Instead, you start by finding the people who resonate with your message and connect with your ideas, attract them to you, and then - once the audience is there - offering them the things that will help them the most. It's one of those ideas that may seem counter-intuitive at first, but once you think about it for a few minutes, it's hard to imagine how anything else ever made sense.In the Audience Revolution, this idea is explained in detail, along with examples of how this approach to business has been used by successful businesses ranging from Netflix and Copyblogger, to celebrity consultants like Jim Collins and Scott Stratten, to best-selling authors like Seth Godin and Jeff Walker, to internationally renowned speakers like Randy Gage and Mitch Joel.Through their examples, you'll learn how you can apply this Audience First strategy to your online business, to get you better results faster, make you more profitable, and decrease your risk, all at the same time.

    

    But Property Management For Dummies will help you maintain your sense of humor - and your sanity - as you deal with these challenges and more. You may become an unintentional property owner - someone who inherited a house from a relative and didn't want it to sit idle, or someone who transferred to a job in another city and decided to rent your home rather than sell it - or you may have entered the world of property ownership intentionally. Either way, real estate offers one of the best opportunities to develop a steady stream of residual income.Property Management For Dummies is organized by specific topic areas, so you can easily and quickly scan a topic that interests you, or you can troubleshoot the source of your latest major headache. You'll discover how toEvaluate your skills and personality to see whether you have what it takes to be a landlord Keep your units occupied with paying tenants who don't destroy your property Move in your new tenants and move them out - and everything in between Assemble the right team of professionals to help you, from employees to contractors Insure your property and understand the taxes that go with it Look for additional sources of income beyond rent, including the opportunities and pitfalls of lease options While many of life's lessons can be uncovered by trial and error, property management shouldn't be one of them - the mistakes are too costly and the legal ramifications too severe. In this book, you'll find proven strategies to make rental property ownership and management not only profitable but pleasant as well.

    Used in university courses and professional seminars all over the world, the text has proven its ability to open minds and sharpen thinking.Originally published in 1975 and reprinted more than twenty times over a quarter century -- and now available for the first time from Dorset House Publishing -- the text uses clear writing and basic algebraic principles to explore new approaches to projects, products, organizations, and virtually any kind of system.Scientists, engineers, organization leaders, managers, doctors, students, and thinkers of all disciplines can use this book to dispel the mental fog that clouds problem-solving. As author Gerald M. Weinberg writes in the new preface to the Silver Anniversary Edition, "I haven’t changed my conviction that most people don’t think nearly as well as they could had they been taught some principles of thinking.”Now an award-winning author of nearly forty books spanning the entire software development life cycle, Weinberg had already acquired extensive experience as a programmer, manager, university professor, and consultant when this book was originally published.With helpful illustrations, numerous end-of-chapter exercises, and an appendix on a mathematical notation used in problem-solving, An Introduction to General Systems Thinking may be your most powerful tool in working with problems, systems, and solutions.

    No human being who stood on her decks that fateful night was alive to commemorate the event on its 100th anniversary. Their stories are with us, however, and the lessons remain. From the moment the world learned the Titanic had sunk, we wanted to know, who had survived? Those answers didn’t come until the evening of Thursday, April 18, 1912―when the Cunard liner Carpathia finally reached New York with the 706 survivors who had been recovered from Titanic’s lifeboats. Harold Bride, “Titanic’s surviving wireless operator,” relayed the story of the ship’s band. “The way the band kept playing was a noble thing. I heard it first while still we were working wireless when there was a ragtime tune for us. The last I saw of the band, when I was floating out in the sea with my lifebelt on, it was still on deck playing ‘Autumn.’ How they ever did it I cannot imagine.” There were stories of heroism―such as that of Edith Evans, who was waiting to board collapsible Lifeboat D, the last boat to leave Titanic, when she turned to Caroline Brown and said, “You go first. You have children waiting at home.” The sacrifice cost Evans her life, but as Mrs. Brown said later, “It was a heroic sacrifice, and as long as I live I shall hold her memory dear as my preserver, who preferred to die so that I might live.” There was mystery. There was bravery. There was suspense. There was cowardice. Most men who survived found themselves trying to explain how they survived when women and children had died. But mostly, there was loss. On her return to New York after picking up Titanic’s survivors, Carpathia had become known as a ship of widows. Rene Harris, who lost her husband, Broadway producer Henry Harris, in the disaster, later spoke of her loss when she said, “It was not a night to remember. It was a night to forget.” Drawing on a wealth of previously unpublished letters, memoirs, and diaries as well as interviews with survivors and family members, veteran author and writer Alan Rockwell brings to life the colorful voices and the harrowing experiences of many of those who lived to tell their story. More than 100 years after the RMS Titanic met its fatal end, the story of the tragic wreck continues to fascinate people worldwide. Though many survivors and their family members disappeared into obscurity or were hesitant to talk about what they went through, others were willing to share their experiences during the wreck and in its aftermath. This book recounts many of these first-hand accounts in graphic, compelling detail.

