Book picks similar to
Marketing: Real People, Real Choices by Michael R. Solomon
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Research Methods in Psychology
John J. Shaughnessy - 1985
Offers students with the tools necessary to do ethical research in psychology and to understand the research they learn about in psychology courses and in the media.
Making the Team: A Guide for Managers
Leigh L. Thompson - 1999
An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.
Chemistry: An Introduction to General, Organic, and Biological Chemistry
Karen C. Timberlake - 1976
Now in it's tenth edition, this text makes chemistry exciting to students by showing them why important concepts are relevant to their lives and future careers.
Concise Rules of APA Style
American Psychological Association - 2005
This easy-to-use pocket guide, compiled from the sixth edition of the Publication Manual of the American Psychological Association, provides complete guidance on the rules of style that are critical for clear communication.Readers will learn how to avoid the grammatical errors most commonly reported by journal editors; how to choose the appropriate format for statistics, figures, and tables; how to credit sources and avoid charges of plagiarism; and how to construct a reference list through a wide variety of examples and sources.In addition to guidance on grammar points that have challenged writers in the social sciences, Concise Rules provides suggestions for reducing bias in language; reviews the mechanics of style for punctuation, spelling, capitalization, abbreviation, italicization, headings, and quotations; examines the preferred use of numbers as well as standards for metrication and statistics; provides guidance on the construction and formatting of tables, figures, and appendixes; and offers clear examples and models for citing sources and constructing error-free reference lists.Available in a light-weight, spiral-bound format, Concise Rules will travel easily from home to school to office. It will be an invaluable reference tool for all social science scholars who are serious about communicating clearly and effectively.Key to this edition is an updated and expanded APA Style website, with many additional resources to help readers learn APA style, including free tutorials, on-line courses, frequently asked questions, sample papers, and the APA Style blog.The sixth edition of Concise Rules has been revised and updated to includesimplified APA heading style to make it more conducive to electronic publication;updated guidelines for reducing bias in language to reflect current practices and preferences, including a new section on presenting historical language that is inappropriate by present standards;new guidelines for reporting inferential statistics and a significantly revised table of statistical abbreviations;a new discussion on the use of online supplemental materials, including lengthy data sets and other media, to enrich the published article;significantly expanded content on the electronic presentation of data to help readers understand the purpose of each kind of display and choose the best match for communicating the results of the investigation, with new examples for a variety of data displays, including electrophysiological and biological data;an expanded discussion of electronic sources, emphasizing the role of the digital object identifier (DOI) as a reliable way to locate information; anda wealth of new reference examples, with a focus on new electronic formats.New and experienced readers alike will find the sixth edition a complete resource for writing with clarity and precision.
Successful Project Management (with Microsoft Project CD-ROM)
Jack Gido - 2008
Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.
Patterns for College Writing: A Rhetorical Reader and Guide
Laurie G. Kirszner - 1989
In Patterns for College Writing, they provide students with exemplary rhetorical models and instructors with class-tested selections that balance classic and contemporary essays. Along with more examples of student writing than any other reader, Patterns has the most comprehensive coverage of active reading, research, and the writing process, with a five-chapter mini-rhetoric; the clearest explanations of the patterns of development; the most thorough apparatus of any rhetorical reader; and the most comprehensive coverage of argumentative writing—all reasons why Patterns for College Writing is the best-selling reader in the country. And the new edition includes exciting new readings, images, and debate and casebook topics. Patterns is now available as a Bedford e-Book to Go and in a variety of formats that can be downloaded to a computer, tablet, or e-reader. And now with the new edition, you can meet students where they are: online. Our newest set of online materials, LaunchPad Solo, provides all the key tools and course-specific content that you need to teach your class. Get all our great course-specific materials in one fully customizable space online; then assign and mix our resources with yours. To package LaunchPad Solo free with Patterns for College Writing, use ISBN 978-1-319-01312-7.
Financial Markets and Institutions (Prentice Hall Series in Finance) (Addison-Wesley Series in Finance)
Frederic S. Mishkin - 1994
A unifying framework uses a few core principles to organize readers' thinking then examines the models as real-world scenarios from a practitioner's perspective. By analyzing these applications, readers develop the critical-thinking and problem-solving skills necessary to respond to challenging situations in their future careers. Introduction: Why Study Financial Markets and Institutions?; Overview of the Financial System. Fundamentals of Financial Markets: What Do Interest Rates Mean and What Is Their Role in Valuation?; Why Do Interest Rates Change?; How Do Risk and Term Structure Affect Interest Rates?; Are Financial Markets Efficient? Central Banking and the Conduct of Monetary Policy: Structure of Central Banks and the Federal Reserve System; Conduct of Monetary Policy: Tools, Goals, Strategy, and Tactics. Financial Markets: The Money Markets; The Bond Market; The Stock Market; The Mortgage Markets; The Foreign Exchange Market; The International Financial System. Fundamentals of Financial Institutions: Why Do Financial Institutions Exist?; What Should Be Done About Conflicts of Interest? A Central Issue in Business Ethics. The Financial Institutions Industry: Banking and the Management of Financial Institutions; Commercial Banking Industry: Structure and Competition; Savings Associations and Credit Unions; Banking Regulation; The Mutual Fund Industry; Insurance Companies and Pension Funds; Investment Banks, Security Brokers and Dealers, and Venture Capital Firms. The Management of Financial Institutions: Risk Management in Financial Institutions; Hedging with Financial Derivatives. On the Web: Finance Companies. For all readers interested in financial markets and institutions.
