System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.

    They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how:• Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray• Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual• Memorable stories based on timeless themes build legions of eager evangelists• Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world• Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzzWinning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

    But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming.This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, insights, and strategies. The authors have identified tools and techniques from some of the world's most innovative professionals, whose teams collaborate and make great things happen. This book is the result: a unique collection of games that encourage engagement and creativity while bringing more structure and clarity to the workplace. Find out why -- and how -- with Gamestorming.Overcome conflict and increase engagement with team-oriented gamesImprove collaboration and communication in cross-disciplinary teams with visual-thinking techniquesImprove understanding by role-playing customer and user experiencesGenerate better ideas and more of them, faster than ever beforeShorten meetings and make them more productiveSimulate and explore complex systems, interactions, and dynamicsIdentify a problem's root cause, and find the paths that point toward a solution

    If we want a viable income, we have to be out there in the world, sharing our knowledge and being visible in order to have a successful career.Public speaking can be an extra income stream or can form an integral part of your marketing. It's also a good idea to plan for success and authors/creatives often have to speak when they become well-known, so it's best to start practicing earlier.This book is a starter pack and an easy reference guide with the information that you need the most to speak confidently and professionally in public. And, although some chapters have specific tips for introverts, much of this information will be useful for anyone who is interested in public speaking, regardless of their personality type.In this book, I'll share everything that I know as a professional speaker and introverted author-entrepreneur.The book contains lots of tips about public speaking in general, based on my own experience over the last five years. In addition, I cover some specific points that creative introverts need to consider as speakers.You can read this book from start to finish, but you can also dip in and out, as each chapter contains succinct tips that you'll need at different times on your journey.In this book, you will find:Part 1 goes into the practicalities of speaking: types of speaking, preparation, your actual talk, and what happens afterwards. Part 2 is about some of the psychological aspects of speaking: your mindset, authenticity, confidence, and tackling the inevitable anxiety, which we all feel. Part 3 discusses the business side of speaking: financials, marketing, and how to create multiple streams of income. Part 4 contains interviews with three fantastic professional speakers, each from a different market, to give you a variation in perspective. Mark McGuinness is an introvert, Clare Edwards is an extrovert and Alastair Humphreys sits somewhere in the middle. There are also videos, audio and extra image-formatted transcripts, so you can experience this information in other modes if you prefer. The Appendices contain resources that may be useful in your speaking journey, including my own speaking checklist and booking form, example sales page and a series of questions for you to answer that will kickstart your public speaking. I'm an author and professional speaker, and I'm also an introvert.I often get asked how I do what I do, when our natural tendency is to relish being alone and creative, not standing in front of a crowd.In this book, I share everything I've learned about being a speaker and creative over the last five years of speaking internationally, in front of large and small audiences.I also dispel some of the myths around being a speaker. You don't have to be Tony Robbins, bouncing around on stage with a booming voice and larger than life persona.You just have to be you, and tell your stories.

    Rizzoli- Ex-General Markov- Abdul Jamid- The Sinister Minister Belok- The Numbers Man- QuickerStill- Morovia's First Programmer- Think Fast!- Planning for the Summer Games- The Guru of Conflict Resolution- Maestro Diyeniar- Interlude- Part and Whole- Standing on Ceremony- Endgame Begins- The Year's Hottest IPO- Passing Through Riga on the Way Home

    

    We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed—or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery.Klein is a keen observer of people in their natural settings—scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself—and uses a marvelous variety of stories to illuminate his research into what insights are and how they happen. What, for example, enabled Harry Markopolos to put the finger on Bernie Madoff? How did Dr. Michael Gottlieb make the connections between different patients that allowed him to publish the first announcement of the AIDS epidemic? What did Admiral Yamamoto see (and what did the Americans miss) in a 1940 British attack on the Italian fleet that enabled him to develop the strategy of attack at Pearl Harbor? How did a “smokejumper” see that setting another fire would save his life, while those who ignored his insight perished? How did Martin Chalfie come up with a million-dollar idea (and a Nobel Prize) for a natural flashlight that enabled researchers to look inside living organisms to watch biological processes in action?Klein also dissects impediments to insight, such as when organizations claim to value employee creativity and to encourage breakthroughs but in reality block disruptive ideas and prioritize avoidance of mistakes. Or when information technology systems are “dumb by design” and block potential discoveries. Both scientifically sophisticated and fun to read, Seeing What Others Don't shows that insight is not just a “eureka!” moment but a whole new way of understanding.

    And the secret phrase is this:NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with ev­ery sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?"

    The text includes techniques and shortcuts used by successful speakers and offers advice on choosing topics for speeches and identifying paid speaking venues and incorporates guidelines for setting fees.

