Paul Gillin’s The New Influencers explores these forces at work, identifying the new influencers, their goals and motivations, and offers strategies for both large and small organizations on how to influence the influencers.

    There’s a good side, which gets the job done. There’s often also a downside that makes them hard to understand or difficult to work for. It’s precisely that they are impatient, stubborn, opinionated, unsatisfied, and domineering that makes them successful.”   When Bob Lutz retired from General Motors in 2010, after an unparalleled forty-seven-year career in the auto industry, he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid, analytical and irrational, charismatic and antisocial, and some who seemed to shift frequently among all those traits.  His experiences made him an expert on leadership, every bit as much as he was an expert on cars and trucks.   Now Lutz is revealing the leaders—good, bad, and ugly—who made the strongest impression on him throughout his career.  Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor, to working with a washed-up alcoholic, to taking over the reins from a convicted felon, he reflects on the complexities of all-too-human leaders. No textbook or business school course can fully capture their idiosyncrasies, foibles and weaknesses – which can make or break companies in the real world.   Lutz shows that we can learn just as much from the most stubborn, stupid, and corrupt leaders as we can from the inspiring geniuses. He offers fascinating profiles of icons and idiots such as...Eberhard von Kuenheim. The famed CEO of BMW was an aristocrat-cum-street fighter who ruled with secrecy, fear, and deft maneuvering. Harold A. “Red” Poling: A Ford CEO and the ultimate bean counter. If it couldn’t be quantified, he didn’t want to know about it. Lee Iacocca: The legendary Chrysler CEO appeared to be brillant and bold, but was often vulnerable and insecure behind the scenes. G. Richard “Rick” Wagoner: The perfect peacetime CEO whose superior intelligence couldn’t save GM from steep decline and a government bailout. As Lutz writes:We’ll examine bosses who were profane, insensitive, totally politically incorrect, and who “appropriated” insignificant items from hotels or the company. We’ll visit the mind of a leader who did little but sit in his office. We’ll look at another boss who could analyze a highly complex profit-and-loss statement or a balance sheet at a glance, yet who, at times, failed to grasp the simplest financial mechanisms—how things actually worked in practice to create the numbers in the real world.   The result is a powerful and entertaining guide for any aspiring leader.

    It covers his captivating adventures including his almost single-handed responsibility for establishing the first media empire, the first public library, the first fire brigade, the University of Pennsylvania, and the first book club and the first franchise.

    In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

    Your engineers are fretting about the functionality. Your designers are in mutiny about specifications. Your business manager is screaming about the budget, and your sales team just wants to talk pricing. What do you do? The biggest challenge and most important responsibility of a Product Manager are to stay focused on the user. You are the advocate for the customer. You put their interest first, and ensure that the end result actually achieves what you set out to accomplish in the first place. Even the best Product Managers cannot do this through instinct alone. You’re not psychic. You need to gather data. You need to systematically understand your users. And you need to learn how to effectively communicate this understanding to your team, so they are inspired to share your vision and stay on track. Presenting practical advice and thought leadership from PMs at companies 


like Airbnb, Reddit, and Square, ‘Ship it: Successful Product Managers Reveal All’ shows you how to succeed as a Product Manager by putting the user first, and getting your team on your side. The chapters you’re about to read provide specific advice on conducting user research and applying metrics that actually matter, as well as more general wisdom about the Product Manager career path, communication skills, and life lessons from PMs at the top of their game. No matter where you are on your PM journey, you’re bound to find nuggets of wisdom here that allow you to upgrade your thinking and achieve more for your users and your career.

    Typical characteristics of a left brainer.What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer.These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including:Management deals in reality. Marketing deals in perception.Management demands better products. Marketing demands different products.Management deals in verbal abstractions. Marketing deals in visual hammers.Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

    Find your powerful voice, and step into leadership. Speak with impact. Every day, you have an opportunity to use your voice to have a positive impact -- at work or in your community. You can inspire and persuade your audience -- or you can distract and put them to sleep.Presentation styles where leaders are nervous, ramble, and robotic can ruin a talk on even the most critical topics. As your performances become weak, your career prosects start to dim. To get ahead and make an impact, you need to deliver well-crafted messages with confidence and authenticity. You must?sound?as capable as you are.Public speaking is a skill, not a talent. With the right guidance, anyone can be a powerful speaker. Written by former opera singer turned CEO and TEDx speaker Allison Shapira, Speak with Impact unravels the mysteries of commanding attention in any setting, professional or personal.Whether it's speaking up at a meeting, presenting to clients, or talking to large groups, this book's easy-to-use frameworks, examples and exercises will help you:Engage your audience through storytelling and humorUse breathing techniques to overcome stage frightStrengthen and project your voice by banishing filler words/uptalkUse effective body language and build your executive presenceCompose a clear message and deliver confident, authentic presentationsLearn to conquer fear, capture attention, motivate action, and take charge of your career with?Speak with Impact.

