The author shares his wisdom and experiences from his illustrious career as one of India Inc’s longest-serving CEOs. In his trademark straightforward and lucid style, he shares lessons and learnings on each of the ten dilemmas. The book also contains insights and perspectives from twenty-four highly experienced professionals.A successful career is not a straight line; it has many twists and turns where you are faced with difficult choices. Practical and inspiring, The Right Choice will help you navigate these difficult situations-and win in your career.

    Students uncover how real-world managers design, implement, and use planning and control systems to implement business strategies. The 12th edition builds on the strengths of prior editions by offering a rich diversity of cases balanced with current content and research.

    And Mother Teresa was its leader.How did this nun with no formal business training create a global brand, become a powerful fund-raising and public relations magnet, and lead a worldwide organization through every phase of growth over the course of forty-seven years? What were her secrets?When we shift our lens and view Mother Teresa from a leadership perspective, a wonderful success story emerges, one filled with inspiration, life lessons, and impact.Ruma Bose spent time in Calcutta working as a volunteer with Mother Teresa and her Missionaries of Charity in 1992. Over time, she discovered that Mother Teresa’s success resulted from the careful application of eight simple and unexpected principles.Through the pages of this book you will have the unique opportunity to learn these principles, share Bose’s experience with Mother Teresa, and discover how to apply Mother Teresa’s principles whether on a single project, throughout an organization, or in your life.Modern, well-timed, and humane, Mother Teresa, CEO helps you discover how you don’t have to be a saint to be a great leader!

    Forget the dashing swashbuckler, effective leadership is typically understated. It's the myriad small things that make the big things possible. In Do Lead, Les McKeown demolishes the myths that have paralysed leadership in our modern era, then provides newt tools for the job. You'll discover that we can all lead. And what's more, we should. Because effective leadership is goal- not people-oriented. It's about the person with the right skills putting themselves forward. Find out:• The mindset required• The basic leadership toolkit• Techniques for dealing with the (inevitable) failuresWhether you are new to the game or reigniting a dormant passion, start leading from where you are, right now. And start to make a difference. You can lead. Yes, you.

    Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

     It's a novel told in Steve Farber's humorous, poignant, and original voice that takes the reader on a deep exploration of the qualities and practices of real, or Extreme Leadership, and how to apply them in daily life. Part One, The Radical Leap, explores the leadership elements of Love, Energy, Audacity, and Proof; Part Two, The Radical Edge, takes the discussion deeper into innovation, personal clarity and guidelines for changing the world. It sets a new standard for what it means to really lead in today's business world and beyond. Rejuvenate and revitalize with Farber’s amazing The Radical Leap Re-Energized. It is timeless, universal, and extremely useful—and it will catapult you to success!” –Marshall Goldsmith – author of the New York Times bestsellers, MOJO and What Got You Here Won’t Get You ThereToday’s world demands a different leader: one who has the heart and courage to change it for the better. If you’re ready to be one of them, read this phenomenal book and succeed.” –Darren Hardy, publisher SUCCESS magazine, bestselling author The Compound Effect Steve Farber’s work is even more important and more useful today than when it first appeared on the scene.” –Tom Peters, International bestselling author of In Search of Excellence With his strikingly original voice and unparalleled storytelling ability, Steve Farber brings us The Radical Leap Re-Energized. This edgy leadership parable not only entertains and inspires, it teaches us how to become great leaders and change the world in the bargain. We wholeheartedly encourage you to take the LEAP!” –Jim Kouzes and Barry Posner, authors of the bestselling The Leadership Challenge and Credibility If you want to lead as big as you dream, Farber can take you to the extreme. This book is your path to soaring success.” –Tim Sanders, former Chief Solutions Officer at Yahoo! & author of Today We Are Rich Steve Farber’s books are as easy and enjoyable to read as they are insightful. This volume will be a great addition to any leader’s library.” –Patrick Lencioni, president, The Table Group; author, The Five Dysfunctions of a Team The Radical Leap Re-Energized is a clarion call for 21st century leaders and those who aspire to be. The LEAP will stay with me and will be required reading for leaders in my organization” –Tony Uphoff, CEO, UBM TechWeb Steve Farber has captured the heart of leadership in this wonderful book. If you’d really love to make a difference in this world, read it and apply its lessons to your life and business.” –Rita Davenport, former President, Arbonne International There are two types of well-written leadership books: GOOD ones that you read once and pass along to a few friends, or GREAT ones that you read over and over and give to as many people as you can. The Radical Leap Re-Energized is one of the GREAT ones, and it is a total game-changer.” –Tommy Spaulding, author of the New York Times bestseller, It’s Not Just Who You Know Steve Farber’s masterwork, The Radical Leap Re-Energized, is an inspired opus on what it means to be a leader of substance and significance. You’ll find yourself coming back to it again and again.” –Michael E. Ventling, Global CFO, Ernst & Young A brilliantly captivating book, vibrant and audacious, and an absolute joy to read. Every bit as engaging as Steve Farber himself.” –Sally Hogshead, speaker and author of Fascinate: Your 7 Triggers to Persuasion and Captivation Steve Farber leaps again. I was into it the first time. This time, I’m leaping with him!” –Chris Brogan, President Human Business Works I have read most leadership books in print. None have resonated more than this one. It is timeless, relevant and energizing and should be required reading for all business leaders of the 21st century.” –Pamela Slim, author, Escape from Cubicle Nation: From Corporate Prisoner to Thriving Entrepreneur I’ve read the original Radical Leap over a dozen times, and year after year, experience after experience, I have found that the concepts hold fast and true. The Radical Leap Re-Energized kick-starts and expands the experience to the next level. This really is a masterpiece.” –Burton M. Goldfield, President and CEO, TriNet

