There are very few recent books that tackle the subject, and in this new effort, written with the scholar and orator in mind, Farnsworth collects and discusses the great masters of English prose Lincoln and Churchill, Dickens and Melville, Burke and Paine and, using their own words, proceeds to organize, illustrate, and analyze the most frequently used rhetorical devices with clarity and detail.The way we use our language to convince and cajole is based on timeless principles on repetition and variety, suspense and relief, expectation and satisfaction that have been employed by writers and speakers since the Golden Age of Greece. They can be applied with effect to the construction of simple sentences and paragraphs, or entire compositions. Here, distilled from the best examples in our language, we see those principles in actual use: for the general reader it is an indispensable guide, a highly useful reference, and a rewarding (and even entertaining) source of instruction.

    It also can teach you how to discern true prophets using Dr. Hamon's ten M's.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Drawing on a wide range of  great writers, from Philip Roth to Antonin Scalia to Jane Austen, How to Write a Sentence is much more than a writing manual—it is a spirited love letter to the written word, and a key to understanding how great writing works.

    Bernard's advocacy of the Second Crusade, William Jennings Bryan's "Cross of Gold" speech, Winston Churchill's "Blood, Sweat and Tears" address, Richard Nixon's speech to the astronauts on the moon, Malcolm X's address on the Black Revolution, and many more. Readers will also find time-honored declamations by St. Francis, Martin Luther, John Calvin, Napoleon, Victor Hugo, Leon Trotzky, Mohandas K. Gandhi, Dylan Thomas, Fulton J. Sheen, Adlai Stevenson, Walter Reuther, and many others−over 240 speakers in all.For this newly updated edition, Stephen J. McKenna, Assistant Professor of English at The Catholic University of America, has added 14 important speeches delivered between 1974 and 1997. These new selections include Barbara Jordan's Opening Statement to the House Judiciary Committee for the Nixon Impeachment Proceedings (1974); Alexander Solzhenitsyn's Harvard Commencement Address (1978); Ronald Regan's First Inaugural Address (1981): Nelson Mandela's Address to a Rally in Cape Town on His Release from Prison (1990); Václav Havel's Address to a Joint Session of Congress (1990); the Earl of Spencer's Tribute to Diana, Princess of Wales (1997); and more.Rich with drama of history, the speeches in this volume will serve you time and time again by suggesting provocative themes and historical parallels, and by providing apt quotations, important reference passages, and a wide range of other valuable material.

    So you want to know how to compose the winning arguent? How to prepare it? Deliver it? Spense believes that argument begins with the person, and that to argue successfully one must accomplish more than mere teechnique. He maintains that success in arguments, as in life, is a derivative of personal growth, of discoverring who we are, and embracing the uniqueness that is individual to each of us. The Laws of Arguing According to Gerry Spence1. Everyone is capable of making the winning aargument.2. Winning is getting what we want, which also means helping "others" get what they want.3. Learn that words are a weapon, and can be used hostilely in combat.4. Know that there is always a "biological advantage" of delivering the TRUTH.5. Assault is not argument.6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.7. Let emotions show and don't discourage passion.8. Don't be blinded by brilliance.9. Learn to speak with the body. The body sometimes speaks more powerfully than words. 10 Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves

    It is selected, arranged, and introduced by William Safire, who honed his skills as a presidential speechwriter. He is considered by many to be America's most influential political columnist and most elegant explicator of our language. Covering speeches from Demosthenes to George W. Bush, this latest edition includes the words of Cromwell to the "Rump Parliament," Orson Welles eulogizing Darryl F. Zanuck, General George Patton exhorting his troops before D-Day, and Ruth Bader Ginsburg speaking on Bush v. Gore. A new section incorporates speeches that were never delivered: what Kennedy was scheduled to say in Dallas; what Safire wrote for Nixon if the first moon landing met with disaster; and what Clinton originally planned to say after his grand jury testimony but swapped for a much fiercer speech.

    Book annotation not available for this title.Title: Rhetorical CriticismAuthor: Foss, Sonja K.Publisher: Waveland Pr IncPublication Date: 2008/10/31Number of Pages: 444Binding Type: PAPERBACKLibrary of Congress: 2009464644

    In Dianetics 55!,L. Ron Hubbard takes this technology a step further, giving you basic knowledge you can use to increase understanding and ability in your life. Blocks to communication can destroy a marriage, a business relationship or a family. A person is as alive as he can communicate. Dianetics 55! includes L. Ron Hubbard's incredible basic principles of communication. Discover how you can use the data in this book to: Ensure your communication is easily understood by others so you can get your ideas across. Master the secrets and skills of effective communication. Build and improve lasting personal relationships. Increase your ability and competence for a happier and more successful life Dianetics provides the tools you need to break down the barriers to communication and understanding in your life and realize your true potential and ability.

    To make matters worse, we often don't even realize when we are doing this, as these old mental tapes play in repeating loops without our awareness.In Talk to Yourself Like a Buddhist, certified mindfulness and meditation instructor Cynthia Kane introduces the Middle Path of Self-Communication, which consists of five mindful practices--Listen, Explore, Question, Release, and Balance--all of which are grounded in Buddhist principles.This book will show you how to:Identify your negative self-talk and explore the underlying self-judgments that produce itRelease the judgments that are poisoning your self-communicationPractice a system of balanced internal communication based on truth and compassionWhen we speak to ourselves negatively, we set a tone for our day and our interactions with others in the world. Talk to Yourself Like a Buddhist can teach you how to turn off the enemy in your mind--and create a new relationship with yourself and the world around you--simply by noticing, investigating, and changing the words you use to speak to yourself.

     Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. It convicts criminals (and then frees them on appeal). It causes governments to rise and fall, best men to be shunned by brides, and people to march with steady purpose towards machine guns.In this highly entertaining (and persuasive) book, Sam Leith examines how people have taught, practised and thought about rhetoric from its Attic origins to its twenty-first century apotheosis. Along the way, he tells the stories of its heroes and villains, from Cicero and Erasmus, to Hitler, Obama - and Gyles Brandreth.

    Each entry deals with one fallacy, explaining what the fallacy is, giving and analysing an example, outlining when/where/why the particular fallacy tends to occur and finally showing how you can perpetrate the fallacy on other people in order to win an argument. Originally published to great acclaim in 1985 as "The Book of Fallacy", this is a classic brought up-to-date for a whole new generation.

    The matter is only made worse when you realize that your defeat came at the hands of someone’s abuse of logic—and that with the right skills you could have won the argument. The ability to recognize logical fallacies when they occur is an essential life skill. Mastering Logical Fallacies is the clearest, boldest, and most systematic guide to dominating the rules and tactics of successful arguments. This book offers methodical breakdowns of the logical fallacies behind exceedingly common, yet detrimental, argumentative mistakes, and explores them through real life examples of logic-gone-wrong. Designed for those who are ready to gain the upper hand over their opponents, this master class teaches the necessary skills to identify your opponents’ misuse of logic and construct effective, arguments that win. With the empowering strategies offered in Mastering Logical Fallacies you’ll be able to reveal the slight-of-hand flaws in your challengers’ rhetoric, and seize control of the argument with bulletproof logic.

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.