Book picks similar to
Reputation: Realizing Value from the Corporate Image by Charles J. Fombrun
purity
reputation
box-7
business
The Financial Matrix
Orrin Woodward - 2015
Because it is difficult to detect, the Financial Matrix easily seduces people into willingly enslaving themselves with debt. But Orrin Woodward discovered its existence and managed to free himself. Now his book brings you that same awareness and gives you the tools and principles to break free and create a life of abundance.
Fundamentals of Human Resource Management
David A. DeCenzo - 2011
The tenth edition includes an extensive update with new examples and timely HR topics added. Most opening vignettes and "Did You Know?" boxes are new to provide the most relevant information. The "Workplace Issues, Technology Corner," and "Ethical Issues" in HRM boxes have also been updated to reflect current ideas and issues in HR. HR professionals will find more detailed discussions on topics including HR as a career, outsourcing of HR, discipline and dismissal, employment branding, and more.
The Ten Principles Behind Great Customer Experiences (Financial Times Series)
Matt Watkinson - 2012
They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.
Find Your Yellow Tux: How to Be Successful by Standing Out
Jesse Cole - 2017
Start standing out. Whether in school, factories, or corporate offices, people are in a mad rush to the middle, going about their business and fitting in. The problem is, while you may feel as if you’re doing your own thing, you’re not—you’re doing what’s expected of you. To stand out, take whatever you think is normal, and do the exact opposite. In Find Your Yellow Tux, Jesse Cole, in-demand speaker and baseball ringleader, shares how you can achieve amazing things by doing the unexpected. Using examples from his life and the lives of his heroes—P. T. Barnum, Walt Disney, and MLB owner Bill Veeck—Cole shows how to reinvigorate your goals, reignite your passions, and excel in business and beyond. The time to break the mold is now—with Find Your Yellow Tux, you'll discover how to find joy and success in everything you do.
Reinvention: Changing Your Life, Your Career, Your Future
Arlene Dickinson - 2019
Her company was on the brink of disaster. Her sense of herself as a strong, confident leader was in tatters. She was overwhelmed by feelings of loss, fear, and shame. Five years later, her business is booming, she’s never been happier or more excited about the future, and she’s raised tens of millions of dollars and built a whole ecosystem to help other entrepreneurs.How did she turn things around? By following the process she’s always used to transform underperforming companies—only this time, she used it to transform her own life. Applying business principles to her personal life helped her figure out very quickly where she wanted to go and how to get there. Having a clear set of practical steps to follow kept her on track when emotions threatened to derail her progress. In Reinvention, Dickinson shares this blueprint for locating your sense of purpose, realistically evaluating your strengths, assessing opportunities outside your comfort zone, and charting a bold new path. Whether you have a big career dream to achieve, or you need to rebuild after a personal setback, this step-by-step plan for reinvention will help you change your own life—for the better.
15 Minutes Coaching: A "Quick & Dirty" Method for Coaches and Managers to Get Clarity About Any Problem (Tools for Success Book 2)
Shmaya David - 2009
(2nd. Ed Jan 2014) In as little as 15 minutes you will understand what the source of the problem is, and devise quick action-steps to take in order to begin and improve the situation (Free automated toll inside). The book will teach you how to use a very simple, yet effective tool, the "Double-Lens System". Using it you can quickly get to the bottom of situations and analyzing the roots of a problem. Then you will learn to use several simple questions that will help develop a quick fix, and will get things going in the right direction. While not intended as a substitute to a full coaching process, this method is effective in helping clients to zero-in on their most pressing issues and move from pain to action. The same method is also an effective lead-conversion tool that can be used in coaching and consulting sales-situations. Included in the book you will find a link for a free download of an automated version of the double-lenses system. You can use this as it is, or customize it to your own needs. The book was written with the same principles of "quick solutions" described in it. It is a short, easy to read manuscript that will take you less than an hour to read and master. Need to know more? Read below the reviews of people which already read it. Click the "Buy Now" button and get to solving problems – quickly!
The Real Thing: Truth and Power at the Coca-Cola Company
Constance L. Hays - 2004
With fresh insights and a penetrating eye, New York Times reporter Constance L. Hays examines a century of Coca-Cola history through deft portraits of the charismatic, driven men who used luck, spin, and the open door of enterprise to turn a beverage with no nutritional value into a remedy, a refreshment, and an international object of consumer desire. The rise of Coke is also a catalog of carbonation, soda fountains, dynastic bottling businesses, global expansion, and outsize promotional campaigns, not all of which succeeded. By examining relationships at every level of the company, Hays reveals the psyche of a great American corporation–and also tells a larger story about business and this nation’s culture.
Coach Wooden's Leadership Game Plan for Success: 12 Lessons for Extraordinary Performance and Personal Excellence
John Wooden - 2009
This unique tutorial introduces you to his core fundamentals of success as a leader and reinforces them with examples, exercises, quizzes, and quotations. You'll learn how toCreate a relationship of respect and camaraderie with those you leadRemain alert to opportunity, threats, trends, and changesAct with confi dence--but never arrogancePractice moderation and balance in all that you doBe a model of poise, grace, and reason--especially under pressureCoach Wooden's Leadership Game Plan for Success drives home Mr. Wooden's trademark 12 Lessons in Leadership and his famous Pyramid of Success.When you base your leadership style and substance on Coach's straightforward attitudes, values, and principles, you'll lead your team and business to success the Wooden way.
