Suitable at the graduate-level/MBA level if used with supplemental cases. The Fourth Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

    Northouse's Leadership 8e and Peter G. Northouse's Introduction to Leadership 4e

    This is a must-have marketing reference.

    Publishing is one of the most complex and lucrative parts of the music business. Industry expert Randall Wixen covers everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation and more. Get a view from the top, in plain English. This updated and revised edition has been prepared in light of the ever-changing landscape of music publishing, taking into account factors like illegal downloading and recent announcements from the Copyright Royalty Board. With an added "DIY" chapter, the author demonstrates why the playing field has changed for the traditional copyright adminstrators, and how musicians just starting out can protect their own work until they hit the big time.

    In a practice Hilton pioneered in the first edition, each chapter is written around a realistic business or focus company that guides the reader through the topics of that chapter. Known for balanced examples of Service, Retail, Nonprofit and Manufacturing companies, Hilton offers a clear, engaging writing style that has been praised by instructors and students alike. As in previous editions, there is significant coverage of contemporary topics such as activity-based costing, target costing, the value chain, customer profitability analysis, and throughput costing while also including traditional topics such as job-order costing, budgeting and performance evaluation.

    Kettl and Fesler understand that the push and pull of political forces make the functions of bureaucracy ever more contentious, but no less crucial to governance.Based on reviewer feedback, and given advances in scholarship and in practice, the authors introduce the crucial topics of ethics, accountability, and leadership early on, utilizing these central ideas as touchstones throughout the book. While this text continues to focus on the core components of public administration--such as budgeting, personnel, and implementation--it's been thoroughly updated to cover recent developments, including administrative issues spotlighted during the 2008 presidential campaigns, the use of technology in government management, and the changing face of the federal workforce. Fully updated tables and figures feature a wealth of current data, and photos add visual context to the book's core concepts.What was an appendix showcasing fourteen case studies in the previous edition is now a set of fully-integrated case studies--one in each chapter--that challenges students to apply ideas and analysis as they go. Each case emphasizes the people on the front lines at the local, state, and federal levels with topics ranging from Taser use in law enforcement to the recent economic bailout. Useful discussion questions at the end of each case help shape student responses and in-class conversation.

    Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

    His abrupt style and zero-tolerance policy on nonsense have become the highlights of every series. But what is he like in real business?Single-Minded reveals the story of Claude's varied career and the turbulent years that shaped him. From being told at school that he would never amount to anything to his current status as a boardroom heavyweight both on-screen and off it, success has never come easy. Claude's complex, fascinating work has taken him into many different industries and countries, encompassing retail start-ups; knife-edge company rescue missions; the bruising rough-and-tumble of Premier League football; facing down French trade unions; taking on Texan oil barons in multi-million-dollar deals; and, in the private sphere, conquering life-threatening illness.Told with characteristic candour and disarming modesty, Single-Minded is an unflinching account of a remarkable career in the spotlight.

    In the highly litigated area of Special Education, it is imperative that professionals in the field understand the legal requirements of providing a free appropriate public education to students with disabilities. This text presents the necessary information for educators to understand the history and development of special education laws and the requirements of these laws. It provides the reader with the necessary skills to locate pertinent information in law libraries, on the Internet, and other sources to keep abreast of the constant changes and developments in the field. The second edition of The Law and Special Education, one of the top special education law books in the field, includes new information on the Individuals with Disabilities Education Act of 2004 and the No Child Left Behind Act of 2001. It has been updated with the latest information on the statutes, regulations, policy guidance, and cases on special education law.

    Packed with the latest findings on inflammation, oxidative stress, and degenerative disease, this guide is the definitive resource for anyone serious about optimal nutrition and anti-aging defence. Inside, you will find over 1,500 US and Canadian supplements scientifically rated and compared, 18 critical Health Support Criteria required to evaluate supplements, 300 full-colour graphs so you can easily compare top-rated products. Discover recent scientific evidence that shows supplements can optimize health and retard the aging process. Determine which supplement is best for you and your family, using a scientifically-based approach. Now in its 4th edition and representing thousands of hours of research, the NutriSearch Comparative Guide to Nutritional Supplements is the way for you to find a quality nutritional supplement that best suits your needs. For those interested in optimizing their health and warding off the aging process, this guide is a must!

    It is written for courses teaching leadership theory and application. The Leadership Experience integrates recent ideas and practices with established scholarly research in a way that makes the topic of leadership come alive.

    Entrepreneurship: Launching New Ventures introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

    This book talks about how one can acquire the expertise to forge leaders, I have delved deep into my interactions with inspiring leaders/mentors who have carved a niche for themselves & benchmarked their best practices for you to imbibe.There is a lot of Vedic & Greco-Roman cultural influence which you shall find in this book, as it draws a parallel between ancient knowledge & its modern interpretation.Each of the 22 Chapters should be perceived as a tool & this book aspires to serve as a instrument to learn techniques to develop leaders & forge them into champions.

    Updated web links and expanded appendices provide cutting edge information on action research along with new case studies and examples.

    Focused more on concepts than on statistical methods, it shows readers how to properly use statistics to analyze data and demonstrates how computer software is an integral part of this analysis. "Using Statistics" scenarios discuss how statistics is used in a real business setting. Includes contemporary business applications, many with real data sets, and an integrated case that runs throughout chapters. "PHSTAT," a custom designed Excel add-in, is packaged with each book. Introduction and Data Collection. Presenting Data in Tables and Charts. Summarizing and Describing Numerical Data. Basic Probability and Probability Distributions. Sampling Distributions and Confidence Interval Estimation. Fundamentals of Hypothesis Testing: One-Sample Tests. Two-Sample and C-Sample Tests with Numerical Data. Hypothesis Testing with Categorical Data. Statistical Applications in Quality and Productivity Management. The Simple Linear Regression Model and Correlations. Introduction to Multiple Regression. Time Series Analysis. An accessible introduction or refresher on statistics for those in accounting, marketing, management, economics, and finance.