Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

    The situations, characters and plant politics will ring true with many readers.In a cool, readable style, Andy & Me follows Tom's relationship with Andy Saito, a reclusive, retired Toyota guru whom Tom persuades to help save his plant through the teaching of the legendary Toyota Production System (TPS).On this journey, the reader learns that TPS is more than just a collection of tools; it entails a new way of thinking and behaving. Though Tom finds success -- both in his plant and in his personal life -- he learns from Andy that successful improvement is "endless and eternal."

    Cracking the PM Interview is a comprehensive book about landing a product management role in a startup or bigger tech company. Learn how the ambiguously-named "PM" (product manager / program manager) role varies across companies, what experience you need, how to make your existing experience translate, what a great PM resume and cover letter look like, and finally, how to master the interview: estimation questions, behavioral questions, case questions, product questions, technical questions, and the super important "pitch."

    Originally published entitled: Don't shoot the dog!: how to improve yourself and others through behavioral training, New York: Simon and Schuster, 1984.

    In his latest book, management expert Ken Miller discusses how the processes of state and local government became so complicated and inefficient – and how to start cleaning up the mess. With his typical irreverent and funny tone, Ken lays out the simple ways that public-sector leaders can tear down all the twisted, broken parts of government and rebuild it stronger, leaner and better equipped to help citizens. Full of clear, concise tips on increasing government’s capacity, Extreme Government Makeover is essential reading for everyone in government, from top-level executives to managers and employees on the front lines.What you’ll learn in Extreme Government Makeover• The one and only thing government needs to focus on to get out of this crisis• How government can perform its vital functions 80 percent faster, at less cost and with better quality• The DNA of government complexity and how we can genetically modify it • How to spot the “moldy” thinking that is making us all sick• How to get rid of 40 percent of your agency’s workload• How to find the hidden costs of government• What the next generation of customers and employees are going to do to your operations• Why technology isn’t the answer• Most importantly, you’ll learn a new way of seeing the work of government – and a better way to make that work great.

    A lack of proper validation kills more businesses than anything else. As Joel Barker says, “Speed is only useful if you’re running in the right direction.” Will It Fly? will help you make sure you are clear for takeoff. It answers questions like: - Does your business idea have merit? - Will it succeed in the market you’re trying to serve, or will it just be a waste of time and resources? - Is it a good idea for you? In other words, will it fly?Chock-full of practical suggestions you can apply to your business idea today, Will It Fly? combines action-based exercises and real-world case studies with anecdotes from the author’s personal experience of making money online, hosting successful podcasts, testing niche sites, and launching several online businesses.Will It Fly? will challenge you to think critically, act deliberately, and dare greatly. You can think of the book as your business flight manual, something you can refer to for honest and straight-forward advice as you begin to test your idea and build a business that takes off and soars.In five parts, Will It Fly? will guide you through the validation of your next business idea:- Part one, Mission Design, helps you make sure your target idea aligns with and supports your goals. - Part two, Development Lab, walks you through uncovering important details about your idea that you haven't even thought about. - Part three, Flight Planning, is all about assessing current market conditions. - Part four, Flight Simulator, focuses on the actual validating and testing of an idea with a small segment of a target market. - Finally, Part five, All Systems Go, is for final analysis to help you make sure your idea is one you are ready to move forward with.

    We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands

    Leadership at the top is being redefined as boards take a more active role in decisions that once belonged solely to the CEO. But for all the advantages of increased board engagement, it can create debilitating questions of authority and dangerous meddling in day-to-day operations. Directors need a new road map—for when to lead, when to partner, and when to stay out of the way.Boardroom veterans Ram Charan, Dennis Carey, and Michael Useem advocate this new governance model—a sharp departure from what has been demanded by governance activists, raters, and regulators—and reveal the emerging practices that are defining shared leadership of directors and executives. Based on personal interviews and the authors’ broad and deep experience working with executives and directors from dozens of the world’s largest firms, including Apple, Boeing, Ford, Infosys, and Lenovo, Boards That Lead tells the inside story behind the successes and pitfalls of this new leadership model and explains how to:• Define the central idea of the company• Ensure that the right CEO is in place and potential successors are identified• Recruit directors who add value• Root out board dysfunction• Select a board leader who deftly bridges the divide between management and the board• Set a high bar on ethics and riskWith a total of eighteen checklists that will transform board directors from monitors to leaders, Charan, Carey, and Useem provide a smart and practical guide for businesspeople everywhere—whether they occupy the boardroom or the C-suite.

