Learn how to build an online content platform that attracts new customers! Every start-up and entrepreneur struggles to reach and attract customers. Content Inc. introduces a new business model that uncovers how entrepreneurs with limited resources can build a massive online audience as the engine that drives their entire businesses. The book reveals a systematic process any entrepreneur or small business owner can use to dominate the market without initially selling anything at all. Content marketing expert Joe Pulizzi shows you how to position yourself as an informational leader in your niche and develop content that is as beloved as that coming from any traditional media company. You’ll discover how to: Develop a model that creates an audience of future buyers Formulate a plan for social media sharing and search engine optimization Learn the six steps that power today’s fastest growing businesses Catapult your company from micro status to becoming the leading industry player

    Kotter shows with compelling evidence what leadership really means today, why it is rarely associated with larger-than-life charismatics, precisely how it is different from management, and yet why both good leadership and management are essential for business success, especially for complex organizations operating in changing environments.The critics who despair of the coming of imaginative, charismatic leaders to replace the so-called manipulative caretakers of American corporations don't tell us much about what leadership actually is, or, for that matter, what management is either. Leadership, Kotter clearly demonstrates, is for the most part not a god-like figure transforming subordinates into superhumans, but is in fact a process that creates change -- a process which often involves hundreds or even thousands of "little acts of leadership" orchestrated by people who have the profound insight to realize this. Building on his landmark study of 15 successful general managers, Kotter presents detailed accounts of how senior and middle managers in major corporations, in close concert with colleagues and subordinates, were able to create a leadership process that put into action hundreds of commonsense ideas and procedures that, in combination with competent management, produced extraordinary results. This leadership turned NCR from a loser to a big winner in automated teller machines, despite intense competition from IBM. The same process at American Express and SAS helped businesses grow dramatically despite the fact that they were "mature" and "commodity-like." Kotter also shows how leadership turned around operations at P&G and Kodak; produced huge business successes at PepsiCo, ARCO, and ConAgra; and made the impossible occasionally happen at Digital. Thousands of companies today are overmanaged and underled, John Kotter concludes, not because managers lack charisma, but because far too few executives have a clear understanding of what leadership is and what it can accomplish. Without such a vision, even the most capable people have great difficulty trying to lead effectively and to create the cultures which will help others to lead.

    According to longtime Wall Street technology strategist Caroline Arnold, the “big push” strategy of the New Year’s resolution is designed to fail, because it broadly pits our limited willpower stores against an autopilot of entrenched behaviors and attitudes that is far more powerful. To change ourselves permanently, we need to focus our self-control on precise behavioral targets and overwhelm them. Small Move, Big Change is Arnold’s guide to turning broad personal goals into meaningful and discrete behavioral changes that lead to permanent improvement. Providing scores of engaging real-world examples and new scientific findings, she shows us that while the traditional resolution promises rewards on a distant “someday,” microresolutions work because they reward us today by instantly altering our routines and, ultimately, ourselves.

    Yet running as undertones throughout this latest contribution from world-famed choreographer and author Tharp (Push Comes to Shove 1993 and The Creative Habit 2006), is the sense that it's more than time for a kinder, gentler, and wiser take on working together. In 2009 and beyond, that word is "collaboration"; writing primarily from the arts perspective, she weaves stories in and out of her points, as in collaboration should be a challenge and change, vis-à-vis her partnership with Mikhail Baryshnikov; or underscoring how to collaborate with a community is her tale of creating two ballets for the Pacific. Every chapter also features a collaborator or two, highlighting lessons to learn and listen to, from Duke's longtime basketball coach Mike Kryzyzewski to scientists Marie and Pierre Curie. If collaboration, as Tharp claims, is truly the buzzword of the millennium, then consider her as standard-bearer, motivator, and philosopher. --Barbara Jacobs

    In this informative and motivating book, you'll discover: What it means to be The Innovative Admin How you can unleash your mind to think innovatively Techniques you can use to bring out the administrative leader inside you Ways you can tap into your creativity and initiative to get ahead The Innovative Admin empowers you to become the best you can be by enhancing your capacity for innovation. Read it and grow your administrative career to exciting new levels. Innovation isn't just for technology - it's the key to your career future.

