Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.THE INNOVATION SECRETS OF STEVE JOBSLearn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.These are the Seven Principles of Innovation, inspired by the master himself:Do What You Love. Think differently about your career. Put a Dent in the Universe. Think differently about your vision. Kick Start Your Brain. Think differently about how you think. Sell Dreams, Not Products. Think differently about your customers. Say No to 1,000 Things. Think differently about design. Create Insanely Great Experiences. Think differently about your brand experience. Master the Message. Think differently about your story. By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match--and beat--the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms--to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.An enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the Kindle Edition with Audio/Video from the available formats.

    Every organization is looking for emerging leaders, and for those who stand out, there's a bright future ahead. The good news is that everybody can develop and show leadership skills, wherever you are in your career. It's never too early, or too late. An awful lot of guff has been written about leadership - whatever others would have you believe, you can be an effective leader even if you aren't a composite of Nelson Mandela, Ghandi and Shackleton. How to Lead is the book to cut through the daunting hero talk, the nonsense and the fluff. Put simply, leadership is about what you do and how you behave, so that's what this book is about. Based on actual research, it sets out the practical skills and behaviours that distinguish effective from less effective leaders, and shows you how to develop and deliver these vital assets. It doesn't absolutely guarantee success, but it loads the dice in your favour.

    If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.

    Sip a cup of tea, drive to work, listen to music, build a house…and the chances are that in these and a myriad other ways you are using products that they manufacture or market. By any yardstick, the achievements of these men would rank among the great business stories of our time. How did these men build their enormous empires? What are their management secrets? How did they thrive and prosper even as others failed? What is their vision for the future? Top business writer and industry insider Gita Piramal draws on exhaustive interviews and in-depth research to discover the answers to these and related questions in her profiles of the men who will lead the country’s push to become an industrial superpower in the 21st century.

    And to do this as a public sector company, having to follow all governmental systems and procedures and having to please both its masters in the government and Suzuki Motor Corporation.However, the Maruti project succeeded and in ways that were unimaginable in 1983. the car revolutionized the industry and put a county on wheels. Suddenly, ordinary middle-class men and women could aspire to own a reliable, economical and modern car and the steep sales target were easily met. 26 years later, the company, now free of government controls and facing competition from the world's major manufacturers who have entered the Indian market,still leads the way. Not only that, cars made by Maruti can be seen in all continents.By any yardstick, it is an incredible story, involving grit, management skill and entrepreneurship of a high order. R. C. Bhargava, who was at the helm of the company and is currently its chairman, co-writing with senior journalist and author Seetha, shows how it was done in this riveting account of a landmark achievement.

    Are you ready for the leadership moment?Merck's Roy Vagelos commits millions of dollars to develop a drug needed only by people who can't afford it · Eugene Kranz struggles to bring the Apollo 13 astronauts home after an explosion rips through their spacecraft · Arlene Blum organizes the first women's ascent of one of the world's most dangerous mountains · Joshua Lawrence Chamberlain leads his tattered troops into a pivotal Civil War battle at Little Round Top · John Gutfreund loses Salomon Brothers when his inattention to a trading scandal almost topples the Wall Street giant · Clifton Wharton restructures a $50 billion pension system direly out of touch with its customers · Alfredo Cristiani transforms El Salvador's decade-long civil war into a negotiated settlement · Nancy Barry leads Women's World Banking in the fight against Third World poverty · Wagner Dodge faces the decision of a lifetime as a fast-moving forest fire overtakes his firefighting crew

    Featuring brand new sections on the remarkable shifts in the world economy, this economic study is a relevant, entertaining, and fascinating guide for those seeking both a solid lesson on the development of economic theory throughout the past two hundred years and a balanced perspective of our current economic state on the brink of the millennium.By applying age-old economic theories to contemporary issues, Todd Buchholz helps readers to see how the thoughts and writings of the great economists of the past have vital relevance to the dilemmas affecting all our lives today.

