Book picks similar to
Principles of Marketing : A South Asian Perspective by Philip Kotler
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non-fiction
Pullela Gopi Chand: The World Beneath His Feat
Sanjay Sharma - 2011
1973, Indian badminton player.
The Five Dysfunctions of a team Summarized for Busy People
Patrick Lencioni - 2014
This summary explores the fundamental causes of organizational politics and team failure.
Organizational Behavior: Human Behavior at Work
John W. Newstrom - 1977
Blending theory with practice, this book provides applied advice.
Strategic Marketing
David W. Cravens - 1982
The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
Improve your IELTS Writing Skills
Sam McCarter - 2007
This series has three preparation courses, Academic Reading, Academic Writing, and Listening and Speaking. The courses develop language, skills and test techniques to help students achieve a higher IELTS score.
The Wisdom of Crowds
James Surowiecki - 2004
With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.
Operating System Concepts Essentials
Abraham Silberschatz - 2010
This book covers the core concepts of operating systems without any unnecessary jargon or text. The authors put you on your way to mastering the fundamental concepts of operating systems while you also prepare for today's emerging developments.Covers the core concepts of operating systems Bypasses unnecessary and wordy text or jargon Encourages you to take your operating system knowledge to the next level Prepares you for today's emerging developments in the field of operating systems Operating Systems Concepts Essentials is a soup-to-nuts guide for all things involving operating systems!
Management Cases, Revised Edition
Peter F. Drucker - 1977
Longtime Drucker colleague, collaborator, and eminent management professor Joseph A. Maciariello has organized the material to be used in conjunction with Management, Revised Edition, making the book particularly useful in undergraduate, MBA, and executive education classrooms.It contains fifteen completely new cases written especially for this edition plus another thirty-five revised and updated cases, ensuring that the book provides comprehensive coverage of the most important management dilemmas and most timeless leadership wisdom. An essential resource for business students and working professionals alike, the book will help readers test and hone their management skills.
Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
Harvey MacKay - 1988
They will learn how to:Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success.
Selina ICSE Concise Mathematics for Class 10 (2019-2020) Session
R.K. Bansal - 2017
This book is designed for the students of class 10, who are to appear for their Class 10 examinations. The topics covered in this book are in sync with the latest ICSE syllabus and guidelines. This paperback book consists of 477 pages and the content used is easy for the students to understand. It has been penned by R.K. Bansal.Salient Features of this Book:• Each chapter includes exercises for the students to evaluate their understanding of the concepts. • In sync with the latest ICSE syllabus for 2019 board examinations, this will be an easy guide to prepare for the same with.• Chapters are well-covered, giving the students a clear idea about different types of sums, equations and problems so that they do not find any problem difficult to solve.• The solved examples with easy step-by-step guidance make this book a favourite amongst the students. • Schematic representation of data let the Mathematical equations be super simple for the students to grasp.• Exercises contain interactive problems and riddles that will let the students think and develop their analytical skills.
Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry
David C. Robertson - 2013
By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO:- Became truly customer-driven by co-creating with kids as well as its passionate adult fans- Looked beyond products and learned to leverage a full-spectrum approach to innovation- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
Management in 10 Words
Terry Leahy - 2012
As a result, Sir Terry is now one of the world's most admired business leaders, widely acclaimed for his drive, flair and no-nonsense approach.In Management in 10 Words he draws on his experience and expertise to pinpoint the ten vital attributes that make successful managers and underlie great organisations. He tackles the challenges that every manager faces, in a series of insights that are personal, provocative, and down to earth. And he explains:- Why initial failure often leads to ultimate success.- Why profits stem from a company's values, not its day-to-day business.- Why competition should always be welcomed.- Why simplicity leads to innovation.- Why trust is the bedrock of effective leadership.The result is an inspiring, thoughtful and supremely practical guide that will prove invaluable to all managers in all types of organisation.
Preparing to Teach in the Lifelong Learning Sector
Ann Gravells - 2008
This includes further education, adult and community learning, work-based learning, the forces and offender learning and skills. It is easy to read with plenty of practical activities and examples throughout and the content is fully linked to the Teacher Training Standards. Please note: This book has since been updated to reflect the new title of the qualification: The Award in Education and Training.The qualification unit content contained in the appendices has since changed, and some legislation mentioned in the book has been updated.
Ultimate Leadership: Winning Execution Strategies for Your Situation
Russell E. Palmer - 2008
Very often it is not about them failing to get results that are needed, but them failing to understand the various constituent groups they have to interact with. This book is organized according to the contexts that leaders are most likely to encounter.
An Introduction to Group Work Practice
Ronald W. Toseland - 1984
Students will receive a grounding in areas that vary from treatment to organizational and community settings. This edition also includes of new case studies, practice examples and guiding principles.