Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    

    Data-driven marketing improves efficiency and effectiveness of marketing expenditures across the spectrum of marketing activities from branding and awareness, trail and loyalty, to new product launch and Internet marketing. Based on new research from the Kellogg School of Management, this book is a clear and convincing guide to using a more rigorous, data-driven strategic approach to deliver significant performance gains from your marketing.Explains how to use data-driven marketing to deliver return on marketing investment (ROMI) in any organization In-depth discussion of the fifteen key metrics every marketer should know Based on original research from America's leading marketing business school, complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms Uses data from a rigorous survey on strategic marketing performance management of 252 Fortune 1000 firms, capturing $53 billion of annual marketing spending In-depth examples of how to apply the principles in small and large organizations Free downloadable ROMI templates for all examples given in the book With every department under the microscope looking for results, those who properly use data to optimize their marketing are going to come out on top every time.

    Technologies, products and economies constantly change. To get ahead and stay ahead, companies need agile, flexible, innovative leaders who can anticipate change and respond to new realities swiftly. Tichy explains that everyone has untapped leadership potential that can be developed winning leaders and winning organisations have figured out how to do this.In this acclaimed bestseller, Tichy offers colourful and insightful best-practice examples from dozens of leaders gathered from decades of research and practical experience.

    Behind the headlines, the former CEO of Hewlett-Packard tells her own story, along with her unique perspective on leadership, technology, globalization, sexism, and many other issues.

    His books on management – including Understanding Organizations and Gods of Management – have changed the way we view business. His work on broader issues and trends – such as Beyond Certainty – has changed the way we view society. In The Second Curve, Handy builds on a life's work to glimpse into the future and see what challenges and opportunities lie ahead. He looks at current trends in capitalism and asks whether it is a sustainable system. He explores the dangers of a society built on credit. He challenges the myth that remorseless growth is essential. He even asks whether we should rethink our roles in life – as students, parents, workers and voters – and what the aims of an ideal society of the future should be. Provocative and thoughtful as ever, he sets out the questions we all need to ask ourselves – and points us in the direction of some of the answers.

    The more great people on your team, the more successful your organization will be. But that’s easier said than done. Statistically, half of all employment decisions result in a mishire: The wrong person winds up in the wrong job. But companies that have followed Bradford Smart’s advice in Topgrading have boosted their successful hiring rate to 90 percent or better, giving them an unbeatable competitive advantage. Now Smart has fully revised his 1999 management classic to reintroduce the topgrading concept, which works for companies large and small in any industry. The author spells out his practical approach to finding and managing A-level talent—as well as coaching B players to turn them into A players. He provides intriguing case studies drawn from more than four thousand in-depth interviews. As Smart writes in his introduction, “All organizations, all businesses live or die mostly on their talent, and any manager who fails to topgrade is nuts, or a C player. . . . Those who, way deep down, would sooner see an organization die than nudge an incompetent person out of a job should not read this book... Topgrading is for A players and all those aspiring to be A players.” On the web: http://www.topgrading.com/

    These are the men who are powering new India’s leap into the twenty-first century—the faces behind the great Indian success story. You’ll find them all here, the traditional big names of Indian industry: Ratan Tata and Kumar Mangalam Birla; the new gurus of information technology: Nandan Nilekani and Azim Premji; the wizards of the sunrise entertainment and telephony sector: Sunil Bharati Mittal, Subhash Chandra and Rajeev Chandrasekhar .and many more. Essential to the depth of these profiles is that all these men sat down for hours to tell Vir Sanghvi about their hopes, their dreams and their heartbreaks. These are profiles based on fresh information, direct from the mouths of the men of steel themselves. Nobody who wants to understand the contours of the Indian success story can afford to miss this book. It is a highly readable insight into the new India.

    Now, through hundreds of concrete, real-world examples, Tom Peters and Nancy Austin zero in on the key areas of competence that add up to excellence, offering scores of anecdotes and practical insights to help all businesspeople on their road to leadership, success, and most of all...excellence.

