Jackson, author of the best-selling Never Work Harder Than Your Students and Other Principles of Great Teaching.In this book for school leaders, Jackson presents a new model for understanding teaching as a combination of skill and will and explains the best ways to support individual teachers' ongoing professional development. Here, you'll learn how to meet your teachers where they are and help every one of them--from the raw novice to the savvy veteran, from the initiative-weary to the change-challenged to the already outstanding--develop the mindset and habits of master teachers. Real-life examples, practical tools, and strategies for managing time and energy demands will help you build your leadership capacity as you raise the level of instructional excellence throughout your school.To move your school forward, you must move the people in it. If you want a master teacher every classroom, you must commit to helping every teacher be a master teacher. That work begins here.

    America's top military leaders are scrutinized as Puryear ponders what prepared our generals for the terrible responsibilities they bore during World War II, Korea, Vietnam, the Gulf War and on to today.

    In helping Memorial Medical Center build a culture of ownership, Carol Jean Hawtrey with the help of Florence Nightingale create a roadmap that every hospital can follow to create a more positive and productive workplace and a build a sustainable source of competitive advantage. In the form of a business parable, the story shows readers why the invisible architecture of core values, corporate culture, and emotional climate is more important than bricks and mortar for creating patient, physician and employee loyalty, and describes eight essential characteristics of a culture of ownership. Dozens of practical strategies for fostering a more positive and productive organization are woven into the story.

    This was the challenge we put to three Penguin authors - Nicci French, Time Weaver and Alastair Gunn. How different would the stories be? And how would the authors cope, with so much of the detail out of their hands? #Youdunnit Three very different murders and three unique takes on your travel photographer turned reluctant sleuth, Lucinda Berrington. Deep in the suffocating British countryside, the gangland streets of Cape Town or the glossy world of professional cycling, Twitter followers are meeting an unsavoury demise.Maybe next time you log in you'll wonder... Are you following them, or are they following you? This ebook is brought to you free of charge by Penguin, in association with Specsavers. Look out for other titles by all three authors: Thursday's Children by Nicci French, follows Blue Monday, Tuesday's Gone and Waiting for Wednesday as the fourth in the Frieda Klein series.Richard & Judy book club pick Never Coming Back is the fourth David Raker thriller by Tim Weaver, author of Vanished,Chasing the Dead and The Dead Tracks. Alastair Gunn's debut crime novel, The Advent Killer, is available from Penguin from November 2013, and introduces DCI Antonia Hawkins.

    Unfortunately, most churches aren't doing a great job of communicating it. The way the world communicates has changed dramatically in recent years. With the rise of the web and social media, many churches are in the dark about where to go or what to do next. Drawing on the wisdom and insight from over 60 leading experts in various fields of church communication, this book provides a comprehensive resource for church leaders sharing how the church can leverage new media to effectively connect people with the gospel. From branding and design, to websites and social media, there are endless ways your church can cut through the static and help the message of the gospel be heard clearly. We've got a message worth sharing. It's time we learn how to communicate it and communicate it well. It's time to be outspoken!

    This title shows you how to get up and running fast with complete coverage of this useful scripting tool. The author covers ActionScript from a designer's viewpoint, showing you how to make the most of it without having to be a programmer.

    Each chapter addresses de-facto standards, popular technologies, and design principles applicable to a wide variety of systems. Complete with chapter summaries, end-of-chapter exercises and bibliographies, Distributed Operating Systems concludes with a set of case studies that provide real-world insights into four distributed operating systems.

    Aaron Goldman has written an essential book that goes beyond telling us how Google became so important to explaining why the revolution it's leading will affect everyone in media and marketing." --Brian Morrissey, Digital Editor, Adweek"An insightful tour of the elements that have made Google successful combined with a usable guide on how to apply this learning to your business." --Rishad Tobaccowala, Chief Strategy & Innovation Officer, VivakiAbout the BookYou know you've hit it big when your name becomes a verb--and no one knows that better than Google. In just over 10 years, Google has become the world's most valuable brand, consistently dominating its category and generating $6 billion in revenue per quarter.How does Google do it? In a word: marketing.You may not think Google does much marketing. Indeed, it doesn't do a lot of what has traditionally been viewed as marketing. But in today's digital world, marketing has taken new shape--and Google is at the cutting edge.In Everything I Know about Marketing I Learned from Google, digital marketing expert Aaron Goldman offers 20 powerful lessons straight from Google's playbook. Taking you deep into the inner workings of the Googleplex (which are simpler than you think), Goldman provides the knowledge and tools you need to build and grow your brand (which is also simpler than you think).Along the way, he shows how Google's tactics are being used by a wide range of successful corporations, from Apple to Zappos. Key principles include:Tap into the Wisdom of Crowds: Get the signals you need directly from your customersKeep It Simple, Stupid: Craft messages people can grasp in a nanosecond and pass alongDon't Interrupt: Join the conversation-- but avoid disrupting itAct Like Content: Provide value, not sales pitchesTest Everything: Take no detail of your program for granted; you can always improveShow Off Your Assets: Distribute your brand everywhereThe beauty of it all is that these Googley lessons can be applied to every aspect of marketing, in organizations of any size. Whether you run a PR department in a multinational corporation or serve as the sole marketer in a small business, these tactics work.In its mission to "organize the world's information," Google has rewritten the book on marketing. Use Everything I Know about Marketing I Learned from Google to remake your own organization's marketing--and engage more customers than ever.

