Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain languageFind out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delaysLearn how to audit and analyze your contentMake smarter, achievable decisions about which content to create and howFind out how to maintain consistent, accurate, compelling content over timeGet solid, practical advice on staffing for content-related roles and responsibilities "

    It contains advice on time management, goal setting and how to get the best grades with the least effort. Advice that transfers just as well for professionals and the self employed to get ahead of the competition.----------HOW TO IMPROVE YOUR MEMORY: FREE EXCERPT BELOW----------Reviews from other eBook websites:"Effortless reading, and I now feel much more confident studying for tests. This was exactly what I've been looking for."-Graham Panci"Thank you for showing me how I can use my mind much more effectively. It all makes sense now that I've read it here. Eye opening!"-Clay Winters"Brilliantly simple, I've heard of some of these things before, but never had it explained so completely and so clearly. Many thanks John."-Julie YotoFREE EXCERPT:Mnemonic Tip 2- Convert Digits into WordsRemembering phrases is easier than remembering a series of digits. Similarly whole words are easier to remember than just single letters. So try to convert single digits and letters into words and then out them into memorable sentences.The reason these are more memorable than digits or letters alone is that there is no meaning, no reference point to a single number or a letter, and so they don’t make much of an impression on our minds. Actors can remember whole scripts, some then remember these for the rest of their lives. They can do this because the words, the phrases, have such a clear meaning to them; they are characters and stories. If they tried to remember the same amount of information in the form of just numbers or letters they would have no chance.This is an important aspect to all of these mnemonic devices, moving information of little meaning, to something of greater meaning.For example we can turn the digits 0 1 8 2 4 into the phrase “Only One Crate of beer tonight for me”. Here I have converted the numbers into words in the following way:Only= 0 or ZeroOne= 1Crate=8 (here I am using only a phonetically similar word, but still this is more than enough to make it memorable and link us back to the number 8.)Tonight= TwoFor= FourThis was quite straight forward for just five digits. But for longer series of digits, such as a whole phone number, the same process applies. Take your time to practice this on your own phone number now, or maybe create a random series of digits, and then code it into a sentence. It will seem difficult at first, but with a small amount of practice you can quickly become adept at this method.The exact same process can be applied to letters. Perhaps the letters H P become the words “Harry Potter”. And so, if you wanted to remember the code 01824HP you could encode it into the phrase:‘“Only one crate of beer tonight for me” said Harry Potter.’Read it a few times aloud to yourself then turn into an image in your mind, visualize it clearly; picture Harry Potter sat drinking beer at a bar, then saying this as he burps loudly. Creating a visual image will cause the phrase to route more deeply into your mind as you are creating a clear memory, and building a still deeper and stronger collection of new pathways in your mind.I promise you this image and phrase will be easier to remember than the 5 digits and 2 letters would by themselves.

    He shows you screenshots of how his income keeps growing along with an example of how he ultimately sold his 6 month old Amazon affiliate website for over $15000!He also shares 7 amazing tips on how to increase your conversion rates as an Amazon affiliate to get the maximum bang for your buck. If you’re looking for a practical and easy to follow guide on how to make money as an Amazon affiliate, then this is the right book for you.This book also includes FREE bonus Keyword packages that are worth more than $1000.

    Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online."Optimize" provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategyDetermine which creative tactics will provide the best results for your companyImplement search and social optimization holistically in the organizationMeasure the business value of optimized and socialized content marketingDevelop guidelines, processes and training to scale online marketing success"Optimize" offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

    And change almost always elicits opposition. So how do leaders navigate change, and the opposition to it, without giving up their dream for what could and should be? Carey Nieuwhof, pastor of Connexus Church near Toronto, examines five strategies that can help church leaders engineer change:1. Determine who is for (or against) the change and why.2. Decide where to focus your attention.3. Develop the questions that will set your course.4. Learn to attack problems instead of people. 5. Persevere until the critical breakthrough.Insightful and practical, LEADING CHANGE WITHOUT LOSING IT offers hope and encouragement for leaders, no matter where they serve in the church.Enhanced eBook edition also available, with author videos.

    Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

    Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after--10 seconds later, 10 minutes later and in the following days, and weeks. Updates specific to this edition include: The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it The launch of Facebook's Marketplace where businesses can sell direct to their community The integration of Instagram ads as part of the Facebook platform Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama's social media campaign for re-election

    Yet nobody prepared you for having to deal with messy tidbits like emotions, conflicts, and personalities—all while achieving ever-greater goals and meeting ever-looming deadlines. Not exactly what you had in mind, is it?Don’t panic. Devora Zack has the tools to help you succeed and even thrive as a manager. Drawing on the Myers-Briggs Type Indicator, Zack introduces two primary management styles—thinkers and feelers—and guides you in developing a management style that fits who you really are.She takes you through a host of potentially difficult situations, showing how this new way of understanding yourself and others makes managing less of a stumble in the dark and more of a walk in the park. Her enlightening examples, helpful exercises, and lifesaving tips make this book the new go-to guide for all those managers looking to love their jobs again.

    It's responsible for unlocking limitless creativity and influence. It's known to reduce stress, improve decision-making skills, and make you a better leader. What is it? Reading. And it's the single best thing you can do to improve yourself professionally.Reading more and better books creates opportunities for you to learn new skills, rise above your competition, and build a successful career. In Read to Lead you'll learn- why you need to read like your career depends on it- the five science-backed reasons reading will help you build your career- how to absorb a book into your bloodstream- a technique that can double (or triple!) your reading speed- tips on creating a lifetime reading habit- and moreIf you want to lead a more satisfied life, have more intelligent conversations, and broaden your mind, you need to read to lead!

    Bob Lotich founded ChristianPF.com back in 2007 and after getting laid off in 2008 he took the leap into full-time blogging. Less than a year later he was earning more from his blog than his previous day-job. While his results are not typical, this book covers all the steps he took to make money from his blog over that two-year period. These are some of the topics covered in the book:* 4 Steps to Start Blogging in 10 minutes* Blogging Basics* How to setup a Self-Hosted Blog* The importance of a Customizable Wordpress theme* 3 primary ways I earn from my blog* How long does it take to make money from your blog?* How to get traffic to your blog* SEO Tips for bloggers* How I increased Adsense earnings $1500/m in less than 3 months* 9 online tools that made it all possible

    Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more.Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

    This summary explores the fundamental causes of organizational politics and team failure.

    A book about time management shouldn't take long to read and implement. There shouldn't be a lot of fluff and filler. This one is specifically designed to help you identify what's most important in your life, set meaningful goals and develop a workable schedule so nothing of value falls through the cracks...all within a few hours.

    Julien Smith has delivered a surprise, a confrontation, a book that will push you, scare you and possibly stick with you for years to come. The idea is simple: your flinch mechanism can save your life. It shortcircuits the conscious mind and allows you to pull back and avoid danger faster than you can even imagine it’s there. But what if danger is exactly what you need? What if facing the flinch is the one best way to get what you want? Here’s a chance to read the book everyone will be talking about, before they do. What are you afraid of? Here's how to find out.

    Now you can benefit from their hard work and publishing savvy. In this new edition, they offer guidance and advice that will inspire, educate, and, most importantly, give you the necessary edge to get your book published. They explain:* How to shape your idea and create a title* Ways to get to know the market and competition* Tips on writing an effective outline, query letter, and sample chapter* The art and science of fiction and nonfiction book proposals* How ten actual proposals (included here) were successfully sold to publishers--and why""A submission from Jeff Herman always gets moved to the top . . . his new book will show you how to move to the top.""--Frederic W. Hills Vice President, Simon & Schuster""This book will take writers to the highest level of proposal writing and success.""--Roger Cooper Quality Paperback Book Club""If you want your proposal to ignite a busy editor's interest, read this book.""--Adrienne Hickey Senior Acquisitions Editor, AMACOM Books