There’s a science to improving your critical thinking, weighing pros and cons, and avoiding the traps that take you down the wrong path. We can systematically make decisions that will improve our lives if we just know what to focus on. Learn why most of our instincts about decisions are flat-out wrong. The Science of Intelligent Decision Making will teach you to seize control of your life and make sure your decisions aren’t making you . This book cites years of research and scientific studies about what constitutes a great decision and the factors that will inevitably lead you there. It is an in-depth look at human nature and psychology and why we think the way we do. It’s largely subconscious, but easily overcome with the methodologies described within. Think more quickly and more thoroughly – at the same time. Peter Hollins has studied psychology and the human condition for over a dozen years. This book contains tactics pulled from his personal experience, as well as some of the most famous studies in decision theory and social psychology to help you make snap decisions. Beat analysis paralysis. • Learn your subconscious motivations, needs, and desires. • Discover the surprising causes and cures for decision fatigue. • Over 10 of the most dangerous cognitive biases and decision traps. • How to make your pros and cons lists incredibly useful. Never have “buyer’s remorse” regrets again. • The 6 Hats Method of intelligent decisions. • How to make group decisions optimally. • The WRAP method of preparing for failure. • How to think outside the box and creatively solve problems. Remove the stress of tough and uncertain decisions forever. When you master decision making, you can control your happiness and seize the opportunities life gives you. Better decisions more information and understanding and less stress and anxiety. What if you could predict the future with consistency through your decisions? You will fail far less, stop wasting your time, and cut down on the regrets in your life. Wise choices will allow you to perform under pressure, and even strategically think outside the box. Start choosing happiness by QUICKLY AND DECISIVELY clicking the BUY NOW button at the top of this page.

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."

    Jack Welch and the 4 E's of Leadership delivers a thought-provoking and in-depth analysis of this signature model. Pragmatic and handson, it explains how the model helped Welch to consistently spot 4e leaders--individuals with energy, the ability to inspire others, and the talent to consistently make the difficult decisions and meet financial goals.Jack Welch and the 4 E's of Leadership reveals how the 4e model helped GE's best and brightest eliminate bureaucracy, hire and promote energetic people, find new ways to increase the organization's customer-centricity, and more. Beyond the nuts and bolts of the 4e model, however, it outlines a step-by-step blueprint anyone can follow to stock an organization with performance-ready leaders and leaders-in-training.Examples include:How to recognize and encourage each of the 4e's--Energy, Energizers, Edge, and ExecuteLeadership theories of Drucker, Senge, and others, and how they support and validate Welch's 4e modelSeven rules for successfully driving change, and leveraging it to gain long-term competitive advantageLeadership lessons of the 4e all-star executive teamValuable implementation insights on virtually every page, along with a 4e leader to-do listJack Welch is universally recognized as the greatest CEO of his era. In Jack Welch and the 4 E's of Leadership, bestselling author Jeffrey A. Krames examines Welch's seminal 4e leadership model and provides a penetrating and uncompromising look at how to recognize and develop authentic leaders.

    It offers a bold new way of thinking about and responding to the personal and strategic challenges everyone in business faces these days.

