Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive-they go against the conventional wisdom. In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century? Here management consultant Verne Harnish, the CEO of Gazelles, and Fortune's editors provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders. The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company. ADVANCED PRAISE FOR FORTUNE Greatest Business Decisions"CEOs make thousands of decisions every year, but only a few of them have dramatic impact on a company's brand, performance, and culture. IBM knows something about those types of 'big bets.' This book is a concise look at some of those big decisions and the C-suite moves that separated winners from the competition." - Samuel J. Palmisano, Chairman and former CEO, IBM"A great resouce! Learning about how others make great decisions can help you make great decisions! A fascinating, practical history that can change the way that you make decisions. Required reading for decison-makers- at all levels!" -Marshall Goldsmith, named the No. 1 Leadership Thinker in the World by Thinkers50, is a consultant and author of the New York Times bestsellers MOJO and What Got You Here Won't Get You There."When you look at the best business decisions that have been made throughout the years, a clear pattern emerges: The best decisions require not only great insight, but courage and commitment as well. The greatest business leaders are the ones who focus their energy not solely on profits, but on improving people's lives. These important lessons from our past, which this book brings to light, are more relevant than ever today." -Bill Ford, Executive Chairman, Ford Motor

    A war of the Gods. An epic destiny.When elven rangers Eli’Far and Mae’Cara are dispatched to hunt down the dangerous criminal Mik’Las, the mission seems simple enough. Mik’Las has committed the unthinkable crimes of murder and kidnap, and though he’s a former ranger and skilled in the deadly arts, Eli is confident they will bring him to justice.But after Mik’Las flees into the human kingdom of the Castol, Eli and Mae find their mission suddenly wrought with complications. Lord Edgun, an oppressive man grinding his people under the heel of his boot, has left its people desperate. Things grow even more complicated when the elves run into Jitanthra, a strange human girl being hunted by Edgun’s men, and who has connections to a mystical outcast, an elf currently imprisoned by Edgun.Soon, Eli and Mae find themselves unexpectedly drawn into the middle of a rebellion, a struggle between gods, and the opening stages of the dreaded Last War.Elven ranger Eli’Far, first introduced in Stiger’s Tigers, rapidly became one of the fantasy genre’s standout characters. With A Ranger’s Tale, Edelheit pulls back the shroud to reveal the shocking and exciting tale of how Eli starts down the path to a destiny he can scarcely imagine possible, a fate that sees him inextricably linked to Stiger.

    "In your case, though, I will be your FBI handler, taking care of you and getting you anything that you need to get the job done."Get the complete series - all 8 books of the Cryptid Assassin - for one low, low price!​---Special Agent Niki Banks paused, narrowing her eyes at Taylor. "What?" Banks asked. "No lewd remarks about that? Something about handling, or how I'm going to take care of you?""Nah, I thought you would do a better job of it than I ever could," Taylor replied. "Besides, I'm only after empty relationships that have no meaning, where we'll go away happy, so there's no need for any handling like that. From you, anyways.""So, what does that make me?"Taylor paused to take a bite from his food, which consisted of some bacon and syrup-covered waffles. "A toxic attitude with delusions of awesomeness in high heels and a need to feel dominant all wrapped up in an attractive gift package that smells like a body that's been left out to rot in the Zoo for a week."Banks' eyebrows shot up."Excuse you?"Another bite of his food from his plate was taken before he continued. "I'm sorry, do you need me to make it more specific? Here, try this one then. You look like Eva Longoria, except more brawn than brains, probably can't spell Latina and obviously you don't care about showers. Which is okay; the government only wants you for your brawn anyway."Banks narrowed her eyes. "Yeah, I smell like the three cretins you needed me to get rid of for you. Between the stench of fear and gasoline, I guess that does make for a pretty foul smell."Taylor shrugged. "I showered at least."Banks scowled at him. "You're a jackass.""Correction," Taylor said with a grin. "I'm a jackass that can kill - what did you call them? Cryptids. A jackass that can kill Cryptids that's living here in the US, no less."Oh, great," Banks grumbled. "And here I am, stuck with a Jason Momoa wannabe Cro-Magnon Neanderthal with slightly better dental hygiene and a god-complex."She sighed. "I don't get paid enough for this shit."His name is Taylor McFadden, survivor of 83 trips into the ZOO. Now, he's retired, and yet his country needs his skills to save people in the country he calls home.Can he build a company, put down roots and still bring the pain when the FBI calls?When they tag him as The Cryptid Assassin, they weren't wrong. For monsters that go bump in the night, he is death incarnate.This complete boxed set includes:Hired KillerSilent DeathSacrificial WeaponHead HunterMc'MercsThis is B.S.Learn to LiveMonster in MeGo up and click 'Read for Free' or 'Buy Now' and learn how one messed up soldier is America's greatest asset in the ongoing war against the Alien Goop.---NOTE: There is cussing in the book. In fact, there is a LOT of cussing in this book. There are consenting adults having sex (mostly behind closed doors) and a cynical ex-soldier just wanting to build a business in Sin City.