Boards That Deliver: Advancing Corporate Governance from Compliance to Competitive Advantage
Ram Charan - 2005
Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques to take boards and their companies to a higher level of performance. Charan puts his finger on a growing problem for boards: the disconnect between directors' efforts and their results. The added time and attention boards invest is not translating into better governancea that is, governance that adds value to the business. Boards That Deliver gets beyond the rhetoric of corporate governance reform. It captures the tried-and-true practices used by high-performance boards. In contrast to experts who base prescriptions on number-crunching exercises, Charan identifies the real problems that drain directors' time and suppress their best judgmentsa and explains clearly and succinctly how boards can solve those problems. These battle-tested solutions help boards achieve what rules and regulations alone cannota to get succession right, refine a winning strategy, and design a rational CEO compensation package.Good governance requires leadership. Boards That Deliver is the no-nonsense guide for directors and CEOs who are rising to the leadership challenge to make their boards a competitive advantage.
Alexander's Care of the Patient in Surgery
Jane C. Rothrock - 1998
The detailed, state-of-the-art information in this edition reflects current procedures and promotes the delivery of comprehensive patient care. This text provides nurses with the tools needed to deliver safe, cost-effective, high-quality patient care.More than 400 contemporary and traditional specialty surgical interventions, in addition to numerous minimally invasive surgical procedures, are explained.Approximately 1,000 full-color illustrations and photos build familiarity with surgical anatomy, procedures, methods and equipment.Places a strong emphasis on patient education and discharge planning, as well as patient safety.Best Practice boxes apply evidence-based practice to perioperative nursing.Sample Plans of Care link interventions to clearly identified outcomes.Research Highlight boxes translate research into practice for patient care.Addresses Emergency preparedness and bioterrorism considerations.Ambulatory, pediatric, geriatric, trauma surgeries, as well as complementary and alternative therapies, are given special attention.History boxes summarize significant historical events related to surgery and perioperative nursing.The latest invasive and non-invasive technological advances related to surgical procedures, including areas such as interventional radiology, are featured.Patient and Family Education boxes offer guidelines for pre- and post-procedural care, side effects and complications, discharge/follow-up care, home care, psychosocial care and referrals.Surgical Pharmacology tables summarize the drugs most commonly used for specific surgical procedures, including generic and trade names, purpose/description and pharmacokinetics.Patient Safety boxes highlight recent JCAHO initiatives designed to prioritize patient safety.Recent OSHA guidelines regarding workplace safety are emphasized.
Organization Development: The Process Of Leading Organizational Change
Donald L. Anderson - 2009
Incorporating OD ethics and values into each chapter, Donald L. Anderson provides discussion of the real-world application of these theoretical ideas. In-depth case studies that follow major content chapters allow students to immediately apply what they have learned. In today's challenging environment of increased globalization, rapidly changing technologies, economic pressures, and expectations in the contemporary workforce, this book is an essential tool.
Negotiation
Roy J. Lewicki - 1985
A third revised edition of this study of the art and theories behind negotiation, which explores the psychology of bargaining, and the interpersonal conflicts and resolutions which occur during the process.
The Reputation Game: The Art of Changing How People See You
David Waller - 2017
You can try to ignore what others say about you or you can choose to learn the rules and discover that the potential benefits are unlimited.Reputation can’t be owned or managed – not by an individual, an organization or the media professionals they employ. Instead, it is a gift of trust bestowed upon us by customers, colleagues, fans or friends. So how is it that Vladimir Putin is shunned on the international stage, but is hugely popular at home? How has Pope Francis begun to rebuild the name of the Catholic Church after a series of damaging scandals? Through pioneering research and interviews with a host of major figures ranging from Jay Z and LinkedIn co-founder Reid Hoffman to Bernie Madoff and Booker Prize-winner Hilary Mantel, the authors reveal the key mechanisms that make and remake our reputations, providing the essential guide to the most important game in business and in life.
The Wall Street Journal Essential Guide to Management: Lasting Lessons from the Best Leadership Minds of Our Time
Alan Murray - 2010
For decades, understanding management—what works, and what doesn't—has been the pursuit of the world's best and brightest. Globally, there are more than 1,500 credible schools offering master's degrees in business administration, and hundreds of magazines and newspapers and thousands of books devoted to the subject. What's been missing is a simple and convenient way to disseminate the best ideas and practices to managers everywhere, at all levels and in all kinds of industries and organizations. The Wall Street Journal Essential Guide to Management draws the best from the existing body of knowledge and research, and summarizes it in a simple, clear, and useful way. Focusing on classic and contemporary works that have been recommended by members of The Wall Street Journal CEO Council—all chief executives of large and successful global companies—it is an invaluable reference and essential tool for every manager, new and experienced alike.
Friction: Passion Brands in the Age of Distruption
Jeff Rosenblum - 2017
Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
Friction
argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of
Friction
have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.