In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.ContentsRichard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle - Everything's Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Don't Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word

    

    Connect Public Speaking provides students a wealth of resources to prepare and plan speeches, while LearnSmart--McGraw-Hill's proven adaptive learning system--guides them toward mastery of key course concepts. Additionally, Connect's highly flexible speech capture tool saves instructors valuable time in managing assignments and evaluating student speeches. Taking a practical, accessible, and non-intimidating approach to public speaking, Public Speaking for College & Career presents numerous stories, examples, activities, and concrete techniques to show students how to achieve clarity and confidence during the speeches they must give in college, in their careers, and in their communities.

    Wayne Dyer is an inspirational guide to thousands. Now his main titles—including the perennial blockbuster Real Magic—are available in one boxed set perfect for gift-giving.Author Biography: Wayne W. Dyer is one of the most widely read authors today in the field of self-development. He is the author of many books, including such bestsellers as Your Erroneous Zones, You'll See It When You Believe It, and Real Magic. A psychotherapist, Dyer received his doctorate in counseling psychology from Wayne State University and the University of Michigan, and has taught at many levels of education from high school through graduate study. He is the co-author of three textbooks, contributes to numerous professional journals and lectures extensively in the United States as well as abroad. He appears regularly on radio and television shows around the country.

    It's not 80/20, it's 80/20 squared. Every few pages, James punches you in the face with an instantly actionable hack. ~ Perry Marshall, Author of 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Evolution 2.0 James gives massive value in a fun and easy-to-read book. Real, actionable ways to cut your hours while increasing your income. Want to know how to do it in your own business? Get this and find out! ~ Jonathan Mizel In Work Less, Make More, James proves that keeping your business strategy simple produces far greater success (and happiness) than if you focus only on 'hustling'. ~ John Reese James possesses a 'no-holds barred' approach to business which frees him to think outside ingrained assumptions regarding one's current realities and future opportunities. His candid advice in Work Less, Make More provides bold and practical wisdom for any person, of any vocation, who wants to lift the lid on their creative potential and move into unexplored territories of freedom and opportunity. ~ Ian Freestone I found Work Less, Make More--part memoir, part how-to guide--to be truly extraordinary! James brings his unique analytical insights about how to think regarding complex issues in business. He describes the systems that he has designed to shape both meaningful work and relationships,as well as, a life worth living. Now isn't that what we all want? So many authors attempt to "motivate" you,without giving any real instruction. I find that James provides both. Every page is full of so many principles, wisdom and insights--and I love how James incorporates his history and his life in such a thoughtful way. His book has already changed how I think about making decisions in my life and in my business. It's a must read. Highly recommended. ~ Tim Papadopoulos ---- In 2006, whilst working in a full-time job, James Schramko wrote this in a notebook: MY GOALS … create automated income so that I am independently wealthy and enjoy my life passionately. Within three years, he’d built his own business and achieved those goals. At which point he set about helping his coaching clients do the same. Leveraging his knowledge and experience, they were able to make more money while reducing their work hours. Significantly. This freed them up to spend more time living. It’s easy to think working less and making more is something available only to a blessed few. But James has proven over and over again that this is not the case. All you require is: • An open mind, • The ability to focus on what’s important, • An understanding of business models, and • A willingness to challenge your assumptions. Work Less, Make More will break down all the barriers standing between you and the above. It will teach you how to effectively leverage yourself, your team and your business via: • Increasing your personal effectiveness • Planning and goalsetting • Learning focus and the power of 64:4 • Building a team • Creating an offer that converts • Leveraging the Profit Formula to boost cash flow • Understanding the importance of Customer Lifetime V

    Why are experts so bad at making predictions? Why do rich people take outsized risks to reach for money they don't need? Is America's manufacturing base really dwindling? What did we learn about risk after 9/11? Those questions and many more are tackled in these 21 irreverent and contrarian essays, which will have readers thinking differently about the conventional wisdom.

    Many Canadians who own their home have never considered buying a second property. And nearly one-third of retirees are worried about running out of money. The Real Estate Retirement Plan shows how homeowners can use the tools already available to them — their mortgages — to access the initial capital to invest and prepare for their retirement. This is a proven, validated antidote to today’s historically low savings rates, poor current rates of return, and pressure on CPP and health care.With examples and a detailed discussion of the principles and mechanics, Calum Ross and Simon Giannini demystify real-estate investing and make an irrefutable case for borrowing to invest.

