Book picks similar to
Principles of Economics by Karl E. Case
economics
business
nonfiction
textbooks
Principles of Economics
N. Gregory Mankiw - 1997
The author's conversational writing style presents the politics and science of economic theories to tomorrow's decision-makers.
Foundations of Finance: The Logic and Practice of Finance Management
Arthur J. Keown - 1993
For the introductory Finance course, given during the junior year and required at all undergraduate business schools.Keown enables students to see the big picture by letting them understand the logic that drives finance rather than having them memorize formulas.
International Economics: Theory and Policy
Paul Krugman - 1988
and around the world. International Economics: Theory and Policy is a proven approach in which each half of the book leads with an intuitive introduction to theory and follows with self-contained chapters to cover key policy applications. The Eighth Edition integrates the latest research, data, and policy in hot topics such as outsourcing, economic geography, trade and environment, financial derivatives, the subprime crisis, and China's exchange rate policies.
Engineering Economy
William G. Sullivan - 1999
Sullivan Elin M. Wicks C. Patrick Koelling A succinct job description for an engineer consists of just two words: problem solver. Broadly speaking, engineers use knowledge to find new ways of doing things economically. Engineering design solutions do not exist in a vacuum, but within the context of a business opportunity. Truly, every problem has multiple solutions, so the question is, “How does one rationally select the design solution with the most favorable economic result?” The answer to this question can also be put forth in two words: engineering economy. This field of engineering provides a systematic framework for evaluating the economic aspects of competing design solutions. Just as engineers model the stress on a support column or the thermodynamic properties of a steam turbine, they must also model the economic impact of their engineering recommendations. Engineering economy is the subject of this textbook. Highlights of Engineering Economy, Fourteenth Edition: × Fifty percent of end-of-chapter problems are new or revised. × A bank of algorithmically generated test questions is available to adopting instructors. × Fundamentals of Engineering (FE) exam-style questions are included among the end-of-chapter problem sets. × Spreadsheet models are integratedthroughout. × An appendix on the basics of accounting is included in Chapter 2. × Chapter 3 on Cost Estimation appears early in the book. × An appendix on techniques for using Excel in engineering economy is available for reference. × Numerous comprehensive examples and case studies appear throughout the book. × Extended learning exercises appear in most chapters. × Personal finance problems are featured in most chapters. × Many pointers to relevant Web sites are provided. ISBN-13: 978-0-13-614297-3 ISBN-10: 0-13-614297-4
Microeconomics: Principles, Problems, and Policies
Campbell R. McConnell - 1989
The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.
Managerial Accounting: Tools for Business Decision Making
Jerry J. Weygandt - 1999
Aimed at accountants or readers of other career paths, this book helps them build their decision making skills and understand how to use accounting information to make quality business decisions.
Thomas' Calculus, Early Transcendentals, Media Upgrade
George B. Thomas Jr. - 2002
This book offers a full range of exercises, a precise and conceptual presentation, and a new media package designed specifically to meet the needs of today's readers. The exercises gradually increase in difficulty, helping readers learn to generalize and apply the concepts. The refined table of contents introduces the exponential, logarithmic, and trigonometric functions in Chapter 7 of the text.KEY TOPICS Functions, Limits and Continuity, Differentiation, Applications of Derivatives, Integration, Applications of Definite Integrals, Integrals and Transcendental Functions, Techniques of Integration, Further Applications of Integration, Conic Sections and Polar Coordinates, Infinite Sequences and Series, Vectors and the Geometry of Space, Vector-Valued Functions and Motion in Space, Partial Derivatives, Multiple Integrals, Integration in Vector Fields.MARKET For all readers interested in Calculus.
