Book picks similar to
The Copy Workshop Workbook by Bruce H. Bendinger


writing
advertising
copywriting
advertising-marketing

It's Not How Good You Are, It's How Good You Want To Be


Paul Arden - 2003
    If you want to succeed in life or business, this book is a must.

Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues


Henry R. Cheeseman - 1992
    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.

Theory of the Spencerian System of Practical Penmanship, in Nine Easy Lessons


Platt Rogers Spencer - 2001
    Today in our computer age, a fine, beautiful, and legible handwriting brings a warm personal touch to our correspondence. These books may be used to introduce cursive writing to second or third graders or to improve the handwriting of older students or adults. They may also be used to teach calligraphy or as part of an art class. Individual Spencerian Copybooks 1-5 are also available.

Management Accounting


Anthony A. Atkinson - 1994
      APPROACH: Atkinson is a  managerially-oriented book that focuses on both quantitative and qualitative aspects of classical and contemporary managerial accounting.   COMPETITORS: Garrison, MH;

Why We Buy: The Science of Shopping


Paco Underhill - 1999
    Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

15 Handpicked Unique Suppliers for Handmade Businesses 2015 - 2016


Renae Christine - 2015
    I'll show you where to find the best materials from the best suppliers to fuel your Etsy selling success.After getting more than 1 million views on YouTube with over 100,000 follow up questions answered for handmade businesses since 2012, Renae Christine has learned that 90% of handmade businesses fail within the first 5 years due to lack of proper suppliers or the know-how to find those suppliers of the best materials.Read this resource guide to learn:Why every Etsy seller and handmade business owner needs a supplier.Why you should avoid your local craft store's clearance section like the plague.Common mistakes that you could be making.How much money you need to place an initial order, which might surprise you.Where to find tens of thousands of proper material suppliers.The questions to ask before taking on a supplier and placing an order so you don't waste your money.15 of Renae Christine's favorite suppliers from a convention she scoured just for handmade businesses.Additional bonus suppliers listed from different handmade industries.Is this resource guide for you?You need this guide if you:You're in the 'Etsy business for beginners' phase of businessYou feel like your business or Etsy shop just can't get off the ground and you don't know whyYou want to learn how to sell on Etsy through proper strategies and avoid making mistakesRenae Christine has been featured in Yahoo Finance, ABC, CBS, Reuters, Bloomberg Business Week and in thousands of other publications worldwide. She is the worldwide known business coach for everything handmade. Renae is even more rare because she built a six-figure stationery business herself.

The Official Guide for GMAT Quantitative Review


Graduate Management Admission Council (GMAC) - 2005
    This work focuses on the maths skills necessary to pass the GMAT, with nearly 300 questions and explanations on subjects such as arithmetic, algebra, geometry and data sufficiency.

Wally Olins on Brand


Wally Olins - 2003
    But branding has now moved so far beyond its commercial origins that consumer response has entered uncharted territory. Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered


Benjamin Smith - 2016
    This process of introspection and self-reflection is never easy. It requires the ability to understand and handle your emotions in a healthy manner, and this always takes time and patience. That is why this book, “Emotional Intelligence: Exploring the Most Powerful Intelligence Ever Discovered,” has been written just for you. This book is meant to help make the process of emotional development clearer and smoother. Our lives are filled with constant and continual situations where communication with others is necessary. Your ability to communicate effectively and successfully with others is what sets you apart from animals. However, how many of us actually take the time to think about just how important the way we communicate is? In what ways can we become better able to communicate? This would be a good time to introduce you to the concept of emotional intelligence. Emotional intelligence, or EI, is defined as the ability to recognize, control, and express your emotions in a way that enables you to handle interpersonal relationships empathetically and judiciously. Emotional intelligence is what enables you to recognize how others are feeling in a given situation, differentiate the myriad of emotions, and act accordingly. It is only through emotional intelligence that we are able to adjust our emotions as we go through life, thus reaching whatever goals we have set. Nobody can claim that they do not have emotional intelligence. The only difference is that people exhibit varying levels of EI – some are simply more emotionally intelligent than others. However, it is not something that is fixed from birth to death. There are steps and actions you can take to become more intelligent emotionally. In fact, if there is one feature of personal development that most people need to work on, it is their emotional intelligence. Research has proven that those individuals who have a higher emotional quotient, or EQ, tend to make better leaders, enjoy a better quality of personal and professional relationships, and are more mentally healthy. All you need to do to increase your emotional quotient is take the time to put into practice the tips and strategies outlined in this book. In here, you will learn how to know yourself better so that you can understand others better. You will learn how your emotional brain works, and how emotional intelligence can be improved. There are some great tools and tips described in this book, so make sure that you are ready to learn and practice them. Get ready to also learn about some of the new discoveries in the field of emotional intelligence. Scroll to the top of this page and click the " Buy Now With One-Click " Button to start your journey on EI

Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time


Maria Veloso - 2004
    Simply put, what works in the brick-and-mortar world does not necessarily grab Web shoppers. Companies selling products and services online need to promote their wares with engaging copy that grabs attention and compels Web site visitors to buy.Web Copy That Sells presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, reveals her revolutionary approach based on five simple questions, which, when answered, make the copy practically write itself. Veloso crams all the information from her 12-hour, $997 live seminars into a comprehensive book that will help any Web copywriter:* write sizzling and irresistible Web copy, e-mails, and marketing communications* quickly turn lackluster sites into ""perpetual money machines""* use Neuro-Linguistic Programming and psychological tactics to compel Web surfers to buy* avoid the top three blunders that can wipe out your sales* convert up to 50% of online prospects into paying customers* and more!"

Confessions of a Public Speaker


Scott Berkun - 2009
    For managers and teachers -- and anyone else who talks and expects someone to listen -- Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes.With lively lessons and surprising confessions, you'll get new insights into the art of persuasion -- as well as teaching, learning, and performance -- directly from a master of the trade.Highlights include:Berkun's hard-won and simple philosophy, culled from years of lectures, teaching courses, and hours of appearances on NPR, MSNBC, and CNBCPractical advice, including how to work a tough room, the science of not boring people, how to survive the attack of the butterflies, and what to do when things go wrongThe inside scoop on who earns $30,000 for a one-hour lecture and whyThe worst -- and funniest -- disaster stories you've ever heard (plus countermoves you can use)Filled with humorous and illuminating stories of thrilling performances and real-life disasters, Confessions of a Public Speaker is inspirational, devastatingly honest, and a blast to read.

How to Get Ideas


Jack Foster - 1996
    Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Advertising for People Who Don't Like Advertising


KesselsKramer - 2012
    Yet, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company's name is KesselsKramer. Advertising for People Who Don't Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It is intended for anyone who has ever hated a web banner or zapped an ad break.

The Toyota Way: 14 Management Principles from the World's Greatest Manufacturer


Jeffrey K. Liker - 2003
    Less inventory. The highest quality cars with the fewest defects of any competing manufacturer. In factories around the globe, Toyota consistently raises the bar for manufacturing, product development, and process excellence. The result is an amazing business success story: steadily taking market share from price-cutting competitors, earning far more profit than any other automaker, and winning the praise of business leaders worldwide.The Toyota Way reveals the management principles behind Toyota's worldwide reputation for quality and reliability. Dr. Jeffrey Liker, a renowned authority on Toyota's Lean methods, explains how you can adopt these principles--known as the "Toyota Production System" or "Lean Production"--to improve the speed of your business processes, improve product and service quality, and cut costs, no matter what your industry.Drawing on his extensive research on Toyota, Dr. Liker shares his insights into the foundational principles at work in the Toyota culture. He explains how the Toyota Production System evolved as a new paradigm of manufacturing excellence, transforming businesses across industries. You'll learn how Toyota fosters employee involvement at all levels, discover the difference between traditional process improvement and Toyota's Lean improvement, and learn why companies often think they are Lean--but aren't.

Case in Point 10: Complete Case Interview Preparation


Marc P. Cosentino - 2018
    He takes you inside a typical interview by exploring the various types of case questions, and he shares with you the acclaimed Ivy Case System. It will give you the confidence to answer even the most sophisticated cases. The book includes dozens of strategy cases, with case starts exercises, 21 ways to cut costs -- plus a special section on Federal and nonprofit cases.!