All You Need to Know about the Music Business


Donald S. Passman - 1991
    Now in its sixth edition, it has been completely revised and updated with crucial, up-to-the-minute information on the industry's major changes in response to today's rapid technological advances and uncertain economy. Veteran music lawyer Donald Passman is in the thick of this transformation and understands that anyone involved in the music business is feeling the deep, far-reaching effects of it. This latest edition of what the "Los Angeles Times" called "the industry bible" will lead novices and experts alike through the fundamental practices as well as the new, uncharted territory of one of this country's most dynamic industries.In the music business, the key to success lies in knowing how to protect yourself. To do that, you need the best and most up-to-date advice available. Whether you are -- or aspire to be -- a performer, writer, or executive, Passman's comprehensive guide to the legal and financial aspects of the music world is an indispensable tool. Drawing on his unique professional experience as one of the most trusted advisors in the industry, Passman offers authoritative information on how to: Select and hire a winning team of advisors -- personal and business managers, agents, and attorneys -- and structure their commissions, percentages, and fees in a way that will protect you and maximize these relationshipsMaster the big picture and the finer points of record dealsNavigate the ins and outs of songwriting, music publishing, and copyrightsMaximize concert, touring, and merchandising deals This latest edition also includes information on: Music downloads, webcasting, streaming-on-demand, and podcastingThe new video streaming servicesHow royalties are computed in the digital ageThe latest developments in deals with independent labels, including upstream dealsUpdates on all the traditional industry matters, such as royalties, advances, video budgets, and copyright lawIn "All You Need to Know About the Music Business," one of the industry's most influential figures shows you how to thrive in the most exciting business in the world. It's a book that no musician, entertainment lawyer, agent, promoter, publisher, manager, record company executive -- anyone who makes their living from music -- can afford to be without.

How To Make It in the New Music Business: Practical Tips on Building a Loyal Following and Making a Living as a Musician


Ari Herstand - 2016
    Today, odds mean nothing and success is not about lucky breaks. It’s about conquering social media, mastering the art of merchandising and simply working harder and being smarter than everyone else. We are living in the midst of an industry renaissance, one that has left the record companies desperately struggling to maintain their prominence, as a subculture of dedicated, DIY (do-it-yourself) musicians have taken over. These days talent is a given and success has to be earned.In 2008, Ari Herstand boldly turned in his green Starbucks apron to his manager, determined to make a living off his craft as a singer/songwriter. Almost a decade later, he has become a founding member of the new DIY movement and a self-sustaining musician, all without the help of a major label. Now, drawing from years of experience, Herstand has written the definitive guide for other like-minded artists, the ones who want to forge their own path and not follow the traditional markers of success, like record sales, hits on the radio or the amount of your label advance. Incredibly comprehensive and brutally honest throughout, How to Make It in the New Music Business covers every facet of the "new" business, including how to:Build a grass-roots fan base—and understand the modern fanBook a profitable tour, and tips for playing live, such as opening vs. headlining etiquette, and putting on a memorable showBecome popular on YouTube, Spotify and SoundCloudGet songs placed in film and televisionEarn royalties you didn’t know existed and reach your crowdfunding goalsMusicians will not only be introduced to all the tools available today but will be shown how to effectively leverage them to actually make money. More important, they will develop the mindset to be aware of new advancements both online and in the real world and always stay in tune with a constantly evolving landscape.There has never been a better time to be an independent musician. Today, fans can communicate with their idols by simply picking up their phones, artists are able to produce studio-worthy content from their basement and albums are funded not by "record men" but by generous, engaged supporters. As result, How to Make It in the New Music Business is a must-have guide for anyone hoping to navigate the increasingly complex yet advantageous landscape that is the modern music industry.

Thinkertoys: A Handbook of Creative-Thinking Techniques


Michael Michalko - 1991
    But how can you be the person who comes up with those ideas? In this revised and expanded edition of his groundbreaking Thinkertoys, creativity expert Michael Michalko reveals life-changing tools that will help you think like a genius. From the linear to the intuitive, this comprehensive handbook details ingenious creative-thinking techniques for approaching problems in unconventional ways. Through fun and thought-provoking exercises, you’ll learn how to create original ideas that will improve your personal life and your business life. Michalko’s techniques show you how to look at the same information as everyone else and see something different.  With hundreds of hints, tricks, tips, tales, and puzzles, Thinkertoys will open your mind to a world of innovative solutions to everyday and not-so-everyday problems.

