At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    Everyone who wants to make the world a better place becomes possessed by a grand idea.But what does it take to turn your idea into action?  Whether you are an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no shortage of advice available on issues such as writing a business plan, recruiting, raising capital, and branding. In fact, there are so many books, articles, and Web sites that many startups get bogged down to the point of paralysis. Or else they focus on the wrong priorities and go broke before they discover their mistakes. In The Art of the Start, Guy Kawasaki brings two decades of experience as one of business’s most original and irreverent strategists to offer the essential guide for anyone starting anything, from a multinational corporation to a church group. At Apple in the 1980s, he helped lead one of the great companies of the century, turning ordinary consumers into evangelists. As founder and CEO of Garage Technology Ventures, a venture capital firm, he has field-tested his ideas with dozens of newly hatched companies. And as the author of bestselling business books and articles, he has advised thousands of people who are making their startup dreams real. From raising money to hiring the right people, from defining your positioning to creating a brand, from creating buzz to buzzing the competition, from managing a board to fostering a community, this book will guide you through an adventure that’s more art than science—the art of the start.

    The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

    They discuss these issues amongst themselves all the time.  What they don’t do is talk to men about it. It’s time to end that disconnect. More people in leadership roles are genuinely trying to transform the way we work together, because there's abundant evidence that companies with more women in senior leadership perform better by virtually every measure. Yet despite good intentions, men often lack the tools they need, leading to fumbles, missteps, frustration and misunderstanding that continue to inflict real and lasting damage on women's careers.That's What She Said solves for that dilemma.  Filled with illuminating anecdotes, data from the most recent studies, and stories from Joanne Lipman’s own journey to the top of a male-dominated industry, it shows how we can win by reaching across the gender divide. What can the Enron scandal teach us about the way men and women communicate professionally? How does brain chemistry help explain men’s fear of women’s emotions at work? Why did Kimberly Clark have an all-male team of executives in charge of their Kotex tampon line? What can we learn from Iceland’s campaign to “feminize” an entire nation? That’s What She Said shows why empowering women as true equals is an essential goal for women and men—and offers a roadmap for getting there. That’s What She Said solves for:·         The respect gap·         Unconscious bias·         Interruptions·         The pay and promotion gap·         Being heard·         The motherhood penalty·         “Bropropriation” and “mansplaining”·         And more….

    If you want to succeed in life or business, this book is a must.

    It explains how to set clear expectations and focus on the endpoint as opposed to managing the process that gets you there. With eyes set on getting rid of distractions, long meetings, and unnecessary updates, this book offers quick, everyday strategies to experience huge increases in productivity (without adding resources) and dramatic drops in turnover.Authors Ressler and Thompson began their work together at Best Buy where they are credited with revolutionizing the workplace Reframes thinking away from counting on general availability (Where's Bob?) to creating clear expectations (Does Bob know exactly what's expected of him?) Explains how to reduce the number of meetings while increasing their quality Shows how to eliminate scheduled events in order to increase critical thinking and improve communication ROWE is a bold, cultural transformation that permeates the attitudes and operating style of an entire workplace, leveling the playing field and giving people complete autonomy--to manage their measurable results using adult common sense.

    ―Jacob Boudreau CTO of Stord | Forbes 30 Under 30 Joel's book and show provide incredible insights for young startup developers and fellow CTOs alike. Joel offers a human perspective and real practical advice on the challenges and opportunities facing every Modern CTO. ― Christian Saucier | Entrepreneur and P2P Systems Architect I've really come to respect what Joel is doing in the community. His podcast and book are filling a much needed hole and I'm excited to see what else the future has in store. ― Don Pawlowski Chief Technology Officer at University Tees Modern CTO Everything you need to know to be a Modern CTO. Developers are not CTOs, but developers can learn how to be CTOs. In Modern CTO, Joel Beasley provides readers with an in-depth road map on how to successfully navigate the unexplored and jagged transition between these two roles. Drawing from personal experience, Joel gives a refreshing take on the challenges, lessons, and things to avoid on this journey.Readers will learn how Modern CTOs: Manage deadlines Speak up Know when to abandon ship and build a better one Deal with poor code Avoid getting lost in the product and know what UX mistakes to watch out for Manage people and create momentum … plus much more Modern CTO is the ultimate book when making the leap from developer to CTO. Update: Kindle Formatting issues resolved 5/13/18. Thank you for the feedback.

    Now completely revised, this book is available for the first time in paperback. The Sales Bible has helped tens of thousands of salespeople all over the world reach their potential and close the big deal. Gitomer gives sales professionals the right answers to the toughest questions:How to make sales in any economic environment Twenty-five ways to get that most-elusive appointment Top-down selling How to fill the sales pipeline with prospects ready to buy How to use the right questions to make more sales in half the time This book is everything its title claims to be

    If you want to be both passionate about what you do and successful, then you must take control of your professional destiny. Only you can determine who you are, what you can do, and where you want to go. If you are stuck in your career, frustrated at your position within a company, or bored with the profession you have chosen, then it is time to change your thinking. This book will hold your hand while you step back and evaluate where you started, where you are on your career path today, and most important, where you want to be tomorrow. Tired of your current job? Ready for the next steps? Eager to show the world everything you have to offer? Caitlin Friedman and Kimberly Yorio see it all the time: women derailing their careers because they believe that if they just sit quietly, work hard, and please their coworkers, someone upstairs will recognize their talents and dedication and deliver big rewards. But in today’s ultra-competitive workplace, nothing could be further from the truth. If you want your dream job with your dream salary, and all the opportunities and fulfillment that come with it, you have to stand up and go for it--without shame, guilt, or hesitation! The Girls’ Guide to Kicking Your Career into Gear gives you everything you need to decide what you want out of work and create a plan to make it happen. From how to negotiate a raise or a promotion to starting a new profession, Friedman and Yorio provide savvy, reassuring advice on how to successfully navigate every aspect of your career. Their sure-fire tools will show you how to:Sell yourself (without selling out)Master the secrets of the New Girls Network“Manage upward” to impress the right people, the right wayOvercome the fears—from public speaking to risk-taking--that hold you backCope with workplace underminers Ask for what you deserveFight the stereotypes that often keep women from moving up Based on interviews with more than 100 successful women who have shattered the glass ceiling and made great professional strides, The Girl’s Guide to Kicking Your Career into Gear is your ticket to taking charge of your career once and for all – and getting where you want to go.