    For vacationers who crave meaningful trips and unusual locales, cue National Geographic's Novel Destinations a guide for bibliophiles to more than 500 literary sites across the United States and Europe. Check into Hemingway's favorite hotel in Sun Valley, or stroll about Bath's Royal Crescent while entertaining fantasies of Lizzie Bennett and her Mr. Darcy. The fully revised second edition includes all of the previous sites with updated locations plus color images and an expanded section on all things Bronte. The book begins with thematic chapters covering author houses and museums, literary festivals and walking tours. Then, in-depth explorations of authors and places take readers roaming Franz Kafka's Prague, James Joyce's Dublin, Louisa May Alcott's New England, and other locales. Peppered with great reading suggestions and little-known tales of literary gossip, Novel Destinations is a unique travel guide, an attractive gift book, and the ultimate bibliophile's delight."

    Charles Koch has a lot of pelts. He has built Koch Industries into the world's largest privately held company, and this book is an insider's guide to how he did it. Koch has studied how markets work for decades, and his commitment to pass that knowledge on will inspire entrepreneurs for generations to come." --T. Boone Pickens"A must-read for entrepreneurs and corporate executives that is also applicable to the wider world. MBM is an invaluable tool for engendering excellence for all groups, from families to nonprofit entities. Government leaders could avoid policy failures by heeding the science of human behavior." --Richard L. Sharp, Chairman, CarMax"My father, Sam Walton, stressed the importance of fundamental principles--such as humility, integrity, respect, and creating value--that are the foundation for success. No one makes a better case for these principles than Charles Koch." --Rob Walton, Chairman, Wal-Mart"What accounts for Koch Industries' spectacular success? Charles Koch calls it Market-Based Management: a vision that nurtures personal qualities of humility and integrity that build trust and the confidence to enhance future success through learning from failure, and a culture of thinking in terms of opportunity cost and comparative advantage for all employees." --Vernon Smith, 2002 Nobel laureate in economics"In a very thoughtful, creative, and understandable way, Charles Koch explains how he has used the science of human behavior to create a culture that has produced one of the world's largest and most successful private companies. A must-read for anyone interested in creating value." --William B. Harrison Jr., Former Chairman and CEO, JPMorgan Chase & Co."The same exacting thought, rooted in the realities of human nature, that the framers of the U.S. Constitution put into building a nation of entrepreneurs, Charles Koch has framed to build an enduring company of entrepreneurs--a company larger than Microsoft, Dell, HP, and other giants. Every entrepreneur should study this book." --Verne Harnish, founder, Young Entrepreneurs' Organization, author of Mastering the Rockefeller Habits, CEO, Gazelles Inc.

    Since its creation in 2010, Instagram’s fun and simple interface has captured our collective imagination, swiftly becoming a way of life. In No Filter: The Inside Story of Instagram, technology reporter Sarah Frier explains how Instagram’s founders married art and technology to overcome skeptics and to hook the public on visual storytelling. At first, Instagram initially attracted artisans, but then the platform exploded in popularity among the masses, creating an entire industry of digital influencers that’s now worth tens of billions of dollars. Eighteen months after Instagram’s launch and explosive growth, the founders—Kevin Systrom and Mike Krieger—made the gut-wrenching decision to sell the company to Facebook. For most companies, that would be the end of the story; but for Instagram, it was only the beginning. Instagram borrowed some lessons from Facebook and rejected others, until eventually its success stirred tension with Facebook’s CEO Mark Zuckerberg, just as Facebook became embroiled in a string of public crises. Frier unearths the details that led to the cofounders’ departure, bringing to light dramatic moments unknown to the public until now. At its heart, No Filter draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; hedge fund billionaire Ray Dalio; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we communicate, shop, eat, and travel. The book brings readers inside users’ strategies to craft their personal image and fame, explaining how the company’s product decisions have affected the structure of our society. From teenagers to the pope, No Filter tells the captivating story of how Instagram not only created a new industry but also changed our lives.