    Some mammoths were smaller than children. Owls are the dumbest birds in the world. Very few people with Tourette's syndrome swear. You can't get a six-pack from doing sit-ups. King Arthur's sword wasn't called Excalibur. Milk doesn't make your bones strong. There's no bones in your fingers. The Bible states that humans can't become angels. Humans have more than two nostrils. It's impossible to slide down a bannister. At a wedding, the bride doesn't walk down the aisle. Ties were invented for war, not fashion. Most Disney classics made almost no money. Slavery has only been illegal in the UK since 2010. George Washington wasn't the first American President. Velcro doesn’t exist. Nobody knows why we sleep.

    The reality is, your shiny business isn't as functional as it looks from the outside; it's unorganised, inconsistent and key-person dependent.SYSTEMology solves this problem with a proven, step-by-step business systemisation framework - designed so that even the busiest business owner can deploy it. Drawing on 20+ years of business experience and real-life case studies, David Jenyns details the path to complete business reliability.

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    Do things look good on the outside but on the inside, you feel like a prisoner trapped in mediocrity? Or maybe you feel like you missed your chance, or you can’t find your starting point and no matter what you do, nothing moves you forward? You’re the underdog—dismissed, counted out, lacking the right resources and unsupported. This book changes all that by taking you on a journey and showing you what successful "Underdogs" throughout time have already discovered. Your so called disadvantaged are the fuel and the hidden superpower to accomplish anything you know the secret on how to flip the success switch on in your life... This Book will show you that as an underdog (Something we all are) you’re actually in a great position, and with one or two small shifts, you can unlock limitless potential. Being an underdog means you don’t have to worry about what other people think, you have a lot of room to improve, you can get easy momentum, you can sneak up on competitors, and you have incredible sources of motivation. Soon you will learn that being an underdog is actually your ultimate unfair advantage to next level wealth, prosperity, happiness and joy...

    All I Need to Know About Manufacturing I Learned in Joe's Garage: World Class Manufacturing Made Simple

    As you read through the job description, your excitement builds as you realize that the job is a perfect fit! Not wasting another second, you fill out the application, attach your resume, and hold your breath as you hit “Apply.” Then you wait. And wait. And wait some more. Weeks go by without hearing so much as a peep, and before long you’ve given up hope on what seemed like a match made in heaven. Sound familiar? You’re not alone! On average there are 250 resumes submitted for every job opening, which means that 99.6% of applicants will fail to land the jobs they apply for. To get the job you want, you don’t just need a great resume--you need an outstanding resume, one that puts you in the top 1% of candidates for the job. That means ditching the same old advice you’ve been following with little results and adopting a tried-and-true process for getting your resume noticed in even the most competitive situations. In this book, Dan Clay breaks down the exact method he’s carefully developed over a period of ten years and provides a precise, step-by-step set of instructions for crafting the perfect resume, down to the last period. Unlike the dime-a-dozen recruiters turned career coaches who have never had to put themselves on the line in today’s brutally competitive job market, Dan offers practical, real-world experience gained from applying for and getting job offers from some of the most prestigious, competitive companies in the world. And when it comes to something as important as your career, don’t you deserve to learn from someone who’s actually succeeded at doing what you’re hoping to do? Of course you do! Here are some of the things you’ll learn about how to transform your resume from average to awe-inspiring: How to handle tricky pitfalls like extended time off or unemployment and have your resume come out as strong as ever How to make your accomplishments sound dramatically more impressive without having to tell a single lie How to remove the guesswork about what to include in your resume and build it to the exacting specifications of your target job's requirements How to pass the four tests that companies will put your resume through with flying colors How to strike the perfect composition of content, white space, and page length to accentuate and differentiate your strengths How to avoid the common (and not so common) resume mistakes that leave your resume dead on arrival How to tell a powerful story that demonstrates your capabilities in a way that will knock the socks off anyone reading it How to stand out without resorting to cheap tricks that come off as cheesy or over-the-top PLUS, you’ll also gain access to a free companion website containing fully editable resume templates, a perfect resume checklist, and other bonus materials to give you everything you need to create a stunning resume that will get you noticed and land you interviews. Whether you’re a new graduate looking for your first job, a career veteran angling for your next move, a recent victim of a layoff, or someone looking to dip their toes back int

