The new edition from Chopra includes many topics encompassing the theory of structural dynamics and the application of this theory regarding earthquake analysis, response, and design of structures. No prior knowledge of structural dynamics is assumed and the manner of presentation is sufficiently detailed and integrated, to make the book suitable for self-study by students and professional engineers.

    The Official Hunger Games Reading Group Guide from Scholastic includes a wide variety of questions that are sure to spark conversation in book clubs and among friends!

    . . . Food transmutes directly into body, mind, and spirit . . . creates our day-to-day health and happiness.”—from The Macrobiotic Path to Total HealthEven in medical schools, alternative medicine is blossoming. Two thirds of them now offer courses in complementary healing practices, including nutrition. At the heart of this revolution is macrobiotics, a simple, elegant, and delicious way of eating whose health benefits are being confirmed at an impressive rate by researchers around the world.Macrobiotics is based on the laws of yin and yang—the complementary energies that flow throughout the universe and quicken every cell of our bodies and every morsel of the food we eat. Michio Kushi and Alex Jack, distinguished educators of the macrobiotic way, believe that almost every human ailment from the common cold to cancer can be helped, and often cured, by balancing the flow of energy (the ki) inside us. The most effective way to do this is to eat the right foods, according to our individual day-to-day needs. Now in this marvelous guide, they give us the basics of macrobiotic eating and living, and explain how to use this powerful source of healing to become healthier and happier, to prevent or relieve more than two hundred ailments, conditions, or disorders—both physical and psychological. This encyclopedic compendium of macrobiotic fundamentals, remedies, menus, and recipes takes into account the newest thinking and evolving practices within the macrobiotic community. The authors integrate all the information into a remarkable A to Z guide to macrobiotic healing—from AIDS, allergies, and arthritis, to cancer, diabetes, and heart disease. They also clearly explain what we need to know to start eating a true macrobiotic diet that will provide us with a complete balance of energy and nutrients. Living as we all do in environmental and climactic circumstances that are largely outside our personal control, it is vital that we follow a healthy lifestyle, including a flexible diet that we can adjust to meet our own individual needs. The Macrobiotic Path to Total Health gives us precisely the tools and the understanding we need to achieve this goal. Use it to build a strong, active body and a cheerful, resourceful mind.

    On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented its place as the favorite discount retailer of middle- and upper-income families across the country. In On Target, award-winning business journalist Laura Rowley examines the methods and the success of the company from its shrewd merchandising strategy to its clever marketing campaigns, ingenious branding effort, and extensive philanthropy . An excellent education in how to beat the competition even in a crowded and weak retail market, Target's story details the history and incredible success of a unique company and an enticing, unmistakable brand. Both insightful and entertaining, On Target offers important business lessons for executives and managers in need of a bull's-eye.Laura Rowley (Maplewood, NJ) is an award-winning television, radio, and print journalist specializing in business reporting. She is the personal finance and career columnist for Self magazine and has also been published in The New York Times, Parents, and Newsweek. As a reporter and producer for CNN in New York, she reported on air for Your Money and Business Unusual, and produced live programs for CNNfn. She has also appeared on Good Morning America, Oxygen Media, and CNBC.

    In it, you'll learn how Pat: went from being a raging workaholic to taking 153 days off each year raised his average sales price from $92,000 to over $450,000 in four simple steps went from $13,000 in yearly commissions to over $5 million yearly went from zero foreclosure listings to over 325 in twenty-four months got his team revved up by humiliating himself on YouTube landed more customers by dressing up as Dracula turned the worst market in decades into profit in new areas learned some of his best tactics through authorized stealing from his competitors Including a 7-Figure Game Plan at the end of each chapter and an appendix of helpful forms and worksheets, 6 Steps to 7 Figures contains all the tactics that the best real estate agents use to build and promote their businesses--and live the life of their dreams.

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

    It has been used in over 40 states and seven countries outside the U.S. He provides practical methods for taking action together that are simple and common sense, that use plain language, produce minimum paper and are actually useful to managers, community members and decision-makers. The book's Results Accountability framework can be used to improve the quality of life in communities, cities, counties, states and nations, including everything from the well-being of children to the creation of a sustainable environment. It can help government and private sector agencies improve the performance of their programs and make them more customer-friendly and effective. Results Accountability is a common sense approach that replaces all the complicated jargon-laden methods foisted on us in the past. The methods can be learned and applied quickly, and all the materials are free for use by government and non-profit organizations and for-profit organizations of five persons or less. In addition to presenting practical methods, this book is also makes a contribution to social theory. The book makes a clear distinction between population and performance accountability. While public and private organizations bear responsibility for their own performance, no organization can claim ownership of the well-being of a whole population. Population accountability is not an extension of performance accountability but a separate, and perpetually unfinished, collective enterprise. The book clearly and completely explains the differences and connections betweenthese two forms of accountability. The Results Accountability progression of thought from results to experience, measures, baselines, story, partners, what works and action can be applied to any population challenge from the highest level consideration of world peace to the economic prosperity of nations and states to the safety of children in a particular community. The same thought progression can be applied to any performance accountability challenge from the management of whole governments to large public and private sector agencies to the smallest program and finally to our personal lives. Results accountability may be the only planning framework of this scope.