    The market is flush with capital, and the internet and emerging technologies have lowered costs and nearly levelled the playing field. The Indian digital ecosystem is ready to explode. The romance of the start-up story fills media column inches.But, for every new venture that made it, there are numerous others that didn’t. The untold story of the successes is that every one of them almost didn’t make it. Each one had a near-death experience, almost shut down, almost sold itself too short—in short, almost ‘blew it’. How I Almost Blew It talks to some of India’s biggest entrepreneurs—Sanjeev Bikhchandani (Info Edge and Naukri.com), Deep Kalra (MakeMyTrip), Deepinder Goyal (Zomato), Ashish Hemrajani (BookMyShow), Sahil Barua (Delhivery) and Girish Mathrubootham (Freshworks) and others—to tell stories that shock, reveal and inspire. Quick-thinking, astute decision-making and—occasionally—sheer dumb luck is what stood between them and the abyss. These heart-stopping stories of near-fiascos are industry wisdom, yes, but also critical life lessons. In the book, Sidharth Rao narrates the tales of the start-up industry titans. The industry leaders covered in the book include: SANJEEV BIKHCHANDANI (Info Edge India - Naukri.com) KUNAL SHAH (FreeCharge) MURUGAVEL JANAKIRAMAN (Bharat Matrimony) AJIT BALAKRISHNAN (Rediff.com) ANUPAM MITTAL (People Group) ASHISH HEMRAJANI (BookMyShow) BRIJESH AGARWAL (IndiaMART) JITENDRA GUPTA (Citrus Pay) DEEPINDER GOYAL (Zomato) DEEP KALRA (MakeMyTrip) PRADEEP KAR (Microland) SATYAN GAJWANI (Times Internet) RAJESH JAIN (IndiaWorld) SAHIL BARUA (Delhivery) ALOK MITTAL (JobsAhead.com) R. RAMARAJ (Sify) GIRISH MATHRUBOOTHAM (Freshworks)

    Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution.HBR's 10 Must Reads on Strategy will inspire you to:• Distinguish your company from rivals• Clarify what your company will and won't do• Craft a vision for an uncertain future• Create blue oceans of uncontested market space• Use the Balanced Scorecard to measure your strategy• Capture your strategy in a memorable phrase• Make priorities explicit• Allocate resources early• Clarify decision rights for faster decision making"This collection of best-selling articles includes: featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."

    Zeroing in on his original management style and leadership approach, author James O'Loughlin exposes the powerful and practical lessons of Buffett, demonstrating how he became the second richest man in America.

    Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood.The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business.It doesn t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon s lifelong journey has taken him from rural farmers markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it.In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more as a consumer or as a business person. You will never look at pricing the same way again."

    Rogers always had a restless curiosity to experience and understand the world around him.  In Street Smarts, he takes us through the highlights of his life in the financial markets, from his school days at Yale and Oxford --  where despite the fact that he didn’t have enough money to afford the appropriate pair of shoes, he coxed the crew and helped to win the Oxford-Cambridge Boat Race as well as the Thames Cup, the first of his three Guiness World Records -- to his first heady taste of Wall Street in the mid - 1960s, and his years helping to run the most successful hedge fund on Wall Street.  As a result of his extraordinary success with the Quantum Fund, Rogers was able to retire at the age of thirty-seven.  Since then he has taught classes in finance at Columbia University, hosted television programs, and traveled the world seeing firsthand how revolutions in Chile affect coffee prices in Seattle, and how shortages of  copper in Africa affect electricity brownouts in Ohio.   In the course of his new book, Rogers offers often surprising observations on how the  world works – and what trends he sees in the future.  He explains why Asia will be the dominant economic force in the twenty-first century – and how he and his wife and two daughters moved to Singapore to prepare his family for the coming changes..  He discusses why America and the European Union are in decline, and what we need to do to right our economy and society.  The age of Wall Street, Rogers claims, when the finance industry drove 25% of America’s growth, is over.  Tomorrow’s economy will be driven by those who make things – food, energy, goods and consumables.  Regarded as one of the most astute investors Wall Street has ever known, Jim Rogers once again is at his acerbic and storytelling best.