People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the “same”? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate “fair” prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn’t taken long for marketers to apply these findings. “Price consultants” advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, “sale” ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

    Now, in this eagerly awaited follow-up, Heimel takes us on a journey toward romantic enlightenment and finds it's not all that far from midtown. Should you date a man who's on Prozac? Why is "single" a buzzword that makes us feel like killing ourselves? What's so funny about a man in a dress? Why was the panty girdle the straw that broke the back of the patriarchy? What if your son gets married on MTV? Is the Backlash over? Why does the theory of evolution dictate that every human must get laid as much as humanly possible? Entertaining, erudite, and always irreverent, Heimel's manifesto is a must-have for the twenty-first-century female.

    "Psychology Applied to Teaching "takes complex psychological theories demonstrates how they apply to the everyday experiences of in-service teachers. The Eleventh Edition combines fresh concepts and contemporary research with long standing theory and applications to create a textbook that speaks to today' s teachers and students."New! "Chapter 9: Social Cognitive Theory has been added in response to reviewer suggestions and the many recent developments in cognitive research. No other educational psychology book currently offers a separate chapter on this topic."New! ""Take a Stand!" features give the author an opportunity to spotlight issues such as inclusion, school violence, or high-stakes testing, and encourages debate on critical issues in education. Also accessible on the textbook web site with additional resources and pedagogy and in the Eduspace course with online chats."New! "Coverage of key national standards including PRAXIS and INTASC has been added and referenced throughout the text. A convenient correlation table highlighting text coverage is located on the inside covers for students and professors, with additional suggestions for instructor use in the IRM."Case in Print" exercises in every chapter use recent news articles to demonstrate how basic ideas or techniques are being applied by educators from the primary grades through high school. Each article is followed by several open-ended questions to encourage reflection. This feature can also be found on the textbook Web site."Suggestions for Teaching in YourClassroom" sections include detailed descriptions of how to apply the information and concepts discussed in the chapter to the classroom. These features are intended to be read while the book is used as a text and to serve as a reference for in-service teachers later on.Journal entries help students to prepare and use a Reflective Journal. Entries appear in the margins of the text and encourage readers to consider their own personality, style, and teaching situation in establishing personal guidelines for teaching. A guide for setting up a Reflective Journal is included in Chapter 16--students can use their journals as a reference before and during their teaching experience.Eduspace is a customizable, powerful Interactive platform that provides instructors with text-specific online courses and content in multiple disciplines. Eduspace gives an instructor the ability to create all or part of their course online using the widely recognized tools of Blackboard and quality text-specific content from HMCo. Instructors can quickly and easily assign homework exercises, quizzes, tests, tutorials and supplemental study materials and can modify that content or even add their own.

    Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits

    Since the first edition was published in 2007, thousands of educators have used The Power of Our Words as their guide to getting the most from positive teacher language.The second edition includes the concise explanations, concrete examples from real classrooms, and quick-scan charts showing recommended language for many classroom situations that made this book a bestseller, and adds:Greater academic focus: More on using teacher language to boost academic engagement and achievementLighter, more open page design: Easier reading and scanningInspiring foreword: A powerful vision linking teacher language, Common Core State Standards, and 21st century learning.Index: Quick help finding the topic you need

    Julie Ann Cairns takes you through the “7 Money Myths”—an extremely common set of subconscious barriers put up between you and your attainment of abundant wealth and freedom—and helps you banish them, so that your subconscious “code” can come into alignment with your conscious goals for financial freedom. If your underlying programming does not support your goals—and it probably doesn’t—then Julie will show you how to get out of your own way and finally access the life you have always wanted.You can be successful, you can be wealthy, and you can make money without expending physical effort or sacrificing too much of your precious time. You can become financially free with the luxury of choice. It’s all possible for you, but conscious goals and knowledge are not enough to make this happen—you also need a set of supporting subconscious beliefs in order to ultimately prosper. If you have tried and tried to attain financial freedom but are still struggling, then this book will provide the breakthrough you’ve been waiting for.

