Book picks similar to
7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone by James C. Crimmins
business
psychology
marketing
neuromarketing
People Powered: How Communities Can Supercharge Your Business, Brand, and Teams
Jono Bacon - 2019
It also includes contributions from industry leaders including Joseph Gordon-Levitt (Emmy-award winning actor), Peter H. Diamandis (Founder of XPRIZE, Singularity University), Jim Zemlin (Executive Director, The Linux Foundation), Mike Shinoda (Co-Founder, Linkin Park), Jim Whitehurst (CEO, Red Hat), and more.Don’t get left behind—become an industry trailblazer and ensure your company’s longevity by tapping into the most dynamic force both outside and inside your organization: the people.A small selection of endorsements for People Powered:"Jono is an expert at integrating the potential of communities with businesses. People Powered provides a clear and thoughtful blueprint for others looking to tap into this potential and unlock benefits for their own organizations." -- Jim Whitehurst, president and CEO, Red Hat and author of "The Open Organization"“If you want to unlock the power of collaboration in communities, companies, and teams, Jono Bacon should be your tour guide, and People Powered should be your map.” -- Jamie Smith, former deputy press secretary to President Barack Obama.“If you want to tap into the power that communities can bring to businesses and teams, there is no greater expert than Jono Bacon.” -- Nat Friedman, CEO, GitHub"People Powered equips businesses with a powerful community building formula. It is clear, consistent and thus a genuinely effective tool for integrating community into the day to day operations of a business. Highly recommended." -- Paul Salnikow, CEO, The Executive Centre"If you don’t like herding cats but need to build a community, you need to read People Powered" - Jamie Hyneman, Co-Host and Co-Creator of Mythbusters“Whether you are a start-up or a corporation, if you are not building a community, you are missing an enormous opportunity. People Powered needs to be on every executive’s bookshelf.” -- Maxx Bricklin, Co-Founder, BOLD Capital Partners
Micromessaging: Why Great Leadership Is Beyond Words
Stephen Young - 2006
The reason is simple: no matter what you think you're saying, your words, gestures, and tone of voice can actually communicate something entirely different.Too often, negative micromessages undermine morale, business opportunities, and ultimately your organization. Micromessaging examines the nuanced behaviors that we all blindly use and react to in our dealings with others. Yet as Young points out, these micromessages can reveal a lot about our own-and our superiors'-biases and preconceived notions. Learning how to constructively address these behaviors can bring about positive change.Young offers a common language for encouraging open discussion in the workplace, along with skills to identify and address familiar micromessages; tools for deploying microadvantages; and real-life workplace scenarios, self-assessments, and solutions that help readers interpret and alter ingrained behaviors and their effects. He delivers valuable information onCruicial leadership skills and how to acquire themUniversal workplace cultural issuesHow expectations affect the performance of othersWays to speak fairly, not falselyTechniques that eliminate group thinkHow to reset the filters you use to screen othersBased on research from MIT, Young's approach has already helped numerous Fortune 500 clients, including Merck, Intel, Lockheed Martin, Starbucks, IBM, Boeing, Wells Fargo, Bank of America, Cisco, and Raytheon to increase leadership effectiveness. With its proven wisdom, you can experience what so many business executives worldwide have discovered and make it a powerful part of your leadership skill set.
You, Inc.: The Art of Selling Yourself
Harry Beckwith - 2007
Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Switch: How to Change Things When Change Is Hard by Chip Heath and Dan Heath | Key Takeaways, Analysis & Review
Eureka Books - 2015
Switch by Chip Heath and Dan Heath| Key Takeaways, Analysis & Review Switch: How to Change Things When Change is Hard (2010) is about how to bring about change in an organization. Its main focus is changing behavior by appealing to the rational and emotional sides of people’s psyches. To generate change, authors Chip and Dan Heath maintain, a leader must connect with both sides, the rational and the emotional. This is because sometimes, one side can work against the other and sabotage successful change. The rational side tends to analyze possibilities for change so much that it becomes unable to act—so change never occurs. The emotional side is ready, or even eager, to act on change, but it can act compulsively and without focus. This means that changes based solely on emotion are likely to fail. To bring about real change, a leader must stimulate the emotional side of a group’s psyche to get the process of change underway, then harness its rational side to give this change a concerted direction… This companion to Switch includes:
Overview of the book
Important People
Key Takeaways
Analysis of Key Takeaways
and much more!