Little Bets: How Breakthrough Ideas Emerge from Small Discoveries


Peter Sims - 2011
    Rather than believing they have to start with a big idea or plan a whole project out in advance, trying to foresee the final outcome, they make a series of little bets about what might be a good direction, learning from lots of little failures and from small but highly significant wins that allow them to happen upon unexpected avenues and arrive at extraordinary outcomes.           Based on deep and extensive research, including more than 200 interviews with leading innovators, Sims discovered that productive, creative thinkers and doers—from Ludwig van Beethoven to Thomas Edison and Amazon’s Jeff Bezos—practice a key set of simple but ingenious experimental methods—such as failing quickly to learn fast, tapping into the genius of play, and engaging in highly immersed observation—that free their minds, opening them up to making unexpected connections and perceiving invaluable insights. These methods also unshackle them from the constraints of overly analytical thinking and linear problem solving that our education places so much emphasis on, as well as from the fear of failure, all of which thwart so many of us in trying to be more innovative.               Reporting on a fascinating range of research, from the psychology of creative blocks to the influential Silicon Valley–based field of design thinking, Sims offers engaging and wonderfully illuminating accounts of breakthrough innovators at work, including how Hewlett-Packard stumbled onto the breakaway success of the first hand-held calculator; the remarkable storyboarding process at Pixar films that has been the key to their unbroken streak of box office successes; the playful discovery process by which Frank Gehry arrived at his critically acclaimed design for Disney Hall; the aha revelation that led Amazon to pursue its wildly successful affiliates program; and the U.S. Army’s ingenious approach to counterinsurgency operations that led to the dramatic turnaround in Iraq.               Fast paced and as entertaining as it is illuminating, Little Bets offers a whole new way of thinking about how to break away from the narrow strictures of the methods of analyzing and problem solving we were all taught in school and unleash our untapped creative powers.

slide:ology: The Art and Science of Creating Great Presentations


Nancy Duarte - 2008
    Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:Connect with specific audiencesTurn ideas into informative graphicsUse sketching and diagramming techniques effectivelyCreate graphics that enable audiences to process information easilyDevelop truly influential presentationsUtilize presentation technology to your advantageMillions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.--back cover

Presentation Zen: Simple Ideas on Presentation Design and Delivery


Garr Reynolds - 2007
    Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.--back cover

Start and Run Your Own Record Label


Daylle Deanna Schwartz - 1998
    New and affordable recording technologies have made it easier than ever to record music at home, and sell it online and at performances. As a result, musicians are finding it easier to achieve their musical goals.In this updated and expanded edition, three new chapters address the business end of running a record label, exploring alternative markets for all genres of music, and maximizing the use of the Internet. The revision also includes dozens of new comments by experts on today's music market. Anyone seeking to be the next Ian MacKaye or Sean “P. Diddy” Combs couldn't take a better first step.

Music: The Business: The Essential Guide to the Law and the Deals


Ann Harrison - 2000
    Are you a recording artist, songwriter, music business manager, music industry executive, publisher, music/TV/radio journalist, media student, accountant or lawyer? Are you fascinated by the world of the music industry that fills out daily papers? If the answer is yes, Music: The Business will tell you everything you need to know.Fully revised and updated to embrace the new challenges of the Internet downloads, ringtones and the huge changes at the major labels, this indispensable book answers all the questions, demystifies all the jargon, reveals the facts behind the headlines and the real figures underlying those multimillion pound deals, while offering practical and essential help and advice.

Six-Figure Musician - How to Sell More Music, Get More People to Your Shows, and Make More Money in the Music Business (Music Marketing [dot] com Presents)


David Hooper - 2013
    If you were doing anything else for a living, you'd have given up by now.And I'm sure there are people in your life who wish you'd do just that... They want you to settle down, get a "real" job, and make music a hobby.Screw 'em. The truth is, if you know what to do, you can make a lot of money as a musician.This book shows you what to do. You'll learn exactly how to make money with your music -- in the club, on the Internet, and on the road.Here's a taste of what's waiting for you...- How to get record labels to approach you (instead of you chasing them)- Nobody at your shows? I'll show you several ways to fix that...- "The Drip Method" -- The most profitable way to release music.- A 100-year-old marketing trick developed by a woman thought to be "too fat and ugly" for a career in music -- today it works better than ever!- The greatest threat to your music business success (it's not piracy) and how to neutralize it.- A songwriting secret from successful drag queens and pissed off karaoke singers so potent, it almost guarantees a great song!- How a $10 "kitchen appliance" will make you a better songwriter- 4 proven "cures" for music business burnout and overwhelm- What it takes for a musician to make $150,000/year (with only 500 fans)- Rules for social media. Ignore these at your own risk.- "Superfan" Secrets - How to develop fans who buy everything you sell.- How to sell lots of music... without being obnoxious or turning people off- Are you a musician over 40? Why age doesn't matter anymore...- Proven, word-for-word "scripts" and emails that get people to buy your music- 8 ways to make money giving your music away for free- A small change in the way you release new music that is so powerful, you will double the money you make.And that's just for starters. There's a lot of money to be made in the music business and this book will make sure you don't miss out.Now is your chance. If you want a successful career as a musician, this book will help you.