    The authors--a mental health therapist and a veteran principal--provide proven, reliable strategies to help youUnderstand what trauma is and how it hinders the learning, motivation, and success of all students in the classroom. Build strong relationships and create a safe space to enable students to learn at high levels. Adopt a strengths-based approach that leads you to recalibrate how you view destructive student behaviors and to perceive what students need to break negative cycles. Head off frustration and burnout with essential self-care techniques that will help you and your students flourish.Each chapter also includes questions and exercises to encourage reflection and extension of the ideas in this book. As an educator, you face the impact of trauma in the classroom every day. Let this book be your guide to seeking solutions rather than dwelling on problems, to building relationships that allow students to grow, thrive, and--most assuredly--learn at high levels.

    The predictable results: stress and conflict, frustration and exhaustion. Parents respond by reassuring themselves that at least the benefits outweigh the costs. But what if they don't? In The Homework Myth, nationally known educator and parenting expert Alfie Kohn systematically examines the usual defenses of homework--that it promotes higher achievement, "reinforces" learning, and teaches study skills and responsibility. None of these assumptions, he shows, actually passes the test of research, logic, or experience. So why do we continue to administer this modern cod liver oil -- or even demand a larger dose? Kohn's incisive analysis reveals how a mistrust of children, a set of misconceptions about learning, and a misguided focus on competitiveness have all left our kids with less free time and our families with more conflict. Pointing to parents who have fought back -- and schools that have proved educational excellence is possible without homework -- Kohn shows how we can rethink what happens during and after school in order to rescue our families and our children's love of learning.

    Now available with a personalized online learning plan, this social work-specific book looks at lifespan through the lens of social work theory and practice. The authors use an empowerment approach to cover human development and behavior theories within the context of family, organizational, and community systems. Using a chronological lifespan approach, the authors present separate chapters on biological, psychological, and social impacts at the different lifespan stages with an emphasis on strengths and empowerment.

    Virtually everything we think and do is generated by questions. Questions push us into new territories. The future begins with our thinking, represented by the questions we ask ourselves."Change Your Questions, Change Your Life" shows readers how to consistently choose the questions that can lead them to success, both personally and professionally. This technique, called "QuestionsThinking," stimulates innovation, accelerate productivity, and create more rewarding relationships."Change Your Questions, Change Your Life" is a personal growth fable that tells how a seasoned executive, Ben Knight, uses QuestionThinking to move into a higher leadership role and how the same methods of change help him and his wife, Grace, enrich their marriage.

    In this book you will see how commonly performed operations can be found to be useless or even harmful when properly evaluated. That these claims come from an experienced, practicing orthopedic surgeon who performs many of these operations himself, makes the unsettling argument particularly compelling. Of course no surgeon is recommending invasive surgery in bad faith, but Ian Harris argues that the evidence for the success for many common operations, including knee arthroscopies, back fusion or cardiac stenting, become current accepted practice without full examination of the evidence.

    Especially in the West, we have created a frenzied lifestyle in which the twenty-­four hours of each day are carved up, dissected, and reduced down to ten minute units of efficiency. We take our iPhones and laptops with us on vacation. We check email at restaurants or our brokerage accounts while walking in the park. When the school day ends, our children are overloaded with “extras.” Our university curricula are so crammed our young people don’t have time to reflect on the material they are supposed to be learning. Yet in the face of our time-driven existence, a great deal of evidence suggests there is great value in “wasting time,” of letting the mind lie fallow for some periods, of letting minutes and even hours go by without scheduled activities or intended tasks. Gustav Mahler routinely took three or four-­hour walks after lunch, stopping to jot down ideas in his notebook. Carl Jung did his most creative thinking and writing when he visited his country house. In his 1949 autobiography, Albert Einstein described how his thinking involved letting his mind roam over many possibilities and making connections between concepts that were previously unconnected. With In Praise of Wasting Time, Professor Alan Lightman documents the rush and heave of the modern world, suggests the technological and cultural origins of our time-­driven lives, and examines the many values of “wasting time”—for replenishing the mind, for creative thought, and for finding and solidifying the inner self. Break free from the idea that we must not waste a single second, and discover how sometimes the best thing to do is to do nothing at all.