Overcoming Underearning: A Five-Step Plan to a Richer Life
Barbara Stanny (now Huson) - 2005
Underearners are self-saboteurs who don't live up to their earnings potential, says Barbara Stanny, a financial educator, motivational speaker, and career counselor. Whether they make $10 an hour or six figures a year, they tend to live paycheck to paycheck, are often in debt, and have a high tolerance for low pay. Ironically, many work incredibly hard. The good news is that underearning is a self-imposed condition. By focusing on overcoming it, underearners will not only earn what they deserve, but live a richer life. With techniques and exercises that have helped thousands of people, Stanny teaches five essential steps to financial independence and brings a message of empowerment to all those who chronically undervalue themselves.
Skill with People
Les Giblin - 1965
Communicate with impact. Influence with certainty. Listen with sensitivity. Skill With People shows you how! About the Author Les Giblin has conducted more than 1,000 Skill With People seminars for hundreds of companies and associations, including Mobil, General Electric, Johnson & Johnson, Caterpillar, Blyth Eastman Dillon, Retail Jewelers of America, PGA, National Association of Insurance Agents, plus hundreds of sales and marketing clubs and hundreds of top stores. Les Giblin was 1965 National Salesman of the Year. His book Skill With People has sold over 2,000,000 copies, while his other book, How to Have Confidence and Power in Dealing With People, has sold over 700,000 copies. He has authored three bestselling handbooks. Les Giblin's audiovisual programs are widely used. One association enrolled 5,000 people in his Skill With People seminar--another company put 7,000 people through his "Better Selling" program. Les Giblin's track record and his hundreds of thousands of enthusiastic seminar participants and readers attest to his effectiveness as a top teacher of skill with people.
That's Not What I Meant!
Deborah Tannen - 1986
Deborah Tannen, the internationally-acclaimed expert on communication and author of the bestselling YOU JUST DON'T UNDERSTAND, will help you recognize your own conversational style and how it meshes or clashes with the styles of others. Entertaining and informative, everyone who speaks will want to read this gem.
Your Next Five Moves: Master the Art of Business Strategy
Patrick Bet-David - 2020
In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.
Brag!: The Art of Tooting Your Own Horn without Blowing It
Peggy Klaus - 2003
The renowned communication expert's subtle but effective plan for selling your best asset - yourself - without turning off those you're trying to impress.
12 Rules for Life: An Antidote to Chaos
Jordan B. Peterson - 2018
Peterson's answer to this most difficult of questions uniquely combines the hard-won truths of ancient tradition with the stunning revelations of cutting-edge scientific research.Humorous, surprising, and informative, Dr. Peterson tells us why skateboarding boys and girls must be left alone, what terrible fate awaits those who criticize too easily, and why you should always pet a cat when you meet one on the street.What does the nervous system of the lowly lobster have to tell us about standing up straight (with our shoulders back) and about success in life? Why did ancient Egyptians worship the capacity to pay careful attention as the highest of gods? What dreadful paths do people tread when they become resentful, arrogant, and vengeful? Dr. Peterson journeys broadly, discussing discipline, freedom, adventure, and responsibility, distilling the world's wisdom into 12 practical and profound rules for life. 12 Rules for Life shatters the modern commonplaces of science, faith, and human nature while transforming and ennobling the mind and spirit of its listeners.
