In this straightforward how-to, he offers down-to-earth guidance on crafting an effective and meaningful online platform.In Platform, you will learn how to:Extend your influence, monetize it, and build a sustainable career. Get noticed and start earning money in an increasingly noisy world.  Learn to amplify, update, polish, and organize your content for success.Platform goes behind the scenes into the world of social media success. You’ll discover what bestselling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to gain contacts, connections, and followers and win customers in today’s crowded marketplace.With proven strategies, easy-to-replicate formulas, and practical tips, this book makes it easier, less expensive, and more possible than ever to stand out from the crowd and launch a business.

    There's a small crop of social marketers that have figured out how to make millions from social marketing. You need their tactics! With the right social media plan, you can GROW your business, make more SALES and collect an army of loyal REPEAT customers. This is not some quick fix solution. But there's a right way to sell in the social sphere, and a wrong way. You need to learn the right way now, so that you can catapult your business ahead of your competition. Get some of the most powerful social marketing advice you'll ever find, inside these pages. Claim your place in the fast paced world of social technology, and build your business on the limitless potential of social sales. 'Unleash the Power of Social Media Marketing' will expose you to explosive, top tier strategies employed by the pros. Transform your social campaign into a systematic money engine, with these closely guarded social secrets!

    Bentuknya yang ringkas, multifungsi, dan selalu dibawa kemana saja, membuat ponsel mulai menjadi favorit untuk mengabadikan momen dalam bentuk foto, yang kadang datang tidak terduga.Berkembangannya fotografi ponsel ini didukung oleh perkembangan teknologi, salah satunya aplikasi berbagi foto fenomenal bernama Instagram.Buku ini mengupas lengkap aplikasi Instagram, mulai dari langkah-langkah penggunaan sampai cara mengoptimalkannya, juga membahas teknik fotografi ponsel, olah digital secara langsung di ponsel, dan tool-tool pilihan lainnya yang membuat hasil foto kamu lebih keren.Ayo, jepret, abadikan, dan bagikan!-----With a compact forms, multifunctional, and always carry anywhere, makes smartphone as favorite devices to capture the moment, which sometimes come unexpectedly.The rise of mobile photography is supported by the development of technology, the one phenomenal photo sharing app called Instagram.The book examines in detail applications Instagram, ranging from the use of measures to optimize the way, also discusses photographic techniques phones, digital though directly on mobile phones, tools and other options that make the images you cooler.Come on, snap, capture, and share!

    Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity--which customers find more likeable than traditional marketing campaigns.Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media. He has won three WOMMY awards from WOMMA for excellence in word-of-mouth marketing.

    But how can we use digital media so that they make us empowered participants rather than passive receivers, grounded, well-rounded people rather than multitasking basket cases? In "Net Smart," cyberculture expert Howard Rheingold shows us how to use social media intelligently, humanely, and, above all, mindfully.Mindful use of digital media means thinking about what we are doing, cultivating an ongoing inner inquiry into how we want to spend our time. Rheingold outlines five fundamental digital literacies, online skills that will help us do this: attention, participation, collaboration, critical consumption of information (or "crap detection"), and network smarts. He explains how attention works, and how we can use our attention to focus on the tiny relevant portion of the incoming tsunami of information. He describes the quality of participation that empowers the best of the bloggers, netizens, tweeters, and other online community participants; he examines how successful online collaborative enterprises contribute new knowledge to the world in new ways; and he teaches us a lesson on networks and network building.Rheingold points out that there is a bigger social issue at work in digital literacy, one that goes beyond personal empowerment. If we combine our individual efforts wisely, it could produce a more thoughtful society: countless small acts like publishing a Web page or sharing a link could add up to a public good that enriches everybody.

    But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.”Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise.In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more.Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers.Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact.As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.

    With simplified methods and helpful techniques John guides authors on the road to promoting their books to bestseller status in the Kindle Store.

    Now you want to reach readers around the state, across the country, or on the other side of the world. But how? With social media, you can build your platform and reach markets you never imagined possible before. In this book you will learn how to: create your Facebook fan page and initiate active engagement with your readers, use a myriad of Twitter applications to help you economize your time while expanding your tribe, optimize your LinkedIn profile with keywords, tackle Google+ with renewed confidence, build Pinterest pinboards and use them to promote your books and blog, and round out your online strategies with offline marketing techniques.

