Book picks similar to
Services Marketing: People, Technology, Strategy by Christopher Lovelock
marketing
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non-fiction
veritas-ixd
Action Research
Ernest T. Stringer - 1996
Updated web links and expanded appendices provide cutting edge information on action research along with new case studies and examples.
Introduction to Algebra
Richard Rusczyk - 2007
Topics covered in the book include linear equations, ratios, quadratic equations, special factorizations, complex numbers, graphing linear and quadratic equations, linear and quadratic inequalities, functions, polynomials, exponents and logarithms, absolute value, sequences and series, and much more!The text is structured to inspire the reader to explore and develop new ideas. Each section starts with problems, giving the student a chance to solve them without help before proceeding. The text then includes solutions to these problems, through which algebraic techniques are taught. Important facts and powerful problem solving approaches are highlighted throughout the text. In addition to the instructional material, the book contains well over 1000 problems.This book can serve as a complete Algebra I course, and also includes many concepts covered in Algebra II. Middle school students preparing for MATHCOUNTS, high school students preparing for the AMC, and other students seeking to master the fundamentals of algebra will find this book an instrumental part of their mathematics libraries.656About the author: Richard Rusczyk is a co-author of Art of Problem Solving, Volumes 1 and 2, the author of Art of Problem Solving's Introduction to Geometry. He was a national MATHCOUNTS participant, a USA Math Olympiad winner, and is currently director of the USA Mathematical Talent Search.
Pmp Project Management Professional Study Guide
Joseph Phillips - 2003
The only classroom-based integrated study system for professional certification gives you complete coverage of all objectives for the PMP exam, hundreds of practice exam questions, and hands-on exercises. The CD-ROM features full practice exam software with interactive tutorials and lab simulations, plus an adaptive test engine.
The Leadership Challenge
James M. Kouzes - 1987
This new edition includes the latest research and case studies, and offers inspiring new and relevant stories of real people achieving extraordinary results.
Ethics and the Conduct of Business
John R. Boatright - 2006
Aimed at undergraduate/MBA-level courses in business ethics in the departments of philosophy or business, this comprehensive text provides a balanced and up-to-date treatment of some of the most prominent issues of business ethics.
Using Econometrics: A Practical Guide
A.H. Studenmund - 1987
"Using Econometrics: A Practical Guide "provides readers with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginners. New problem sets and added support make "Using Econometrics" modern and easier to use.
From Poop To Gold: The Marketing Magic of Harmon Brothers
Chris Jones - 2018
You've laughed along with millions of others. And you've learned new euphemisms for poop, which can come in handy if you're ever apparated back to junior high. But who creates all these ads? Glad you asked. It's Harmon Brothers. Author Chris Jones pulls back the curtain and reveals the behind-the-scenesmagic including their innovative business model, one of the biggest secrets behind their success. With awards from AdAge, Unruly, ADWEEK, and a WEBBY for Best Writing, Harmon Brothers, and their revolutionary model, transform poop into gold, and can do the same for you and your company.
Coastal Cruising Made Easy (The American Sailing Association's Coastal Cruising Made Easy)
American Sailing Association
The text is published in full color and contains striking sailing photography from well-known photographer Billy Black, and world-class illustrations from award-winning illustrator Peter Bull. One of the text's most distinguishing features is its user friendly "spreads" in which instructional topics are self-contained on opposing pages throughout the book. This easy to read learning tool follows the critically acclaimed Sailing Made Easy, which Sailing Magazine called "best in class" upon its release in 2010. Sailing Made Easy is the #1 resource in basic sailing education, and Coastal Cruising Made Easy is poised to become the industry standard in intermediate sailing education.
Essentials of Management Information Systems
Kenneth C. Laudon - 1994
http://wps.pearsoned.co.uk/ema_ge_lau...
Culture Sketches: Case Studies in Anthropology
Holly Peters-Golden - 1993
The groups selected are peoples whose traditional cultures are uniquely their own. Each has distinctive patterns and practices; each has faced the challenge of an encroaching world, with differing results. Moreover, they often provide the prime illustrations of important concepts in introductory anthropology course including Azande witchcraft, Ju/'hoansi egalitarianism, Trobriand kula exchange, and Minangkabau matriliny. As such, this volume can stand alone as an introduction to central ethnographic concepts through these 15 societies, or serve as a valuable companion to anthropology texts. Many of the peoples presented are involved in the diaspora; some struggle to preserve old ways in new places. All sketches follow a logical, consistent organization that makes it easy for students to understand major themes such as history, subsistence, sociopolitical organization, belief systems, marriage, kinship, and contemporary issues.