Covert Persuasion: Psychological Tactics and Tricks to Win the Game
Kevin Hogan - 2006
-Brian Tracy, speaker and author of Create Your Own Future and Change Your Thinking, Change Your Life Hogan is the master of persuasion. I urge you to persuade yourself to buy this book and everything he's ever written and recorded. It will help you understand yourself, understand others, and succeed. This information is bankable. -Jeffrey Gitomer, author of The Sales Bible, Little Red Book of Selling, and Little Red Book of Sales Answers There's more wisdom in this book than in 500 pages on the same subject. Whether you need to persuade your lover, your spouse, your boss, your clients, your friends, or yourself, this powerhouse collection of mind tricks and secrets will give you the upper hand. In today's competitive world, this is the persuasion wizard's manual you need to control circumstances and get what you want. -Dr. Joe Vitale, author of Life's Missing Instruction Manual and The Attractor Factor When you read Hogan's writing, it feels like you're getting sage advice from a master. Would you like other people to decide on their own (or so they think) to go along with your every whim? Then this is the book you've been looking for. -David Garfinkel, author of Advertising Headlines That Make You Rich There is more practical information on the dynamics of selling and communication in these pages than you could ever acquire in a lifetime on your own through trial and error. Take advantage of the authors' wisdom and read this book! -Todd D. Bramson, Certified Financial Planner and author of Real Life Financial Planning
Start with No: The Negotiating Tools That the Pros Don't Want You to Know
Jim Camp - 2002
Think a win-win solution is the best way to make the deal? Think again.For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win negotiations play to your emotions and take advantage of your instinct and desire to make the deal. Start with No introduces a system of decision-based negotiation that teaches you how to understand and control these emotions. It teaches you how to ignore the siren call of the final result, which you can't really control, and how to focus instead on the activities and behavior that you can and must control in order to successfully negotiate with the pros.The best negotiators: * aren't interested in "yes"--they prefer "no" * never, ever rush to close, but always let the other side feel comfortable and secure * are never needy; they take advantage of the other party's neediness * create a "blank slate" to ensure they ask questions and listen to the answers, to make sure they have no assumptions and expectations * always have a mission and purpose that guides their decisions * don't send so much as an e-mail without an agenda for what they want to accomplish * know the four "budgets" for themselves and for the other side: time, energy, money, and emotion * never waste time with people who don't really make the decisionStart with No is full of dozens of business as well as personal stories illustrating each point of the system. It will change your life as a negotiator. If you put to good use the principles and practices revealed here, you will become an immeasurably better negotiator.
Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are
Seth Stephens-Davidowitz - 2017
This staggering amount of information—unprecedented in history—can tell us a great deal about who we are—the fears, desires, and behaviors that drive us, and the conscious and unconscious decisions we make. From the profound to the mundane, we can gain astonishing knowledge about the human psyche that less than twenty years ago, seemed unfathomable.Everybody Lies offers fascinating, surprising, and sometimes laugh-out-loud insights into everything from economics to ethics to sports to race to sex, gender and more, all drawn from the world of big data. What percentage of white voters didn’t vote for Barack Obama because he’s black? Does where you go to school effect how successful you are in life? Do parents secretly favor boy children over girls? Do violent films affect the crime rate? Can you beat the stock market? How regularly do we lie about our sex lives and who’s more self-conscious about sex, men or women?Investigating these questions and a host of others, Seth Stephens-Davidowitz offers revelations that can help us understand ourselves and our lives better. Drawing on studies and experiments on how we really live and think, he demonstrates in fascinating and often funny ways the extent to which all the world is indeed a lab. With conclusions ranging from strange-but-true to thought-provoking to disturbing, he explores the power of this digital truth serum and its deeper potential—revealing biases deeply embedded within us, information we can use to change our culture, and the questions we’re afraid to ask that might be essential to our health—both emotional and physical. All of us are touched by big data everyday, and its influence is multiplying. Everybody Lies challenges us to think differently about how we see it and the world.
The Introvert Advantage: How to Thrive in an Extrovert World
Marti Olsen Laney - 2002
The better news is that by celebrating the inner strengths and uniqueness of being an "innie" THE INTROVERT ADVANTAGE shows introverts, and the extroverts who love them, how to work with instead of against their temperament to enjoy a well-lived life. Covering relationships, parenting - including parenting the introverted child - socialising, and the workplace, here are coping strategies, tactics for managing energy, and hundreds of valuable tips for not only surviving but truly thriving in an extrovert world.