    When inexperienced entrepreneurs ask my advice about their idea for a tech startup, they often worry "What if Google decides to compete with us? They will crush us!" I respond that far more startups die of suicide than homicide. If you can avoid hurting yourself, then you are already better off than most of your competitors. Startups are a chance to build something entirely original with brilliant and ambitious people. But startups are also dangerous. Limited money means there is little room for mistakes. One bad decision can mean bankruptcy. The potential payoff attracts capital, which in turn attracts scam artists. The unscrupulous often lack the skills needed to succeed, but sometimes they are smart enough to trick investors. Even entrepreneurs who start with a strong moral compass can find that the threat of failure unmoors their ethics from their ambition. Emotions matter. We might hope that those in leadership positions possess strength and resilience, but vanity and fragile egos have sabotaged many of the businesses that I’ve worked with. Defeat is always a possibility, and not everyone finds healthy ways to deal with the stress. In this book I offer both advice and also warnings. I've seen certain self-destructive patterns play out again and again, so I wanted to document one of the most extreme cases that I've witnessed. In 2015 I worked for a startup that began with an ingenious idea: to use the software techniques known as Natural Language Processing to allow people to interact with databases by writing ordinary English sentences. This was a multi-billion dollar idea that could have transformed the way people gathered and used information. However, the venture had inexperienced leadership. They burned through their $1.3 million seed money. As their resources dwindled, their confidence transformed into doubt, which was aggravated by edicts from the Board Of Directors ordering sudden changes that effectively threw away weeks' worth of work. Every startup forces its participants into extreme positions, often regarding budget and deadlines. Often these situations are absurd to the point of parody. Therefore, there is considerable humor in this story. The collision of inexperience and desperation gives rise to moments that are simply silly. I tell this story in a day-to-day format, both to capture the early optimism, and then the later sense of panic. Here then, is a cautionary tale, a warning about tendencies that everyone joining a startup should be on guard against."

    He had a dream to work in a job that inspired him. He didn’t find that job, so he created it. In 2004, The Physio Co (TPC) was born with one team member: Tristan White. In the thirteen years since, TPC has become a remarkable healthcare success story based upon fast growth and a thriving, systemized company culture. Tristan’s obsession with creating an inspiring place to work for himself and others has resulted in more than a decade of learning, testing and refining. If you’ve ever wondered how to build and sustain a thriving company culture, the Culture Is Everything system developed by Tristan White and The Physio Co team is your answer. The Physio Co story and Culture Is Everything system explained in this book will give you the confidence and knowledge to create a strong culture in your very own business or team.

    Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.

    What's the Future of Business doesn't just explore trends and theories; it introduces a dynamic, actionable path to transformation. -- Evan Greene, CMO, The Recording Academy, Producers of the GRAMMY Awards Rethink your business model to incorporate the power of user experiences What's the Future of Business? will galvanize a new movement that aligns the tenets of user experience with the vision of innovative leadership to improve business performance, engagement, and relationships for a new generation of consumerism. It provides an overview of real-world experiences versus user experiences in relation to products, services, mobile, social media, and commerce, among others. This book explains why experience is everything and how the future of business will come down to shared experiences.Aligns the tenets of user experience with the concepts of innovative leadership to improve business performance and engagement and to motivate readers to rethink business models and customer and employee relationships Motivates readers to rethink business models, products and services, marketing, and customer and employee relationships with desired experiences in mind Brian Solis is globally recognized as one of the most prominent thought leaders and published authors in new media, and is the author of Engage! and The End of Business as Usual! Discover how user experience design affects your business, and how you can harness its power for meaningful revenue growth

    Companies like General Electric, United Technologies, and Caterpillar were the Google and Amazon of their day, setting gold standards in innovation, growth, and profitability. Today's leaders can learn a great deal from their successes, as well as their missteps. In this essential guide, three veteran Wall Street analysts reveal timeless lessons from the titans of industry--and offer battle-tested survival tactics for an ever-changing world. You'll learn: how GE became the largest company on earth--only for a culture of arrogance to set in motion the largest collapse in historyhow Boeing reassessed risks, raised profits--and tragically lost its balancehow Danaher avoided the pitfalls of tremendous success--by continually reinventing itselfhow Honeywell experienced a near-fatal cultural breakdown--and executed a flawless turnaroundhow Caterpillar relied too much on forecasting, lost billions--and rallied by recommitting to the basicsFilled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to disruptions, and optimize your resources to your best advantage. You'll learn hard-won lessons in innovation, growth, resilience, and operational excellence, as well as the time-proven fundamentals of continuous improvement for lasting success. In the end, you'll have your own personal toolbox of useful takeaways from more than a century's worth of data, experience, wisdom, and can-do spirit, courtesy of some of the greatest business enterprises of all time. This is how manufacturers survived the first disruptors of technology--and how today's giants can survive and thrive during continuous cycles of disruption.