Epidemiology for Public Health Practice
Robert H. Friis - 1996
With extensive treatment of the heart of epidemiology-from study designs to descriptive epidemiology to quantitative measures-this reader-friendly text is accessible and interesting to a wide range of beginning students in all health-related disciplines. A unique focus is given to real-world applications of epidemiology and the development of skills that students can apply in subsequent course work and in the field. The text is also accompanied by a complete package of instructor and student resources available through a companion Web site.
A Short Course in Digital Photography
Barbara London - 2009
"The London, Upton, Stone series has helped over 1,000,000 photography students capture their potential. After a very successful first edition, this second edition returns with the most up-to-date industry knowledge. Modeled after the long-running and widely used "A ""Short Course in Photography, " a brief text which presents the medium entirely in its most updated form.
Confessions of a Record Producer: How to Survive the Scams and Shams of the Music Business
Moses Avalon - 1998
This fully updated and expanded book is not about how the music business should work, but how it does work. Industry insider Moses Avalon tells it like it is how producers dip into budgets, artists steal songs, lawyers write contracts in code and shows you how to survive these and other career-stifling situations. Deconstructing actual major and indie-label record deals, this book dissects each party's involvement and offers perspective on their actual roles, how much they get paid, and what their agendas really are. Engineers, managers, producers, artists, labels and lawyers each take their turn in the hot seat. It also outlines realistic alternatives for newcomers, such as "baby" production deals and vanity labels. This third edition includes: an entire chapter comparing ASCAP and BMI a publishing first * new insights for indie artists, including the lowdown on digital-distribution scams and independent A&R * information on new legislation and its impact on sampling and other legal matters * new music-industry "family trees" that reflect recent consolidation and reorganization * 80 pages of new material * and much more.
Rick Steves Greece: Athens & the Peloponnese
Rick Steves - 2011
Walk in the steps of Socrates, test the acoustics of the amphitheater of Epidavros, and set sail for Santorini: with Rick Steves on your side, Greece can be yours!Inside Rick Steves Greece: Athens & The Peloponnese you'll find:
Comprehensive coverage for spending a week or more exploring Greece
Rick's strategic advice on how to get the most out of your time and money, with rankings of his must-see favorites
Top sights and hidden gems, from the Parthenon and the Agora to the small towns and beaches of the Peloponnesian Peninsula
How to connect with culture: Go back in time at the National Archaeological Museum, sample olives and feta in the Mediterranean sunshine, or sip ouzo at a local taverna
Beat the crowds, skip the lines, and avoid tourist traps with Rick's candid, humorous insight
The best places to eat, sleep, and relax
Self-guided walking tours of lively neighborhoods and incredible museums
Detailed maps for exploring on the go
Useful resources including a packing list, a Greek phrase book, a historical overview, and recommended reading
Over 500 bible-thin pages include everything worth seeing without weighing you down
Complete, up-to-date information on Athens, Nafplio, Epidavros, Mycenae, Olympia, Patra, Kardamyli, the Mani Peninsula, Sparta, Mystras, Delphi, Hydra, Mykonos, Delos, Santorini, and more
Make the most of every day and every dollar with Rick Steves Greece: Athens & the Peloponnese.
Spending a week or less in the city? Check out Rick Steves Pocket Athens!
Million Dollar Consulting Proposals: How to Write a Proposal That's Accepted Every Time
Alan Weiss - 2011
It begins with the basics--defining these proposals and why they are necessary--and coaches you through the entire proposal process. In this book, you'll learn how to establish outcome-based business objectives and maximize your success and commensurate fees.From bestselling author Alan Weiss, Million Dollar Consulting Proposals delivers step-by-step guidance on the essential element in creating a million dollar consultancy.Outlines the nine key components to a Million Dollar Consulting proposal structure Presents a dozen Golden Rules for presenting proposals Offers online samples, forms, and templates to maximize the effectiveness of these tools The New York Post calls bestselling author Alan Weiss one of the most highly regarded independent consultants in America. Alan Weiss's expert guidance can lead your consulting business to unprecedented success, and it all starts with a million dollar proposal.