    Tristan Stone was only taking a trip to check out the cruise line he inherited from his grandmother. When Belle’s ex shows up, she claims Tristan as her boyfriend. As they pretend to date, the lines between acting and reality blur. Book 2: Her Second Chance Billionaire SweetheartEmma Lane’s high school sweetheart, Grayson Matthews, disappeared the night they graduated. Now he’s back in town for a family reunion, and Emma’s on a mission to find out why the love of her life left her all those years ago. She wants answers, but is it worth risking her heart? Book 3: Her Broken Billionaire BossSara Lynch jumps at the chance to nurse injured football star, Liam Thomas. Not only does she get a break from her alcoholic mom, but she gets to spend two weeks in a Colorado mountain lodge. But it’s not long before their growing affection makes them choose between keeping their walls up or taking a chance on each other. Book 4: Her Fake Billionaire FiancéAlana Riley has bounced from one minimum wage job to another, struggling to pay her mortgage. Now, she’s working for notorious playboy, Steele Corday. His father has plans for him to run for senate, but Steele’s not interested. In a bid to take back control of his life, he offers Alana a deal that fixes both their problems, but the plan goes awry when fake and real get smudged. Book 5: Her Stranded Billionaire Mix-UpJilted at the altar and jobless, Harley Wilson is determined to get her life back on track. When she mixes up her interviews, she finds herself on a plane headed to Jamaica, working for billionaire Zach Wolf. She’s sworn off guys, and his parent’s nasty divorce has left him with a bitter view of love. They’re determined to keep it professional—until the plane crashes on a deserted tropical island. Will being stranded together change them, or will they let their pasts rule the future? Other books by Bree Livingston: The Clean Billionaire Romance Series: 1. Her Pretend Billionaire Boyfriend2. Her Second Chance Billionaire Sweetheart3. Her Broken Billionaire Boss4. Her Fake Billionaire Fiancé5. Her Stranded Billionaire Mix-Up6. Her Secret Billionaire Roommate A Sweet Fake Marriage Romance Series: 1. The Cowboy's Fake Marriage2. The Star's Fake Marriage3. The Bodyguard’s Fake Marriage4. The Matchmaker’s Fake Marriage5. The Beast’s Fake Marriage A Clean Army Ranger Romance Series: 1. The Ranger’s Chance2. The Ranger’s Peace3. The Ranger’s Heart4. The Ranger’s Hope5. The Ranger’s Forgiveness A Clean Scottish Romance Series: 1. Mending the Billionaire Movie Star2. Mending the Billionaire Scotsman3.

    She's brash. She's inked. She has a bad habit of dying... a lot.She's also a Rogue with a demon on her tail and not much backup. This witch has a bone to pick.I was burned at the stake at fourteen...I was drowned in a lake when I was twenty-four...At twenty-seven, I was stoned in a public square...I have died a hundred times in a hundred different ways, usually at the hands of the humans I've tried to save. But when a pregnant young woman finds her way into my tattoo shop with a demon on her tail, things go from bad to worse. Being a centuries-old witch isn't going to help me - nothing will. This time I might just die in a way that sticks... Permanently.The Rogue Ethereal Complete Series contains all six books in this thrilling urban fantasy series.

    

    The individual books in this series have accumulated a total of over 1,800 5-star reviews. Heroic and not so heroic men and women plus their loyal Artificially Intelligent allies fight and die to prevent humanity's extermination at the hands of a shockingly xenophobic alien race. But is there something more going on here than just an irrational alien race lashing out without provocation? One man's uncontrollable, precognitive visions lead him to believe that humans and the xenophobic aliens are just pawns in a much larger conflict and the real stakes are nothing less than the future of all life in the galaxy. If he can use his visions to keep humanity alive long enough, he may be able to figure out the mystery before it's too late. This Omnibus edition also includes sample chapters of the Synchronicity War universe stand-alone novel The Retro War. You can read Part 1 of the Sync War series for free to try it out before buying this ebook. All 4 parts are also available as audiobooks from Audible.com. Genre categories: Space fleet, galactic empire, space opera, alien invasion, first contact,time travel

    During a series of talks with a gifted magician named Cayla, Steve comes to realize the power of taking responsibility for his situation and not playing the victim. Passing along the knowledge she has learned from The One Minute Manager, Cayla teaches Steve the three tricks of self leadership. These three techniques not only empower him to keep his job, but give him the skills he needs to keep growing, learning, and achieving.The primary message of SELF-LEADERSHIP AND THE ONE MINUTE MANAGER is that power, freedom, and autonomy come from having the right mindset and the skills needed to take personal responsibility for success.

    This book contains specific, carefully formulated psychological tactics that can be applied to any business situation, with any person. This book offers readers the opportunity to use the most important psychological tools governing human behavior, not just to level the playing field, but to create an automatic advantage in today's business world. The book will arm the reader with the tactics to: * Get back any customer you've lost. * Find out who in your company is loyal to you and who is not. * Get any group of people to get along and work as a team. * Turn a lazy worker into an ambitious go-getter. * Fire anyone easily, without an argument or even a difficult conversation. * Dilute the impact of negative publicity quickly. * Collect money owed, no matter how long it's been overdue. * Inspire your client, colleague, or boss to go along with your idea or plan. * Manage the unmanageable-get any employee to fall in line with the company line.

