Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    Studying for the Project Management Professional (PMP®) certification exam can take time and effort, but knowing what to study should be effortless. That’s where this book comes in! A complete study guide for the PMP certification exam, Andy Crowe’s The PMP Exam: How to Pass on Your First Try, 6th edition provides all the information project managers need to thoroughly prepare for and pass the test. This comprehensive study resource includes: All the processes, inputs, tools, and outputs that will be tested Insider secrets, test tricks and tips Links to 60 videos with Andy explaining concepts Over 400 practice exam questions including end of chapter quizzes and a simulated final exam Meaningful exercises designed to strengthen mastery of key concepts Dedicated margin space study notes One week subscription to InSite, Velociteach’s e-learning portal, with additional content including an extra 100 simulated practice exam questions Glossary of terms and definitions in back of book for reference The PMP Exam: How to Pass on Your First Try is clearly organized and presents the material in an easily understandable format. All of the concepts, and every process, input, tool and technique, and output is clearly explained. The most complete, concise, and up-to-date study resource, Andy’s book cuts down on the difficulty factors in obtaining the PMP certification and helps candidates pass the exam on the FIRST try.

    With an emphasis on self assessments, "Developing Management Skills" gets readers involved in the learning experience, helping them connect the theories to their own lives. Further, this text focuses on developing the ten essential skills needed for success and gives readers tangible goals to work towards. Based on suggestions from reviewers, instructors, and students, a number of changes including new skill-assessments and cases, and updated research have been incorporated in the eighth edition. "

    Roy Peter Clark, author of Writing Tools, aims to put the glamour back in grammar with this fun, engaging alternative to stuffy instructionals. In this practical guide, readers will learn everything from the different parts of speech to why effective writers prefer concrete nouns and active verbs. The Glamour of Grammar gives readers all the tools they need to"live inside the language" -- to take advantage of grammar to perfect their use of English, to instill meaning, and to charm through their writing. With this indispensable book, readers will come to see just how glamorous grammar can be.

    Drawing on decades of behavioral research plus the experience of thousands of business clients, the authors take the mystery out of preparing for and executing negotiations—whether they involve multimillion-dollar deals or improving your next salary offer.What sets negotiation geniuses apart? They are the men and women who know how to:•Identify negotiation opportunities where others see no room for discussion•Discover the truth even when the other side wants to conceal it•Negotiate successfully from a position of weakness•Defuse threats, ultimatums, lies, and other hardball tactics•Overcome resistance and “sell” proposals using proven influence tactics•Negotiate ethically and create trusting relationships—along with great deals•Recognize when the best move is to walk away•And much, much moreThis book gets “down and dirty.” It gives you detailed strategies—including talking points—that work in the real world even when the other side is hostile, unethical, or more powerful. When you finish it, you will already have an action plan for your next negotiation. You will know what to do and why. You will also begin building your own reputation as a negotiation genius.

    Book annotation not available for this title.Title: Traditions & EncountersAuthor: Bentley, Jerry H./ Ziegler, Herbert F.Publisher: McGraw-Hill CollegePublication Date: 2010/10/08Number of Pages: 460Binding Type: PAPERBACKLibrary of Congress: 2010036144

    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

    Today's environment is similarly chaotic, turbulent, and uncertain. On Becoming a Leader has served for nearly fifteen years as a beacon of insight, delving into the qualities that define leadership, the people who exemplify it, and the strategies that anyone can apply to become an effective leader. This new edition features a provocative introduction on the challenges and opportunities facing leaders today, with additional updates and current references throughout.

    Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions.This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).

    Macionis', "Society: The Basics, 10th edition "is designed to help students see the relevance of the sociological theories and ideas that inform their own lives. Four main themes are found throughout the text: Seeing Sociology in Everyday LifeSocial DiversityGlobal ComparisonsCritical Thinking The new edition has an innovate new design, contemporary and compelling student applications, plus a wealth of author-written and author-managed supplemental material. This revision elevates "Society's "high standard of excellence, ensuring that it remains one of the foremost introductory sociology resources for students and instructors alike.

    Through memorable visuals and honest talk, John Ruszkiewicz shows students how to write in any situation — wherever they are in their writing process.With everything you need to teach composition, the Guide lays out focused advice for writing common genres, while the Reference covers the range of writing and research skills that students need as they work across genres and disciplines. An intuitive, visual cross-referencing system and a modular chapter organization that’s simple to follow make it even easier for students to work back and forth between chapters and stay focused on their own writing.

    The See and Say pronunciation system makes pronouncing unfamiliar terms easy. Because word parts are integral to learning medical terminology, mastery of these "building blocks" is emphasized in every chapter. Organized by body system, chapters begin with an overview of the structures and functions of that system so you can relate these to the specialists, pathology, diagnostic, and treatment procedures that follow. Learning Exercises in each chapter offer a variety of formats that require written answers. Writing terms reinforces learning and provides practice to help master spelling and enhance comprehension.

    Whether you're very shy or you just don t really enjoy small talk situations, this book will deliver all the techniques, tips and know-how you'll need to talk to anyone about anything, at any time and in any situation.

    The book covers habituation, classical conditioning, instrumental conditioning, stimulus control, aversive control, and their applications to the study of cognition and to the alleviation of behavior problems. Biological constraints on learning are integrated throughout the text, as are applications boxes that relate animal research to human learning and behavior. The book closely reflects the field of research it represents in terms of topics covered, theories discussed, and experimental paradigms described.

    Get the most recent updates on MLA citation in a convenient, 40-page resource based on The MLA Handbook, 8th Edition, with plenty of models. Browse our catalog or contact your representative for a full listing of updated titles and packages, or to request a custom ISBN.Far less expensive than comparable guides, Reading and Writing about Literature: A Portable Guide is an ideal supplement for writing courses where literature anthologies and individual literary works that lack writing instruction are assigned. This brief guide introduces strategies for reading literature, explains the writing process and common writing assignments for literature courses, provides instruction in writing about fiction, poetry, and drama, and includes coverage of writing a research paper and of literary criticism and theory. This volume in the popular Bedford/St. Martin's series of Portable Anthologies and Guides offers a trademark combination of high quality and great value.