FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

    Thank you, Scott, for a wonderful book that has changed my life!" --Scott Alexander"Compelling...startling...I recommend it for everyone!" --Scott Alexander

    Because Malcom is willing to share his knowledge and experience with Tony, they both become successful and significant. There are setbacks for both student and teacher, but with hope and action they overcome their difficulties. This uplifting story is a quick and easy read. Inspired by actual events, this book shows anyone how to overcome challenges. It demonstrates the importance of sharing this information with others so they have the opportunity to grow and establish a successfull life, despite the odds.

    Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    Many leadership books can be boring. Instead of reading another repetitive book about 100 leadership essentials by a corporate CEO, search no more for the perfect leadership book. In "The Diary of a West Point Cadet," by Captain Preston Pysh, the author teaches essential West Point leadership through the most fun and unique reading of any book in its class. If you are an aspiring cadet, a small-group leader, or even an emerging leader in corporate America, this book is for you. Each intriguing firsthand account of Preston's most memorable stories from attending West Point will capture your interest and imagination. At the conclusion of each gripping story, Preston efficiently summarizes how the experience taught him lessons about leadership, which later prepared him to be a combat commander. If you like twists and turns while reading and learning, you are in for a treat. Prepare to be glued to your seat and the text as you experience unforgettable stories and lessons from "The Point."

    Eighty-five percent of the reason someone gets a job, keeps it, and moves ahead depends on people skills-the ability to deal with others effectively.In Top Performance, Zig Ziglar tells readers how to get the most out of themselves and others by developing people management skills. He reveals the qualities of good leadership-knowing how to channel people's energies and stimulate their desire to excel. In this essential guide, Ziglar also identifies the key factors to effective people management, provides specific solutions for overcoming and correcting poor management practices, and shares tried-and-true applications of people management principles that help readers move theory into the "real world" of everyday life. Rich with anecdotes and vivid illustrations, Top Performance provides specialized instruction for improving relationships with supervisors, coworkers, and subordinates. It is thoroughly revised from the original 1986 publication and includes updated stories and case studies for today's readers who want to achieve maximum effectiveness in any profession.

    Our work follows us home, even on weekends and vacations.The result is stress, burnout, and strained relationships. Ironically, burning the candle at both ends makes work quality suffer too.Days full of busyness, where you go to bed wondering where all the time went and why so little got done, is primarily the product of habit. One action triggering another that fills every moment of the day, crowding out anything that's not an emergency.It's automated overwork. And when a person succumbs to the stress and leaves for greener pastures, this “burnout pattern” follows them around from one job to the next.But there's good news . . .Self-automation can become your advantage as well.And it's all laid out in the newest book from Michael Hyatt & Company, No-Fail Habits.No-Fail Habits reveals how you can permanently drop habits that don't serve you.You'll also discover how to identify negative triggers and replace them with actions, habits, and rituals that free your time and give you the mental space for deep work—the fertile soil of accomplishment.No-Fail Habits is the blueprint for leveraging habits to build a life of success at work and in your personal life. No-Fail Habits will help you achieve more than you ever thought possible.

    Far ahead of its time, the book bravely revealed the path to leadership to be a very personal journey requiring a knowledge of self and a servant-leader mentality. Now, in this new and revised edition, authors Bolman and Deal address such currrent issues as the changing nature of work, the new face of today's workforce, and the greater need for an infusion of soul in the workplace. They also include real-life stories from readers of the first edition, and answer key questions that those readers raise. As vital as ever, this revisted narrative of an executive and his quest for deeper meaning continues to point the way to a more fulfilling work experience.

    Her name is derived from the word ‘fortress’ (durg). She is the goddess of kings. She rides a lion, the king of the jungle and a symbol of royalty everywhere from China to England. We tend to tiptoe around the role of power in management, and fail to openly acknowledge how the animal desire to dominate often destroys the best of organizations. Critics tend to see power as a negative thing. But power is a critical tool that affects the implementation of any idea. Any attempt to restrain it with rules results in domestication and resentment, and fails to energize the organization. Leaders often equate themselves with lions, and indulge their desire to dominate when, in fact, the point of leadership is to be secure enough to outgrow the lion within us, and enable and empower those around us. But this is not easy, as anxiety overpowers the best of leaders.Derived from Devdutt Pattanaik’s influential bestseller Business Sutra, this book offers startling and original insights into the exercise of power and leadership. It explores the human quest for significance, the power of rules to rob people of self-esteem, and the need for stability even at the cost of freedom.

    These eight books address the most fundamental aspects of leading others. Each book offers straightforward advice regarding a specific topic. What are the definitions and core qualities of success? How does one help others in the mentoring process? What is the makeup of a good attitude? What are the building blocks of great relationships? How does a leader equip others? Includes: Leadership 101, Relationships 101, Attitude 101, Mentoring 101, Equipping 101, Success 101, Self-Improvement 101, and Teamwork 101.

    Today four generations glare at one another across the conference table, and the potential for conflict and confusion has never been greater.Traditionalist employees with their "heads down, onward and upward" attitude live out a work ethic shaped during the Great Depression.Eighty million Baby Boomers vacillate between their overwhelming need to succeed and their growing desire to slow down and enjoy life.Generation Xers try to prove themselves constantly yet dislike the image of being overly ambitious, disrespectful, and irreverent.Millennials, new to the workforce, mix savvy with social conscience and promise to further change the business landscape.This insightful book provides hands-on methods to close the generation gaps. With effective tools to recruit, retain, motivate, and manage each generation, you can now create teamwork, not war, in today's highperformance workplace . . . where at any age, productivity is what counts.

    You are meant to have a rich life, in every respect, and yet many people are unaware of the power they have within them that directly and effortlessly accesses abundance in all things, including money.In this new book, Rhonda Byrne, author of The Secret, explains how the law of attraction applies specifically to wealth and your relationship with money. By applying the knowledge in The Secret, you can stop money from slipping through your fingers, and eliminate forever the perpetual state of “not having enough money.” You will discover the power you have to bring money to you and to live a life of abundance, where you can be, do, or have anything you want.Subjects covered by Rhonda include personal finance, eradicating a poverty mindset and adopting a wealth mindset, job hunting, career advancement, creating a successful business, and giving and sharing wealth.Rhonda also presents many inspirational real-life stories of people who have used The Secret to attract wealth, build a company, pay off debts, acquire a home, and secure a high paying job.They say money doesn’t grow on trees—but with the knowledge of The Secret to Money Masterclass, you will feel that it actually does, as money starts to come into your life from unexpected places. Financial freedom can be yours, and as you will discover, it is just one thought away!

    Will take 25-35 days

    They bridge the gaps between the individual and the collective, the person and the purpose. The most successful and effective HR professionals see their careers as a calling, and their work, though driven by corporate goals, is graced by a sense of purpose, a profound generosity, and a love for what they do and the constituencies they serve.HR from the Heart is a book for HR practitioners who love their jobs -- or want to. Libby Sartain, one of the country's top human resources executives, reveals how HR professionals create a synergy between business objectives and the needs and wants of employees. This inspiring book is equal parts motivational message and how-to, confessional and career guide. Filled with stories from Sartain's considerable experience, HR from the Heart offers a first-hand perspective on forging relationships, selling HR to the company, taking diversity beyond ""by the book,"" keeping policy in perspective, and more -- all while making the right career moves, staying engaged, and forwarding the strategic goals of the company."