    If you want to get the best out of people, you must be willing to fight. But, that doesn't mean you become a dominator, nor does coddling others work. The best leader you've ever had in your life was a liberator—someone willing to fight for your highest good, even at a personal cost. Inside, global leadership experts Jeremie Kubicek and Steve Cockram explain what made that leader so unique, how to become that person yourself, and how to share the same gift with others. Be one of the few that people actually want to follow Learn the lost art of leadership—the intentional calibration of support and challenge for everyone you lead, your team and your family Become a multiplication master as you learn to bring the best out of people for their highest good and that of the whole team Overhaul entire cultures by focusing on the transformation and empowerment of sub-culture leaders The 100x Leader will help you become—and build—leaders worth following.

    In most businesses, it costs roughly five-to-ten times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel - the mass media or awareness side.What we haven't paid enough attention to is the "right" end of the funnel-the word-of-mouth component that essentially acts as a multiplier for future business. The economic impact of an active, engaged and loyal customer is tremendous.And the same is true of the opposite scenario, namely the impact of angry customers and negative word-of-mouth or referrals. It is this thinking that Jaffe has channeled to challenge marketers to "flip the funnel" once and for all. With a renewed focus and energy on customer experience, it is possible to grow your sales, while decreasing your budget - in other words, getting more from less. Engaging a few customers to spread the word to many.Using this new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.Explains how to cut your marketing budget AND grow sales! Illustrates practical ways to use existing customers to reach out to new prospects Outlines the authentic role of social media Demonstrates key ideas with rich, real life examples including Comcast, Apple, The Obama Campaign, Dell, Panasonic, American Airlines, Delta Airlines, Johnson & Johnson, Coca-Cola and many, many more Written by one of the most sought-after consultants, keynote speakers, and thought-leaders on new marketing change and innovation; renowned blogger and podcaster at Jaffe Juice (www.jaffejuice.com) and host/presenter of web video show, JaffeJuiceTV (www.jaffejuice.tv) Visit www.flipthefunnelnow.com to join the conversation.

    Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate wow factors of high quality performance, consistency and relentless improvement.Thought provoking questions, activities, and action steps are built into every section of the book Author Joe Calloway, an International Speakers Hall of Fame inductee, has been a popular business speaker for thirty years and worked with hundreds of companies to help them create and sustain success Be the Best at What Matters Most will help you and your team focus on taking the actions that maximize results, growth, and profit.

    Can Sam drag them into the light in time, or will she be buried with the deadly secret?From NY Times bestselling author who brought you the Justice Series, M.A. Comley now brings you To Die For, the first book in these brand-new police procedural series, a tour-de-force not to be missed.

    A time of legends that nearly destroyed the world. Out of the chaos Mankind has struggled, and from the ashes of destruction civilization has once more returned to the land.But unknown to man a forgotten evil stirs in the west, for generations it has worked its foul craft in the shadows. Growing stronger, no longer content to lurk in the darkness consumed by hatred and gnawing on its own ambitions. It has grown powerful and in its might it seeks to throw down what remains of the old world and destroy the petty kingdoms of man.The last of the immortals has returned from his self-imposed exile. He has seen the danger and seeks a Talisman lost for three thousand years. Only the sword Aethir, forged by the immortals can save the world. Old legends have come to life, and the age of man is on the brink of destruction. Now he must convince an outlaw and a fugitive to aid him in its recovery or all is lost.

    It is the first book that shows how to connect the big picture of the new era of business with the nitty-gritty of what to do about it. Through a completely new way to understand and use the business model as the primary tool for confronting reality--a breakthrough that will become the management innovation of this decade--you'll know sooner rather than later whether your fundamental business premise is under assault, where your best opportunities lie, what you should change and what you should leave alone, and how to realistically plan the future of your business. The fundamentals of how a business makes money are being rapidly and permanently altered by sweeping structural changes. With their extraordinary depth and breadth of experience, Larry Bossidy and Ram Charan are the ideal guides for everyone--entrepreneur, mid-level manager, or CEO--about what is to be done so you can get things right in this challenging, radically changed world. They start by showing you how to understand the most fundamental element of any business: whether you can realistically make the money you hope to in the game you're playing. Bossidy and Charan show how to use the business model to develop a robust, reality-based process for thinking about the speci?cs of your business in a holistic way. They show how to tie together the financial targets you must meet, the external realities you face, and internal activities such as strategy development, operating tactics, and selection and development of people. Through the lens of the business model, as well as the skillful use of initiatives and development of people with the right leadership characteristics, you'll see how Robert Nardelli at Home Depot, Jim McNerney at 3M, Dick Harrington at the Thomson Corporation, Michael Wisbrun at KLM, Joseph Tucci at EMC, and John Chambers at Cisco confronted reality. Whether they faced crisis or opportunity, all made the right kinds of changes through a combination of business savvy (the art of understanding the fundamentals driving a business) and business model thinking.