We put out fires. We deal with emergencies. We stay downstream, handling one problem after another, but we never make our way upstream to fix the systems that caused the problems ... [This book] probes the psychological forces that push us downstream--including 'problem blindness,' which can leave us oblivious to serious problems in our midst. And Heath introduces us to the thinkers who have overcome these obstacles and scored ... victories by switching to an upstream mindset.

    This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting and growing a blog, from design and finance to overcoming blogger's block, attracting readers, and more. With a foreword from Grace Bonney of Design*Sponge plus expert interviews, this book will fine-tune what the next generation of bloggers shares with the world.Learn how to: - Design your site - Choose the right platform - Attract a fan base - Finance your blog - Maintain work/life balance - Manage comments - Find content inspiration - Overcome blogger's block - Choose the right ads - Develop a voice - Protect your work - Create a media kit - Leverage your social network - Take better photographs - Set up an affiliate program - Partner with sponsors - Build community - Go full-time with your blog - And more!

    I had no idea that nearly 40 years later, I would not only still be using it as the most reliable route to the thing I've come to call my work, but I'd also be showing others how to use it too, as a place to practice a physical activity — in this case writing and drawing by hand — with a certain state of mind.This practice can result in what I've come to consider a wonderful side effect: a visual or written image we can call 'a work of art,' although a work of art is not what I'm after when I'm practicing this activity.What am I after? I'm after what Marilyn Frasca called "being present and seeing what's there."This book is a collection of bits and pieces from the many notebooks I kept during my first three years of trying to figure out how to teach this practice to my students at the University of Wisconsin-Madison."

    By that I mean: Your knowledge: everything that comes from all the books that I’ll encourage you to devour.Your network: the collection of friends and contacts you now have, which I’ll teach you how to grow and nurture.Your compassion: that human warmth you already possess—in these pages I’ll convince you that you can show it freely at the office.What happens when you do all this?* You become a rich source of information to all around you.* You are seen as a person with valuable insight.* You are perceived as generous to a fault, producing surprise and delight.* You double your business intelligence in one year.* You triple your network of personal relationships in two years.* You quadruple the number of colleagues in your life who love you like family.In short, you become one of those amazing, outstanding people to whom everyone turns, who leads rather than follows, who never runs out of ideas, contacts, or friendship.Here’s the real scoop: Nice guys don’t finish last. They rule!From the Hardcover edition.

    The only reference text to identify the top resources in major subject areas and genres, it shows students how to approach the reference query by matching specific types of questions to the most appropriate format (when answering questions that require handy facts, for example, go first to ready reference sources; for questions about current events and issues, start with indexes). The book begins with the essentials -- interviewing patrons, determining the information need, and developing a basic search strategy. It then gives a thorough overview of the materials, print and electronic, most frequently used to answer questions -- from government information to bibliographic resources, dictionaries, encyclopedias, biographical information sources, atlases, and more. A section on special topics in reference includes chapters on when and how to use the Internet as a reference tool, suggestions on user instruction at the reference desk, and reader's advisory work, as well as a chapter on service to children and youth authored by acclaimed expert Mary K. Chelton. Finally, the book addresses reference management basics: selection and evaluation of material, management of the reference department, assessing and improving reference services, and future trends. Guided by an advisory board and a focus group, the authors have achieved an ideal balance between practical elements and guiding principles. This landmark text is sure to be of interest to LIS educators, students, and both novice and experienced reference professionals.

    Student-loan debt in the United States crossed the $1 trillion mark in 2011. To say that the cost of a four-year college education is inflated on many campuses would be an understatement—and that education bubble is about to burst. Jeffrey J. Selingo, editor at large for The Chronicle for Higher Education and senior fellow at Education Sector, argues that America’s higher education system is broken and that the great credential race has transformed universities into big business. In the wake of the 2008 recession, colleges can no longer sell a degree at any price as the ticket to success in life. Brand-name universities like Harvard, Yale, Cornell, and Stanford will always find students and families willing to pay the sticker price because of their institution’s global prestige, influential alumni networks, and considerable endowments. But the campuses that the vast majority of Americans attend, where some students go into tens of thousands of dollars in debt for degrees with little payoff, will need to adapt fast to the changing job market and new technological breakthroughs. As an industry insider who has covered higher education for more than 15 years, Selingo offers a critical examination of the current state of affairs and the pressing issues faced by students and parents. He also seeks out institutions like Arizona State University and the University of Central Florida that are leading the way into the future. Selingo predicts that the class of 2020 will have a college experience that is radically different from the one their parents had, and the college of the future will be personalized, leaner, and better able to arm students with the hard skills they need to enter the workforce of tomorrow. College (Un)bound will be a great resource for prospective students, but more important, it will change the way you think about higher education.

