Best of
Business

1974

See You at the Top


Zig Ziglar - 1974
    For more than three decades, Zig Ziglar, one of the great motivators of our age, has traveled the world, encouraging, uplifting, and inspiring audiences. His groundbreaking best-seller, See You at the Top, remains an authentic American classic. This revised and updated edition stresses the importance of honesty, loyalty, faith, integrity, and strong personal character.

Self-Directed Behavior: Self-Modification for Personal Adjustment


David L. Watson - 1974
    Case examples demonstrate how other students have successfully used the book's techniques, including one student who used shaping to gradually increase her ability to study, and another who learned to be more sure of himself on dates by consciously modeling a friend's confident behavior.

Fundamentals of Financial Management


James C. Van Horne - 1974
    Fundamentals of Financial Management is the route to understanding the financial decision-making process and to interpreting the impacts that financial decisions have on value creation. Ideal for those new to financial management, this sparklingly clear text cuts through the mire of the financial decision-making process. A practical and reliable book, free from technical errors, backed up by a wealth of award-winning support material.

Fundamentals of Organizational Behavior


Andrew J. DuBrin - 1974
    Andrew DuBrin has a strong managerial focus and emphasizes the human relations aspects of organizational interactions. This text is for the instructor who is looking to supplement his instruction with a digestible text. This text is ideal for short courses, executive education programs, and unique courses that canvass organizational behavior issues or combine them with those of organizational theory, strategy, marketing, human resources, and management.

Fundamentals of Financial Accounting


Glenn A. Welsch - 1974
    

Rudolf Flesch on Business Communications: How to Say What You Mean in Plain English


Rudolf Flesch - 1974
    

Life and Death of an Oilman: The Career of E. W. Marland


John Joseph Mathews - 1974
    Marland was a man of paradox--an advocate of unhampered oil exploration but also a champion of oil conservation, a man who lived in luxury but espoused the common causes of his idol, Franklin D. Roosevelt.