    But what about a book for writers who simply want to earn a regular paycheck? Writer for Hire is just the wisdom full- and part-time freelancers need. Author Kelly James-Enger details:101 secrets to success, organized into five overarching strategies. You'll be able to implement what you learn immediately.Invaluable advice on managing deadlines, querying effectively, working with clients, handling taxes, invoices, and more.Strategies for getting more writing gigs, including networking (in-person and online), establishing yourself as an expert, working more efficiently under tight deadlines, and handling rejection with confidenceJames-Enger looks at the -whole freelancer, - addressing both the craft and business of freelancing.

    Indie & Small Press Book Marketing explains how to market your book, with a detailed plan for what you need to do before launch, during the all-critical launch month, and afterwards. Full of proven techniques to get initial sales and reviews, increase conversion rate of your blog and Amazon page, engage with communities of passionate readers, and connect with influencers and reviewers who can help launch your book into bestseller lists. “Finally, a structured approach to marketing books.”– Tonya Macalino, author of Spectre of Intention and The Shades of Venice“Even for the traditionally published author, this book is full of great stuff! It takes a detailed, easy to follow approach to promoting your book. Highly recommended!”– E.C. Ambrose, author of The Dark Apostle series "Chock full of actionable marketing tips I wish I'd known years ago."– Gene Kim, author of The Visible Ops Handbook and The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win

    But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they’ve lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology.  Socialized!  represents a “playbook” on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a “social” mindset, ensuring success against the competition.

    The Book of Business Awesome is designed as two shortbooks put together--one read from the front and the other readfrom the back when flipped over. Covering key business conceptsrelated to marketing, branding, human resources, public relations, social media, and customer service, The Book of BusinessAwesome includes case studies of successful businesses thatgained exposure through being awesome and effective. This bookprovides actionable tools enabling readers to apply the conceptsimmediately to their own businesses. The flip side of the book, The Book of Business UnAwesome, shares the train-wreckstories of unsuccessful businesses and showcases what not todo.Key concepts include the power of peripheral referrals and howto create content for your "third circle"Explains how to re-recruiting your employees and re-court yourcustomersEnsure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your businesstoday.

    Kennedy, joined by local-level marketing specialist Jeff Slutsky, delivers a hard-to-swallow truth to local small business owners like you:"You Are in a Fight for Your Life."As a local small business you're vulnerable to distant online discounters, big box retailers, and other competition, you've got to do more than merely get customers--you have to keep them FOR LIFE. "And," you have to win them over where your competition can't--at the street level.Kennedy and Slutsky present local business owners, retailers, service providers, restaurateurs, and professional practice owners with a tactical grassroots marketing plan to help increase customer retention, generate greater referrals, and build a thriving business for the long-term.Covers: 9 inconvenient truths of grassroots marketing Zero-Based Marketing--the solution when you figure out traditional and "non-traditional" marketing is failing you How to use the media as an extension of personality and of relationship--NOT a substitute for it Why most local marketing programs fail and what you need to do to succeed (a 7-Step Plan and tactics) On-site promotions--increase revenue without spending money, time or leaving your operation How to use--and how to waste dollars on--the Internet and other technologyPLUS gain access to:FREE - Glazer-Kennedy University Webinar Series FREE - Elite Gold Insider's Circle Membership* FREE - Income Explosion Guide & CD FREE - Income Explosion FAST START Tele-Seminar

    It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

    Lara shares her experience of fashion photography in the digital age, including dedicated sections on retouching, genres of fashion photography, and making the best use of social media. Whether you're taking your first-ever shot, working with a professional model for the first time, or pitching to new clients, here is everything you need to produce moody, magical images that leap from the page straight into the viewer's imagination.

    Just go straight to what works, and forget everything else. Wouldn’t that be nice?Well, here’s your chance. After years of writing viral posts at Copyblogger, I took everything I learned and condensed it into this “Cheat Sheet” for writing popular posts. No, it’s not a replacement for mastering the craft, but if you’re a beginner, and you want a quick boost to your blog traffic, then this is absolutely where you should start.

    In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

    -] Teaching – each day you’ll be given great instruction on both the WHY and HOW of the task of the day.This two pronged approach is designed so that you come away from the challenge having not only learned how to build a dynamic a blog but you’ll have actually DONE something with the knowledge.