    An Absolutely No-Fluff guide to Unusual Social Media Marketing Strategies You have always wondered how some companies have made it big on social media and if you could do the same??Imagine if you could get your hands on all the behind-the-scene tactics employed by the successful brands..well, you don't have to imagine anymore...here's the answer;Unusually Effective: 25 Unusual yet Effective Social Media Marketing Strategies for Creating an Irresistible brand, Ultimate Business Growth and Massive Profits.Social Media Marketing is becoming a necessity, for a Small Business Enterprise and also for the large Corporate Mammoths...It is the easiest and fastest way to relay advertising and marketing products and services to your target market...And this book provides you the...Unfair Edge.The book is divided into 6 parts: # General Strategies # Video Strategies # Image Strategies # Hashtag Strategies # Facebook Strategies # Twitter StrategiesEnjoy 'Unusually Effective' and make your business achieve Mind Blowing Social Media Success

    As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It‘s time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?

    Four decide to jump off. How many are left? Answer: Five Why? Because there's a difference between deciding and doing. Written by Mark L. Feldman and Michael F. Spratt of PricewaterhouseCoopers, Five Frogs on a Log offers readers an entertaining and no-nonsense field guide to the mergers and acquisitions jungle, packed with insight and instruction for executing corporate change and capturing shareholder value. Whether you're buying another company or acquiring a new vision of the future, this book proffers an unconventional perspective and a practical, readily accessible set of solutions to the single greatest challenge facing today's managers: executing rapid transitions ion mergers, acquisitions and gut wrenching change.Designed for corporate managers and CEOs caught up in the whirlwind of change, every chapter provides accessible ideas and wisdom for navigating the most demanding business transitions. The authors offer a unique hands-on perspective based on their work with top Fortune 500 firms. As they state:"Increasingly, the companies that win are those that learn faster, act quicker and adapt sooner. They will compress time by making and executing early, informed decisions about economic value creation, ruthless prioritization and focused resource allocation. They will use these decisions to take early firm stands on management deployment, organization structure and culture. Their actions will increasingly be linked to long-term, sustained economic value creation." The advice and expertise offered in this book can be used to solve a range of operational problems from speeding up new product development to merging two businesses; from changing company culture to repositioning a business in a while new marketplace.Whatever the challenges and opportunities facing you, your company, your industry, Five Frogs on a Log will move you from deciding to doing.

    Keep this ammo on your bookshelf if ever you find yourself in a lurch." ~ Sean Work, Director of Inbound Marketing, KISSmetrics "You could easily find 1,000 books and courses about blogging like a pro, but you won’t find a more useful and engaging one. Henneke’s book will answer every question you have, give you countless shortcuts, and light a fire under your butt to start cranking out hot blog posts. It’ll also make you hungry." ~ Barry Feldman, Feldman Creative "Henneke's book might be the most useful guide on business blogging ever written. I highly recommend it to anyone who’s blogging to promote their company." ~ Jon Morrow, CEO and Founder of Boost Blog Traffic LLC Would you like to win customers with your blog? Are your blog posts not as good as you’d like them to be? Or are you unsure what to blog about? Blog to Win Business teaches you how to write blog posts your customers love to read and share. This practical book takes you through the various elements of blog writing – from developing a unique voice to generating ideas and composing compelling headlines. This book doesn’t just explain how to write a blog, it also helps you decide what to write and how to position your blog as a must-read resource in your industry. It has been described as probably the most useful guide to business blogging. Your guide to writing a company blog This guide explains in simple steps how to write blog posts that engage readers and woo clients: Write lip-smackingly good headlines that entice people to read your posts Position your blog as a voice of authority Generate an endless stream of ideas for blog posts your customers crave to read Make your blog more engaging by describing your ideal reader Develop a unique voice to stand out in a sea of me-too blogs Captivate your readers with your blog opening Inspire your readers with your final paragraph Create a natural flow to hypnotize your readers Seduce Google to send you relevant traffic This guide is easy to read and fun. It includes straightforward advice on how to practice and improve your blog writing. Would you like to gain more readers and turn them into customers? Blog to Win Business also includes: The 5 mistakes you must avoid when defining your blog purpose How to get unstuck when your fountain of inspiration runs dry A complete editing checklist to make your blog posts more conversational The 4 rules for writing delicious sentences The 3-step formula for writing irresistible headlines This is NOT a stuffy, lengthy text book. All information is straightforward and written in plain English. Who this book is for Are you a freelancer or small business owner looking to promote your company with a blog? This book contains practical, down-to-earth advice that you can actually use.