    This is why it’s done this way. This is the result you can expect if you do it.These three pieces of information inform a conclusion about every part of each of our lives. Yet it is these three pieces of information that most often set an insidious trap—a trap that has held the imaginations of generations captive to the belief that because they are doing the best they can do, they are accomplishing the best that can be done. And while each of these three statements are true, not one of them is the truth.Dive deeper with bestselling author Andy Andrews as he shares his unique philosophy regarding foundational thinking. Through his unique and captivating storytelling, Andy helps you search for the reality that lies beyond the boundaries established in the name of “best practices,” “industry standards,” or “the way things are done.” For it’s at the bottom of the pool that you discover a pathway to extraordinary results that most people in your position do not even know are possible. In the first year of our relationship with Andy Andrews, Fairway doubled its business volume - from $5.4 billion to $11.2 billion. The second year with Andy, we cracked $17 billion, and the third year we moved past $22 billion." - Steve Jacobson

    An ideal resource for managers at every stage of the game, this book offers insight to help both players and coaches maximise their success.

    of the APA manual (2nd printing) < < < This handbook is ideal for preparing undergraduate essays. It was specifically designed with the average student's needs in mind. The book is intended to cover the vast majority of situations that the normal student will encounter while writing a college essay. Organized for speed and brevity, the book is primarily a concentrated, up-to-date guide on APA format (11 pages) and documentation requirements (12 pages In-Text, 19 pages References) with a heavy emphasis on examples and visual aids (90 to be exact). Additionally the book contains pointers on how to get started, what to document, what notes to take (by source type), and how to handle quotes of varying length. All of this in a book designed to fit in a shirt pocket. Product Dimensions: 60 Pages - 5 5/16" x 3 3/4" x .166 " Continuously Updated - Coincides with most recent APA standards (APA Manual 6th Edition) Last Update 6/2/10

    I've then compiled the best questions, expanded my answers, and provided much original material to create this book, "FAQ ME".

    In Odyssey of Courage, Khorakiwala narrates a saga of Indian enterprise, talent and creativity.Hailing from Palanpur, Gujarat, the Khorakiwalas arrived in Bombay in 1896 to build one of the city’s iconic retail chain stores—Akbarallys. Opting to strike out on his own, Khorakiwala entered the pharmaceutical business in 1967. Despite fierce competition at home and abroad, Wockhardt has emerged as a global firm with subsidiaries in the US and Europe. The pharma giant is now ready to launch an antibiotics ‘super drug’ that will mark a new stage in the evolution of the Indian pharmaceutical industry.Odyssey of Courage is more than just the story of Wockhardt. It offers invaluable insights into the making of a knowledge-based Indian multinational. Policymakers, business executives, students of management and public policy will relate to Khorakiwala’s experiences in ‘learning by doing’, taking risks and handling crises, and in managing change—within the industry, within India’s policy environment, and within the world of global pharma.

    Who has time for 350 pages of (boring) theory? Learn to be awesome for the price of a coffee and the time it takes to drink it. Available for PC, Mac, smartphone, tablet, Kindle or in print!The number one reason people hate their jobs is because their boss sucks. And you don't want to suck as a manager -- you want to be awesome. But how? In this upbeat, concise, and practical guide, you'll gain supervisory skills that wow in any workplace. You'll learn:- How can I motivate my team when the work gets tough? - What's a Zorro Circle? - How do I deal with that grumpy coworker? Author Tamara Murray shares dos and don'ts she picked up through years of trial and error, reading a lot of Fast Company...and having the occasional breakdown in a colleague's office. Eventually, she had people telling her she was the best manager they'd ever had. Packed with real-world tips you can put to use immediately, these seven lessons will stick with you your entire career.What readers are saying:"Like a friend giving me advice over a cup of coffee.""Unlike other management books that can be dry and boring, this is a lively and fast-paced read.""Simple, straightforward pointers on how to deal with many challenges that I have already encountered as a newbie manager."