take the first step.” Dr. Martin Luther King Jr.“Better to light a candle than curse the darkness.” Chinese Proverb THE 'MUST-HAVE' COLLECTIONWe all feel at a loss sometimes and need some simple pick me ups to help us become motivated and in control once more.That’s why this Inspirational Quote Ultimate Collection was created. “Life has taught us that love does not consist in gazing at each other, but in looking outward together in the same direction.” Antoine de Saint ExuperyTHE BIGGEST COLLECTION AVAILABLEIn this wonderful collection you get over 3000 fantastic quotes and amazing sayings, to inspire you every day, to help achieve your goals! EASY TABLE OF CONTENTSThe collection has an easy Table of Contents, dividing the quotes into different topics, such as ‘Inspiration’, ‘Determination’ and ‘Finding Happiness’.This makes it easy for you to jump to a section for the special pick me up you need at a specific moment.All the quotes are drawn from famous people and personalities from around the world, Socrates to Churchill to Tony Robins, motivational speakers to great philosophers and writers.“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day saying, ‘I will try again tomorrow’.” Mary Anne Radmacher HersheySPECIAL UNIQUE HUMOR SECTIONThe collection also includes a very special collection of Humorous Quotes and sayings, showing the funny side of optimism, happiness, money and business, drawn from comedians and famous humorists, from Mark Twain to Henny Youngman to Richard Lewis. Laughter is really the best medicine and its power to heal and motivate should never be overlooked!DON'T MISS OUT!As you read this, you can understand why you have to have this Ultimate Collection, because it is the best collection you can get. At a price that is next to nothing...You already know you want the most complete collection, so don't accept other collections that are lacking. Get this Inspirational Quotes Ultimate Collection right now and let it start changing your world!“It does not matter how slowly you go so long as you do not stop.” ConfuciusAFTER YOUR PURCHASE PLEASE LOOK UP OUR OTHER TITLES YOU MIGHT LIKEBIBLE VERSES ULTIMATE 500+ Beautiful Verses PLUS SPECIAL CHRISTMAS SECTIONMOTHER QUOTES ULTIMATE 3

2 Years to a Million in Real Estate


Matthew A. Martinez - 2006
    But it wasn't enough. He worked by the clock, and yearned to be his own boss. With a small amount of savings, he acquired his first rental property. Two years later, he was making more from his rentals than he was working 9 to 5, so he quit his day job to oversee his real estate investments. Today, he enjoys a multi-million-dollar collection of income-producing properties--and he's ready to share his money-making strategies so you can begin your own journey to career and financial independence. Two Years to a Million in Real Estateshows you everything you need to know, including how to Invest small amounts early-on while working a full-time job Avoid real estate â��bubbleâ�� risks Get others to pay your mortgage for you Pick a hot property (and spot others that will become hot) Simplify the ins-and-outs of financing Negotiate like a pro Screen for reliable tenants Understand how local tenant laws work Hire good people to manage your properties Know when to sell (20061208)

The 7 Hidden Reasons Employees Leave: How to Recognize the Subtle Signs and Act Before It's Too Late


Leigh Branham - 2005
    Incorporating data from surveys performed by the prestigious Saratoga Institute of more than 19,000 employees, this critical book examines in depth:* How the employee and the employer travel a two-way street of expectation and reality; What are the warning signs of unmet expectations, and how can you best act on them?* How incomplete talent strategies lead to employee-job mismatches; why a passion for matching must become a core competency in your organization.* The ultimate cost of insufficient or ineffectual feedback; a five-step coaching process that builds strong and durable working relationships.* How growth and advancement opportunities are not keeping pace with new career expectations; how to create opportunities and help your employees create their own.* Best pay practices, rewards programs, and other initiatives for valuing and recognizing employees; understanding the emotional impact of compensation and recognition programs.* The real toll that stress and overwork take on your employees--and on your bottom line; a look at how the best places to work in America got that way, even without high-profile or "newfangled" perks or benefits.* How leadership and employees can (and must) build an environment of mutual trust and confidence; the three universal questions every employee needs answered, and how a disengaged workforce is the direct result of detached leadershipThe key to becoming an Employer of Choice -- a workplace where top talent are knocking down the doors to get in -- is to develop the attitudes and implement the programs that address each of the above areas. The 7 Hidden Reasons Employees Leave presents 54 Best Practices that will serve as the building blocks for a proactive approach to employee satisfaction, growth, and retention."

