It has sold 30,000 copies in each edition and will continue to reach a huge academic audience.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

    What can it do for you?....

    The challenge lies in being able to step back, reflect, and ask the key questions that are critical to your performance and your organization’s effectiveness.In What to Ask the Person in the Mirror, HBS professor and business leader Robert Kaplan presents a process for asking the big questions that will enable you to diagnose problems, change course if necessary, and advance your career. He lays out areas of inquiry, including questions such as:•Do I clearly articulate my vision and top priorities to my employees and key constituencies?•Does the way I spend my time enable me to achieve my top priorities?•Do I give subordinates timely and direct feedback they can act on? Do I actively seek feedback myself?•Have I developed a succession roadmap?•Is my organization’s design aligned with the achievement of its objectives?•Is my leadership style still effective, and does it reflect who I truly am?Packed with real-life situations, this highly readable and practical guide helps you learn to ask the right questions—and work through the answers in ways that are right for you. By asking these questions, you can tackle the inevitable challenges of leadership as you craft new strategies for staying on top of your game.

    That’s good news for you as a manager. While you can’t personally transform the corporate culture, you can influence the workplace climate and create meaningful and lasting change. Advocating a steward model of management, The Optimistic Workplace reveals how to:• Explore personal and organizational purpose—and align them for astonishing results• Overcome resistance and skepticism• Build camaraderie and deepen loyalty• Increase intrinsic motivation• Help your team find meaning in their work• Identify goals collaboratively and track progress• And moreExamples from companies large and small demonstrate how this people-centric focus ignites employee potential, increases innovation, and catapults the organization to new levels of performance. Far from being a wish-upon-a-star discussion of workplace happiness, this book presents an array of surprisingly simple strategies as well as practical 30-, 60-, and 90-day plans designed to focus your actions and make employee optimism not just a worthy goal—but a real and measurable result.

    Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today’s message-cluttered world.

    Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results:- The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients (see page 242)- The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping (see page 130)- The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service (see page 199)In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

     Throughout, the emphasis is on common, real-life work situations, including hiring, managing, assessing performance, disciplining, firing, and providing incentives for staff, as well as producing quality products and services, and dealing effectively and fairly with customers, vendors, and other stakeholders. Highlights of the Fourth Edition * Updated information relates content to current events such as the U.S. Sentencing Guidelines for Corporations. * Describes the link between ethical culture and employee engagement. * Covers new research, including the role of emotions in ethical decision making. * Presents new profiles of organizations such as McWane, Enron, Citigroup, and Marsh & McLennan. * International references reflect the realities of the increasingly global business environment.

    As a long time manager who dealt with organizational issues, growth, personnel matters, finance, and political influences, and one who teaches undergraduate and graduate school courses in management and leadership, I have experienced most of these issues. The author has done a remarkable job in the detail and accuracy of the work. The work is clear and understandable and organized in such as way as to allow easy access to information. To find such a compendium of information in one book instead of many is an additional benefit. Content is also ratified by the collective skills sets the authors bring.I highly recommend this book as a desk reference for anyone in a leadership or management role, and highly recommend it for anyone aspiring to the job. The comprehensive nature of the material in the book provides the foundation for new managers. In addition, the reference material leads readers to many other sources, reducing the need for Internet surfing trying to find information, or visiting the local library. As a graduate school faculty member I would also state for the record that this would be a great textbook. The book is written by practitioners who bring a wealth of knowledge and experience to the table. This book is a must read. Well done to all the authors - you have provided a book any manager, supervisor, or teacher should have.

    The best processes in the world won't work without developing the kind of mindset -- a caring mindset -- that is needed to achieve real and sustainable change in both organizations and individuals.In his compelling new book, bestselling author and globally recognized management consultant Subir Chowdhury tackles an issue that has haunted him in his work with many of the world's largest organizations. Why is it that some improve only incrementally, while others improve 50 times that? The ideas and training are exactly the same. What is the difference?The difference, Chowdhury explains, is the ability to nurture the skills, loyalty and passion of the people who make up an organization. It is a culture built on straightforwardness, thoughtfulness, accountability and resolve. Organizations and individuals that embrace all of these "STAR" attributes--not just one or two of them--will shine. He goes further, showing us why having a caring mindset outside of work is integral to both personal and professional success.A powerful guide to living a successful life and career, The Difference will inspire you to be the difference -- at work or home.

