In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before."Likeable Social Media" helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.Praise for "Likeable Social Media"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.comAlas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of "Poke the Box""Likeable Social Media" cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far. Scott Monty, Global Digital Communications, Ford Motor CompanyDave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking"

    What makes great nonprofits great? Authors Crutchfield and McLeod Grant searched for the answer over several years, employing a rigorous research methodology which derived from books on for-profits like Built to Last. They studied 12 nonprofits that have achieved extraordinary levels of impact--from Habitat for Humanity to the Heritage Foundation--and distilled six counterintuitive practices that these organizations use to change the world. This book has lessons for all readers interested in creating significant social change, including nonprofit managers, donors and volunteers. Leslie R. Crutchfield (Washington, D.C.) is a managing director of Ashoka and research grantee of the Aspen Institute. Heather McLeod Grant (Palo Alto, CA) is a nonprofit consultant and advisor to Duke University's Center for the Advancement of Social Entrepreneurship and the Stanford Center for Social Innovation. Crutchfield and Grant were co-founding editors of Who Cares, a national magazine reaching 50,000 readers in circulation between 1993-2000.

    If women are nice, they are seen as weak and ineffective, but if they are tough, they are labeled a bitch.Hauser proves that women don’t have to sacrifice their values or hide their authentic personalities to be successful. Sharing a wealth of personal anecdotes and time-tested strategies, she shows women how to reclaim “nice” and sidestep regressive stereotypes about what a strong leader looks like. Her accessible advice and hard-won wisdom detail how to balance being empathetic with being decisive, how to rise above the double standards that can box you in, how to cultivate authentic confidence that projects throughout a room, and much more. The Myth of the Nice Girl is a refreshing dose of forward-looking feminism that will resonate with smart, professional women who know what they want and are looking for real advice to take their career to the next level without losing themselves in the process.

    You'll move beyond isolated pockets of excellence while allowing every person in your school system-from teachers and administrators to students-the opportunity to be an instrument of lasting cultural change.

    With an emphasis on self assessments, "Developing Management Skills" gets readers involved in the learning experience, helping them connect the theories to their own lives. Further, this text focuses on developing the ten essential skills needed for success and gives readers tangible goals to work towards. Based on suggestions from reviewers, instructors, and students, a number of changes including new skill-assessments and cases, and updated research have been incorporated in the eighth edition. "

    This internationally recognized standard provides the essential tools to practice project management and deliver organizational results.

    The framework may be used for many purposes, but its full value is realized as the foundation for professional conversations among practitioners as they seek to enhance their skill in the complex task of teaching. The framework may be used as the foundation of a school's or district's recruitment and hiring, mentoring, coaching, professional development, and teacher evaluation processes, thus linking all those activities together and helping teachers become more thoughtful practitioners.The actions teachers can take to improve student learning are clearly identified and fall under four domains of teaching responsibility: Planning and Preparation, the School Environment, Instruction, and Professional Responsibilities. Within the domains are 22 components and 76 descriptive elements that further refine our understanding of what teaching is all about. The framework defines four levels of performance (Unsatisfactory, Basic, Proficient, and Distinguished) for each element, providing a valuable tool that all teachers can use.This second edition has been revised and updated and also includes frameworks for school specialists, such as school nurses, counselors, library and media specialists, and instructional coaches. Comprehensive, clear, and applicable to teaching across the K-12 spectrum, the framework for teaching described in this book is based on the PRAXIS III: Classroom Performance Assessment criteria developed by Educational Testing Service and is compatible with INTASC standards.

