Or what Steve Case might have done for PepsiCo if he hadn’t left for a gaming start-up that eventually became AOL. What if Salomon Brothers had kept Michael Bloomberg, or Bear Stearns had exploited the inventive ideas of Stephen Ross?Scores of top-tier entrepreneurs worked for established corporations before they struck out on their own and became self-made billionaires. People like Mark Cuban, John Paul DeJoria, Sara Blakely, and T. Boone Pickens all built businesses—in some cases, multiple businesses—that are among today’s most iconic brands. This fact raises two profound questions: Why couldn’t their former employers hang on to to these extraordinarily talented people? And why are most big companies unable to create as much new value as the world’s roughly 800 self-made billionaires?John Sviokla and Mitch Cohen decided to look more closely at self-made billionaires because creating $1 billion or more in value is an incredible feat. Drawing on extensive research and interviews, the authors concluded that many of the myths perpetuated about billionaires are simply not true. These billionaires aren’t necessarily smarter, harder working, or luckier than their peers. They aren’t all prodigies, crossing the billionaire finish line in their twenties. Nor, most of the time, do they create something brand-new: More than 80 percent of the billionaires in the research sample earned their billions in highly competitive industries.The key difference is what the authors call the “Producer” mind-set, in contrast with the far more pervasive “Performer” mind-set. Performers strive to excel in well-defined areas, and are important. But Producers are critical to any company looking to create massive value because they redefine what’s possible, rather than simply meeting preexisting goals and standards. Combining sound judgment with imaginative vision, Producers think up entirely new products, services, strategies, and business models.Big companies tend to reward Performers and discourage the unconventional ways of Producers. But it’s the latter who integrate multiple ideas, perspectives, and actions, and who trust their insights enough to make game-changing bets.This book breaks down the five critical habits of mind of massive value-creators, so you can learn how to identify, encourage, and retain such individuals—and maybe even become one yourself. The Self-made Billionaire Effect will forever change the way you think about talent and business value.

    Maybe you’re stuck in a boring industry. Maybe your boss likes to slam doors. The truth is that many smart, motivated people would quit in a heartbeat if they weren’t afraid of the financial risks…and, well, the unknown. Whether you want to upgrade your 9-5 or start your own company, Robbie Abed presents a foolproof strategy to find a better job—without stressing, worrying your family, or losing money. You’re talented. Talent is in high demand. You just have to know where to look. In this accessible handbook, full of anecdotes, stories, and tips, you’ll learn how to reconnect with your interests, sharpen your talents, build a network, experiment with ideas for next steps, elicit job offers, and negotiate for higher salaries than your last. Oh, and how to quit your job with aplomb (goodbye email template included). You’ve been miserable for long enough. Look at it this way: hating your job might be the best thing that could’ve happened to you. It’s a kick in the pants to learn survival skills for the coming jobpocalypse. As our machines get smarter, robots, cognitive machines, and the simple software on your computer will render old jobs obsolete. In other words, there is no such thing as job security. The goal of this book is twofold: to help you get out before the music stops, and to teach you skills to find a job you love. Not just once, but anytime, anywhere, in any economic climate, with almost any salary goal. You didn’t hear that wrong.

    This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration

    Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestl�, Credit Suisse, and other top corporations.

     This is not a book about flipping or wholesaling homes, its about investing in real estate that is a proven method for creating massive wealth. This book is about how you can buy income producing real estate, protect your capital, and provide you and your family with passive while the property pays down debt and you wait for asset appreciation. This easy-to-read guide can be read from cover-to-cover in one sitting. You will learn: • The precise type of real estate that will ensure you the best chance at cash flow and appreciation. • How to ensure positive cash flow during all economies. • How to evaluate a property to know what a fair price is. • How to determine where to find the best deals in your market. • What price, cap rated and how to ensure appreciation in the future. • What the perfect first deal is for you and what deals you should never do. • Why a lower cap rates may provide you with the greatest gain. • How to use good debt and make the bank your partner. • How to know what price you will exit at and even who the buyer profile will be. • You also get an inside look at the exact deals he is looking at today. •This is not a book about what someone did decades ago nor is it about how to buy real estate with no money down. • It is about how to use find and buy real estate that is sure to create multiple flows of income for your family, • and explode your net worth over time using debt pay down and forced appreciation. “Grant Cardone is the master of real estate investing and he simplifies it in his newest release. Get it and apply what he is telling you.” - Daymond John, SharkTank Star and CEO Fubu. "Cardone is to real estate investing what I am to the bar and restaurant business. He shows you exactly what he has done to build a multi-hundred million dollar business.” - Jon Taffer, Bar Rescue The first edition sold out in six days and the reviews are already coming in. IF YOU'VE ENJOYED ANY OF GRANT'S BOOKS, THIS IS A MUST ADD TO YOUR LIBRARY.

    He helps you recognize the six principles of influence and how to put them to work, so that you can ask for and receive cooperation, approval, and compliance in any business situation.Description: 2 sound cassettes (180 min.) : analog, stereo., Dolby processed.Contents:Tape 1. The principle of reciprocity ; The principle of scarcity --Tape 2. The principles of authority and consensus ; The principles of commitment & consistency and liking.

    . . Punchy, entertaining, and full of unexpected insights, the collection is the perfect companion for a short flight (or a long meeting).

    This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successRecognize how changes to your site can confuse search enginesLearn to build a competent SEO team with defined rolesGlimpse the future of search and the SEO industry

    You don't have to be the main leader, asserts Maxwell, to make significant impact in your organization. Good leaders are not only capable of leading their followers but are also adept at leading their superiors and their peers.Debunking myths and shedding light on the challenges, John Maxwell offers specific principles for Leading Down, Leading Up, and Leading Across. 360-Degree Leaders can lead effectively, regardless of their position in an organization. By applying Maxwell's principles, you will expand your influence and ultimately be a more valuable team member.