     Think back to the job interview you nailed (or blew). The date that went perfectly (or broke down completely.) Or the random encounter with that person who turned out to be your best friend (or the countless others that didn’t). Mere seconds of conversation have the power to alter the course of your life. It’s miraculous then that we are never taught HOW to conduct conversations. How to navigate them so that we get more of the jobs, dates, and best friends we want. It’s as if the world believes amazing conversational skills can’t be learned. Captivate shatters that belief. Inside you'll learn: How to keep conversations going without running out of things to say and facing the dreaded awkward silence How to create interesting "getting to know you" conversations without slipping into boring interview mode and turning off who you're talking to How to start conversations with strangers and approach people you don't know Real life examples of great (and terrible) conversations The two modes of conversation that allow you to connect with anyone, even when you don't have anything in common How to finish a conversation so people walk away planning on reaching out to you Read Captivate and you’ll learn how to have conversations that stand out in people’s minds and make you someone they never want to forget.

     In The Lean Startup, Eric Ries laid out the practices of successful startups - building minimal viable products ("MVPs"), extensive customer-focused testing based on a build, measure, learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to a whole new group of organizations: iconic multinationals like GE and Toyota, Silicon Valley tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a new management system that leads to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential roadmap for any organization navigating the uncertain waters of the century ahead.

    While this book is tailored to business leaders, it should be read by high school seniors, college students, and those already in the workforce. With the broad societal application of these ideas, we can achieve levels of accomplishment not even imagined by most people." The Honorable Paul H. O'Neill, former CEO and Chairman, Alcoa, and Former Secretary of the Treasury"Some firms outperform competitors in many ways at once--cost, speed, innovation, service. How? Steve Spear opened my eyes to the secret of systemizing innovation: taking it from the occasional, unpredictable 'stroke of genius' to something you and your people do month-in, month-out to outdistance rivals." Scott D. Cook, founder and Chairman of the Executive Committee, Intuit, Inc."Steven Spear connects a deep study of systems with practical management insights and does it better than any organizational scholar I know. [This] is a profoundly important book that will challenge and inspire executives in all industries to think more clearly about the technical and social foundations of organizational excellence." Donald M. Berwick, M.D., M.P.P., President and CEO, Institute for Healthcare ImprovementAbout the BookHow can some companies perform so well that their industry counterparts are competitors in name only? Although they operate in the same industry, serve the same market, and even use the same suppliers, these extraordinary, high-velocity organizations consistently outperform all the competition--and, more importantly, continually widen their leads.In The High-Velocity Edge, the reissued edition of five-time Shingo Prize winner Steven J. Spear's critically acclaimed book Chasing the Rabbit, Spear describes what sets market-dominating companies apart and provides a detailed framework you can leverage to surge to the lead in your own industry. Spear examines the internal operations of dominant organizations across a wide spectrum of industries, from technology to design and from manufacturing to health care.While he investigates several great operational triumphs, like top-tier teaching hospitals' fantastic improvements in quality of care, Pratt & Whitney's competitive gains in jet engine design, and the U.S. Navy's breakthroughs in inventing and applying nuclear propulsion, The High-Velocity Edge is not just about the adoration of success. It also takes a critical look at some of the operational missteps that have humbled even the most reputable and respected of companies and organizations. The decades-long prominence of Toyota, for example, is contrasted with the many factors leading to the automaker's sweeping 2010 product recalls. Taken together, these multiple perspectives and in-depth case studies show how to:Build a system of "dynamic discovery" designed to reveal operational problems and weaknesses as they ariseAttack and solve problems when and where they occur, converting weaknesses into strengthsDisseminate knowledge gained from solving local problems throughout the company as a wholeCreate managers invested in developing everyone's capacity to continually innovate and improveWhatever kind of company you operate-- from technology to fi nance to healthcare-- mastery of these four key capabilities will put you on the fast track to operational excellence, where you will generate faster, better results--using less capital and fewer resources.Apply the lessons of Steven J. Spear and gain a high-velocity edge over every competitor in your industry.

    So how do they relate to each other? The purpose of this book is to clear up the fog, so you can figure out how Kanban and Scrum might be useful in your environment. Part I illustrates the similarities and differences between Kanban and Scrum, comparing for understanding, not for judgement. There is no such thing as a good or bad tool - just good or bad decisions about when and how to use which tool. This book includes: - Kanban and Scrum in a nutshell - Comparison of Kanban and Scrum and other Agile methods - Practical examples and pitfalls - Cartoons and diagrams illustrating day-to-day work - Detailed case study of a Kanban implementation within a Scrum organization Part II is a case study illustrating how a Scrum-based development organization implemented Kanban in their operations and support teams.