    Gone are the days of agents, and publishing companies taking your precious time and royalties. This book shows you how to get your first eBook published on Amazon with nothing but a Word document! Find Out How To Select Keywords to Increase Your SalesPeople no longer browse best sellers in a bookstore visually. They come to Amazon and type in what they want. Learn the best ways to find great keywords to optimize your book for Amazon’s search engines to target those readers and increase your sales!Take Control of YOUR eBook from Start to FinishToo many of my competitors books tell you to outsource your book cover, and formatting. This book tells you how to do these things YOURSELF! I successfully published my own eBooks with no help from others at no cost. You can do the same with the tips in this book.Increase Your Profits With "Sales"I successfully propelled one of my slow moving eBooks from an average rank of #300,000 to a sustained rank of #20,000 using two very specific sales techniques. These are techniques you can put in place in minutes to dramatically increase sales.Amazon’s “Secret” HTML FormattingWonder why many books have boring book descriptions, but my book has the special BOLD , Italic , Underlined and coveted Amazon Orange Headers? This book shows you exactly how to format your books descriptions just like this, and it is proven to increase sales.Everything you need to publish your first eBook and start making money is included!

    It has become the secret sauce that's humbled global corporations, brought down oppressive governments, is unlocking secrets science has tried to unlock for almost half a century and it continues to change our world with every passing day. In 'The Social Media Mind' you get to understand the fundamental drives governing the disruption social media creates, and how to use it properly.

    He deftly weaves practical how-to’s with a convincing rationale for why social media matters for the church. Social media novices will find an accessible introduction and ideas for getting started, while more experienced users will discover new ways to use social media in congregations. Readers will learn from Bruce’s experiences managing information overload and navigating social media issues during a pastoral transition. This is a book to pick up for both practical purposes and Bruce’s insightful and inspiring commentary on the ways social media is changing our culture and the church. Learn how social media allows Christians to be in the world in new, powerful, and God-honoring ways.

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    But it's also the subject of seemingly endless hype. Yes, social tools allow us to do things entirely differently--but how do you really capitalize on that? In "11 Rules for Creating Value in the Social Era," the newest in Harvard Business Review's line of digital books (HBR Singles), social strategist and insightful blogger Nilofer Merchant argues that "social" is much more than "media." Smart companies are letting social become the backbone of their business models, increasing their speed and flexibility by pursuing openness and fluidity. These organizations don't operate like the powerful "800-pound gorillas" of yesteryear--but instead act more like a herd of 800 gazelles, moving together across a savannah, outrunning the competition. This ebook offers new rules for creating value, leading, and innovating in our rapidly changing world. These social era rules are both provocative and grounded in reality--they cover thorny challenges like forsaking hierarchy and control for collaboration; getting the most out of all talent; allowing your customers to become co-creators in your organization; inspiring employees through purpose in a world where money alone no longer wields that power; and soliciting community investment in an idea so that it can take hold and grow. The strategies of the Industrial Era--or even the Information Age--will not be enough for the Social Era. Read "11 Rules for Creating Value in the Social Era" to get ready to meet the challenges of this new age and thrive.

    A well-rounded balance of hard skills (HTML5, XHTML, CSS, JavaScript) and soft skills (Web Design, e-commerce, Web site promotion strategies) presents everything beginning Web developers need to know to build and promote successful Web sites.

    You have to STAND OUT! "Stand Out Social Marketing" explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand!""Stand Out Social Marketing outlines the tools and tactics to develop more meaningful and effective social media strategies."" -- Brian Solis, bestselling author of The End of Business as Usual and Engage!""A stand-out must-read."" -- Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling Likeable Social Media and Likeable Business""Take these tips, work to implement these ideas, and look around to learn from who's tried what."" -- Erik Qualman, bestselling author of Socialnomics and Digital Leader""Mike gives you the tools you need to rise above the noise and develop a stand-out social marketing strategy."" -- Larry Weber, Chairman, W2Group, and bestselling author of Marketing to the Social Web""Lewis's unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company."" -- Jeremiah Owyang, Partner, Altimeter Group""You can launch a social marketing strategy, but unfortunately it doesn't come with a handbook--until now. Stand Out Social Marketing is an important read if you're serious about social marketing!"" -- Taulbee Jackson, CEO, Raidious

    In this 100+ page book he documents his decade of success with multiple online business ventures as he advises everyone from "newbies" to seasoned professionals on what DOES and DOESN'T work in the world on online business and Internet marketing. The reader will learn to establish multiple automated income streams using creative approaches to online business. Topics covered include; email marketing, creative uses of eBay, finding and growing a loyal audience online, social marketing, and multiple real life success stories in various other biz models.

