Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.

    This training plan is based on solid science, and its physiological basis is clearly explained and incorporated into a running program that produces maximum results and reduces the risk of injury.In Road Racing for Serious Runners, Pete Pfitzinger-a world-class marathoner, distance running coach, and exercise physiologist-tells you how to get the most out of your limited training time. Pfitzinger teams up with former Running Times editor-in-chief Scott Douglas to present a training and racing plan that will help you excel in the full spectrum of road racing distances. You will learn how to- design a week-by-week training program, - determine the right pace to run during speed workouts, - get the most out of long runs, - taper training before an important race, - detect and avoid staleness and injury, - determine the best strategy for each race, and- achieve the optimal mental state to train and race.Included with each of five training schedules are racing tactics, mental tips, and lessons from world-class runners. Whatever distance you plan to race, Road Racing for Serious Runners will guide you to peak performance!

    What’s it like to work at Walt Disney World?Amber Sewell spent two semesters “earning her ears” at the Happiest Place on Earth, first in the CareerStart Program and then in the better known Disney College Program.During her time backstage, as the Cast Member areas of the theme park are called, Amber kept a diary of her successes and her failures, her moments of delight and her moments of despair, and most of all, her discoveries about what happens when the pixie dust settles and the guests have gone home.Amber will never feel the same about Walt Disney World again.After you’ve read her book, neither will you.

    Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

    As Senior VP of Apple, Jay served as Steve's right-hand man and trouble-shooter, overseeing all corporate operations and business planning, as well as software development and HR. In "Leading Apple with Steve Jobs," Jay details how Steve managed and motivated his people--and what every manager can learn from Jobs about motivating people to do the best work of their lives.Steve Jobs used the phrase "Pirates Not the Navy" as a rallying cry--a metaphor to "Think Different." In the days of developing the Macintosh, it became a four-word mission statement. It expresses the heart of Apple and Steve. The management principles that grew out of that statement form the backbone of this book. Explains how to find talented people who will understand your objectives and be able to make a contribution to that effort Lists traits that can determine whether a person will be so committed to the vision that they will provide their own motivationExplains how to ensure that your employees hold an allegiance to the captain and to his/her shipmates, and also possess the ability to come up with original, unique ways to approach a problem, and be self-guided with a strong sense of direction"Leading Apple with Steve Jobs" will shift your thought paradigm and inspire you to assemble and lead innovative teams.

    

    Her first book, Useful Idiots, was an eight-week New York Times bestseller. Now she’s back, switching her focus from foreign policy to domestic issues. Unlike some conservatives who throw verbal hand grenades, Charen never gets shrill or mean. Instead, she focuses on the facts to reveal exactly why liberals are wrong—and how their proposals hurt the very people they claim to be fighting for, as well as the country as a whole. Do-Gooders is a guide to the smug know-it-alls in politics, the news media, and Hollywood who think they know what’s best for the poor and other needy Americans. From Marian Wright Edelman to John Kerry, Hillary Rodham Clinton to Rob Reiner, this book will skewer the liberals by name. It covers topics such as: • Education: Do-gooders send their own kids to private schools while working to deny poor children a better education through voucher programs. • Affirmative Action: Do-gooders defend racial preferences at all costs while ignoring the enormous problems they create for African Americans at all levels of achievement. • Welfare: Do-gooders thought welfare reform in the 1990s would hurt the poor, and they still refuse to admit how much it actually helped. By collecting and exposing the most outrageous quotes and actions of the do- gooders, this book will become a must-read for conservatives across the country as they gear up for the next round of policy battles.

     For as far back as humanity goes, women have struggled to understand why men behave the way they do. Does he like me? Why won’t he commit? Why doesn’t he text back? Does he mean what he says? Why is he withdrawing? How does he really feel? These are just a few examples of questions that women all over the world are desperate to know the answers to… and now they can, once and for all. This book takes a look at the most common relationship scenarios—the ones that cause the most confusion—and explains everything. It provides a breakdown of the male psyche, as well as honest confessions from the authors and men who were brave enough to share their stories. 10 Things Every Woman Needs to Know About Men will free you from all your doubts and confusion and give you the gift of clarity. You will never again feel the need to try to figure him out… instead you can bask in the joy of just understanding exactly why he does what he does.

