Best of
Business
1974
See You at the Top
Zig Ziglar - 1974
For more than three decades, Zig Ziglar, one of the great motivators of our age, has traveled the world, encouraging, uplifting, and inspiring audiences. His groundbreaking best-seller, See You at the Top, remains an authentic American classic. This revised and updated edition stresses the importance of honesty, loyalty, faith, integrity, and strong personal character.
Self-Directed Behavior: Self-Modification for Personal Adjustment
David L. Watson - 1974
Case examples demonstrate how other students have successfully used the book's techniques, including one student who used shaping to gradually increase her ability to study, and another who learned to be more sure of himself on dates by consciously modeling a friend's confident behavior.
Fundamentals of Financial Management
James C. Van Horne - 1974
Fundamentals of Financial Management is the route to understanding the financial decision-making process and to interpreting the impacts that financial decisions have on value creation. Ideal for those new to financial management, this sparklingly clear text cuts through the mire of the financial decision-making process. A practical and reliable book, free from technical errors, backed up by a wealth of award-winning support material.
Fundamentals of Organizational Behavior
Andrew J. DuBrin - 1974
Andrew DuBrin has a strong managerial focus and emphasizes the human relations aspects of organizational interactions. This text is for the instructor who is looking to supplement his instruction with a digestible text. This text is ideal for short courses, executive education programs, and unique courses that canvass organizational behavior issues or combine them with those of organizational theory, strategy, marketing, human resources, and management.
Fundamentals of Financial Accounting
Glenn A. Welsch - 1974
Rudolf Flesch on Business Communications: How to Say What You Mean in Plain English
Rudolf Flesch - 1974
Life and Death of an Oilman: The Career of E. W. Marland
John Joseph Mathews - 1974
Marland was a man of paradox--an advocate of unhampered oil exploration but also a champion of oil conservation, a man who lived in luxury but espoused the common causes of his idol, Franklin D. Roosevelt.