     It’s the story about how a Chinese fishing village became a global economic powerhouse of innovation and technology. Just four decades ago Shenzhen was a backwater area, populated by fishermen and rice farmers. Today, it’s home to up to 20 million people and some of the world’s leading technology companies and most innovative tech startups. No other city better symbolizes the rise of modern China. And no other city challenges Silicon Valley more aggressively as the global hub for innovation and technology startups. In many ways, the Chinese city has already outsmarted the Valley. “Shenzhen has an energy of growth – the same energy I felt when I first came to Silicon Valley ten years ago. And it’s not just in technology. It’s this idea that whoever you are, whatever you’re into, you can come to China, and especially Shenzhen, and do it!” American entrepreneur Scotty Allen says in the book. Shenzhen Superstars is written for anyone who wants to be part of this raging growth story – no matter if you’re a tech buff, investor or just someone curious about knowing what’s driving the future. As a journalist for CNN, Forbes and other international media, Johan Nylander has witnessed the astonishing transformation of the south Chinese city. Its speed, energy and determination are just mind-blowing. His aim is to take you inside, to the very heart of what is shaping this vibrant city. KEY QUOTES FROM THE BOOK “In terms of hardware plus software innovation, Shenzhen is ahead of the curve.” – Jeffrey Towson, private equity investor and Peking University professor “The next ten years will be the era of robots and intelligent machines, and Shenzhen will play well to that.” – Jixun Foo, managing partner of GGV Capital “Shenzhen is just better than Silicon Valley in terms of hardware and software integration.” – Qin Li, CEO of startup Sennotech “If you’re not already in Shenzhen, you're crazy.” – Edith Yeung, general partner of 500 Startups

    It draws upon the experiences of thousands of demonstrations, both delivered and received from vendors and customers. The distinctive "Do the Last Thing First" concept generates a "Wow!" response from customers. The Great Demo! method is presented simply and clearly, and is elaborated more fully in each successive chapter, providing a rich toolkit for software sales teams. Real-life anecdotes, examples, and axioms offer humorous and effective punctuation. Updated with new best practices, tips and techniques, this second edition now includes a complete chapter on remote demonstrations--an area of increased activity and unique challenges. An additional chapter on managing evaluations (for fun and profit) extends the utility of the book to those in sales and management. Great Demo! is a terrific read on an airplane or between customer visits. It offers a straightforward process for creating and delivering highly compelling software demonstrations, excellent advice, tips, and the occasional epiphany.

    A high school dropout and serial entrepreneur, he had built a real estate empire of over 4,000 apartments across the USA. Taking risks and working tirelessly were the ingredients to his rise. But, he took one risk too many. An ice storm on Christmas Eve 2004 triggered his collapse. He was maligned, publicly shamed, and financially gutted – even arrested. He lost everything and ended up $26 million in debt. As he struggled to regain his footing, he spent what he could to get others to lift him up. But no one did. He discovered that there was only one person who could build him back up. To move forward, he crafted a new life’s purpose: to help others crushed by unaffordable debts rebuild themselves Burn Zones is a story of playing life’s bad hands and overcoming adversity against the greatest of challenges. It’s an inspirational story of a man who was pushed to his mental and physical limits, and came out the other side even stronger. And, most of all, it’s a lesson that you can do the same.

    Adler gives a short course in effective communication, invaluable for salespeople, negotiators, teachers, and families seeking better communication among themselves.

    In the word of real estate, there is more than one way to obtain the money you need: Traditional lending may work for some investors, but going to a bank is simply not an option. Matt will provide the step by step process to acquiring, securing and protecting private money. This book will teach investors how to look into their current network for potential private money partners. It will also teach them how to provide a win-win proposition to money partners all while building the real estate investor's own business. Matt will discuss the specific roles in a deal: the person providing the deal and the person providing the cash and how they both benefit. The book will go into a deep discussion on how to work with your money partners and what types of deals will best benefit them based on their goals and the source of their capital.

    Because investing scares you, and it shouldn't. Because you should be investing and you aren't. Because you're investing incorrectly and it's costing you a lot of money. Because the average savings of a 50-year old is $43,000. This book is for you if you want to invest correctly (and enough!), but have zero interest in the complex stuff. This book is also for you if you're ready to take action. Once you've finished reading this book, you'll know more than most when it comes to investing. Most importantly, you'll know exactly what you need to do to invest successfully.

    Yet only the smartest and most successful business professionals take advantage of these powerful collections of advice. Using real-world business situations as illustrative examples, this book reveals a four-thousand-year-old blueprint for success.Readers will find practical insights on:conquering fear - harnessing will power - removing ego from the equation - mas-tering negotiation techniques - dealing with failure - utilizing spiritual entre-preneurship - harvesting the power of positivity - and finding the right balance of character traits to succeed in any career or business ventureThe ancient Jewish writings contain a breadth of knowledge anyone can use, in business and in life. This enlightening and practical guide gives readers the direction they need to make it work for them.

    Drawing from his own life and business triumphs, Schussler offers would-be entrepreneurs a new way of utilizing creativity to achieve their dreams. Schussler distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons-from self-branding to developing strategic partnerships to giving recognition where recognition is due-can work in larger corporations. Just like his famous themed restaurants, Schussler's insights provide entertainment, education, and ample food for thought for all business people aspiring to their next level of success.