Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    The latter has long been the subject of speculation, but over the past two decades researchers have developed remarkable new tools for probing the hidden, or subliminal, workings of the mind. The result of this explosion of research is a new science of the unconscious and a sea change in our understanding of how the subliminal mind affects the way we live.Employing his trademark wit and lucid, accessible explanations of the most obscure scientific subjects, Leonard Mlodinow takes us on a tour of this research, unraveling the complexities of the subliminal self and increasing our understanding of how the human mind works and how we interact with friends, strangers, spouses, and coworkers. In the process he changes our view of ourselves and the world around us.

    The truth is, most of it fails to capture what it truly takes to overcome our greatest barrier to a greater life…ourselves. What if everything you ever wanted resided in you like a well of potential, waiting to be expressed? Unfu*k Yourself is the handbook for the resigned and defeated, a manifesto for real life change and unleashing your own greatness.

    Nice Guy! landed its author, a certified marriage and family therapist, on The O'Reilly Factor and the Rush Limbaugh radio show. Dr. Robert Glover has dubbed the "Nice Guy Syndrome" trying too hard to please others while neglecting one's own needs, thus causing unhappiness and resentfulness. It's no wonder that unfulfilled Nice Guys lash out in frustration at their loved ones, claims Dr. Glover. He explains how they can stop seeking approval and start getting what they want in life, by presenting the information and tools to help them ensure their needs are met, to express their emotions, to have a satisfying sex life, to embrace their masculinity and form meaningful relationships with other men, and to live up to their creative potential.

    This is a book about discovering your life's work, that treasure of immeasurable worth we all long for. Its about the task you were born to do. As Jeff Goins explains, the search begins with passion but does not end there. Only when our interests connect with the needs of the world do we begin living for a larger purpose. Those who experience this intersection experience something exceptional and enviable. Though it is rare, such a life is attainable by anyone brave enough to try. Through personal experience, compelling case studies, and current research on the mysteries of motivation and talent, Jeff shows readers how to find their vocation and what to expect along the way.

    So...why does he do that? You've asked yourself this question again and again. Now you have the chance to see inside the minds of angry and controlling men--and change your life. In Why Does He Do That? you will learn about:The early warning signs of abuse- The nature of abusive thinking- Myths about abusers- Ten abusive personality types- The role of drugs and alcohol- What you can fix, and what you can't- And how to get out of an abusive relationship safelyPrevention Programs, Harvard School of Public Health

    With advice and psychological perspective, it gives you a range of defense strategies against such creatures.

    It is believed that we must commit 10,000 hours to master a skill.  According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten.  Social argues that our need to reach out to and connect with others is a primary driver behind our behavior.  We believe that pain and pleasure alone guide our actions.  Yet, new research using fMRI – including a great deal of original research conducted by Lieberman and his UCLA lab -- shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure.  Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world.  We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another.  And our most private sense of who we are is intimately linked to the important people and groups in our lives.  This wiring often leads us to restrain our selfish impulses for the greater good.  These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species.   Based on the latest cutting edge research, the findings in Social have important real-world implications.  Our schools and businesses, for example, attempt to minimalize social distractions.  But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped.  The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

    The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.

    These are the very same behaviors that typify good soldiering and foster a sense of belonging among troops, whether they’re fighting on the front lines or engaged in non-combat activities away from the action. Drawing from history, psychology, and anthropology, bestselling author Sebastian Junger shows us just how at odds the structure of modern society is with our tribal instincts, arguing that the difficulties many veterans face upon returning home from war do not stem entirely from the trauma they’ve suffered, but also from the individualist societies they must reintegrate into.A 2011 study by the Canadian Forces and Statistics Canada reveals that 78 percent of military suicides from 1972 to the end of 2006 involved veterans. Though these numbers present an implicit call to action, the government is only just taking steps now to address the problems veterans face when they return home. But can the government ever truly eliminate the challenges faced by returning veterans? Or is the problem deeper, woven into the very fabric of our modern existence? Perhaps our circumstances are not so bleak, and simply understanding that beneath our modern guises we all belong to one tribe or another would help us face not just the problems of our nation but of our individual lives as well.Well-researched and compellingly written, this timely look at how veterans react to coming home will reconceive our approach to veteran’s affairs and help us to repair our current social dynamic.