    But in Twitter for Authors: Social Media Book Marketing for Shy Writers, you will discover simple ways to connect with your audience and potential readers. In this easy-to-read guide, written by a shy writer, novelist and teacher, Beth Barany, you'll find the confidence and encouragement to step into social media and the how-to steps on what to say, how to find your followers, and how to present yourself in 140 characters or less.With a focus on Twitter, the author takes you through the principles you need to understand to make this medium useful to your writing career.Chapters cover such topics as:-- how get to set up your Twitter profile-- how to get comfortable with Twitter-- how to craft messages to get your potential readers curious-- how to build your network on Twitter-- how to use special tools like hashtags and chats-- examples of what other writers say on Twitter-- how to make best use of your Twitter time-- how to use Twitter to build your author career even before you're published-- and more!Delivered in 20 short chapters, Twitter for Authors: Social Media Book Marketing for Shy Writers is designed to be read and then acted upon, so you can build your audience and your brand today.

    Shirky and Goleman explain how high performance in groups correlates with collective Social IntelligenceShirky breaks down how online business and social networks have been plagued by flaming (unregulated emotional outbursts), major misunderstandings, lack of cohesion, poor decision making, and loss of functionality because emotional connection is vital for effective communication. Shirky describes how online groups function best - and how the internet can be utilized to improve our society using social intelligence.

    Most are terrible at it. It doesn't matter how many "likes" you have on Facebook or followers on Twitter. They are not the end game. Your product is. Social media is a tool to engage the customer, build a relationship, develop trust, and eventually sell your product.Think of it this way. We ignore advertisements, skip TV commercials, and search engines are a dying breed. People don't listen to messages unless they have a reason to care. Yours could be the most powerful message in the world and it won't spread unless you package it properly and give others a reason to care.You have an idea, a service, or a product. How do you get people to notice you?By winning the race to the top of the feed. Everything in the feed is a recommendation, and a powerful one. Never before has the process of getting referrals been so scaleable. Never before has advertising been so cheap. Social media has leveled out the corporate playing field.Whether you're a real estate agent, a CEO, a neighbourhood shopkeeper, or a fitness gym owner, this little book will teach you why people hit the share button - and how you can make them hit it more often with you in mind. Read the book and you will learn how to make your business the go-to in your neighbourhood, your city, the world.Facebook and Twitter may not be around in 5 years. Blog change daily. This book will give you the tools to get your message out.The race to the bottom has been won. You have to win the race to the top.

    In this book, author Lynn Serafinn successfully marries practical 'how to' Twitter skills with a deep understanding of ethics, communication and human relationships. A highly substantial book (nearly 300 pages long), Tweep-e-licious! covers everything from the fundamentals for newbies, to advanced skills for experienced Twitter users and virtual assistants. This is not just another 'tip book', but a comprehensive book on ethical marketing strategies that can help you build a motivated online network and create effective marketing campaigns for your book, business or social cause.If you've tried Twitter but you never quite 'got' it, Tweep-e-licious! will help you:--> Overcome your Twitter phobias--> Understand how to create a strong business platform with Twitter--> Learn how to create an expressive, effective profile that attracts your ideal followers--> Understand Twitter lingo and 'Twitterquette'--> Avoid and recover from the dreaded 'Twitter wall'--> Know how to how to identify, find and connect with your ideal audience--> Know how to leverage the power of Twitter lists--> Learn how to create and use hashtags for tracking and connecting--> And much more...AND, if you already love Twitter but would like to take it to the max, you will find a wealth of information on:--> How to pass the 'Yeah...So What? Test' when people read your Tweets--> How to create truly compelling content--> Building strong relationships with your 'tribe'--> Creating collaborative marketing campaigns for your book, social enterprise or other ethical business--> Monetising strategies on Twitter--> Automation tools to make your life easier--> Running a Twitter contest--> Organising a crowd funding campaign on Twitter--> RSS, expansion and influence--> And still more...There's even a chapter on 'Personal Sustainability' to help keep you from going crazy from information overload in the cyber-jungle. And for the highly self-motivated, you'll be excited about the chunky list of over 100 additional resources included at the end of the book.For those buying the Kindle version, the text is meticulously hyperlinked throughout, enabling you to check out external resources immediately, and to navigate back and forth through the contents of the book with ease.Guided by a cutting-edge new marketing paradigm Lynn first introduced in her #1 best-seller The 7 Graces of Marketing, this comprehensive guide will give you a deeper understanding of the unique world of online communications, relationships and human motivation so you can create high-quality, engaging content that creates the inviting kind of impact you -- as an ethical entrepreneur -- want to make.This is one social media marketing book you'll want to KEEP in your library even as the landscape of Twitter changes with time.FROM THE AUTHOR:As a thank you gift for buying Tweep-e-licious! there's a LINK at the beginning of the book that will take you to a web page where you can download a free 90-minute Tweep-e-licious audio class.

