This book walks managers through every step of project oversight from start to finish. Thanks to the book's comprehensive information on everything from planning and budgeting to team building and after-project reviews, managers will master the discipline and skills they need to achieve stellar results without wasting time and money.

    Perhaps the most challenging leadership experience anyone will face isn't one at the top, but their first promotion to leadership. They must deal with the change and uncertainty that comes with a new job, requiring new skills, and they've been promoted from peer to leader. While the book addresses the needs of any manager, supervisor, or leader, it pulls from the best leadership and management thinking, and puts the focus on the difficulties that new leaders experience.Includes practical information for new managers who must supervise friends and former peers Authors are expert consultants who work with leaders at all levels Shows how to adopt the mindset of a leader, including: communicating change, giving feedback, coaching employees, leading productive teams, and achieving goals This much-needed book can help new leaders get beyond the stress and fear to focus on becoming the most effective leader they can be-starting right now.

    A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition. Strong brands are more than globally recognizable; they are critical assets that can make a significant contribution to your company’s bottom line.In Global Brand Power, Kahn brings brand management into the 21st century, addressing how branding contributes to the purchase process and how to position a strong global brand, from identifying the appropriate competitive set, offering a sustainable differential advantage, and targeting the right strategic segment. This essential guide also covers how customer ownership of your brand affects marketing strategy, methods for assessing brand value, how to manage a brand for long-term profitability, effective brand communications and repositioning strategies, and how to manage a brand in a world of total transparency—where one slip-up can go around the world via social media instantaneously.Filled with stories about how Coca-Cola, The Estée Lauder Companies Inc., Marriott, Apple, Starbucks, Campbell Soup Company, Southwest Airlines, and celebrities like Lady Gaga are leveraging their brands, Global Brand Power is the only book you will need to implement an effective brand strategy for your firm.

    One section focused on eight incredibly subtle—and devastatingly destructive—tactics for sabotaging the decision-making processes of organizations. While the manual was written decades ago, these sabotage tactics thrive undetected in organizations today:Insist on doing everything through channels. Make speeches. Talk as frequently as possible and at great length. Refer all matters to committees. Bring up irrelevant issues as frequently as possible. Haggle over precise wordings of communications. Refer back to matters already decided upon and attempt to question the advisability of that decision. Advocate caution and urge fellow-conferees to avoid haste that might result in embarrassments or difficulties later on. Be worried about the propriety of any decision.Everyone has been faced with someone who has used these tactics, even when they have meant well. Filled with proven strategies and techniques, this brief, clever book outlines the counter-sabotage measures to detect and reduce the impact of these eight classic sabotage tactics to improve productivity, spur creativity, and engender better collegial relationships.

    Globally accepted and written by one of the most foremost authors in the field, this is a necessary read for all managers, human resource workers, and anyone needing to understand and improve their people skills.

    Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

    The first is titled The Ideal Executive: Why You Cannot Be One and What to Do About It. The third is Leading the Leaders: How to Enrich Your Style of Management and Handle People Whose Style is Different From Yours. Each book in this series can be read independently, but all together they provide a methodology on how to lead organizations as a team.The capabilities that textbooks and trade journals demand from a leader do not and cannot exist in any single individual because the task of leading an organization is far too complicated for any one individual to perform well. These books and journals describe what a leader should be because that is what the organization needs. They ignore, however, that being human, people have strengths and weaknesses. No one is perfect. Management / Mismanagement Styles analyzes why the ideal executive or leader cannot exist and thus does not exist. Attempts to train and develop the ideal leader, by definition, cannot produce expected results.This book helps managers identify the style of real people, not imaginary templates, and provides tools to build a team of people with complementary strengths and weaknesses, based on their different management styles.This book provides a methodology to classify styles identify their strengths and weaknesses, and predict how each style will make decisions, staff, motivate, and communicate; in a word, manage.Management / Mismanagement Styles is based on Dr. Adizes 30 years of consulting experience worldwide, from start-ups to Fortune 100 companies. Dr. Adizes has also used the methodology described in this book in working with prime ministers, presidents and cabinets of governments around the world. His previous books have been translated into 26 languages and are best sellers in several countries.

    (There is a cow, but it doesn't jump.) Henry Mintzberg has culled forty-two of the best posts from his widely read blog and turned them into a deceptively light, sneakily serious compendium of sometimes heretical reflections on management.The moral here is this: managers need to leave their castles and find out what's actually going on in their kingdoms. And like real bedtime stories, these essays have metaphors galore. So prepare to grow strategies like weeds and organize like a cow. Discover the maestro myth of managing, find the soft underbelly of hard data, and learn why downsizing is bloodletting and your board should be a bee. Mintzberg writes, Just try not to be outraged by anything you read, because some of my most outrageous ideas turn out to be my best. They just take a while to become obvious.