    One of a manager's toughest--and most important--responsibilities is to evaluate an employee's performance, providing honest feedback and clarifying what they've done well and where they need to improve. In How to Be Good at Performance Appraisals, Dick Grote provides a concise, hands-on guide to succeeding at every step of the performance appraisal process--no matter what performance management system your organization uses. Through step-by-step instructions, examples, do-and-don't bullet lists, sample dialogues, and suggested scripts, he shows you how to handle every appraisal activity from setting goals and defining job responsibilities to evaluating performance quality and discussing the performance evaluation face-to-face. Based on decades of experience guiding managers through their biggest challenges, Grote helps answer the questions he hears most often: -How do I set goals effectively? How many goals should someone set?-How do I evaluate a person's behaviors? Which counts more, behaviors or results? -How do I determine the right performance appraisal rating? How do I explain my rating to a skeptical employee?-How do I tell someone she's not meeting my expectations? How do I deliver bad news? Grote also explains how to tackle other thorny performance management tasks, including determining compensation and terminating poor performers. In accessible and useful language, How to Be Good at Performance Appraisals will help you handle performance appraisals confidently and successfully, no matter the size or culture of your organization. It's the one book you need to excel at this daunting yet critical task.

    The former CEO of Medtronic draws from his own in-the-trenches experience and lessons from leaders (representing an array of companies) who have weathered tough economic storms. With straight talk and clear directions, George shows leaders specifically what they must do to become strong leaders and survive any crisis. His seven lessons include: Face Reality, Starting with Yourself; Never Waste a Good Crisis; and Be Aggressive: This is Your Best Chance to Win in the Market. Seven Lesson for Leading in Crisis is a survival kit for anyone in a leadership position.A concise handbook for applying proven leadership lessons in tough times Written by Bill George one of America's most trusted business leaders and author of True North and Authentic LeadershipOffers realistic actions leaders can take to put their companies on the right long-term path Seven Lesson for Leading in Crisis gives leaders a solid strategy for staying the course.

    The true measure of any leader is his or her ability to react based on past experience and gut feelings, respond in real time to current circumstances, and then to recover quickly and move on with new lessons learned. The Little Book of Leadership combines classic style with the latest innovations to challenges the reader to self-evaluate every facet of their leadership, coaching, and communication abilities in order to better formulate what actions can be taken to improve their natural skills. Ideas and answers are provided for every challenge.Chapters include information about the 12.5 leadership strengths: From insights to legacy and every element in between. Morale, Attitude, Resilience, Opportunity, Guts, Measurement, Coach, Celebration, Next-level, and Lost Secret of Leadership Foreword by Dr. Paul "Doc" Hersey, creator of Situational Leadership Other books by Gitomer: The Sales Bible: The Ultimate Sales Resource, Revised Edition, also by Wiley, The Little Red Book of Selling (Bard Press) The Little Gold Book of YES! Attitude (Pearson) Whereas other books rely on theory or philosophy, The Little Book of Leadership takes leadership into the real world of business, providing proven methods for becoming a successful leader.

    Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

    This guide provides a quick reference to all of the key topics around early-stage startup valuation and provides step-by-step examples for several valuation methods. In more detail, this Founder’s Pocket Guide helps startup founders learn: What a startup valuation is and when you need to start worrying about it. Key terms and definitions associated with valuation, such as pre-money, post-money, and dilution. How investors view the valuation task, and what their expectations are for early-stage companies. How the valuation fits with your target raise amount and resulting founder equity ownership. How to do the simple math for calculating valuation percentages. How to estimate your company valuation using several accepted methods. What accounting valuation methods are and why they are not well suited for early-stage startups.