    They yearn to come up with a game—changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative—they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another—from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

    He begins by taking to task the perception of urban youth of color as unteachable, and he challenges educators to embrace and respect each student’s culture and to reimagine the classroom as a site where roles are reversed and students become the experts in their own learning.Putting forth his theory of Reality Pedagogy, Emdin provides practical tools to unleash the brilliance and eagerness of youth and educators alike—both of whom have been typecast and stymied by outdated modes of thinking about urban education. With this fresh and engaging new pedagogical vision, Emdin demonstrates the importance of creating a family structure and building communities within the classroom, using culturally relevant strategies like hip-hop music and call-and-response, and connecting the experiences of urban youth to indigenous populations globally. Merging real stories with theory, research, and practice, Emdin demonstrates how by implementing the “Seven C’s” of reality pedagogy in their own classrooms, urban youth of color benefit from truly transformative education.Lively, accessible, and revelatory, For White Folks Who Teach in the Hood...and the Rest of Y’all Too is the much-needed antidote to traditional top-down pedagogy and promises to radically reframe the landscape of urban education for the better.

    Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

    In Not Light, But Fire: How to Lead Meaningful Race Conversations in the Classroom, Kay realizes we often never graduate to the harder conversations so in this text he offers a method for getting them right, providing candid guidance on:How to  recognize  the difference between meaningful and inconsequential race conversations.How to  build  conversational “safe spaces,” not merely declare them.How to  infuse  race conversations with urgency and purpose.How to  thrive  in the face of unexpected challenges.How administrators might  equip  teachers to thoughtfully engage in these conversations. With the right blend of reflection and humility, Kay asserts, teachers can make school one of the best venues for young people to discuss race.

    That’s the breakthrough message of TOMS’ One for One movement. You don’t have to be rich to give back and you don’t have to retire to spend every day doing what you love. You can find profit, passion, and meaning all at once—right now.    In Start Something That Matters, Blake Mycoskie tells the story of TOMS, one of the fastest-growing shoe companies in the world, and combines it with lessons learned from such other innovative organizations such as Method Products, charity: water, FEED Projects, and TerraCycle. Blake presents the six simple keys for creating or transforming your own life and business, from discovering your core story to being resourceful without resources; from overcoming fear and doubt to incorporating giving into every aspect of your life. No matter what kind of change you’re considering, Start Something That Matters gives you the stories, ideas, and practical tips that can help you get started.   Why this book is for you:  • You’re ready to make a difference in the world—through your own start-up business, a nonprofit organization, or a new project that you create within your current job.• You want to love your work, work for what you love, and have a positive impact on the world—all at the same time.• You’re inspired by charity: water, method, and FEED Projects and want to learn how these organizations got their start. • You’re curious about how someone who never made a pair of shoes, attended fashion school, or worked in retail created one of the fastest-growing footwear companies in the world by giving shoes away.• You’re looking for a new model of success to share with your children, students, co-workers, and members of your community. You’re ready to start something that matters.

    In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before."Likeable Social Media" helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.Praise for "Likeable Social Media"Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.comAlas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of "Poke the Box""Likeable Social Media" cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human -- being likeable -- will get you far. Scott Monty, Global Digital Communications, Ford Motor CompanyDave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of "Word of Mouth Marketing: How Smart Companies Get People Talking"

    So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content--getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

    Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

    But only some retain the habits of exploring, learning and discovering as they grow older. Which side of the ’curiosity divide’ are you on?In Curious Ian Leslie makes a passionate case for the cultivation of our desire to know. Curious people tend to be smarter, more creative and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly practised only by a cognitive elite.Filled with inspiring stories, case studies and practical advice, Curious will change the way you think about your own mental life, and that of those around you.