    Now the acclaimed author of What the Most Successful People Do Before Breakfast shows how real working women with families are actually making the most of their time.“Having it all” has become the subject of countless books, articles, debates, and social media commentary, with emotions running high in all directions. Many now believe this to be gospel truth: Any woman who wants to advance in a challenging career has to make huge sacrifices. She’s unlikely to have a happy marriage, quality time with her kids (assuming she can have kids at all), a social life, hobbies, or even a decent night’s sleep--but what if balancing work and family is actually not as hard as it’s made out to be? What if all those tragic anecdotes ignore the women who quietly but consistently do just fine with the juggle?Instead of relying on scattered stories, time management expert Laura Vanderkam set out to add hard data to the debate. She collected hour-by-hour time logs from 1,001 days in the lives of women who make at least $100,000 a year, and she found some surprising patterns in how these women spend the 168 hours that every one of us has each week. Overall, these women worked less and slept more than they assumed they did before they started tracking their time. They went jogging or to the gym, played with their children, scheduled date nights with their significant others, and had lunches with friends. They made time for the things that gave them pleasure and meaning, fitting the pieces together like tiles in a mosaic—without adhering to overly rigid schedules that would eliminate flexibility and spontaneity. With examples from hundreds of real women, I Know How She Does It proves that women don’t have to give up the things they really want.

    Lohrenz learned what fearless leadership means in some of the most demanding and extreme environments imaginable: the cockpit of an F-14 and the flight deck of an aircraft carrier. Here, her teams had to perform at their peak—or lives were on the line. Faltering leadership was simply unacceptable. Through these experiences, Lohrenz identified a fundamental truth: high-performing teams require fearless leaders.Since leaving the Navy, she’s translated that lesson into a new field, helping top business leaders, from Fortune 500 executives to middle managers, supercharge performance in today’s competitive business environments. In Fearless Leadership, Lohrenz walks you through the three fundamentals of real fearlessness—courage, tenacity, and integrity—and then reveals fearless leadership in action, offering advice on how to set a bold vision, bring the team together (as wingmen, not Top Gun mavericks), execute effectively, and stay resilient through hard times.Whether you’re stepping into your first leadership role or looking to get out of a longstanding rut, Fearless Leadership will act like your afterburner—rocketing you to ever-higher levels of performance.

    It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel-evant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees don't need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings's own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world's most innovative, imaginative, and successful companies.

    Accessible and concise, this on-the-job companion offers expert guidance on all types of ""people"" issues, enabling managers and human resources professionals to:* Save time, money, and trouble* Increase employee productivity, satisfaction, and retention* Attract and hire the best candidates while avoiding the inferior ones** Handle tough issues like sexual harassment, Internet and e-mail usage, performance problems, and more -- fairly, sensitively, and legally.The HR Answer Book is an easy-to-use problem solver that can be read cover-to-cover or as a quick reference in specific situations. An appendix of tools, templates, and lists of additional resources completes this excellent and valuable guide."

    Rather, other factors can be even more crucial such as identifying our passions and following through on our commitments.Drawing on her own powerful story as the daughter of a scientist who frequently bemoaned her lack of smarts, Duckworth describes her winding path through teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not genius, but a special blend of passion and long-term perseverance. As a professor at the University of Pennsylvania, Duckworth created her own character lab and set out to test her theory.Here, she takes readers into the field to visit teachers working in some of the toughest schools, cadets struggling through their first days at West Point, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she's learned from interviewing dozens of high achievers; from JP Morgan CEO Jamie Dimon to the cartoon editor of The New Yorker to Seattle Seahawks Coach Pete Carroll.Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that not talent or luck makes all the difference.

    history, women form the majority of the workforce, filling more managerial positions than their male counterparts. Today’s women are primed to take over the corporate world—if they don’t stumble on the way up.Packed with insights from extraordinary women who have climbed the corporate ladder—including McDonald’s president Jan Fields, JetBlue cofounder Ann Rhoades, and fashion pioneer Liz Lange—Who Says It’s a Man’s World helps women navigate the rocky path from cubicle to executive suite. This ultra-practical guide offers an ideal “Success Profile” along with the measurable action steps needed to excel in each of five reputation-enhancing areas: personal development, social skills, effectiveness, team building, and leadership.Complete with the latest research on women in the workplace and an eye-opening “promotability” assessment, Who Says It's a Man’s World provides readers with everything they need to build their own fast-track career plan.

     Featuring a new foreword by Ariel Emanuel and Patrick WhitesellMark H. McCormack, one of the most successful entrepreneurs in American business, is widely credited as the founder of the modern-day sports marketing industry. On a handshake with Arnold Palmer and less than a thousand dollars, he started International Management Group and, over a four-decade period, built the company into a multimillion-dollar enterprise with offices in more than forty countries.To this day, McCormack's business classic remains a must-read for executives and managers at every level. Relating his proven method of "applied people sense" in key chapters on sales, negotiation, reading others and yourself, and executive time management, McCormack presents powerful real-world guidance on- the secret life of a deal - management philosophies that don't work (and one that does) - the key to running a meeting--and how to attend one - the positive use of negative reinforcement - proven ways to observe aggressively and take the edge - and much more Praise for What They Don't Teach You at Harvard Business School "Incisive, intelligent, and witty, What They Don't Teach You at Harvard Business School is a sure winner--like the author himself. Reading it has taught me a lot."--Rupert Murdoch, executive chairman, News Corp, chairman and CEO, 21st Century Fox "Clear, concise, and informative . . . Like a good mentor, this book will be a valuable aid throughout your business career."--Herbert J. Siegel, chairman, Chris-Craft Industries, Inc."Mark McCormack describes the approach I have personally seen him adopt, which has not only contributed to the growth of his business, but mine as well."--Arnold Palmer"There have been what we love to call dynasties in every sport. IMG has been different. What this one brilliant man, Mark McCormack, created is the only dynasty ever over all sport."--Frank Deford, senior contributing writer, Sports Illustrated