    Discover the mindsets of the best, install the rituals of the icons, run the habits of the heroes and massive improvements will be yours for the taking. In The Little Black Book of stunning success, Robin Sharma - one of the true masters of leadership + elite performance on the planet - shares the potent insights that have helped so many people just like you do legendary work, live remarkable lives and lift everyone around them in the process. If you're truly ready to live your dreams, this book is your fuel. Dream. Dare. Lead. Learn. Craft. Create. Produce. Perfect. Iterate. Optimize. Inspire. Impact. Win. Repeat. Push. Rest. Love. Live.

    Why did this happen? Based on extensive research, including transcripts of FBI-wiretap conversations, Fallen Angel is an insightful account of a remarkable man and the extraordinary events surrounding him: this is the real story of Rajat Gupta, an orphaned immigrant from India who managed to reach dizzying heights in the US corporate sector. Although the verdict is out, the mystery remains: several jury members were in tears after delivering the verdict, and nearly everyone who has known Gupta believes he is innocent so what really happened? With its almost thriller-like cast of real-life characters, Fallen Angel is a page-turner that explores the complex layers of this human drama.

    Strategy and innovation expert, Max McKeown, draws on millions of years of evolution to create a practical and strategic set of rules which take adaption from an involuntary coping strategy to a deliberate winning strategy.To show how adaptability works McKeown looks at a rich set of examples, problems and situations. He includes the 15-year old geneticist working from his basement, and the Italian town that said no to seemingly inevitable change. Along the way, he visits the adaptation of Western technology to the social structures of sub-Saharan Africa and explores how quantum games may solve the world's trickiest problems. He looks inside global corporations like Starbucks, Netflix and McDonald's to see how they flirt with extinction, create internal barriers to adaptation, and adapt to transcend their situation.Adaptability proves that innovation is important but not enough. Strategy, branding, marketing and operations are all useful, but insufficient. And highlights that the ability to adapt smarter and faster than the situation changes is what makes the powerful difference between adapting to cope and adapting to win.

     Lessons From Critical Thinkers provides intellectual power to engage with and participate in effective critical thoughts, arguments, debates, reading, and reflection drawn from methods in the history of philosophical cognitive development. •Learn to think slowly and deliberately before making a decision •Get ready to question opinions and even facts •Learn to gather information before jumping to conclusions •Accept and expect the biased and flawed nature of human cognition Lessons From Critical Thinkers gives you a thorough presentation of the ideas and principles of critical thinking practiced by the greatest minds in history. Learn about the most important critical thinking methods to make better decisions in your personal life, career, and friendships. Equip yourself with the essential methods for clear, analytical, logical thinking and critique in a range of ideas and everyday situations. • Discover critical thinking by familiarizing with concepts from other disciplines, like philosophy, cognitive biases and errors, race and gender from sociology and political science, and symbols from rhetoric. • Apply critical thinking and reasoning skills to your day to day problems • Find the most rewarding options in any opportunity. Lessons From Critical Thinkers is a helpful book for readers of any age and background who want to improve their critical thinking skills by learning from the greatest thinkers of all time. Learn to filter out irrelevant information efficiently and prioritize your resources to get the best results. Enhance your communication skills, reasoning, and logic. Improve your critical, logical, observational, and rational thinking skills with the timeless principles presented in this book.

    While most B2B startups obsess over scalability and tracking, Drift takes a different approach. In This Won't Scale, you'll find insider lessons and plays from the Drift Marketing team that have helped the business grow at a hypergrowth rate. It contains 41 plays organized into easy-to-read and reference chapters. Keep it on your desk, thumb through it when you're looking for inspiration and come back to it over time. You’ll discover not only Drift's abnormal approach, but also hear never-before-told stories and learn how to implement Drift's marketing plays into your own marketing strategy.