The Art of Gathering: How We Meet and Why It Matters


Priya Parker - 2018
    If we can understand what makes these gatherings effective and memorable, then we can reframe and redirect them to benefit everyone, host and guest alike. Parker defines a gathering as three or more people who come together for a specific purpose. When we understand why we gather, she says -- to acknowledge, to learn, to challenge, to change -- we learn how to organize gatherings that are relevant and memorable: from an effective business meeting to a thought-provoking conference; from a joyful wedding to a unifying family dinner. Drawing on her experience as a strategic facilitator who's worked with such organizations as the World Economic Forum, the Museum of Modern Art, and the retail company Fresh, Parker explains how ordinary people can create remarkable occasions, large and small. In dozens of fascinating examples, she breaks down the alchemy of these experiences to show what goes into the good ones and demonstrates how we can learn to incorporate those elements into all of our gatherings. The result is a book that's both journey and guide, full of big ideas with real-world applications that will change the way you look at a business meeting, a parent-teacher conference, and a backyard barbecue.

Lean Enterprise: How High Performance Organizations Innovate at Scale


Jez Humble - 2014
    Adopting Lean will take time and commitment, but it’s vital for harnessing the cultural and technical forces that are accelerating the rate of innovation.* Discover how Lean focuses on people and teamwork at every level, in contrast to traditional management practices* Approach problem-solving experimentally, by exploring solutions, testing assumptions, and getting feedback from real users* Lead and manage large-scale programs in a way that empowers employees, increases the speed and quality of delivery, and lowers costs* Learn how to implement ideas from the DevOps and Lean Startup movements even in complex, regulated environments

Perfect Phrases for Performance Reviews


Douglas Max - 2002
    This title provides hundreds of ready-made phrases that you can use to describe any employee's performance in 74 different skill areas.

Managing Business Ethics: Straight Talk about How to Do It Right


Linda K. Trevino - 1995
     Throughout, the emphasis is on common, real-life work situations, including hiring, managing, assessing performance, disciplining, firing, and providing incentives for staff, as well as producing quality products and services, and dealing effectively and fairly with customers, vendors, and other stakeholders. Highlights of the Fourth Edition * Updated information relates content to current events such as the U.S. Sentencing Guidelines for Corporations. * Describes the link between ethical culture and employee engagement. * Covers new research, including the role of emotions in ethical decision making. * Presents new profiles of organizations such as McWane, Enron, Citigroup, and Marsh & McLennan. * International references reflect the realities of the increasingly global business environment.

Letters from Leaders: Personal Advice For Tomorrow's Leaders From The World's Most Influential People


Henry O. Dormann - 2009
    Dormann—founder, chairman, and editor-in-chief of LEADERS magazine, whose circulation is limited to such leading figures. Here, he brings together the first-ever exclusive collection of wisdom and inspiration addressed to young people from the world’s most influential people—advice on leadership, goal achievement, public service, and life journeys. Letters from Leaders is a beautifully designed book comprising nearly eighty letters from those who have done so much to shape our world today—from Muhammad Ali to four U.S. Presidents, Mikhail Gorbachev, King Bhumibol Adulyadej of Thailand and King Abdullah II of Jordan, and the Dalai Lama; from Cathie Black to T. Boone Pickens, Muriel Siebert, and Donald Trump. The letters, some as facsimile reproductions of handwritten originals, are each introduced with a biographical note by Dormann. As put so aptly by Dormann in his introduction, “All kings and queens, presidents, Nobel Laureates, chairmen and chairwomen, CEOs, and world leaders have one thing in common: They want what they have achieved to be useful and to be handed over to a younger generation. . . . The leaders in these pages have ‘lived’ and now offer their experiences as a treasure to ambitious and open minds—those who want to be something in life.”