    At 70,000 words and 450 pages, The Anxious Truth goes well beyond just telling that that you'll get better. It actually shows you exactly how! You're anxious all the time, experiencing panic attacks over and over, and maybe afraid to leave your house or to be left alone for even a few minutes. You are avoiding simple things like driving, eating in restaurants, attending family functions, or going to the supermarket. You are terrified of the next wave of anxiety or the next panic attack. Your anxiety problems are ruining your relationships, your family life, and your career. Your anxiety problems have you afraid, confused, lost, and feeling hopeless. How did you get here? What went wrong? You've tried so many things, but nothing has cured your anxiety? What can you do now?This book, written by a former anxiety sufferer, best-selling author of "An Anxiety Story", and host of The Anxious Truth podcast will walk you through exactly how you got to where you are today, why you are not broken or ill, and what the true nature of your anxiety disorder is. Next, the book will walk you through what it takes to solve your anxiety problems, how to make an anxiety recovery plan, then how to correctly execute that plan.The Anxious Truth isn't always what you want to hear, but it's what you NEED to hear in order to solve this problem once and for all and move toward the life you so desperately want. Based firmly on the principles of cognitive behavioral therapies that have been shown over decades to be most effective in treating anxiety problems, the Anxious Truth will teach you how to move past your anxiety symptoms, past endless digging for hidden "root causes", and into an action oriented plan that will help your brain un-learn the bad reaction and fear habits that have gotten you into this predicament. The Anxious Truth will take the cognitive mechanism that got you into a corner, throw it in reverse, and use it to your advantage, backing you out of this jam and into a life free from irrational fear and needless avoidance.More than just a book, The Anxious Truth goes hand-in-hand with The Anxious Truth podcast (theanxioustruth.com) and the growing and vibrant social media community surrounding it. Read the book, listen to five years worth of free podcasts chock full of helpful advice and information, and join a large online community of fellow anxiety sufferers that are done talking about this problem and ready to actually take action to solve it. Change is possible. No matter how long you've suffered with your anxiety issues, you can get better. The Anxious Truth will tell you what you need to hear and will arm you with the information, understanding, and skills you need to get the job done.Let's do this together!

    The authors explain the difference between dieting and eating disorders, break down the stages of recovery, and provide tips on how to thrive in each stage. The book provides powerful myth-busting on topics that have historically not been addressed in eating disorder recovery books, such as clean eating and orthorexia, exercising in recovery, and fat positivity. Tangible exercises at the end of each chapter provide readers with advice and tips on implementing this approach to recovery in their day-to-day lives.The humorous and down-to-earth tone of the book creates an authentic and genuine feel that leaves those who struggle with chronic dieting, eating disorders, and negative body image feeling connected and heard.

    * * *Download for FREE on Kindle Unlimited + Free BONUS Inside!* * *From the ~Personality Disorders and Mental Illnesses~ collection and the award winning writer, Paul Sorensen, comes a masterful explanation into the mind of a sociopath! "An excellent depiction of the modern day sociopath!" - Alex Lemmings, Book CritiqueThink of sociopaths, and what’s the first thing that enters your mind? The soulless murderer, lurking in the shadows? Or perhaps you think of the ruthless business man turned hardened criminal, a modern day depiction in recent movies and media.You’d probably be surprised to know that you’ve met a sociopath already, at least one. Are they your classmate, colleague, friend, or even lover? The thing about sociopaths that so few realize is that they are chameleons, masters at blending in. Unless you know them intimately, you will have no idea what’s going on behind the charming façade.In the real world, sociopaths are far more likely to lie to family members, steal from workplaces, cheat on their partners, abuse drugs, and commit fraud, than they ever are to murder someone.Although not all actions by a sociopath are criminal, many are what society considers immoral, and you remain unaware of the sociopaths in your own life at your peril. In this book you will learn what a true sociopath is like, how to recognize them, and how to deal with them – especially if they cannot be avoided. I also discuss how to help yourself heal after you come out the other side.Is there a cure, or even any hope for sociopaths? The short answer is ‘we don’t know’, but there’s a lot more to it than that, and forewarned is forearmed. Don’t let yourself become the next to be manipulated, lied to, or even assaulted or have your life destroyed by the sociopath you know.Topics of Discussion ✓ What is Sociopathy? ✓ Sociopathic Personalities ✓ How to Recognize a Sociopath ✓ Surviving a Sociopath ✓ Clinical Sociopathy ✓ The Cause of Sociopathy ✓ Is there a Cure? ✓ BONUS! Find Inside… Download Your Copy Today! The contents of this book are easily worth over $20 but if you download it right now you'll get it for only $3.99 or FREE on Kindle Unlimited!---------Tags: Sociopath, ASPD