This Business of Music: The Definitive Guide to the Music Industry


M. William Krasilovsky - 1979
    This new edition addresses such important issues as the implication of MP3, the Copyright Term Extension Act, union treatment of digital music, and much more.

Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality


Scott Belsky - 2010
    Ideas for new businesses, solutions to the world's problems, and artistic breakthroughs are common, but great execution is rare. According to Scott Belsky, the capacity to make ideas happen can be developed by anyone willing to develop their organizational habits and leadership capability. That's why he founded Behance, a company that helps creative people and teams across industries develop these skills. Belsky has spent six years studying the habits of creative people and teams that are especially productive-the ones who make their ideas happen time and time again. After interviewing hundreds of successful creatives, he has compiled their most powerful-and often counterintuitive-practices, such as: •Generate ideas in moderation and kill ideas liberally •Prioritize through nagging •Encourage fighting within your team While many of us obsess about discovering great new ideas, Belsky shows why it's better to develop the capacity to make ideas happen-a capacity that endures over time.

Perennial Seller: The Art of Making and Marketing Work That Lasts


Ryan Holiday - 2017
    In Hollywood, a movie is given a single weekend to succeed before being written off. In Silicon Valley, a startup is a failure if it doesn't go viral or rake in venture capital from the start. In publishing, a book that took years to write is given less than three months to sink or swim. These brutally shortsighted attitudes have choked the world with instructions for engineering a flash-in-the-pan and littered the media landscape with fads and flops. Meanwhile, the greats, the stalwarts, the household names, are those who focus on a singularly different, possibly heretical, idea: that their work can and should last. For instance, Zildjian has been one of the premier makers of cymbals since its founding in 1623--and shows no signs of quitting. Iron Maiden has filled stadiums for forty years, moving some 85 million albums without the help of radio or television. Robert Greene's first book, The 48 Laws of Power, didn't hit the bestseller lists until over a decade after it was first released, and since then has sold more than 1 million copies worldwide. These works Ryan Holiday calls Perennial Sellers. They exist in every creative industry--timeless, dependable resources and unsung moneymakers, paying like blue chip annuities. Like gold or land, they increase in value over time, outlasting and outreaching any competition. And they're not flukes or lucky breaks--they were built to last from the outset. Holiday shows readers how to make and market their own classic work. Featuring interviews with some of the world's greatest creatives, and grounded in a deep study of the classics in every genre, this exciting new book empowers readers with a foundational set of innovative principles. Whether you have a book or a business, a song or the next great screenplay, this book reveals the recipe for perennial success.

Ready for Anything: 52 Productivity Principles for Getting Things Done


David Allen - 2003
    Now "the personal productivity guru" (Fast Company) shows readers how to increase their ability to work better, not harder every day. Based on Allen's highly popular e-newsletter, Ready for Anything offers readers 52 ways to immediately clear your head for creativity, focus your attention, create structures that work, and take action to get things moving. With wit, inspiration, and know-how, Allen shows readers how to make things happen with less effort and stress, and lots more energy, creativity, and effectiveness. Ready for Anything is the perfect book for anyone wanting to work and live at his or her very best.

Critical Thinking: Tools for Taking Charge of Your Professional and Personal Life


Richard Paul - 2002
    Discover the core skills of effective thinking; then analyze your own thought processes, identify weaknesses, and overcome them. Learn how to translate more effective thinking into better decisions, less frustration, more wealth Ñ and above all, greater confidence to pursue and achieve your most important goals in life.

Power: Why Some People Have it and Others Don't


Jeffrey Pfeffer - 2010
    The leading thinker on the topic of power, Pfeffer here distills his wisdom into an indispensable guide.” —Jim Collins, author of New York Times bestselling author Good to Great and How the Mighty FallSome people have it, and others don’t. Jeffrey Pfeffer explores why, in Power.One of the greatest minds in management theory and author or co-author of thirteen books, including the seminal business-school text Managing With Power, Jeffrey Pfeffer shows readers how to succeed and wield power in the real world.