    With this practical book, you'll explore the often-misunderstood practice of user story mapping, and learn how it can help keep your team stay focused on users and their experience throughout the development process.You and your team will learn that user stories aren't a way to write better specifications, but a way to organize and have better conversations. This book will help you understand what kinds of conversations you should be having, when to have them, and what to keep track of when you do. Learn the key concepts used to create a great story map. Understand how user stories really work, and how to make good use of them in agile and lean projects. Examine the nuts and bolts of managing stories through the development cycle. Use strategies that help you continue to learn before and after the product's release to customers and usersUser Story Mapping is ideal for agile and lean software development team members, product managers and UX practitioners in commercial product companies, and business analysts and project managers in IT organizations—whether you're new to this approach or want to understand more about it.

    The Change Monster examines how to effectively plan for, address, and manage the least predictable and perhaps the most important aspect of a successful transformation. Duck's experience with change has been widespread and varied. During an early career running her own consulting practice and more recent years spent as a senior vice president with the prestigious Boston Consulting Group (BCG), she has guided companies all over the world through the mountains and minefields of mergers, reengineering ventures, and strategic transformation projects. In the process, she has developed and refined her understanding of the five phases of the Change Curve, her own map of the territory of change. The monster in hibernation is the first of those phases, Stagnation, and it's awoken by forceful impetus from on high, through either internally or externally initiated change. Duck discusses both the signs of stagnation and various methods for recognizing the problem--the questions that need to be asked, the analyses that need to be conducted, and the appetite for change that needs to be generated. During the Preparation stage, there are essential tasks for the leaders (achieving alignment and commitment on vision, strategy, and values) that will provoke behavioral-change requirements of all members of the organization, and Duck introduces a BCG tool used to help assess the change bias of any organization. For the Implementation and Determination stages, Duck shares tips on walking the talk, being on the alert for human dynamics that threaten to derail the initiative, and communicating effectively, and offers advice on testing one's assumptions as a leader and staying involved with the process of change at all levels--strategies designed to lead the organization through to the final stage of Fruition. Throughout, Duck refers to the largely positive change experience of a real company, Honeywell Micro Switch, and the less-effective actions of a fictional merger between two pharmaceutical firms. Duck has also spent time as an artist and teacher, occupations reflected in her understanding of how people cope with both the reality of change and the manner in which it's brought about. Though targeted at the change-management drivers of the business world, The Change Monster is infused with a sense of the effects of change in all areas of life. A sensitive exploration of an often-difficult process. --S. Ketchum

    It's the art of anticipating your opponent's next moves, knowing full well that your rival is trying to do the same thing to you. Though parts of game theory involve simple common sense, much is counterintuitive, and it can only be mastered by developing a new way of seeing the world. Using a diverse array of rich case studies—from pop culture, TV, movies, sports, politics, and history—the authors show how nearly every business and personal interaction has a game-theory component to it. Are the winners of reality-TV contests instinctive game theorists? Do big-time investors see things that most people miss? What do great poker players know that you don't? Mastering game theory will make you more successful in business and life, and this lively book is the key to that mastery.

    *U.S. Bureau of Labor Statistics. Lauded by Fortune 500 and international business leaders around the world, the Executive Edition takes the best elements of networkers from a wide array of businesses and industries, is combined with 40 years of the authors' professional networking experience from a hiring perspective, and culminates in a concise, efficient, and highly productive networking model. Chock full of real-world scenarios, short stories, meeting examples, and dozens of tips and observations from hiring authorities and recruiting experts, The 20-Minute Networking Meeting - Executive Edition shares the wisdom of senior executives who have been in transition (looking for work), and the perspectives of those who are most asked to network. Constructed to clarify and simplify networking for job-search, the Executive Edition also contains fully written networking stories that demonstrate the entire 20MNM model in action, ending with a complete set of "readiness worksheets" that guide the reader through actual networking preparation. An end-to-end lesson on job search networking, The 20-Minute Networking Meeting - Executive Edition is founded on the premises of gratitude, positivity, and reciprocity, and has found great success in the hands of executives, career coaches, outplacement firms, college graduates, and sales professionals around the globe.Also from Career Innovations Press:The 20-Minute Networking Meeting - Graduate EditionandThe 20-Minute Networking Meeting - Professional Edition

    Based on fifteen years of research at the Harvard Negotiation Project, Difficult Conversations walks you through a step-by-step proven approach to having your toughest conversations with less stress and more success. You will learn: -- how to start the conversation without defensiveness-- why what is not said is as important as what is-- ways of keeping and regaining your balance in the face of attacks and accusations-- how to decipher the underlying structure of every difficult conversationFilled with examples from everyday life, Difficult Conversations will help you on your job, at home, or out of the world. It is a book you will turn to again and again for advice, practical skills, and reassurance.

    - Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding. - Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.