    How can you as a parent stay informed and involved in healthy ways? How can you help your son or daughter make wise decisions and stay safe online?A Parent's Guide to Understanding Social Media will equip you to have meaningful conversations with your teenager about the best, wisest ways to get connected while staying safe. Your guides for this journey are Mark Oestreicher and Adam McLane, who draw from their own wells of experience as parents and youth workers. They'll help you chart a course toward discovering and practicing wise family online activity.

    Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through:In-depth explanations of the sources of online influence—and how they can work for or against youInterviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. PennAn insider’s look at the controversial social scoring company Klout and its process for assigning influence numbers to everyonePractical, actionable tips to increase your own personal power and online influenceMore than a dozen original social influence marketing case studiesEven if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the “superconnectors” who ignite epidemics through word-of-mouth influence . . . and become one yourself.This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age—with a Return on Influence.

    With beginner-friendly, real-world examples and simple steps to get started, the author shows how to harness information from physical and virtual communities and become a lifelong learner in the digital age.Professional Learning in the Digital Age features:- In-depth explanations of curation, reflection, and contribution- Guest appearances from digitally connected educators- Simple to-do lists to help you get started- Handy appendices with resources for further learning, and so much more!

    This guide collects valuable lessons from current Social Media Managers and highlights key marketing strategies related to Facebook, video marketing, and YouTube.In Smart Social Media, you will discover:Why there is such a high demand for Social Media Managers and so many opportunities for the services they offer How you can start TODAY, even if you have no prior experience Expert advice on how to close a sale with your clients, charge top dollar, and increase your fees Expert advice on how to avoid common pitfalls when starting out as a Social Media Manager Why being a Social Media Manager can provide for a great lifestyle How to deliver effective and powerful Facebook, video marketing, and YouTube campaigns to grow your clients' businesses How to grow your own business through outsourcing and delegation Other online marketing services you can offer to your clients And much, much more...This is a step-by-step guide that shares strategies and techniques you can implement immediately to build a successful social media marketing business for small businesses while living anywhere you want and servicing clients all around the world.

    

    Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business."--Brian Solis, author of Then End of Business as Usual"There is no longer any doubt that social media is one of the key digital trends that are reshaping today's industries, brands, and customer networks. Ric Dragon's immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships. Read it, and use it, today!"--David Rogers, bestselling author of The Network is Your Customer"If you think Facebook, Twitter, and the like are simply trends or fads, you're missing the bigger picture. Consumers are more connected than ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we're past the whole 'Do I really need social media for my business?' Ric is here with Social Marketology, a smart look at how to get social media organized for your business."--Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation About the Book: Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years.What has not been established are the best practices for creating the most ideal social media strategy for your particular needs--and that's where this book comes in.In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step--showing how to choose the best tools for your needs and develop a strategy tailored to your goals.Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable--and improvable. His process is based on these basic steps:Focus on desirable outcomes: Vision, Goals, Objectives, and MetricsPinpoint the very smallest segments of your customersDetermine the communities to which these microsegments belongIdentify the influencers of those communitiesCreate an action plan for your projectMeasure and constantly improve your effortsThe beauty of Dragon's method is its core flexibility. New social media platforms are guaranteed to pop up in the near future. Any strategy based on the methods in this book can be adapted to take full advantage of them.The age of blind trial and error for social media marketers is over. Social Marketology provides the means to implement an effective campaign that is testable, controllable, and fully integrated within broader campaigns and goals.

    It's much more than pushing out the same content through new channels. The biggest shift is that communications is now bi-directional; you can (and must) listen to your customers rather than just talking to (at) them. But, with so many social media channels and new rules of engagement, even seasoned marketing professionals sometimes get stuck on where to begin. This book was created for business-to-business (B2B) marketing professionals who need to move quickly towards a marketing mix that now includes social media. While there are many books on social media marketing, there are few that focus on B2B. While B2B marketing is still the commonly used term to differentiate it from business-to-consumer (B2C) marketing, social media -- and the future of marketing -- is about people-to-people (P2P) communications.In this book, social media practitioners Michael Procopio, Peter Spielvogel, and Natascha Thomson share their combined 20 years of hands-on social media experience explaining how you can best leverage social media for your business. Learn how to understand market requirements, engage in conversations with your customers, build awareness for your solutions, and generate targeted leads with social media.Using a combination of proven best practices and real-world stories, the authors describe how to maximize your return on investment with Facebook, YouTube, LinkedIn, and other popular online channels. The focus is on how to engage more effectively with your customers and prospects using social media.The phased approach used in the book enables you to make steady progress as you move into social media without getting overwhelmed by too many options. Instead, the book makes it easy to integrate what you learn into your existing marketing strategy and day-to-day execution, step by step, while avoiding classic mistakes like over-committing resources. Providing small and well-defined chunks, this book will help you define what is right for your business, as taking on too much has caused many failures.If you want to remain relevant as a marketing professional and avoid common mistakes, read this book.The authors are donating all their royalties to the Khan Academy, an organization committed to providing a free world-class education to anyone anywhere. http: //www.khanacademy.org/

