Book picks similar to
Consumer Behavior by Leon G. Schiffman
marketing
business
non-fiction
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Death, Society, and Human Experience
Robert J. Kastenbaum - 1977
Fifteen chapters discuss subjects including the death system, causes of death, transition fro
The Personal MBA: Master the Art of Business
Josh Kaufman - 2010
The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.
The Art of Thinking: A Guide to Critical and Creative Thinking
Vincent Ruggiero - 1987
This text introduces students to the principles and techniques of creative thinking; teaches them how to evaluate their own ideas, as well as the ideas of others; and shows them how to persuade. Organized into four parts - "Be Aware, " "Be Creative, " "Be Critical, " and "Communicate Your Ideas" - The Art of Thinking presents students with a step-by-step process for problem solving that involves searching for issues, expressing the problem, investigating the issue, production ideas, and evaluating and refining the solution. Special features in the fifth edition include new sections on the importance on thinking, testing ideas, and conducting one's own research; and expanded discussions of the problem of remembering and of the distinction between language and reality. These new features, in addition to those retained from previous editions, continue to make The Art of Thinking a valuable and effective tool for promoting excellent critical thinking and writing.
Technopoly: The Surrender of Culture to Technology
Neil Postman - 1992
In this witty, often terrifying work of cultural criticism, the author of Amusing Ourselves to Death chronicles our transformation into a Technopoly: a society that no longer merely uses technology as a support system but instead is shaped by it--with radical consequences for the meanings of politics, art, education, intelligence, and truth.
The Greatest Salesman in the World
Og Mandino - 1968
If Mandino's suggested reading structure is followed, it would take about 10 months to read the book.What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls.
Getting to Yes: Negotiating Agreement Without Giving In
Roger Fisher - 1981
One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.This is by far the best thing I`ve ever read about negotiation. It is equally relevant for the individual who would like to keep his friends, property, and income and the statesman who would like to keep the peace." --John Kenneth Galbraith"
Developing Management Skills
David A. Whetten - 1984
With an emphasis on self assessments, "Developing Management Skills" gets readers involved in the learning experience, helping them connect the theories to their own lives. Further, this text focuses on developing the ten essential skills needed for success and gives readers tangible goals to work towards. Based on suggestions from reviewers, instructors, and students, a number of changes including new skill-assessments and cases, and updated research have been incorporated in the eighth edition. "
Liespotting: Proven Techniques to Detect Deception
Pamela Meyer - 2010
None of us is immune, and all of us are victims. According to studies by several different researchers, most of us encounter nearly 200 lies a day.
Now there’s something we can do about it. Liespotting links three disciplines--facial recognition training, interrogation training, and a comprehensive survey of research in the field--into a specialized body of information developed specifically to help business leaders detect deception and get the information they need to successfully conduct their most important interactions and transactions.
Some of the nation's leading business executives have learned to use these methods to root out lies in high stakes situations. Liespotting for the first time brings years of knowledge--previously found only in the intelligence community, police training academies, and universities--into the corporate boardroom, the manager's meeting, the job interview, the legal proceeding, and the deal negotiation.
WHAT'S IN THE BOOK?
Learn communication secrets previously known only to a handful of scientists, interrogators and intelligence specialists.
Liespotting reveals what’s hiding in plain sight in every business meeting, job interview and negotiation:
• The single most dangerous facial expression to watch out for in business & personal relationships
• 10 questions that get people to tell you anything
• A simple 5-step method for spotting and stopping the lies told in nearly every high-stakes business negotiation and interview
• Dozens of postures and facial expressions that should instantly put you on Red Alert for deception
• The telltale phrases and verbal responses that separate truthful stories from deceitful ones
• How to create a circle of advisers who will guarantee your success
Educational Psychology: Developing Learners
Jeanne Ellis Ormrod - 2002
The Copyeditor's Handbook: A Guide for Book Publishing and Corporate Communications, with Exercises and Answer Keys
Amy Einsohn - 2000
Addressed to copyeditors in book publishing and corporate communications, this thoughtful handbook explains what copyeditors do, what they look for when they edit a manuscript, and how they develop the editorial judgment needed to make sound decisions.This revised edition reflects the most recent editions of The Chicago Manual of Style (15th ed.), the Publication Manual of the American Psychological Association (5th ed.), and Merriam-Webster's Collegiate Dictionary (11th ed.).
Emotional Intelligence: Why It Can Matter More Than IQ
Daniel Goleman - 1995
Daniel Goleman's brilliant report from the frontiers of psychology and neuroscience offers startling new insight into our "two minds"—the rational and the emotional—and how they together shape our destiny.Through vivid examples, Goleman delineates the five crucial skills of emotional intelligence, and shows how they determine our success in relationships, work, and even our physical well-being. What emerges is an entirely new way to talk about being smart. The best news is that "emotional literacy" is not fixed early in life. Every parent, every teacher, every business leader, and everyone interested in a more civil society, has a stake in this compelling vision of human possibility.From the Trade Paperback edition.
Statistics for Business and Economics [with Student CD]
Paul Newbold - 1976
This text enables students to conduct serious analysis of applied problems in contrast to merely running simple“canned” applications to help students become stronger analysts and future managers. It is also at a mathematically higher level than most business statistics texts.
Human Resource Management
Gary Dessler - 1994
Human Resource Management is the classic HRM text that covers the current issues within HRM the best. The text provides students in human resource management courses with a complete, comprehensive review of essential personnel management concepts and techniques in a highly readable and understandable form. Considering the intensely competitive nature of business today, this text, the #1 HRM book in the market, focuses on practical applications that all managers can use to deal with their HR-related responsibilities, while being able to defend their plans and contributions in measurable terms.
Understanding Abnormal Behavior
David Sue - 1981
The first abnormal psychology book to present a thoroughly integrated multicultural perspective--based on the authors' view that cross-cultural comparisons can greatly enhance the understanding of disorders--the text provides extensive coverage and integration of multicultural models, explanations, and concepts. The book also helps you gain an understanding of abnormal behavior as scientific and clinical endeavors, while providing insight into the tools that mental health professionals use to study and treat disorders.
Love Is the Killer App: How to Win Business and Influence Friends
Tim Sanders - 2002
By that I mean: Your knowledge: everything that comes from all the books that I’ll encourage you to devour.Your network: the collection of friends and contacts you now have, which I’ll teach you how to grow and nurture.Your compassion: that human warmth you already possess—in these pages I’ll convince you that you can show it freely at the office.What happens when you do all this?* You become a rich source of information to all around you.* You are seen as a person with valuable insight.* You are perceived as generous to a fault, producing surprise and delight.* You double your business intelligence in one year.* You triple your network of personal relationships in two years.* You quadruple the number of colleagues in your life who love you like family.In short, you become one of those amazing, outstanding people to whom everyone turns, who leads rather than follows, who never runs out of ideas, contacts, or friendship.Here’s the real scoop: Nice guys don’t finish last. They rule!From the Hardcover edition.