Book picks similar to
Essentials of Business Communication by Mary Ellen Guffey
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business
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The Bedford Guide for College Writers with Reader, Research Manual, and Handbook
X.J. Kennedy - 1993
Since that time, authors X. J. and Dorothy M. Kennedy have won praise for their friendly tone and their view, apparent on every page of the text, that writing is the "usually surprising, often rewarding art of thinking while working with language." More recently, experienced teacher and writer Marcia F. Muth joined the author team, adding more practical advice to help all students — even those underprepared for college work — become successful academic writers. While retaining the highly praised "Kennedy touch," The Bedford Guide continues to evolve to meet classroom needs. The new edition does even more to build essential academic writing skills, with expanded coverage of audience analysis, source-based writing, argumentation and reasoning, and more.
Theory and Practice of Counseling and Psychotherapy
Gerald Corey - 2004
Reviewed by 27 of the field's leading experts, Corey's Seventh Edition covers the major concepts of counseling theories, shows students how to apply those theories in practice, and helps them learn to integrate the theories into an individualized counseling style. Incorporating the thinking, feeling, and behaving dimensions of human experience, Corey offers an easy-to-understand text that helps students compare and contrast the therapeutic models. This book is the center of a suite of products that include a revised student manual, a revised casebook, a companion text, and an all-new CD-ROM.
Oceanography: An Invitation to Marine Science
Tom S. Garrison - 1996
Garrison takes you on a vivid exploration of the ocean--from submarine canyons to zooplankton, global warming, the growing plastics problem, and our changing coastlines--and explains oceanography's most important concepts. Garrison's engaging, reader-friendly approach helps you understand the complexities involved in how we study and use the ocean. You'll explore topics like Hurricane Katrina; the devastating December 2004 earthquake in the Indian Ocean and the resulting tsunami; the moon and its connection to the ocean; the power of the ocean to influence weather; and uses and abuses of the ocean. Gain an understanding of the wonders of the sea and the scientific questions that surround it with this enjoyable, fascinating book!
slide:ology: The Art and Science of Creating Great Presentations
Nancy Duarte - 2008
Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:Connect with specific audiencesTurn ideas into informative graphicsUse sketching and diagramming techniques effectivelyCreate graphics that enable audiences to process information easilyDevelop truly influential presentationsUtilize presentation technology to your advantageMillions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.--back cover
Managerial Accounting: Tools for Business Decision Making
Jerry J. Weygandt - 1999
Aimed at accountants or readers of other career paths, this book helps them build their decision making skills and understand how to use accounting information to make quality business decisions.
The Elements of Journalism: What Newspeople Should Know and The Public Should Expect
Bill Kovach - 2001
. . [together] why media audiences have fled and why new technology and megacorporate ownership are putting good journalism at risk.” —Rasmi Simhan, Boston Globe“Kovach and Rosenstiel’s essays on each [element] are concise gems, filled with insights worthy of becoming axiomatic. . . . The book should become essential reading for journalism professionals and students and for the citizens they aim to serve.” —Carl Sessions Stepp, American Journalism Review“If you think journalists have no idea what you want . . . here is a book that agrees with you. Better—it has solutions. The Elements of Journalism is written for journalists, but any citizen who wonders why the news seems trivial or uninspiring should read it.” —Marta Salij, Detroit Free PressThe elements of journalism are:* Journalism’s first obligation is to the truth.* Its first loyalty is to citizens.* Its essence is a discipline of verification.* Its practitioners must maintain an independence from those they cover.* It must serve as an independent monitor of power.* It must provide a forum for public criticism and compromise.* It must strive to make the significant interesting and relevant.* It must keep the news comprehensive and proportional.* Its practitioners must be allowed to exercise their personal conscience.
Charlotte Huck's Children's Literature: A Brief Guide
Barbara Z. Kiefer - 2009
Expertly designed in a vibrant, full-color format, this streamlined text not only serves as a valuable resource by providing the most current reference lists and examples from which to select texts from all genres, but it also emphasizes the critical skills needed to search for and select literature--researching, evaluating, and implementing quality books in the pre-K-to-8 classroom--to give readers the tools they need to evaluate books, create curriculum, and share the love of literature. It includes unique features that spur critical thinking and direct application in the classroom and curriculum.
Management: Leading & Collaborating in the Competitive World
Thomas S. Bateman - 2005
This text discusses and explains the traditional, functional approach to management, through planning, organising, leading and controlling.
Calculus
Ron Larson - 1999
It has been widely praised by a generation of users for its solid and effective pedagogy that addresses the needs of a broad range of teaching and learning styles and environments. Each title is just one component in a comprehensive calculus course program that carefully integrates and coordinates print, media, and technology products for successful teaching and learning.
Living Language: An Introduction to Linguistic Anthropology
Laura M. Ahearn - 2011
Accessible and clearly written, Living Language: An Introduction to Linguistic Anthropology introduces readers to the study of language in real-life social contexts around the world through the contemporary theory and practice of linguistic anthropology.A highly accessible introduction to the study of language in real-life social contexts around the world Combines classic studies on language and cutting-edge contemporary scholarship and assumes no prior knowledge in linguistics or anthropology Provides a unifying synthesis of current research and considers future directions for the field Covers key topics such as: language and gender, race, and ethnicity; language acquisition and socialization in children and adults; language death and revitalization; performance; language and thought; literacy practices; and multilingualism and globalization
Organizational Behavior: Emerging Realities for the Workplace Revolution
Steven L. McShane - 1999
Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.
Presentation Zen: Simple Ideas on Presentation Design and Delivery
Garr Reynolds - 2007
Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.--back cover
Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues
Henry R. Cheeseman - 1992
Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.
Current Issues and Enduring Questions
Sylvan Barnet - 2013
Get the most recent updates on MLA citation in a convenient, 40-page resource based on The MLA Handbook, 8th Edition, with plenty of models. Browse our catalog or contact your representative for a full listing of updated titles and packages, or to request a custom ISBN.The unique collaborative effort of a professor of English and a professor of philosophy, Current Issues and Enduring Questions is an extensive resource for teaching argument, persuasive writing, and rigorous critical thinking. This extraordinarily versatile text and reader continues to address current student interests and trends in argument, research, and writing.Its comprehensive coverage of classic and contemporary approaches to argument includes Aristotelian, Toulmin, and a range of alternative views, including a new chapter on analyzing and writing about arguments in popular culture. Readings on contemporary controversies (including student loan debt, locavorism, and the boundaries of online privacy) and classical philosophical questions (such as How free is the will of the individual?) are sure to spark student interest and lively discussion and writing, and new e-Pages take advantage of what the Web can do by including videos, speeches, film trailers, and other multimodal arguments.
Criminal Law
Joel Samaha - 2007
With a balanced blend of case excerpts and author commentary, Samaha guides you as you hone your critical thinking and legal analysis skills. You'll see the principles, defenses, and elements of crime at work as you progress through the book-and you'll learn about the general principles of criminal liability and its defenses, as well as the elements of crimes against persons property, society, and crimes against the state. Featuring the latest topics and court cases, as well as many study tools to help you do well in this course, Samaha's CRIMINAL LAW is a text you will want to keep as a valuable reference even after you graduate and begin your career in the criminal justice field of your choosing.