    so what should you be saying?In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most to your business and your career.Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities.Whether you're new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer.Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your future success in the Social Media Era.

    Get your profile viewed every hour by companies in search for the next rock star professional! Patrick X. Gallagher professionally designed and put together this eBook entitled ""LinkedIn Secrets Revealed"" for Sales and Marketing to give you all the necessary tools and knowledge in getting LinkedIn.com for business, undeniably the most effective social marketing network for professionals, to work for you. Unlocking the secrets of LinkedIn for marketing through this book will let you dominate LinkedIn. Get linked in no time at all and make yourself in demand in just a few days after getting familiar with these techniques. Once you get your new profile up and running, you will: -Receive that call you've been waiting for from your dream employer, -Be invited for an interview with a top company, or; -Simply be acknowledged for your ultimately professional LinkedIn profile! With this Book for LinkedIn Profiles, you can get to jump start learning all the ins and outs of using LinkedIn for Business and LinkedIn for Sales, for more effective LinkedIn Marketing. Get way ahead of your competition and be guaranteed an interview slot on your dream employer's next hiring schedule. Are you ready to start dominating your industry with your excellent LinkedIn profile? Then what are you waiting for? End up on top. Make your page appear at the top of every related search. Optimized LinkedIn Profiles are designed for easier and faster recognition from top employers who are looking for prospects through top internet search engines like Google, Yahoo and Bing. Know how you can appear at the first page for weeks and months by employing the right formula. Whether you are using LinkedIn for Business, LinkedIn Marketing or LinkedIn for Sales, these top secrets guarantee you enormous success. The thing is that companies appreciate how you make an effort to make your LinkedIn.com profile magnificent. If you know the techniques to dominate LinkedIn with your recognizable profile, then what are the chances that you can help a potential employer dominate the market, too? Make your LinkedIn.com Profile Irresistible for Employers. With millions of people on LinkedIn.com today, being on top of search engines will have employers feel a certain impression that you are one irresistible prospect. And once they read your profile, they'd feel even more interested that they have to call you right here, right now. How do you do just that? LinkedIn Secrets Revealed will tell you all the details! Making a professional LinkedIn profile is all about branding, and branding is all about looking good. Start with your LinkedIn.com image! Get insider tips on which photos will best reveal your professionalism visually. Be exposed to a virtual cornucopia of concepts to try and use on everyone, with priority to your target clients. Afterwards, sit back and reap the tremendous benefits of this visual guide whether it's LinkedIn for Business, LinkedIn Marketing and LinkedIn for Sales. Let the Words Speak for Themselves. Keywords matter on LinkedIn.com. But it's often complicated to formulate which keywords work best to your advantage. With LinkedIn Secrets Revealed, you will discover the ones that are most effective. Get a Winning LinkedIn Profile! Don't miss an opportunity to get the book - LinkedIn Secrets Revealed!

    Written by experts with first-hand knowledge of the field, this book clearly explains how to leverage today's search engine marketing and social media technologies to get, nurture, and convert leads. Topics include strategy, branding, monitoring, resource allocation, and much more.B2B marketers need detailed, practical guidelines and strategies for how best to gain, nurture, and convert leads using today's Internet technologies and strategies This ultimate how-to guide examines strategic and branding considerations, search engine optimization techniques, and how to maximize the impact of banner ads and landing pages Explains how to use social media listening and monitoring tools, how to engage visitors, and how to allocate resources to ensure success Covers measuring results, improving web site usability, using metrics, and nurturing leads Skilled B2B marketers who are ready to take advantage of all that online marketing has to offer will find this guide provides exactly the know-how they need.