    I learned about myself and learned lessons I will carry with me and reflect on for the rest of my life.”—John W. Fanning, Founding Chairman and CEO napster Inc.“An unusually nuanced view of high-performance cultures.” —Inc.Within each corporation are anywhere from a few to hundreds of separate tribes. In Tribal Leadership, Dave Logan, John King, and Halee Fischer-Wright demonstrate how these tribes develop—and show you how to assess them and lead them to maximize productivity and growth. A business management book like no other, Tribal Leadership is an essential tool to help managers and business leaders take better control of their organizations by utilizing the unique characteristics of the tribes that exist within.

    There is absolutely nothing as great, challenging, or rewarding as raising a child." So says Über-mom Rose Rock, who has raised 10 children in addition to caring for 17 foster children in her 40-plus years as a mother.As a mother who does not shy away from the hard conversations, Rose isn't afraid to present strong ideas about boundaries, discipline, choices, and consequences—and she tells it like it is. In Mama Rock's Rules, Rose shares the funny and highly practical lessons she learned both as a parent and an educator, while offering strategies for teaching a child to be self-reliant in this world.Written with a kicky blend of maternal spirituality and a "don't mess with me or you won't get old" sense of authority, the book spotlights 10 vital rules, each tackling a specific parenting issue. From "I Am Your Mama, Not Your Friend," which helps parents regain their authority and establish respectful relationships with their children, to "Don't Lie Down with Anything You Don't Want to Live with Forever," which takes a different approach to the often tricky conversation about sex, each topic is lovingly explained and bolstered by stories from Rose Rock's own childhood and parenting experiences. We will also hear from her own kids, as they share memories and anecdotes about what it was like to grow up in the Rock household.Rose's heartfelt and no-nonsense advice—delivered with a dose of wit and homespun humor—will resonate with thousands of parents and will inspire them to teach their kids right, whether their brood is one child or ten.

    The Barefoot Contessa Cookbook, Ina's first book, has all of the fabulous, easy recipes that won Ina a loyal following at her retail shop, including Perfect Roast Chicken, French Potato Salad, and those irresistible Coconut Cupcakes. In Barefoot Contessa Parties! Ina shares her very best menus, divided by season, for fuss-free yet gorgeous entertaining, from a summer garden lunch for eight to an intimate fireside dinner for two. Barefoot Contessa Family Style is full of crowd-pleasers you'll make again and again, like roasted asparagus showered with freshly grated Parmesan and a French toast made with challah and just the right amount of grated orange zest and pure vanilla extract to make it sing.   Together, these three titles form a timeless collection perfect for every home cook, whether accomplished or amateur, and for every occasion, whether a weeknight dinner with family or a larger, more festive gathering. With stunning photography and Ina's helpful tips, this boxed set makes the perfect gift for those who love to cook.

    And it seems no one knows what to do. While it is good for women to expose their pain, what often happens is that they immediately blame the person at the other end of it, which sets up a never-ending cycle of accusations, denial, avoidance, and ultimately devastation for everyone involved.This moment of discovery should not signal the end but instead become an opportunity to create a different world where men and women are better together.Better Together is a beacon of hope in a challenging storm. It’s where thoughts can be rechanneled and hope rekindled as author Danielle Strickland offers steps toward a real and workable solution. Her premise is that two things are needed for change:1) imagine a better world, and2) understand oppression.Understanding how oppression works is an important part of undoing it.Danielle says, “I refuse to believe that all men are bad. I also refuse to believe that all women are victims. I don’t want to be just hopeful, I want to be strategically hopeful. I want to work toward a better world with a shared view of the future that looks like equality, freedom, and flourishing.”

    Rather, they propose the Platinum Rule: "Do unto others as "they'd" like done unto them". In other words, find out what makes people tick and go from there.

    Instead, he was the ‘CEO’ of a large temple. Guided by his guru A C Bhaktivedanta Srila Prabhupada. Propelled forward by the Divine Plan.A chance meeting with Mohandas Pai inspired Madhu Pandit to use the spare capacity in the ISKCON kitchen. To start a mid-day meal program for 1500 children, in and around Bangalore. Today, Akshaya Patra is the world’s largest NGO-led mid-day meal program, with 27 kitchens across 11 states. Serving 1.6 million hot lunches to government schools each day.This is the exciting story of spiritualists and capitalists coming together to launch a unique start-up. And taking it to scale. A ‘Made in India’ success story using the head, the heart and a whole lot of soul.

    You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:- Identify a handful of high-leverage behaviors that lead to rapid and profound change.- Apply strategies for changing both thoughts and actions.- Marshall six sources of influence to make change inevitable.Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.