Chanakya who was born around 3rd BC in Bharat (now Hindustan), astute, shrewd and ruthless political master. Equally selfless and patriotic teacher who politically united the small states post invasion of Greeks and reclaimed the boundaries of Bharat stretching from Puruvarsha (Persia, now Iran), Gansthan (now Afghanistan) to far east of Magadh (Bihar state). We know Chanakya for his Niti-shashtras, for his voluminous work on economy, maxims of wisdom and intelligence. But we do not know much about minute details with which he governed the country at that time. We do not know, during his time of around 3rd BCE, at how much advance stage the economy, public life, administration, industries, defence mechanisms, taxations, public-private partnerships, foreign policy, judicial systems, banking and accounting systems ….. were there in India. It seems, they all were in more than perfect stage compared to present scenario factoring advancement in science and technology etc. We will look at each of them one by one. In this book, “Chanakya Niti on Corruption”, we will take a look at corruption. What Chanakya thinks about sources of corruption, ways of finding about corruption, judgements and punishments of corruptions etc. Chanakya knows very well that just like it is impossible to know when and how much water a fish drinks, it is utmost difficult to know how much money government officials steal away while in charge of it. Knowing human nature which succumbs to greed, fear, lust, anger or any such tamas gunas, and indulges in acts of corruption to accumulate wealth in the country or outside. Chanakya keeps eye on conduct and life style of not only ministers, but all levels of the government officials too. Chanakya takes multi pronged approach to tackle and eradicate corruption. He knows that by establishing one department to tackle corruption problems are not going to be solved, instead will increase many fold later when that department itself becomes corrupt eventually. He relies on spying, continuous intelligence gathering, harsh punishments leading to deaths, rewards who bring to notice acts of corruptions by officials etc, promotions and rewards to who do their job righteously. Not only that, 3rd century BC, do you imagine there were clear cut rules and guidelines how to write account books, !. At that time, he knew that what impact it creates on overall economy and nation building, if sanctioned amount for projects are not utilised actually? Chanakya knows corruption is contiguous, and he tackles such problems too with well laid out and practical laws to follow at that time. Looking at the crux of the guidelines what Chanakya outlines, it seems that essence of those laws are applicable still today with more verbatim or expansion of words to suite and cover present scenarios. But, the essence remains same. He knew that in corruption free country, trade and business, entrepreneurship and industries flourishes and so overall wealth, health and security of the nation. I hope reading this book "Chanakya Niti on Corruption", will open up a window to explore further on how an Indian political guru administered this nation 3rd century BCE.

    Habits become a part of your life but habits can be changed. This book covers the different ways in which you can easily change habits in order to change the course of your life. Everything that we do in life is as a result of what we have been taught, what we have experienced and what we expect from life. However, with all of these presuppositions or prerequisites, it’s hardly surprising that people are dissatisfied with what they get back from life. The habits that are introduced in this book are deliberately simplified, so that anyone can achieve them. I have worked with people who have problems for a very long time and these steps have succeeded in making their lives more rewarding. You have a choice in the kind of life you experience and the power of your thoughts and actions is amazing. By incorporating these 30 small life changes into your life – and they only take five minutes to try out – your life can be considerably improved. What you will learn from this book - How habits form- Certain steps to take in order to change your habits- Productivity habit changes- Relationship habit changes- Financial habit changes - Organizational habit changes- Spiritual habit changes- Habit changes in regards to your health- Leisure habit changes- AND MUCH MORE! So what are you waiting for? Download now and change your life!Scroll to the top of the page and select the 'buy button'.

    These specialists have begun forming shops of their own - the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing.While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook - giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace. This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company.Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.