    In this book, Brian Dixon, anexpert in social media in education, offers detailed descriptionsof the best online tools available today and provides step-by-stepinstructions for using them to move a school community fromawareness to advocacy and from feedback to collaboration.Offers school leaders everything they need to implement socialmedia throughout their campus and their communitiesContains expert advice for creating a sustainable socialengagement strategyFeatures screenshots and examples from schools and individualswho are using social media to the best effectThis important resource can help savvy school leaders shifttheir leadership strategy from communicating to connecting.

    Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It's not about social media. Or new (or old) media. It's about results--and there's only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That's how you choose the best platforms and messages for each customer. That's how you make research and metrics work. That's how you overcome today's insane levels of complexity and clutter. You're thinking: Oh, that's all I need to do? "Just" integrate my whole organization? Are you nuts? No. We're not. It can be done. This book's authors have done it. They've shown others how to do it. And now they're going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You'll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you'll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You'll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally How to successfully integrate your tactics, tools, messages, and teamsBetter goals, better results: beyond "SMART" to "SMARTER"Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluateBetter listening: stakeholders, customers, and research that worksHow to make sure you hear what really mattersFour powerful ways to market in the roundWhen to go direct, come from above, use the groundswell, or execute flanking maneuvers

    No huge corporate case studies here: This is 100% do-it-yourself, ridiculously easy, fast, and cheap! Goals, objectives, strategies, tactics: They're all here, all streamlined for your real-world small business. Discover how to listen, search, and scope out your Google+ environment…connect and network with Circles…create, teach, shorten sales cycles, and close business with Hangouts…collaborate on Pages to make your offerings even more valuable…build a winning business profile…use Events…leverage Google+ integration with Google Search…add value to your client's day…attract qualified referrals…and a whole lot more. Google+ social networking gives your small business a huge potential advantage over your slower, less clued-in competitors. Grab that advantage right now, with Google+ for Small Business!

    Now, lawyers in any size firm can reach a global audience at little to no cost--all because of blogs. An effective blog can help you promote your practice, become more "findable" online, and take charge of how you are perceived by clients, journalists and anyone who uses the Internet. Blogging in One Hour for Lawyers will show you how to create, maintain, and improve a legal blog--and gain new business opportunities along the way. In just one hour, you will learn to: - Set up a blog quickly and easily - Write blog posts that will attract clients - Choose from various hosting options like Blogger, TypePad, and WordPress - Make your blog friendly to search engines, increasing your ranking - Tweak the design of your blog by adding customized banners and colors - Easily send notice of your blog posts to Facebook and Twitter - Monitor your blog's traffic with Google Analytics and other tools - Avoid ethics problems that may result from having a legal blog

    Gardening is discovering the ecosystem and learning to work its interconnectedness to grow beauty and food.Today's emerging information landscape is an info-system where content is produced, published, accessed, consumed, discussed, remixed and re-published. To be a lifelong learner today, you must learn to work the info-system in order to cultivate knowledge from a continual flow of information.

    The book thoughtfully examines Twitter as an emergent global communications medium and provides a theoretical framework for students, scholars, and tweeters to reflect critically on the impact of Twitter and the contemporary media environment. The book uses case studies including citizen journalism, health, and national disasters to provide empirically rich insights and to help decipher some of the ways in which Twitter and social media more broadly may be shaping contemporary life.

    From Facebook and Twitter to YouTube, the blogosphere, and Massively Multi-Player Online Role-Playing Games, people have plugged into numerous online venues for social, intellectual, and leisure activities. The pervasiveness of social media calls for ethical reflection, and one of the most pertinent values at stake is that of truth. Current figures estimate there are more than 1 billion social media users worldwide with the ability to connect with people who share similar interests, to present themselves as experts on anything and everything no matter their qualifications, and to contribute the types of factual information formerly limited to professional communication outlets such as news agencies. It s this wide ranging definition of truth that demands evaluation of the myriad ways social media affect society. This volume attempts to do just that by collecting insights from leading experts in the communication and philosophy disciplines as they examine a variety of issues related to the value of truth in the realm of social media.

    Today both Consumers and Marketers are increasingly surfing information and connecting with each other through the technological platform .They blog and are quick to share their views especially with easy access from their Mobile gadgets and Smartphones .The mobile technology has brought forth a revolutionary transformation in the way we communicate with each other.

    Adela C. Licona explores how borderlands rhetorics function in feminist and queer of-color zines to challenge dominant knowledges as well as normativitizing mis/representations. Licona characterizes these zines as third-space sites of borderlands rhetorics revealing dissident performances, disruptive rhetorical acts, and coalitions that effect new cultural, political, economic, and sexual configurations.