    Every organization is looking for emerging leaders, and for those who stand out, there's a bright future ahead. The good news is that everybody can develop and show leadership skills, wherever you are in your career. It's never too early, or too late. An awful lot of guff has been written about leadership - whatever others would have you believe, you can be an effective leader even if you aren't a composite of Nelson Mandela, Ghandi and Shackleton. How to Lead is the book to cut through the daunting hero talk, the nonsense and the fluff. Put simply, leadership is about what you do and how you behave, so that's what this book is about. Based on actual research, it sets out the practical skills and behaviours that distinguish effective from less effective leaders, and shows you how to develop and deliver these vital assets. It doesn't absolutely guarantee success, but it loads the dice in your favour.

    As you complete the exercises in this book, you will learn how to tell if you’re using the right word as well as how to pronounce and spell it. You will also learn how to avoid illiterate expressions and how to speak grammatically, without making embarrassing mistakes.A complete handbook for building a superior vocabulary, Word Power Made Easy will teach you how to speak and write with confidence as well as how to read more effectively and efficiently. It will help you to learn more quickly, develop social contacts, and increase your earning power.Each chapter ends with review. Each section ends with a progressive check. Numerous tests will help you increase and retain the knowledge you acquired. Word Power Made Easy does more than just add words to your vocabulary; it teaches ideas and a method of broadening knowledge as an integral part of the vocabulary building process.

    Contains 640 problems including solutions; additional practice problems with answers; explanations of complex variable theory; coverage of applications of complex variables in engineering, physics, and elsewhere, with accompanying sample problems and solutions.

    This book draws on material Michael created for his renowned Object Mentor seminars, techniques Michael has used in mentoring to help hundreds of developers, technical managers, and testers bring their legacy systems under control. The topics covered include: Understanding the mechanics of software change, adding features, fixing bugs, improving design, optimizing performance Getting legacy code into a test harness Writing tests that protect you against introducing new problems Techniques that can be used with any language or platform, with examples in Java, C++, C, and C# Accurately identifying where code changes need to be made Coping with legacy systems that aren't object-oriented Handling applications that don't seem to have any structureThis book also includes a catalog of twenty-four dependency-breaking techniques that help you work with program elements in isolation and make safer changes.

    Richard Shell has taught thousands of business leaders, administrators, and other professionals how to survive and thrive in the sometimes rough-and-tumble world of negotiation. His systematic, step-by-step approach comes to life in this book, which is available in over ten foreign editions and combines lively storytelling, proven tactics, and reliable insights gleaned from the latest negotiation research.This updated edition includes:A brand-new "Negotiation I.Q." test designed by Shell and used by executives at the Wharton workshop that reveals each reader's unique strengths and weaknesses as a negotiatorA concise manual on how to avoid the perils and pitfalls of online negotiations involving e-mail and instant messagingA detailed look at how gender and cultural differences can derail negotiations, and advice for putting talks back on track

    Even though a professional team, like the one depicted on the cover, can make skydiving seem perfectly choreographed; there are always uncertainties. Whether it's getting a skydiving team into the air or a new product off the ground, no project has ever been completed exactly as planned.With Meredith and Mantel's Sixth Edition, you'll not only learn how to select, initiate, operate, and control all types of projects; you'll also learn how to manage risks and uncertainties. Written from a managerial perspective, the text equips you with the quantitative skills, knowledge of organizational issues, and insights into human behavior that you need to do project management effectively.Updated and revised, this edition features current coverage of topics such as:* Risk management* Lifecycle costing* Real options* Organizational process assets* Non-technical project terminations* The phase/quality-gate process* Requirements formulation analysisFree trial version of Microsoft Project(r) and Crystal Ball(r)This text includes a CD-ROM containing a 120-day trial version of Microsoft Project(r) and a student version of Crystal Ball(r). Microsoft Project and Crystal Ball screenshots appear where relevant throughout the text. Additionally, a number of end-of-chapter exercises encourage you to apply these computer software packages to project management problems.

    Not only do the authors reveal why the world is so completely screwed up, but they provide proven techniques for creative control of personal, social, and business problems. They analyze the reasons for human failure and tell how to achieve a state of well-being by avoiding that unwanted, ultimate promotion.Students of Freud, Potter, and Parkinson will be fascinated by this satirical examination of man's tendency to escalate himself to oblivion at his level of incompetence.