    A necessary addition to your reading." --David Maister, author of Managing the Professional Service Firm"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" --Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain"It's no longer sufficient to be a good 'expert for hire'--you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." --Andrew Sobel, coauthor of Clients for Life"Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" --R. Granville Loar, Executive Director, Association for Accounting Marketing"This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." --Josh Lee, Partner, Monitor Group"Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." --Kevin McMurdo, Chief Marketing Officer, Perkins Coie"Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" --Paul Dunay, Global Director of Integrated Marketing, BearingPoint

    Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's Brilliant Machines, Disney's theme park Magic Band, and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

     I am an independent mobile app entrepreneur just like you, and I wrote this book to teach you all my strategies for how to: - Get 1,000,000+ downloads from mobile app store marketing - Save money by doing your own ASO (search engine optimization SEO for Android and the Apple App stores) better than most consultants you might consider hiring - Create an app marketing strategy outside the app stores by getting press coverage and learning how to promote an app using social media and social sharing - Make money with effective app store monetization to help you maximize your app revenue with subscriptions, in-app purchases, publishing effective ads, selling affiliate products and other strategies used by successful mobile app businesses - Create a successful mobile app business I wrote this book with all my heart and soul. The book draws on my own years of experience building top apps in my niche, promoting apps, making money with my apps, and coaching other app entrepreneurs on how they can make turn their mobile apps into successful businesses. You will be getting the best of all worlds. First, I have very deep hands on experience building and growing my own apps. Second, I have a wealth of experience coaching and observing other app entrepreneurs whose experiences and aspirations are probably very similar to yours. In this book you get all the insights from me making my own apps a success, and the insights of the cumulative experiences of the people I've coached. This is a very to the point book with many actionable tips and strategies for how to promote your mobile app (iPhone or Android), make money from your smartphone applications, and generally treat it as a real business. All suggestions in this book are based on my own experiences promoting my own problemio.com business apps which at the point of latest revision of this book have cumulative 1,000,000+ downloads, and insights of me having coached over 100 other app entrepreneurs. I am an independent mobile application developer and mobile application entrepreneur just like you. I am not a multi-million dollar app development studio or a big company. If you are an independent app developer just like me, you can use the mobile application marketing strategies that I outline in this book. Many of the strategies are simple and effective, and you can begin working on them as early as today. The book contains over 20 strategies to promote your apps. They all worked for my apps and they will help you grow your app to its highest potential. After growing your app, you will be able to make good money from your app, and achieve the goals that you have for your app business. Get the book now, and become a pro at app store marketing (app store SEO which is otherwise known as ASO), and start increasing your app downloads and revenue today!

    Eleven information-packed chapters, grouped in four handy sections, explain and analyze the product manager's role in both traditional, hierarchical organizations as well as newer horizontal, team-driven decision-making structures. Downsizing, right-sizing, reengineering and a host of other terms point to one overriding fact of corporate life today: companies are going through turbulent times that are not likely to end soon. But despite all of the change one thing remains constant: the product manager's role is still the source of the entrepreneurial spirit and innovation that drive every successful organization. As the concluding chapter discusses, product managers of the future will assume new roles and relationships in their organizations. The Product Manager's Handbook is the perfect guidebook for that future.

    It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management. Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

    Such a book is Broken Windows, Broken Business, a breakthrough in management theory that can alter the destiny of countless companies striving to stay ahead of their competition. "In this vital work, author Michael Levine offers compelling evidence that problems in business, large and small, typically stem from inattention to tiny details. Social psychologists and criminologists agree that if a window in a building is broken and left unrepaired, soon thereafter the rest of the windows will be broken - and the perception will build that crime in that neighborhood is out of control. The same principle applies to business." "Drawing on real-world corporate examples, from JetBlue's decision to give fliers what they really want - leather seats, personal televisions, online ticketing - to Google's customer-based strategy for breaking out of the pack of Internet search engines, to business-to-business firms' successes and failures, Levine proves again and again how constant vigilance and an obsession with detail can make or break a business or a brand." "With tips and advice on changing any business to one that dots its i's, crosses its t's, and attracts more clients, Broken Windows, Broken Business goes straight to the heart of what makes all enterprises successful - the little things that mean a lot."--BOOK JACKET.

    For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management.

    In this ground-breaking book, Sir Ronald Cohen uses his expertise to rethink attitudes to risk in business, encouraging and advising the potential entrepreneur on Cohen's own experiences and approaches to business.

    So, in a world where everybody is competing with their answers, how do you differentiate yourself from everybody elseWith a question.The Dan Sullivan Question provides: * The three things everyone wants. * An immediate insight into the kind of relationship you could expect to have with a particular person. * A peek into the other persons future goals, and the opportunity to be instrumental in making them happen.

    Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

    Breaking down the message from his bestselling Re-Imagine!, these pocket-sized books deliver crucial business truths to those who are looking for inspiration on leadership, innovation, design, or trends.