    Our ability to read body cues and convey the right first impression drives the success and quality of our personal and professional lives. Body language expert Patti Wood, a sought-after consultant and speaker to Fortune 500 companies, helps businesses and individuals stand out, create profitable relationships, and thrive in competitive circumstances. Now she brings that knowledge to our daily lives, offering practical and proven guidance on accurately interpreting body cues and creating impressions both in person and digitally. In Snap, you’ll learn how to:* Use your voice and body language to convey confidence and charisma, authenticity and authority* Immediately discern people’s hidden agendas* Make the best impressions via email, phone, video conferencing, and social networks* Convey and interpret signals of likability, power, credibility, and attractiveness* Use nonverbal tools to spot true integrity or recognize charming frauds* Attract the best matches in business and romantic partners* Recognize how you really look to others

    With Emmy award-winning, longtime PBS host Mark Kistler as your guide, you'll learn the secrets of sophisticated three-dimensional renderings, and have fun along the way -- in just twenty minutes a day for a month. Inside you'll find:Quick and easy step-by-step instructions for drawing everything from simple spheres to apples, trees, buildings, and the human hand and faceMore than 500 line drawings, illustrating each stepTime-tested tips, techniques, and tutorials for drawing in 3-DThe 9 Fundamental Laws of Drawing to create the illusion of depth in any drawing75 student examples to encourage you in the process

    This book shows you how and gives you hundreds of lesson-planning ideas and strategies for every grade level and subject. Discover new educational tools that support research-based instruction, and learn ways to use technologies you already know to * Create and use advance organizers and nonlinguistic representations * Help students take notes, summarize content, and make comparisons * Engage students in cooperative learning * Help students generate and test hypotheses * Support students in practicing new skills and doing homework * Reinforce students? efforts through formative assessment and feedback Getting this guide ensures you always know when to use educational technologies, which ones are best for a learning task, and how they help students use new learning strategies.

    Speaking coach and consultant Gail Larsen presents a proven program that liberates the "speaker within" and transforms even the reluctant orator into an agent of change.  While most books on public speaking focus on polishing your presentation and overcoming fear, Larsen's holistic blend of spirit and logic goes far beyond the standard format, making TRANSFORMATIONAL SPEAKING a must-read for even the most seasoned speechmakers. With her uniquely inspirational approach, Larsen reaches out to those who want to make a genuine difference in our world by changing minds through touching hearts.  TRANSFORMATIONAL SPEAKING offers insightful advice on everything from defining your message and refining your delivery, to managing the dynamics of a room, handling logistics like a pro, and building a connection with an audience of any size. Larsen has helped business executives and entrepreneurs, community and social change leaders, and healers and life coaches become active movers and shakers through the power of effective communication.

    Read Fearless Salary Negotiation, take notes, then follow Josh Doody's step-by-step negotiation process. Your future self will thank you.” - Josh Kaufman, bestselling author of The Personal MBA and The First 20 Hours “Josh has written the definitive playbook for anyone hoping to maximize their pay. Fearless Salary Negotiation is well organized, actionable, and easy for anyone to follow and use.” - Annie Duke, Decision Making Expert “Fearless Salary Negotiation provides a thoughtful salary negotiation and market research framework. I used it to negotiate $10,000 more in base salary at a new firm.” - John Miller, Financial Advisor “I applied Josh's salary negotiation method and got a much better job where I'm paid what I'm worth. In less than a week, I interviewed for and negotiated a new job with a base salary increase of $15,000!” – Shannon Long, Physical Therapist “I would have left a lot of money on the table without this book.” - Dan Brothers, Territory Manager "Thanks to Josh's book, I was able to increase my salary by 10% with a single email. This is the most valuable email I've ever sent, and I wouldn't have sent it if it wasn’t for this book.” - Justin Abrahms, Senior Software Engineer “Josh’s advice helped me land a better job and a bigger salary with more benefits than I even thought possible.” – Eric Macam, Project Scientist “Josh has built a very successful career, first in engineering and now in project management. I’m glad he’s finally writing about it so others can learn from his success!” – Ryan Delk, Entrepreneur What's inside? Fearless Salary Negotiation will help you get paid what you're worth by teaching you how to negotiate your salary, when and how to request promotions and raises, and how to ace every interview. Fearless Salary Negotiation shows you... How companies manage their salary structure—When you know how companies structure their salaries, salary negotiations, promotions, and raises make a lot more sense. How to estimate your market value—Understanding the market value for your skill set and experience is critical to the negotiation process. I'll who you how to estimate it. How to ace your next interview—Salary negotiation begins with the application and interview process. Acing your interview puts you in a position to command a higher salary. How to negotiate your new salary—You should negotiate your salary, not just accept the first offer you get. I'll help you plan and execute your salary negotiation to maximize your pay. How to leave your job on the best possible terms—It's important that you don't burn any bridges when leaving your job. Your future salary negotiations could depend on your reputation.

    The average young person in the UK will spend 10,000 hours gaming by the age of twenty-one. What's causing this mass exodus? According to world-renowned game designer Jane McGonigal the answer is simple: videogames are fulfilling genuine human needs. Drawing on positive psychology, cognitive science and sociology, Reality is Broken shows how game designers have hit on core truths about what makes us happy, and utilized these discoveries to astonishing effect in virtual environments. But why, McGonigal asks, should we use the power of games for escapist entertainment alone? In this groundbreaking exploration of the power and future of gaming, she reveals how gamers have become expert problem solvers and collaborators, and shows how we can use the lessons of game design to socially positive ends, be it in our own lives, our communities or our businesses. Written for gamers and non-gamers alike, Reality is Broken sends a clear and provocative message: the future will belong to those who can understand, design and play games.