    Steven M. Cahn brings together a rich, balanced, and wide-ranging collection of forty classic and contemporary readings. Most importantly, he has carefully edited the articles so that they will be exceptionally clear and understandable to undergraduate students. The selections are organized into three parts, providing instructors with flexibility in designing and teaching a variety of ethics courses. The first part, Challenges to Morality, considers the overly simple assumptions that beginning students may bring to moral issues. The second part, Moral Theories, provides selections from the most influential ethical theories of the past along with commentary by contemporary thinkers. The third part, Moral Problems, offers opposing perspectives on nine controversial issues: abortion, euthanasia, world hunger, terrorism, pornography, affirmative action, animal rights, the environment, and capital punishment. Exploring Ethics features selections from Plato, Aristotle, Hobbes, Kant, Mill, Nietzsche, Thomas Nagel, James Rachels, John Rawls, Tom Regan, Peter Singer, Susan Wolf, and many others. Each reading is preceded by a detailed introduction and followed by study questions that encourage students to think philosophically. Ideal for courses in introduction to ethics or contemporary moral problems, this unique anthology can be used independently or as a companion to a single-authored text. An Instructor's Manual and Companion Website accompany the text. The instructor's materials include a testbank, key terms with definitions, reading summaries, and PowerPoint lectur

    It is clear that much remains to be done toward improving student success. For more than twenty years, Vincent Tinto’s pathbreaking book Leaving College has been recognized as the definitive resource on student retention in higher education. Now, with Completing College, Tinto offers administrators a coherent framework with which to develop and implement programs to promote completion.Deftly distilling an enormous amount of research, Tinto identifies the essential conditions enabling students to succeed and continue on within institutions. Especially during the early years, he shows that students thrive in settings that pair high expectations for success with structured academic, social, and financial support, provide frequent feedback and assessments of their performance, and promote their active involvement with other students and faculty. And while these conditions may be worked on and met at different institutional levels, Tinto points to the classroom as the center of student education and life, and therefore the primary target for institutional action.Improving retention rates continues to be among the most widely studied fields in higher education, and Completing College carefully synthesizes the latest research and, most importantly, translates it into practical steps that administrators can take to enhance student success.

    This unique case-based text places the reader squarely in the classroom while providing a framework that teaches readers to apply in-depth coverage of current and future computer, multimedia, Internet/intranet, distance learning, and audio/visual technologies to classroom instruction. Don't just read about technology integration - experience it! In addition to its' unique case-based approach the new edition now includes a new ASSURE Learning in Action DVD. This dvd, located in every copy of the text, provides current video of today's teachers using technology and media to improve learning for students across grade levels and content areas, rubric templates, a lesson plan builder, and skill-builder activites.

    For the first time in human history, he observes, “more” is no longer synonymous with “better”—indeed, for many of us, they have become almost opposites. McKibben puts forward a new way to think about the things we buy, the food we eat, the energy we use, and the money that pays for it all. Our purchases, he says, need not be at odds with the things we truly value.McKibben’s animating idea is that we need to move beyond “growth” as the paramount economic ideal and pursue prosperity in a more local direction, with cities, suburbs, and regions producing more of their own food, generating more of their own energy, and even creating more of their own culture and entertainment. He shows this concept blossoming around the world with striking results, from the burgeoning economies of India and China to the more mature societies of Europe and New England. For those who worry about environmental threats, he offers a route out of the worst of those problems; for those who wonder if there isn’t something more to life than buying, he provides the insight to think about one’s life as an individual and as a member of a larger community.McKibben offers a realistic, if challenging, scenario for a hopeful future. As he so eloquently shows, the more we nurture the essential humanity of our economy, the more we will recapture our own.