    Their online image is having an impact on them in many ways. Employers are hiring and firing based on people s online activities. Criminals are using online identities to abuse or steal from victims. Cyberbullies are taking advantage of those who reveal themselves as vulnerable on grieving or eating disorder sites. Schools are denying admission based on adolescent behaviors broadcast online in social networking sites or media sharing sites such as YouTube. Protecting Your Internet Identity: Are You Naked Online? helps readers understand the implications of their online personas, how they may be putting themselves at risk, and how to take charge of this important new aspect of their lives for career and personal success. Offering simple, specific steps readers can take to analyze their online image, determine who they want to be online, and turn their online reputation around, this book is the go-to source for protecting your online image and projecting the persona you want others to see. The authors offer key advice on: .Changing privacy settings .Purging unwanted personal content .Recognizing the risks and pitfalls of online identities .Utilizing social networking to your advantage .Protecting your kids online .Curbing unwanted spying on your searches and interests .Preventing identity theft and other online dangers .Redeeming your online image .Projecting a more professional image

    They care about themselves and the solutions they need. When you ignore or don't listen hard enough to your existing customers, you can't provide the solution that they're looking for, which ultimately drives them to your competition. "Inbound" focuses on maximizing customer conversion and retention through customer-centric marketing tactics. Learn how to create remarkable customer-centric contentExplains how to convert more leads and customers through personalizationDescribes ways to use marketing as a tool for customer retentionDetails how to align sales and marketing to get contented customersGet the advice you need in "Inbound" to effectively align sales and marketing to convert more leads, create remarkable content, and get contented customers.

    But six years is a long time in the digital world, so now it's time for a reboot! Revised and updated, Click2Save REBOOT covers the increasing sophistication and importance of mobile computing and leads readers through the changes and additions to social media platforms that are currently shaping how we communicate with, connect with--and can offer Christ-centered care to--one another: Facebook and Twitter, at the center of the first edition, have changed dramatically. Instagram, Pinterest, Snapchat, etc. have made images and video much more central. Innovative, often sophisticated voices are overtaking the blog form. Podcasting has become elegant and accessible to the masses through SoundCloud and similar hosting platforms, while Pok�mon Go popularized augmented reality--even sometimes leading players into churchyards in their hunt. From their research and personal experience, the authors offer guidance on coping with--and getting the most out of--this evolving revolution.

    It investigates web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, as well as examining the ways in which firms reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management.

    

    

    In "The Tasti-D-lite Way," the brand's Chairman/CEO and VP of Technology reveal key lessons any company can use to build meaningful customer experiences and unprecedented loyalty through fresh approaches to social media marketing.Using social media to engage customers is only part of the story. Learn how to reengineer your business to compete and win in the age of social media marketing and transform your brand from that's social friendly to one that forges meaningful, one-to-one relationships with customers.James H. Amos is Chairman and CEO of Tasti D-Lite and and Planet Smoothie. A longtime leader in the franchising industry, he has been profiled in several books including "The Transparent Leader" and "You Can Do It." He is the author of "The Complete Idiot's Guide to Franchising" and "Focus or Failure" BJ Emerson is VP of Technology at Tasti D-Lite and Planet Smoothie.As a speaker, author and award winning technology executive, BJ Emerson has a long track record as a social loyalty pioneer. He speaks regularly on the topics of social media, technology and customer loyalty.

    101 Ways To Get More Facebook Likes is your ultimate guide to getting more influence and engagement on Facebook.With a focus on getting more likes for your Facebook page this book reveals many strategies that can help you take your Facebook Marketing to the next level!Buy a copy of 101 Ways To Get More Facebook Likes today and start getting rock star like power for your brand on Facebook!The chapters you will find inside this Facebook Marketing eBook will reveal:CHAPTER 1 – HOW TO GET FREE LIKES ON FACEBOOKCHAPTER 2 – HOW TO GET MORE FACEBOOK LIKES WITH YOUR WEBSITECHAPTER 3 – ONLINE WAYS TO GET MORE LIKES ON FACEBOOKCHAPTER 4 – OFFLINE WAYS TO GET MORE LIKES ON FACEBOOKCHAPTER 5 – USING TWITTER TO GET MORE LIKES ON FACEBOOKCHAPTER 6 – GET MORE LIKES WITH YOUR FACEBOOK POSTSDownload this eBook today and discover epic Facebook strategies so you can get many more likes for your Facebook page!

    Thiscutting edge text will be of interest to all scholars and students dealing withelectronically mediated discourse.