It reflects the author's two decades of experiences and research with professors as writers -- by compressing a lot of experience into a brief, programmatic framework. Like the actual sessions and workshops in which the author works with writers, this book admonishes and reassures. In the innovative book lies the path for sustained, highly productive scholarly writing!

    In Lead Like a PIRATE, education leaders Shelley Burgess and Beth Houf map out the character traits necessary to captain a school or district. You'll learn where to find the treasure that's already in your classrooms and schools--and how to bring out the very best in your educators. What does it take to be a PIRATE Leader? Passion--both professional and personal A willingness to Immerse yourself in your work Good Rapport with your staff, students and community The courage to Ask questions and Analyze what is and isn't working The determination to seek positive Transformation And the kind of Enthusiasm that gets others excited about education The ultimate goal for any education leader is to create schools and districts where students and staff are knocking down the doors to get in rather than out. This book will equip and encourage you to be relentless in your quest to make school amazing for your students, staff, parents, and communities. Are you ready to set sail?

    He guides you, step by step, as you discover how to combine the tenets of classic storytelling with the power of the projected media to create a rich, engaging experience. He walks you through his easy-to-use templates, plus 50 advanced tips, to help build your confidence and effectiveness—and quickly bring your ideas to life!FOCUS: Learn how to distill your best ideas into a crisp and compelling narrative.CLARIFY: Use a storyboard to clarify and visualize your ideas, creating the right blend of message and media.ENGAGE:Move from merely reading your slides to creating a rich, connected experience with your audience—and increase your impact!Inside!: See sample storyboards for a variety of presentation types—including investment, sales, educational, and training.

    It is a collection of essays by one of Canada's greatest historians, on a subject that opened broad new avenues of thought on the role of media in the creation of history. Marshall McLuhan, deeply influenced by these essays, led North America to a new awareness of the role of media in contemporary culture. The works of Harold Innis are seminal in the study of Canadian history; the essays in this volume continue to generate intense dabate among historians, communications scholars, and media theorists.

    He visits an old flame, buys a gun and goes on a blistering road trip through the new home front.'I don't blame the war. The war was alright. I miss it. It's just you come back to this.'Written during the London bombings of 2005, Motortown is a fierce, violent and controversial response to the anti-war movement - and to the war itself. Chaotic and complex, powerful and provocative, Simon Stephen's new play portrays a volatile and morally insecure world.Motortown premieres at the Royal Court Theatre on 21 April 2006. It follows the critically acclaimed On the Shore of the Wide World (Manchester Royal Exchange/National Theatre), winner of the Olivier Award for Best New Play (2005).

    Join him as he races to learn the fundamentals of team and personal effectiveness before he loses his job - and the woman he loves.Along the way you'll arm yourself with the tools you need to cut through the daily tangled web of organizational politics and interpersonal issues that hinder performance. You'll learn to: Use the "Integrity Tools" to boost performance, trust and personal power Hold others accountable without being overbearing Evoke sustainable, outstanding performance in teams

    It shows how contemporary sociocultural approaches to language and literacy emerged and: Engages with topics such as orality and literacy, the history of literacy, the nature of discourse analysis and social theories of mind and meaning Explores how language functions in a society Through the exploration of the notion of ‘Discourse’, it surveys the current state of the field with specific reference to cross-cultural issues in communities and schools. This new edition incorporates contemporary work on "new literacies", that is, meaning making that uses digital media, images, or "multimodal texts" which integrate words and images. This new perspective fully updates the book and its approach to language, learning, and literacy in society and culture.

    Campbell comes the definitive analysis and explanation of the new major shift in American foreign policy, its interests and assets, to Asia. There is a quiet drama playing out in American foreign policy far from the dark contours of upheaval in the Middle East and South Asia and the hovering drone attacks of the war on terror. The United States is in the midst of a substantial and long-term national project, which is proceeding in fits and starts, to reorient its foreign policy to the East. The central tenet of this policy shift, aka the Pivot, is that the United States will need to do more with and in the Asia-Pacific hemisphere to help revitalize its own economy, to realize the full potential of the region's dramatic innovation, and to keep the peace in the world's most dynamic region where the lion's share of the history of the twenty-first century will be written. This book is about a necessary course correction for American diplomacy, commercial engagement, and military innovation during a time of unrelenting and largely unrewarding conflict. While the United States has intensified its focus on the Asia-Pacific arena relative to previous administrations, much more remains to be done. The Pivot is about that future. It explores how the United States should construct a strategy that will position it to maneuver across the East and offers a clarion call for cunning, dexterity, and ingenuity in the period ahead for American statecraft in the Asia-Pacific region.

    Northouse's Leadership 8e and Peter G. Northouse's Introduction to Leadership 4e

    Kettl and Fesler understand that the push and pull of political forces make the functions of bureaucracy ever more contentious, but no less crucial to governance.Based on reviewer feedback, and given advances in scholarship and in practice, the authors introduce the crucial topics of ethics, accountability, and leadership early on, utilizing these central ideas as touchstones throughout the book. While this text continues to focus on the core components of public administration--such as budgeting, personnel, and implementation--it's been thoroughly updated to cover recent developments, including administrative issues spotlighted during the 2008 presidential campaigns, the use of technology in government management, and the changing face of the federal workforce. Fully updated tables and figures feature a wealth of current data, and photos add visual context to the book's core concepts.What was an appendix showcasing fourteen case studies in the previous edition is now a set of fully-integrated case studies--one in each chapter--that challenges students to apply ideas and analysis as they go. Each case emphasizes the people on the front lines at the local, state, and federal levels with topics ranging from Taser use in law enforcement to the recent economic bailout. Useful discussion questions at the end of each case help shape student responses and in-class conversation.

    Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion

    This third edition brings the book right up to date with both new theoretical work and, social and technological changes (such as the rapid growth of the Internet and accelerated globalization), reassessing the work of key theorists in light of these changes.This book is essential reading for students of contemporary social theory and anybody interested in social and technological change in the post-war era. It addresses issues of central concern to students of sociology, politics, communications, information science, cultural studies, computing and librarianship.

    Drawing on an enormous range of examples, Kress and van Leeunwen examine the ways in which images communicate meaning.