    But few people realize that Google also gives you hundreds of cool ways to organize and play with information.Since we released the last edition of this bestselling book, Google has added many new features and services to its expanding universe: Google Earth, Google Talk, Google Maps, Google Blog Search, Video Search, Music Search, Google Base, Google Reader, and Google Desktop among them. We've found ways to get these new services to do even more.The expanded third edition of Google Hacks is a brand-new and infinitely more useful book for this powerful search engine. You'll not only find dozens of hacks for the new Google services, but plenty of updated tips, tricks and scripts for hacking the old ones. Now you can make a Google Earth movie, visualize your web site traffic with Google Analytics, post pictures to your blog with Picasa, or access Gmail in your favorite email client. Industrial strength and real-world tested, this new collection enables you to mine a ton of information within Google's reach. And have a lot of fun while doing it:Search Google over IM with a Google Talk bot Build a customized Google Map and add it to your own web site Cover your searching tracks and take back your browsing privacy Turn any Google query into an RSS feed that you can monitor in Google Reader or the newsreader of your choice Keep tabs on blogs in new, useful ways Turn Gmail into an external hard drive for Windows, Mac, or Linux Beef up your web pages with search, ads, news feeds, and more Program Google with the Google API and language of your choice For those of you concerned about Google as an emerging Big Brother, this new edition also offers advice and concrete tips for protecting your privacy. Get into the world of Google and bend it to your will!

    After winning the highest award in his field, Vincent was offered a 3 percent raise. He knew at that moment he needed a monumental change. One month away from their baby being born, Vincent and Elizabeth started a side photography business out of desperation. In less than four years, they grew their business to pay off all of their debt, including their home, and left their jobs for a life of freedom. With the world moving rapidly towards a freelance model, Freelance to Freedom is not only timely and necessary, but it’s also entertaining, engaging and paints a picture for anyone looking for a life of freedom with money, time and location.

    Many times the solution does not solve the problem, because the manager did not uncover the root causes of the problem. In Zap The Gaps, Bill Ambers, the Director of Customer Service in a high tech firm, encounters a business problem: his newly inherited call center is not making its numbers. With the help of a colleague, he works through the problem and discovers the GAPS approach to performance improvement:

    Blade Runner, The Matrix, Star Wars, Avatar, Star Trek, Ready Player One and Avengers show us futuristic worlds where holograms, intelligent robots, smart devices, virtual avatars, digital transactions, and universe-scale teleportation work together perfectly, somehow seamlessly combining the virtual and the physical with the mechanical and the biological. Science fiction has done an excellent job describing a vision of the future where the digital and physical merge naturally into one — in a way that just works everywhere, for everyone. However, none of these visionary fictional works go so far as to describe exactly how this would actually be accomplished. While it has inspired many of us to ask the question—How do we enable science fantasy to become....science fact? The Spatial Web achieves this by first describing how exponentially powerful computing technologies are creating a great “Convergence.” How Augmented and Virtual Reality will enable us to overlay our information and imaginations onto the world. How Artificial Intelligence will infuse the environments and objects around us with adaptive intelligence. How the Internet of Things and Robotics will enable our vehicles, appliances, clothing, furniture, and homes to become connected and embodied with the power to see, feel, hear, smell, touch and move things in the world, and how Blockchain and Cryptocurrencies will secure our data and enable real-time transactions between the human, machine and virtual economies of the future. The book then dives deeply into the challenges and shortcomings of the World Wide Web, the rise of fake news and surveillance capitalism in Web 2.0 and the risk of algorithmic terrorism and biological hacking and “fake-reality” in Web 3.0. It raises concerns about the threat that emerging technologies pose in the hands of rogue actors whether human, algorithmic, corporate or state-sponsored and calls for common sense governance and global cooperation. It calls for business leaders, organizations and governments to not only support interoperable standards for software code, but critically, for ethical, and social codes as well. Authors Gabriel René and Dan Mapes describe in vivid detail how a new “spatial” protocol is required in order to connect the various exponential technologies of the 21st century into an integrated network capable of tracking and managing the real-time activities of our cities, monitoring and adjusting the supply chains that feed them, optimizing our farms and natural resources, automating our manufacturing and distribution, transforming marketing and commerce, accelerating our global economies, running advanced planet-scale simulations and predictions, and even bridging the gap between our interior individual reality and our exterior collective one. Enabling the ability for humans, machines and AI to communicate, collaborate and coordinate activities in the world at a global scale and how the thoughtful application of these technologies could lead to an unprecedented opportunity to create a truly global “networked” civilization or "Smart World.” The book artfully shifts between cyberpunk futurism, cautionary tale-telling, and life-affirming call-to-arms. It challenges us to consider the importance of today’s technological choices as individuals, organizations, and as a species, as we face the historic opportunity we have to transform the web, the world, and our very definition of reality.

    And everything is based on the “science of investing” – evidenced with studies from peer-reviewed journals.Overall, this adds up to a complete retirement guide, packed with the latest and best knowledge. Don’t enter your retirement without it.

    During the summer of his senior year at college, while earning a B.A. in Economics and Political Science, David P. Spears spent eighty hours undercover as a panhandler. Systematically recording every transaction at the exit ramp, Spears captured a rarely seen picture of how modern urban charity works.This book is the record of his adventures, part economic research, part investigative journalism. Both the numbers and the stories behind the numbers provide answers to the questions we’ve all been wondering: Who gives more to panhandlers—men or women? What percentage of drivers roll down their windows to donate? And most important of all, how much can a panhandler earn per hour?Get out your bi-weekly pay stub—by the end of this book you’ll know if you make more or less than the guy with the cardboard sign.