    Each chapter utilizes case studies and numerous examples. Mathematical and technical sections can be skipped without loss of continuity. Most textbooks do not include models and decision support systems robust enough for industry, but that is not true of this new edition.The accompanying CD-ROM also features the return of two simulations, the Computerized Beer Game and the Risk Pool Game and a computerized tool. These simulations help users develop and execute supply chain contracts while also illustrating many of the concepts discussed in the text.

    Our increasingly complex world demands that we continuously learn from failures (and successes) in order to survive and thrive. And yet, our learning is too often undermined. We construct biased but comfortable stories, which often feature a simple, single "root cause"--a villain, someone to take the blame. Having done that, we short-circuit the possibility of developing any deeper understanding of the complex systems we work with. With this common approach, our systems will become more fragile and drift into failure. In this concise and entertaining book, I.T. veteran Dave Zwieback describes an incident that threatens the very existence of a large financial institution, and the counterintuitive steps its leadership took to stop the downward spiral. Their novel approach is grounded in proven concepts from complexity science, resilience engineering, human factors, cognitive science, and organizational psychology. It allows us to identify the underlying conditions for failure, and make our systems (and organizations) safer and more resilient.- Get a clear understanding of the downside of blame- Learn how to identify (and counteract) cognitive biases in groups- See how organizations can determine the real root cause of problems- Establish real accountability with your organization- Use the Learning Review Framework to fully learn from failures of complex systems- Find practical insights and tips for moving beyond blame in your own organization

    A former Navy commando provides a guide to personal success, offering aggressive strategies and skills to help readers meet the challenges of business and everyday life.

    The result: Though often faced with extraordinarily dynamic and complex challenges, the Marines get the job done every time.Their secret? Don't think boot camp. Instead, the Marines have refined a wide-ranging system of management practices that have undergone continuous evolution under the most demanding conditions conceivable. Armed with these straightforward principles, any organization can achieve the high-impact responsiveness demanded by today's ultra-competitive, fast-changing business environments.In Corps Business, author David H. Freedman brings these principles--and their application to the business world--to light in clear, fascinating form. Freedman brings you along to observe, firsthand the high-speed Marine environment, where you'll take part in urban combat practice maneuvers, sit in on mission planning sessions, spend time on a "floating invasion party," and participate in a live-fire combat exercise. Along the way, you'll tap the wisdom of scores of Marines from three-star generals to grunts. Here are some examples:Managing by end-state--Tell people what needs to be accomplished and why, and leave the details to them.The 70-percent solution--It's better to decide quickly on an imperfect plan than to spend time considering every angle and roll out a perfect plan when it's too late.Authority on demand--While retaining a strong management pyramid, encourage people even at the lowest levels to make any and all decisions necessary to accomplish the mission when management guidance isn't at hand.Anyone facing entrenched or predatory competitors, short time frames, chaotic markets, and obstacles in every direction, has a simple choice: Learn to move fast, change on the fly, and inspire employees--or die. The Marines are here to help.With a foreword by Gen. Charles C. Krulak, Thirty-first Commandant of the United States Marine Corps.

    The reality is, your shiny business isn't as functional as it looks from the outside; it's unorganised, inconsistent and key-person dependent.SYSTEMology solves this problem with a proven, step-by-step business systemisation framework - designed so that even the busiest business owner can deploy it. Drawing on 20+ years of business experience and real-life case studies, David Jenyns details the path to complete business reliability.

    Yet although the heart of Six Sigma is statistics, most books on Six Sigma give a general overview, with little detail on actually Using the Six Sigma tools. Books that cover Six Sigma statistics typically are 500+ pages and cost near USD100. Basic Statistics for Six Sigma gives the information needed to apply the statistical tools of Six Sigma to real-world problems in a simplified, USD24.95 paperback format, for Greenbelts and Six Sigma Project Team Leaders. A typical company's Greenbelt training in Six Sigma includes 7 books, 4 software packages, and 3 weeks of class work. It is very extensive in statistics. Although this kind of course is excellent, not all companies or individuals want to commit to that level of instruction. Statistics for Six Sigma--Made Easy! describes only the tools used by most successful Six Sigma practitioners. The only software package needed is Excel, and the 14 formulas and 5 tables included in the book enable you to use all the basic Six Sigma statistical tools. Using these tools will enable a person t

    This volume (1) focuses on the traits, habits, and skills to start forming before you enter the business. This is the top producer starter kit. This book is about putting you on a path to success prior even to being licensed. Loaded with specific actions to take today, actions that will improve your value to clients and employers alike. Are you ready to Be the Better Broker?