Logistics and Supply Chain Management (Financial Times Series)
Martin Christopher - 1994
This is a sustainable source of advantage in todays turbulent global marketplace, where demand is difficult to predict and supply chains need to be more flexible as a result. In fact, the real competition today is not between companies, but between supply chains. The winning approach to supply chains is an integrated perspective that takes account of networks of relationships, sustainability and product design, as well as the logistics of procurement, distribution, and fulfilment. Logistics and Supply Chain Management examines the tools, core processes and initiatives that ensure businesses gain and maintain their competitive advantage. The fourth edition has been completely updated and now contains four new chapters covering:· managing supply chain relationships· product design in the supply chain· matching supply and demand · creating a sustainable supply chain
Front Flap
The updated 4th edition of the bestselling Logistics and Supply Chain Management is the practical guide to all the key topics in an integrated approach to supply chains, including:
The link between logistics and customer value
Logistics and the bottom line measuring costs and performance
Creating a responsive supply chain
Managing the global pipeline
Managing supply chain relationships
Managing risk in the supply chain
Matching supply and demand
Creating a sustainable supply chain
Product design in the supply chain
Back Flap
About the author
Martin Christopher is Chairman of the Centre for Logistics and Supply Chain Management. He has written numerous books and articles and is on the editorial advisory board of a several professional journals. Until recently he was co-editor of The International Journal of Logistics Management and his latest books have focused upon relationship marketing, logistics and supply chain management. He has held appointments as Visiting Professor at the Universities of British Columbia, Canada, New South Wales, Australia and South Florida, USA. Professor Christopher is a Fellow of the Chartered Institute of Marketing, the Chartered Institute of Logistics and Transport and the Chartered Institute of Purchasing and Supply. In 1987 he was awarded the Sir Robert Lawrence medal of the Institute of Logistics and Transport for his contribution to the development of logistics education in Britain. In 2005 he was awarded the Distinguished Service Award of the USA Council for Supply Chain Management Professionals. In 2007 he was designated as Foundation Professor by the Chartered Institute of Purchasing and Supply. Martin has also worked as a consultant for major international companies in North America, Europe, the Far East and Australasia.
Fundamentals of Corporate Finance
Richard A. Brealey - 1995
This author team is known for their outstanding research, teaching efforts, and world-renowned finance textbooks, so it's no surprise that they provide clear exposition of difficult material without sacrificing up-to-date, technically correct treatments. The seventh edition has been fully updated to reflect recent events and is now available with Connect Finance! Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.
Corporate Communication: A Guide to Theory and Practice
Joep P. Cornelissen - 2008
The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years′ -
Paul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA
`This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporate communications′
- Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels
Fundamentals of Financial Management
James C. Van Horne - 1974
Fundamentals of Financial Management is the route to understanding the financial decision-making process and to interpreting the impacts that financial decisions have on value creation. Ideal for those new to financial management, this sparklingly clear text cuts through the mire of the financial decision-making process. A practical and reliable book, free from technical errors, backed up by a wealth of award-winning support material.
Introduction To Financial Accounting
Charles T. Horngren - 1984
This book takes the view that business is an exciting process and that accounting is the perfect window through which to understand how economic events affect businesses.
International Business: Competing in the Global Marketplace
Charles W.L. Hill - 1994
Descriptive texts describe in detail the internationalization process and answer the question — "How does a business go global/international?" Analytical texts,like Hill,discuss the internationalization process but also address why businesses chose to go global and the managerial implications of the decisions. International Business,3/e: 1) Explains how and why the world s countries differ; 2) Presents a thorough review of the economics and politics of international trade and investment 3) Explains the functions of and form of the global monetary system; 4) Examines the strategies and structures of international business and 5) Assesses the special roles of an international business s various functions.
The Bottom Billion: Why the Poorest Countries Are Failing and What Can Be Done About It
Paul Collier - 2007
The book shines much-needed light on this group of small nations, largely unnoticed by the industrialized West, that are dropping further and further behind the majority of the world's people, often falling into an absolute decline in living standards. A struggle rages within each of these nations between reformers and corrupt leaders--and the corrupt are winning. Collier analyzes the causes of failure, pointing to a set of traps that ensnare these countries, including civil war, a dependence on the extraction and export of natural resources, and bad governance. Standard solutions do not work, he writes; aid is often ineffective, and globalization can actually make matters worse, driving development to more stable nations. What the bottom billion need, Collier argues, is a bold new plan supported by the Group of Eight industrialized nations. If failed states are ever to be helped, the G8 will have to adopt preferential trade policies, new laws against corruption, new international charters, and even conduct carefully calibrated military interventions. Collier has spent a lifetime working to end global poverty. In The Bottom Billion, he offers real hope for solving one of the great humanitarian crises facing the world today.
Principles of Marketing
Philip Kotler - 1980
The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.