    The one who went the extra mile to truly affect lives, whose lessons carried as much importance outside the classroom as inside. This book is a celebration of those teachers who continue to make an impact. A collection of stories from some of the country's top educators, this book is a celebration of teachers' work, and motivation for them to continue. Joseph Underwood has collected stories from each of the twenty-eight 2004 Disney Teacher™ of the Year honorees. And every story celebrates a different obstacle they overcame, the power and know-how needed to triumph, and the reward granted upon beating the odds. Today I Made a Difference is the perfect gift for anyone in or considering the profession.

    That's the essence of relationship marketing. Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines a step-by-step plan for building a sizable, loyal network comprised of quality relationships that garner leads, publicity, sales, and more.If you're a businessman or businesswoman feeling the pressure to shift your approach to using social media marketing, to better understand the new soft skills required for success on the social web, and to improve your own leadership and relationship skills through emotional and social intelligence, this book is for you.Outlines how to become a significant center of influence for your customers and prospects Explains the unspoken rules of online etiquette--and the common turnoffs that drive customers and potential partners away Details the unique cultures of Facebook, Twitter, and other popular online platforms Shows exactly what to automate and delegate to build your social media persona, yet still retain the personal touch Even if you currently have zero presence online, this book will help you see measurable results in a short time.

    He effectively demonstrates theory with rich examples from his own teaching. Teacher educators and staff developers will find Meet Me in the Middle to be a wonderful handbook of best practices and insights to share with new teachers, including second-career individuals coming from other professions.

    This title shows what criteria admissions committees use to evaluate applicants, their qualifications, and how to showcase their talents in personal essays, letters of recommendations, and preselection interviews.

     Empower Your Students - This book will teach you how to allow students to show their thinking, demonstrate their learning, and share their work with authentic audiences - to use technology in meaningful ways that prepare them for the future! Start with 20 Simple Tools - This book focuses on 20 essential tools that will help teachers to easily make student thinking visible, give every student a voice and allow them to share their work. Examples You Can Use Tomorrow - With instructions for incorporating twenty of the best Google-friendly tools, including a special bonus section on Digital Portfolios

    The book features ready-to-use, interactive tools for students, teachers, parents, administrators, and professional development educators. Parent resources include a sample parent webpage and several growth mindset parent education tools. Other resources include: mindset observation forms, student and teacher “look fors," lists of books that contribute to growth mindset thinking, critical thinking strategy write-ups and samples, and a unique study guide for the original book that includes book study models from various schools around the country. This book is perfect for schools looking to implement the ideas in Mindsets in the Classroom so that they can build a growth mindset learning environment. When students believe that dedication and hard work can change their performance in school, they grow to become resilient, successful students. This book contains many of the things that schools need to create a growth mindset school culture in which perseverance can lead to success!

    The secret to getting a 'YES' to your guest post request. How Cheater Posts can keep you from burning out as a blogger. Why people aren't commenting on your blog posts and how to compel them to do so. The trick to using your older content to help generate new ideas. How blogging for 30 minutes a day can get you 6-pack abs, whiter teeth, and healthier hair. (I'm kidding...please don't sue me for false advertising.) ...and many more.In addition to the blogging knowledge, you'll also get a steady dose of the humor and nonsense that has made Bryan's blog a favorite among people who like to spit out mouthfuls of coffee while laughing, at no extra cost to you!This will be the funniest book on blogging you'll ever read. At least until Jerry Seinfeld and Louis CK co-write one of their own.If you're frustrated because it feels like you're no closer to achieving your blogging goals than you were 3 months ago, the principles and strategies in 31 Days to Finding Your Blogging Mojo will help you make progress like never before from Day 1.It's time to focus your content and your voice on the things that move you. It's time to extend the reach of your blog. It's time to build a strong community with readers who resonate with you and your message.