    She offers cutting-edge research and thought-provoking real life stories of women and leads you through innovative, yet deceptively simple exercises designed to help you understand: how to create a map to your ideal future;actionable strategies to move forward with confidence;simple shifts to turn unexpected obstacles into opportunities; anddaily steps you can take toward a more fulfilling life. Dalton doesn't tell you what to think. She empowers you to choose how to think. She doesn't help you fit in with the status quo; instead she shakes the foundation of how you view the world. Because it's your world, and it's filled with opportunities you might not even realize are there. Living On Purpose isn't about changing who you are. It's about rising up and becoming the best version of you--adjusting your mindset so you can discover your daily choices. On Purpose will help you find the unhurried purpose that is hidden in each one of your days when you stay true to your soul's path. It's Time to Choose to Be Extraordinary

    It's the hidden asset that never shows up on the balance sheet, despite being the driver for a company's true value. And now, in this hypercompetitive business environment, the war for talent has never been more important, or more complex. Of eight hundred CEOs and six hundred C-suite executives polled in 2019, the overwhelming majority cited the ability to attract and retain top talent as their number one concern.For your organization to win, you need to attract and retain the best talent. But without the right strategy or mindset, you won't be able to do so--and you won't be able to compete. After all, your people, not your product or service, are your strongest competitive advantage.When it comes to winning on talent, no one does it better or more consistently than the US Special Operations community. Their success comes down to their people and a widely held foundational belief: Talent + Leadership = Victory.The Talent War explores how US Special Operations Forces assess, select, and develop their world-class talent. You'll learn how to adopt a talent mindset, the single greatest weapon you can possess in the war for talent. When your organization reflects this mindset, you will hire, train, and develop the right people, and put them in the best positions to make decisions that allow you to retake the advantage and win the war.

    These people try your patience, sap your energy, and add an entirely unhealthy dynamic to workplace productivity. The bestselling author of Emotional Vampires and Dinosaur Brains shows you how to spot and deal effectively with these dysfunctional elements in the workplace:ANTISOCIALS, who crave excitement in all its forms, including aggression If your boss or a coworker is trying to push you around . . . Learn that the most important battle to fight with a bully is in your own mind.HISTRIONICS, who believe that what it looks like is more important than what it is If your boss thinks any problem can be solved with a motivational seminar . . . Learn how to get a manager wannabe to actually manage.NARCISSISTS, who believe that the universe revolves around them If your CEO makes Louis XVI look like Gandhi . . . Learn techniques that diplomats have used throughout history to teach infantile monarchs to act like grown-ups.OBSESSIVE-COMPULSIVES, who can't seem to see the forest for the trees If there is absolutely no task that your boss considers too small to micromanage . . . Learn to be a Control-Freak Whisperer by seeing your boss's fear rather than your own irritation.PARANOIDS, who think they've found the simple truths that explain everything If you work in a place where you can't get ahead unless you drink the Kool-Aid . . . Learn how to recognize a toxic belief system before it poisons you.VAMPIRE CULTURES: when vampires get promoted to positions of power, they remake organizations in their own image . . . Learn the 15 warning signs that tell you to get out before sunset.PRAISE FOR EMOTIONAL VAMPIRES: We love so much about this book! A great complement to Dealing with People You Can't Stand, it goes beyond dealing with the merely difficult behavior to the truly pathological. Bernstein offers believable examples and useful descriptions. This is the book to recommend when the topic of truly horrible behavior comes up! -- Dr. Rick Kirschner and Dr. Rick Brinkman, authors of the international bestseller Dealing with People You Can't StandThis book equips individuals with the tools to identify and defend against a wide array of emotional vampires at work. It offers well-developed tactics for navigating the most difficult people in any organization. -- Katherine Crowley and Kathi Elster, bestselling authors of Working with You Is Killing Me and Mean Girls at WorkIt's amazing how one manipulative, territorial, or otherwise self-serving boss or employee can make the lives of everyone around miserable. In Emotional Vampires at Work, Albert Bernstein offers concrete, step-by-step guidance to manage life around these misfits. You'll learn to take care of your and your valued colleagues' needs, while contributing your best to your organization--with maturity and sanity. -- Nancy Ancowitz, author of Self-Promotion for Introverts