Screw It, Let's Do It: Lessons In Life


Richard Branson - 2006
    In Screw It, Let's Do It, I will share with you my ideas and the secrets of my success, but not simply because I hope they'll help you achieve your individual goals. Today we are increasingly aware of the effects of our actions on the environment, and I strongly believe that we each have a responsibility, as individuals and organisations, to do no harm. I will draw on Gaia Capitalism to explain why we need to take stock of how we may be damaging the environment, and why it is up to big companies like Virgin to lead the way in a more holistic approach to business. In Screw It, Let's Do It I'll be looking forwards to the future. A lot has changed since I founded Virgin in 1968, and I'll explain how I intend to take my business and my ideas to the next level and the new and exciting areas - such as launching Virgin Fuels - into which Virgin is currently moving. But I have also brought together all the important lessons, good advice and inspirational adages that have helped me along the road to success. Ironically, I have never been one to do things by the book, but I have been inspired and influenced by many remarkable people. I hope that you too might find a little inspiration between these pages.

Let My People Go Surfing: The Education of a Reluctant Businessman


Yvon Chouinard - 2005
    From his youth as the son of a French Canadian blacksmith to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike.

Trump: The Art of the Deal


Donald J. Trump - 1987
    I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump  Here is Trump in action—how he runs his business and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and changes the face of the New York City skyline. But even a maverick plays by rules, and Trump has formulated eleven guidelines for success. He isolates the common elements in his greatest deals; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur and an unprecedented education in the practice of deal-making. It’s the most streetwise business book there is—and the ultimate read for anyone interested in achieving money and success, and knowing the man behind the spotlight.

The Infinite Atonement


Tad R. Callister - 2000
    Millet in his foreword to this landmark book. "Even some doctrines, though interesting and fun to discuss, must take a backseat to more fundamental and foundational doctrines. It is just so with the Atonement of Jesus Christ. The Atonement is the central act of human history, the pivotal point in all time, the doctrine of doctrines."With The Infinite Atonement, Brother Tad R. Callister offers us what may be the most comprehensive, yet understandable, treatment of the Atonement in our day. He thoughtfully probes the infinite scope of this "great and last sacrifice," describing its power and breadth and explaining how it redeems us all.Using the scriptures and the words of the prophets, Brother Callister explores the Savior's divinity and the depth of his love for mankind. He explains the blessings that flow from the Atonement, providing insight into the resurrection, repentance, and the gifts of peace, motivation, freedom, grace, and exaltation. He explains the relationship of justice and mercy and the importance of ordinances. Through discussing the effects of the fall of Adam and our individual sins, he reminds us in a powerful way of the incalculable debt of gratitude we owe Christ for his unparalleled offering."An attempt to master this doctrine requires an immersion of all our senses, all our feelings, and all our intellect," Brother Callister writes. "Given the opportunity, the Atonement will invade each of the human passions and faculties.... The Atonement is not a doctrine that lends itself to some singular approach, like a universal formula. It must be felt, not just 'figured'; internalized, not just analyzed.... The Atonement of Jesus Christ is the most supernal, mind-expanding, passionate doctrine this world or universe will ever know."With clarity, testimony, and understanding, The Infinite Atonement teaches us rich and wonderful truths about this "doctrine of doctrines," and elevates our spirits as we contemplate the perfect love of Him who gave all that we might receive all.

The Power of Everyday Missionaries


Clayton M. Christensen - 2013
    Clayton Christensen admits that he and his wife, Christine, felt that way in the past too. But they also recognized the tremendous blessings associated with the work, and they wanted to learn how to share the gospel in ways that would be natural and rewarding. Clayton's expertise as an innovator kicked in, and he set out with friends and family members to find a more effective approach to member missionary work. Their refreshing perspectives are presented in this book, which includes inspiring, unusual stories that demonstrate the effectiveness of the ideas. Chances are, you'll discover you're already doing a lot of the things mentioned, and with just a little tweak here and there, you'll be sharing the gospel naturally as part of your everyday interactions. Along the way, you'll feel the deep joy that comes from helping others discover the most precious blessing in the world: the gospel of Jesus Christ.

Way to Be!: 9 Ways To Be Happy And Make Something Of Your Life


Gordon B. Hinckley - 2002
     This inspiring, upbeat, life-affirming book shows teenagers and their families how to navigate through the moral minefields of contemporary life and how to truly enjoy the opportunities and blessings that the modern world has to offer. Drawing upon his faith as well as his personal experience, Gordon B. Hinckley provides his readers with a game plan for discovering and embracing the things in life that are valuable and worthwhile. He shows how our lives are shaped by the decisions we make every day about personal behavior -- and he shows how to make the right decisions with the help of nine guiding principles. With its vivid anecdotes, invaluable precepts, and timeless wisdom, Way to Be! will be a source of both inspiration and practical advice for young people everywhere who want to lead better, fuller, more satisfying lives.