Financial Accounting
Walter T. Harrison Jr. - 1998
A specially designed Accounting Cycle Tutorial program is integrated in the first three chapters (icons in the margin point readers to an online program, a free website that accompanies the book). The program includes tutorials, interactive animations, and practice questions that provide readers with additional, beyond the book instruction on the accounting cycle. This book also provides a no password required online practice environment where readers can work on problems that help them master the accounting cycle and gauge their comprehension. A unique Accounting Cycle Pocket Guide is included for readers to use as a handy reference-it illustrates the key steps in the accounting cycle. This book covers the full range of topics in financial accounting: financial statements, processing information, accrual accounting, internal control and cash, short-term investments and receivables, inventory, plant assets, current and long-term liabilities, stockholders' equity, long-term investments and international operations, using the income statement and statement of stockholders' equity, the statement of cash flows, and financial statement analysis. For accountants and employees in accounting departments.
Macroeconomics
Andrew B. Abel - 1992
This text uses a unified approach based on a single economics model that provides readers with a clear understanding of macroeconomics and its classical and Keynesian assumptions. Introduction: Introduction to Macroeconomics; The Measurement and Structure of the National Economy. Long-Run Economic Performance: Productivity, Output, and Employment; Consumption, Saving, and Investment; Saving and Investment in the Open Economy; Long-Run Economic Growth; The Asset Market, Money, and Prices. Business Cycles and Macroeconomic Policy: Business Cycles; The IS-LM/AD-AS Model: A General Framework for Macroeconomic Analysis; Classical Business Cycle Analysis: Market-Clearing Macroeconomics; Keynesianism: The Macroeconomics of Wage and Price Rigidity. Macroeconomic Policy: Its Environment and Institutions: Unemployment and Inflation; Exchange Rates, Business Cycles, and Macroeconomic Policy in the Open Economy; Monetary Policy and the Federal Reserve System; Government Spending and Its Financing. For all readers interested in intermediate macroeconomics.
Business Communication Today
Courtland L. Bovée - 1989
The field's leading text for more than two decades, Business Communication Today continues to provide cutting-edge coverage students can count on to prepare them for real business practice. Thoroughly revised, updated, and streamlined, the succinct new ninth edition encompasses every medium that students will be expected to use on the job-from conventional printed documents and formal reports to e-mail and instant messages to blogs, podcasts, and wikis.
Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Mike Schultz - 2009
A necessary addition to your reading." --David Maister, author of Managing the Professional Service Firm"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" --Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain"It's no longer sufficient to be a good 'expert for hire'--you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." --Andrew Sobel, coauthor of Clients for Life"Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" --R. Granville Loar, Executive Director, Association for Accounting Marketing"This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." --Josh Lee, Partner, Monitor Group"Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." --Kevin McMurdo, Chief Marketing Officer, Perkins Coie"Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" --Paul Dunay, Global Director of Integrated Marketing, BearingPoint
Get Rich in Real Estate: Your Step-by-Step Guide to Acquiring Properties in NYC
Elliot Bogod - 2019
The author, Elliot Bogod, is a Founder and Managing Director of Broadway Realty, a real estate brokerage in Manhattan. With over twenty years experience, Elliot has sold over $2 billion in New York real estate. In this book, you will find: • A list of “magic words” often used in real estate investment, with clear and detailed explanations • Methods for evaluating the locations for your investments, using vibrant Manhattan neighborhoods as an example. • Review of different types of residential investments: condominiums, co-ops and townhouses • Detailed advice on investing in various types of commercial real estate: retail locations, offices, restaurants, hotels, garages and others • Multiple strategies, tactics and techniques for building wealth through your investments • Clear and concise information on mortgages, taxes and laws • Methods for achieving success through managing a team of experts working for you
Operations Management: Processes & Supply Chains
Lee J. Krajewski - 1987
"Operations Management" provides readers with a comprehensive framework for addressing operational process and supply chain issues. This text uses a systemized approach while focusing on issues of current interest. The latest edition of this text has been revised to integrate a supply chain orientation.
Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business
Malcolm Frank - 2014
Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products--what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond "Big Data" and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's Brilliant Machines, Disney's theme park Magic Band, and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.