    It matters WHY you do it. “What’s good, if brief, is twice as good.” – Baltasar Gracian Don't you hate it when you've always wanted to read a book but never able to quite find the time? Or do you just want to extract the key ideas of a book without having to spend weeks and months reading through it all? Fret not! Welcome to Top Line Summaries, brought to you by BrevityBooks Publishing - encapsulating the core concepts, big ideas and best bits from all your favourite business and leadership, personal development and self-help bestselling books. In an age where personal time is more limited than ever, our core belief is that ‘being brief is best.’ Whether in business or at home, Topline Summaries will get you on the express road to success! The latest book to get the infamous 'Topline Summary Treatment' is Simon Sinek's groundbreaking book, Start with Why. “The more organizations and people who learn to start with WHY, the more people there will be who wake up being fulfilled by the work they do.” – Simon Sinek, Start with Why Have you ever wondered why some companies fail, others do average, and some - the rare few – become huge success stories? Why is it that some leaders never achieve greatness and others motivate millions? What sets apart the mundane from the masterful, the indifferent from the inspirational? Simon Sinek encapsulated the answers to all of these questions in his groundbreaking book Start with Why, following on from his hugely popular and now legendary TED talk. We have extracted the best and most pertinent parts of the book and here it now is, available just a short read away!

    It is during this time that the roots of moral character are established. From the foundation that is formed, healthy or not-so-healthy family relationships will be built. During the preteen years, patterns of conduct are firmly established patterns that will impact your parent-child relationship for decades to come. Rightly meeting the small challenges of the middle years significantly reduces the likelihood of big challenges in the teen years. On Becoming Preteenwise is based on the familiar axiom that an ounce of prevention is worth a pound of cure. It is much easier to avoid making mistakes than it is to correct them after the fact. This is particularly true of parenting. Just ask any mother or father continually challenged by a contentious or rebellious teen. Given a choice to go back and start over...

    Fred's story inspired millions. Companies--even, cities--were inspired to turn the ordinary into the extraordinary each day.Today, with stiff competition from the networked global economy, delivering extraordinary results is more important than ever. With Fred 2.0, Mark not only revisits the original Fred to gain new insights, but also equips all of us with new strategies to achieve more. You'll not only be inspired by Fred 2.0, you'll also have the tools and strategies to aim higher and achieve the extraordinary.

    In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique.Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples—including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble—Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes.The authors reveal:· Why you should focus on a system of a few aligned capabilities· How to identify the "way to play" in your market· How to design a strategy for well-modulated growth· How to align a portfolio of businesses behind your capability system· How your strategy clarifies growth, costs, and people decisionsFew companies achieve a capability-driven "right to win" in their market. This book helps you position your firm to be among them.

    “You may go to bed as a member of the team and wake up to find yourself suddenly in charge,” says Matuson. The key to success is managing effectively both up and down the line of the organization. And Suddenly in Charge provides this unique approach with two books in one: read it one direction and you’ll find all the tips and tools you need to manage down and establish credibility with your team; flip the book over and you’ll find success strategies for managing up, the key to managing your reputation and your career. With a foreword by Alan Weiss, bestselling author of Million-Dollar Consulting, this handy little book is a must-have resource to help the new manager truly succeed from day one.

    Levine and Michael A. Crom apply the famed organization’s time-tested human relations principles to demonstrate how anyone, regardless of his or her job, can harness creativity and enthusiasm to work more productively.With insights from leading figures in the corporate, entertainment, sports, academic, and political arenas—and encompassing interviews and advice from such eminent authorities as Lee Iacocca and Margaret Thatcher—this comprehensive, step-by-step guide includes strategies to help you: identify your leadership strengths; achieve your goals and increase your self-confidence; eliminate an “us vs. them” mentality; become a team player and strengthen cooperation among associates; balance work and leisure; control your worries and energize your life; and much more!The most important investment you will ever make is in yourself—once you discover the key that unlocks The Leader In You.