Delivering Happiness: A Path to Profits, Passion, and Purpose


Tony Hsieh - 2010
    You want to learn about the path I took that eventually led me to Zappos, and the lessons I learned along the way. You want to learn from all the mistakes we made at Zappos over the years so that your business can avoid making some of the same ones. You want to figure out the right balance of profits, passion, and purpose in business and in life. You want to build a long-term, enduring business and brand. You want to create a stronger company culture, which will make your employees and coworkers happier and create more employee engagement, leading to higher productivity. You want to deliver a better customer experience, which will make your customers happier and create more customer loyalty, leading to increased profits. You want to build something special. You want to find inspiration and happiness in work and in life. You ran out of firewood for your fireplace. This book makes an excellent fire-starter.

Traction


Gino Wickman - 2007
    Get a grip and gain control with the Entrepreneurial Operating System (EOS). Inside Traction, you’ll discover simple yet powerful ways to run your company with more focus, growth and enjoyment. Based on years of real-world implementation, the EOS is a practical method for achieving the business success you have always envisioned.

Leadership: In Turbulent Times


Doris Kearns Goodwin - 2018
    Roosevelt, and Lyndon B. Johnson (in civil rights)—to show how they recognized leadership qualities within themselves and were recognized as leaders by others. By looking back to their first entries into public life, we encounter them at a time when their paths were filled with confusion, fear, and hope.Leadership tells the story of how they all collided with dramatic reversals that disrupted their lives and threatened to shatter forever their ambitions. Nonetheless, they all emerged fitted to confront the contours and dilemmas of their times. No common pattern describes the trajectory of leadership. Although set apart in background, abilities, and temperament, these men shared a fierce ambition and a deep-seated resilience that enabled them to surmount uncommon hardships. At their best, all four were guided by a sense of moral purpose. At moments of great challenge, they were able to summon their talents to enlarge the opportunities and lives of others.

EntreLeadership: 20 Years of Practical Business Wisdom from the Trenches


Dave Ramsey - 2011
    These are the men and women doing battle daily beneath the banner that is your brand. Are they courageous or indecisive? Are they serving a motivated team or managing employees? Are they valued? Your team will never grow beyond you, so here’s another question to consider—are you growing? Whether you’re sitting at the CEO’s desk, the middle manager’s cubicle, or a card table in your living-room-based start-up, EntreLeadership provides the practical, step-by-step guidance to grow your business where you want it to go. Dave Ramsey opens up his championship playbook for business to show you how to: -Inspire your team to take ownership and love what they do -Unify your team and get rid of all gossip -Handle money to set your business up for success -Reach every goal you set -And much, much more! EntreLeadership is a one-stop guide filled with accessible advice for businesses and leaders to ensure success even through the toughest of times.

To the Rescue: The Biography of Thomas S. Monson


Heidi S. Swinton - 2010
    Monson. Beginning with President Monson's family heritage and his early years in Salt Lake City, it included his vocational preparation and his career in the world of journalism. More important, this inspiring book recounts his lifetime of Church service. Called as a bishop at the age of twenty-two, as a mission president at thirty-one, and as a member of the Quorum of the Twelve at age thirty-six, he has traveled the globe to minister to the Saints for more than fifty years. This book shares many of his personal experience, from his visits behind the Iron Curtain to his contributions on the Scriptures Publication Committee and in the missionary and welfare areas; it also provides up-to-the-minute information about his work as Church President.Filled with wonderful photographs and little-known accounts, this biography is a portrait of a leader who ministers both to the one and to the many, and who is completely dedicated to doing whatever the Lord prompts him to do.

Reaching for the Savior


Reyna I. Aburto - 2021
    

Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time


Howard Schultz - 1997
    The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into a company with over sixteen hundred stores worldwide and a new one opening every single business day. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).

The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers


Ben Horowitz - 2014
    His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.His advice is grounded in anecdotes from his own hard-earned rise—from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet's first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, includingdemoting (or firing) a loyal friend;whether you should incorporate titles and promotions, and how to handle them;if it's OK to hire people from your friend's company;how to manage your own psychology, while the whole company is relying on you;what to do when smart people are bad employees;why Andreessen Horowitz prefers founder CEOs, and how to become one;whether you should sell your company, and how to do it.Filled with Horowitz's trademark humor and straight talk, and drawing from his personal and often humbling experiences, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures.

SPIN Selling: Situation Problem Implication Need-payoff


Neil Rackham - 1988
    Unquestionably the best-documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12-year, $1-million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need-payoff) strategy.In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high-value product and services. By following the simple, practical, and easy-to-apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as "What makes success in major sales" and "Why do techniques like closing work in small sales but fail in larger ones?"You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real-world examples, illuminating graphics, and informative case studies - and backed by hard research data - SPIN Selling is the million-dollar key to understanding and producing record-breaking high-end sales performance.