    The author's step-by-step approach helps students negotiate the challenging tasks involved in learning sophisticated GIS software. The fifth edition is updated to follow the new software release of ArcGIS 10. An innovative and unique feature of "Mastering ArcGIS" is its accompanying CD-ROM with narrated video clips that show students exactly how to perform chapter tutorials before attempting an exercise on their own.

    These are intelligent, well-meaning answers but they are also completely wrong. More valuable than money, human resources, and intellectual property, Passion Capital is what separates leaders from followers, and innovators from imitators. It is the foundation upon which all other forms of capital are built. Passion is an emotion, but Passion Capital is tangible. It is the energy, intensity, and sustainability leaders use to build lasting value and competitive advantage. Organizations that possess Passion Capital – Apple, Johnson & Johnson, Four Seasons Hotels, the Montreal Canadiens, among others – lead their sectors, while those that rely on established forms of capital may get stuck in neutral and fail to achieve their full potential.Passion Capital presents seven principles for growing and investing in this new asset class and includes over fifty insightful stories drawn from business, not-for-profit, the arts sector, and politics.  In this groundbreaking book, veteran business leader Paul Alofs ushers in a whole new way of thinking about the very definition of success and reveals how to acquire the world’s most valuable asset and apply it to your career, company, or cause.

    Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

    It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.

    Our natural ability to improvise gets us through. But we feel as if we re winging it, rather than acting with courage and conviction. Robert Poynton teaches an acclaimed method to some of the world s biggest brands and companies. Improvisational skills that an actor might use on stage are honed and applied to the everyday business of work and life. The end result is a new approach that embraces change as a natural process and has creativity and innovation at its heart. With killer games to put the theory into practice, Do Improvise will help you: Become more productive without trying harder; Overcome creative blocks and generate new ideas; Respond fluently to circumstances beyond your control Inspire and motivate others; Not sure what to do next? Improvise.

    It will help you to discover your true purpose and calling in life. How to get any job or career you want. How you can get the upper hand in any personal or professional negotiation. The ultimate time management strategy that will help you maximize the use of your time, enable you to focus on your core competencies and reach your goals in the quickest most efficient way possible. It will teach you success and problem solving mindsets and skillsets that will enable you to overcome any obstacle, challenge or setback. The secrets to health, vitality and unlimited energy that keeps you free from common colds, flu and illnesses so you can enjoy your life with exceptional mental clarity, focus and efficiency. How the worlds banking, credit, monetary and financial system really works so you can understand how government policy will affect your business, job, investments and the economy so you can take advantage of the boom/bust cycle of the central banking system, protect your accumulated wealth and financially profit in any market conditions. Why am I qualified to help you overcome your challenges and reach your full potential? I’ve spent most of my life studying and applying the best lessons I’ve learned from self-help, philosophy, history, religion, politics, finance, business, marketing, entrepreneurship, leadership, health, exercise and studying the most successful people in history. I share what I learned after hitting the wall and failing to graduate college so I could stop sabotaging my success and employ the superior fundamental principles of the science of high achievement that enabled me to get every job and career I went after upon graduation, started a mortgage and real estate company that netted a $60,000 profit in the first month of operation, and grew it from just an idea into 7 companies grossing almost $8 million dollars per year in revenue in only six years with two business partners and 40 employees. Then I liquidated everything before the housing crash of 2007-2008 to become a full time life coach. I went from making $500,000 per year to nothing and struggled tremendously to figure out the right business model for the first 5 years. I was so determined to succeed in my new business that I even resorted to waiting tables 3 days a week for 10 months, while sleeping on my dad’s couch for several years living like a broke college student, until I figured it out and my new business took off. I have grown it into a multi-million dollar business from nothing but an idea that helps change the lives of thousands of men and women from all over the world, and every country, cultural and religious background. I’ve made millions, lost millions and made it all back again many times over by applying the best wisdom I’ve learned from the most successful people in the world, past and present. I share with you my personal journey of how I did it and continue to do it, and what I’ve learned so you can avoid the mistakes I’ve made, and get from where you are to where you want to be in the quickest way possible. There’s a reason why high achievers are able to consistently achieve their dreams over the course of their lives, despite suffering many setbacks and challenges, and my book will teach you how to do the same thing in your own life. If you apply what I teach, you’ll get even better results than you’re currently getting.

    Squiggly careers, where people jump constantly between roles, industries and locations, are becoming the new normal.Squiggly careers are filled with opportunity and excitement, but they can also be ambiguous and overwhelming if we don't know how to make the most of them.In The Squiggly Career, personal development experts Helen Tupper and Sarah Ellis reveal 5 skills you need to master and teach you how to:· Identify your Values· Play to your Super Strengths· Address your Confidence gremlins· Design your support solar systems (Networks) · Explore your Future Possibilities Packed with insights about the changing-face of work, exercises to aid your growth, and tips and inspiration from highly successful people, this book will help you be happier, and ultimately more successful in your career.