    In order to keep them coming back, you can't just give them good, or even great, customer service...you have to knock their socks off!Completely updated with all new techniques that will help you successfully work with even the most difficult customers, Delivering Knock Your Socks Off Service provides proven tips and strategies for:* meeting customers' expectations and satisfying their needs * becoming easier to do business with * determining the right times to bend or break the rules * becoming fantastic fixers and powerful problem-solvers * coping effectively with ""customers from hell.""Written in the same accessible and humorous style that made this book a classic, the fourth edition features fresh anecdotes and never-before-seen illustrations by cartoonist John Bush, as well as brand-new chapters on important topics including the generational divide, serving customers around the globe, and communicating effectively with coworkers across functions in other departments.Now more powerful than ever, this indispensable guide shows you how to provide better service than your customers have ever imagined

    In this brief but insightful series of essays, Frank Gallinelli, the author of the best-selling "What Every Real Estate Investor Needs to Know About Cash Flow…" guides you through some investment principles you can live by. From cautionary tales about the process of due diligence and the hazards of self-styled "experts," to discussion of identifying your investment objectives, Gallinelli helps you focus on best practices.

    Damodar, in Supermarketwala, provides the very basics for the growth of modern retail and consumerism in India, through interesting and carefully studied consumer behaviour, an art that few in his domain possess. Supermarketwala, is intended to be the go-to book for all consumer business enthusiasts and readers alike, who wish to understand how and why we as consumers behave in a certain manner at different places. These insights, which are the analyses of the sector so far, could become the pillars for shaping successful consumer products and retail businesses in the huge consumer economy that India will soon be. Rita, the young bahu, avoids buying personal products from the family grocer. Sonu's breakfast table on a Sunday represents global cuisines. Do you know how it is possible? Where do big corporates and MNC retailers fumble, and what helps simple DMart get its model right? What is Ching's Sercret that is not Knorr's, Maggi's, or Yippie's?

    Over the same time frame Jack has advised more than seventy-five companies through private equity and dozens more in a senior advisory role at IAC. Now Jack and Suzy Welch draw on their experiences to address the biggest problems facing modern management and offer pragmatic solutions to overcome them.Going beyond theories concepts and ideologies they tackle the real stuff of work today. When you get down to it they argue winning in business is all about mastering the gritty inescapable make-or-break real-life dilemmas that define the new economy the old economy and everything in between.Work is a grind. We just got whacked. My boss is driving me nuts. I m stuck in career purgatory. My team has lost its mojo. IT is holding us hostage. Our strategy is outdated the day we launch it. We don t know what our Chinese partners are talking about. We re just not growing. These are some of the day-to-day issues the Welches take on. Coupled with Jack s years of iconic leadership and Suzy s insights as former editor of the Harvard Business Review their new database of knowledge infuses The Real Life MBA with fresh relevant stories and equally powerful solutions that every manager at any level can

    There will be a lot of times when you need to get something done in Lightroom, but you have no idea where Adobe hid that feature, or what the “secret handshake” is to do that thing you need now so you can get back to working on your images. That’s why this book was created: to get you to the technique, the shortcut, or exactly the right setting, right now. Here’s how it works: When you need to know how to do a particular thing, you turn to the chapter where it would be found (Print, Slideshow, Organizing, Importing, etc.), find the thing you need to do (it’s easy-each page covers just one single topic), and Scott tells you exactly how to do it just like he was sitting there beside you, using the same casual style as if he were telling a friend. That way, you get back to editing your images fast.This isn’t a book of theory, full of confusing jargon and detailed multi-step concepts. This is a book on which button to click, which setting to use, and exactly how and when to use it, so you’re never “stuck” in Lightroom again. This will be your “go to” book that sits within reach any time you’re working in Lightroom, and you are going to love having this type of help right at your fingertips.