    NLP, one of the fastest growing developments in applied psychology, describes in simple terms what they do differently, and enables you to learn these patterns of excellence. This approach gives the practical skills used by outstanding communicators. Excellent communication is the basis of creating excellent results. NLP skills are proving invaluable for personal development and professional excellence in counselling, education and business. Introducing NLP includes:- How to create rapport with others- Influencing skills- Understanding and using body language- How to think about and achieve the results you want- Effective meetings, negotiations and selling

    Aubrey Marcus, author of the book is CEO of Onnit, a human performance company that he has built into one of the fastest growing companies in the world.How can we get the most out of our body and mind on a daily basis? Want to change your life for the better?Aubrey Marcus answers these questions in this handbook that guides the reader to optimise each moment of the day. With small, actionable changes implemented throughout the course of one day we can feel better, perform more efficiently and live happier. And these habits turn into weekly routines, ultimately becoming part of a lifelong healthy choice.From workouts and diet to inbox triage, mindfulness, shower temperature and sex this groundbreaking manual provides strategies for each element of your day. Drawing on the latest studies and traditional practices from around the world, this book delivers cutting-edge life hacks, nutritional expertise, brain upgrades and fitness regimes.Own the Day presents a path to change. It guides readers through a single 24-hour day of positive choices and optimal living that will form the groundwork for all their days to come. From foundational elements like workouts, diet, and mindfulness, to more routine opportunities to optimize your choices, such as shower temperature and inbox triage, readers will learn to make the most of every moment.Ultimately, Marcus creates a choose-your-own-adventure guide to living that brings the reader's mind, body, and spirit to life. It is a promise delivered on the back of real, concrete strategies for better living. And the all-encompassing results are what make this book's simplistic approach so successful. By focusing on optimal decision making for just one day —by making several small, key changes in your daily approach—you end up addressing your health at every level. And owning your day.

     The master teacher of positive change through powerful communication, Susan Scott wants her readers to succeed. To do that, she explains, one must transform everyday conversations employing effective ways to get the message across. In this guide, which includes exercises and tools to take you step by step through the Seven Principles of Fierce Conversations, Scott teaches readers how to: * Overcome barriers to meaningful communication * Expand and enrich conversations with colleagues, friends, and family * Increase clarity and improve understanding * Handle strong emotions-on both sides of the table

    Fred must cleverly convince and enlist key players, such as Louis, the head penguin; Alice, the number two bird; the intractable NoNo the weather expert; and a passle of school-age penguins if he is to save the colony.Their delightfully told journey illuminates in an unforgettable way how to manage the necessary change that surrounds us all. Simple explanatory material following the fable enhances the lasting value of these lessons.Our Iceberg Is Melting is at once charming, accessible and profound; a treat for virtually any reader.

    Yet it is their good opinion you need to win if you hope to get ahead.Among the curmudgeon's day-to-day tips for the workplace:- Excise the word "like" from your spoken English - Don't suck up - Stop "reaching out" and "sharing" - Rid yourself of piercings, tattoos, and weird hair colors - Make strong language countHis larger career advice includes:- What to do if you have a bad boss - Coming to grips with the difference between being nice and being good - How to write when you don't know what to say - Being judgmental (it's good, and you don't have a choice anyway)And on the great topics of life, the curmudgeon urges us to leave home no matter what, get real jobs (not internships), put ourselves in scary situations, and watch Groundhog Day repeatedly (he'll explain).Witty, wise, and pulling no punches, The Curmudgeon's Guide to Getting Ahead is an indispensable sourcebook for living an adult life.