    Maxwell as he shares the most important lessons he’s learned about the leadership development process over the last quarter century.What is the greatest return on a leader’s time? After leaders have invested in their own leadership growth, what is the best way to accomplish their vision and grow their organizations? Develop other leaders! The more leaders an organization has and the better equipped they are to lead, the more successful the organization and its leaders.In the last twenty-five years, New York Times bestselling author John C. Maxwell has grown from equipping a handful of leaders in one organization to developing millions of business, government, and nonprofit leaders in every country around the world. In this book, Maxwell takes the reader step-by-step through the process of identifying, attracting, empowering, and positioning leaders to create a culture capable of then reproducing and compounding the value of its leaders.In The Leader’s Greatest Return, you will be instructed on:The Leadership Table - Create a place where people not yet leading at your level can come, be welcomed and try on leadership.The 7 Motivators - Review the seven motivators and discover what motivates each person and then lead him or her accordingly.Team Success - Use the 10-80-10 method to set people up for success and empower them to perform at a high level.Who to Grow as a Leader - Love and value everyone but use the Pareto principle to choose who to grow as a?leader.This is where leaders really experience the compounding value of developing leaders and go to the highest levels of leadership themselves. The Leader’s Greatest Return is perfect for anyone who wants to take the next step in their leadership, build their organization or team today, and create their legacy for tomorrow needs to read.

    In Storytelling for Grantseekers, consultant and trainer Cheryl A. Clarke helps fundraisers overcome these hurdles by presenting an organic approach to proposal writing. Grantseekers who have used this unique process discover that telling the organization's story in narrative form (complete with settings, characters, antagonists, and resolutions), can help them connect with grantmakers and ultimately have greater success with funders. This fresh and creative guide contains the resources needed to help you craft a persuasive synopsis, package a compelling story, and create a short story approach to the inquiry and cover letters that support the larger proposal. Clarke walks grantseekers through all the phases of developing an effective proposal and highlights the creative elements that link components to each other and unify the entire proposal. Clarke also stresses the need to see proposal writing as part of a larger grantseeking effort, one that emphasizes preparation, working with the entire development staff, and maintaining good relations with funders. Using the suggestions outlined in Storytelling for Grantseekers, new and seasoned grantseekers will discover how to channel their passion to tell their organization's tale and create winning proposals.

    How you, as an educator, respond to students’ natural curiosity can help further their own exploration and shape the way they learn today and in the future.The traditional system of education requires students to hold their questions and compliantly stick to the scheduled curriculum. But our job as educators is to provide new and better opportunities for our students. It’s time to recognize that compliance doesn’t foster innovation, encourage critical thinking, or inspire creativity—and those are the skills our students need to succeed.In THE INNOVATOR'S MINDSET, George Couros encourages teachers and administrators to empower their learners to wonder, to explore—and to become forward-thinking leaders. If we want innovative students, we need innovative educators. In other words, innovation begins with you. Ultimately, innovation is not about a skill set but about mindset.THE INNOVATOR'S MINDSET is for you if: •You are a superintendent, district administrator, or principal who wants to empower your staff to create a culture of innovation.•You are a school leader—at any level—and want help students and educators become their personal best.•You are a teacher who wants to create relevant learning experiences and help students develop the skills they need to be successful.THE INNOVATOR'S MINDSET includes practical suggestions for unleashing your students’ and teachers’ talent. You’ll also read encouraging accounts of leaders and learners who are innovating “inside the box.” You'll be inspired to:•Connect with other innovative educators•Support teachers and leaders as learners •Tap into the strengths of your learning community•Create ongoing opportunities for innovation•Seek more effective methods for measuring progress •And, most importantly, embrace change and use it to do something amazing

    Teachers create intellectual environments that produce not only technically competent students, but also caring, secure, actively literate human beings.Choice Words shows how teachers accomplish this using their most powerful teaching tool: language. Throughout, Peter Johnston provides examples of apparently ordinary words, phrases, and uses of language that are pivotal in the orchestration of the classroom. Grounded in a study by accomplished literacy teachers, the book demonstrates how the things we say (and don't say) have surprising consequences for what children learn and for who they become as literate people. Through language, children learn how to become strategic thinkers, not merely learning the literacy strategies. In addition, Johnston examines the complex learning that teachers produce in classrooms that is hard to name and thus is not recognized by tests, by policy-makers, by the general public, and often by teachers themselves, yet is vitally important.This book will be enlightening for any teacher who wishes to be more conscious of the many ways their language helps children acquire literacy skills and view the world, their peers, and themselves in new ways.