In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format."Trout on Strategy" Is an ideal introduction to the thinking of one of the century's most influential marketing innovators Explores Trout's major themes, including survival, perception, differentiation, and more Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

    No other country in the world matches America’s creative drive and its ability to turn innovative ideas into revolutionary products–from antilock brakes and steel-belted radial tires to sophisticated software and microprocessors. But as fast as we introduce new products, we lose the markets we establish to countries that know how to manufacture higher quality versions for less money. As Japanese and European firms win market share by concentrating on quality, America is continually forced to rely on innovation to stay ahead. In The Ice Cream Maker, Chowdhury uses a simple story to illustrate how businesses can instill quality into our culture and into every product we design, build, and market. The protagonist of the story is Peter Delvecchio, the manager of a regional ice cream company, who is determined to sell its ice cream to a flourishing national grocery chain, Natural Foods. In conversations with the Natural Foods manager, Peter learns how the extraordinarily successful retailer achieves its renowned high standard of excellence, both in the services it provides its customers and in the foods it manufactures and sells. Quality, he discovers, must be the mission of every employee; by learning to listen, enrich, and optimize, he can encourage and sustain the highest levels of quality in everything the company does.Like Fish! and Who Moved My Cheese? The Ice Cream Maker offers an essential and universal lesson about one of industry's foremost challenges in a thoroughly engaging style. For managers and executives, small business owners and entrepreneurs, The Ice Cream Maker is a compelling, eye-opening guide to the most effective ways to achieve excellence and become industry leaders on the global stage.

    Visible Ops is comprised of four prescriptive and self-fueling steps that take an organization from any starting point to a continually improving process. MAKING ITIL ACTIONABLE Although the Information Technology Infrastructure Library (ITIL) provides a wealth of best practices, it lacks prescriptive guidance: What do you implement first, and how do you do it? Moreover, the ITIL books remain relatively expensive to distribute. Other information, publicly available from a variety of sources, is too general and vague to effectively aid organizations that need to start or enhance process improvement efforts. The Visible Ops booklet provides a prescriptive roadmap for organizations beginning or continuing their IT process improvement journey. WHY DO WE NEED VISIBLE OPS? The Visible Ops methodology was developed because there was not a satisfactory answer to the question: "I believe in the need for IT process improvement, but where do I start?" Since 2000, Gene Kim and Kevin Behr have met with hundreds of IT organizations and identified eight high-performing IT organizations with the highest service levels, best security, and best efficiencies. For years, they studied these high-performing organizations to figure out the secrets to their success. Visible Ops codifies how these organizations achieved their transformation from good to great, showing how interested organizations can replicate the key processes of these high-performing organizations in just four steps: 1. Stabilize Patient, Modify First Response - Almost 80% of outages are self-inflicted. The first step is to control risky changes and reduce MTTR by addressing how changes are managed and how problems are resolved. 2. Catch and Release, Find Fragile Artifacts - Often, infrastructure exists that cannot be repeatedly replicated. In this step, we inventory assets, configurations and services, to identify those with the lowest change success rates, highest MTTR and highest business downtime costs. 3. Establish Repeatable Build Library - The highest return on investment is implementing effective release management processes. This step creates repeatable builds for the most critical assets and services, to make it "cheaper to rebuild than to repair." 4. Enable Continuous Improvement - The previous steps have progressively built a closed-loop between the Release, Control and Resolution processes. This step implements metrics to allow continuous improvement of all of these process areas, to best ensure that business objectives are met.

    It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel-evant. At Netflix, you don't try to please your boss, you give candid feedback instead. At Netflix, employees don't need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world's most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings's own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world's most innovative, imaginative, and successful companies.

    When Ruby first burst onto the scene in the Western world, the Pragmatic Programmers were there with the definitive reference manual, Programming Ruby: The Pragmatic Programmer's Guide.Now in its second edition, author Dave Thomas has expanded the famous Pickaxe book with over 200 pages of new content, covering all the improved language features of Ruby 1.8 and standard library modules. The Pickaxe contains four major sections:An acclaimed tutorial on using Ruby.The definitive reference to the language.Complete documentation on all built-in classes, modules, and methodsComplete descriptions of all 98 standard libraries.If you enjoyed the First Edition, you'll appreciate the expanded content, including enhanced coverage of installation, packaging, documenting Ruby source code, threading and synchronization, and enhancing Ruby's capabilities using C-language extensions. Programming for the World Wide Web is easy in Ruby, with new chapters on XML/RPC, SOAP, distributed Ruby, templating systems, and other web services. There's even a new chapter on unit testing.This is the definitive reference manual for Ruby, including a description of all the standard library modules, a complete reference to all built-in classes and modules (including more than 250 significant changes since the First Edition). Coverage of other features has grown tremendously, including details on how to harness the sophisticated capabilities of irb, so you can dynamically examine and experiment with your running code. Ruby is a wonderfully powerful and useful language, and whenever I'm working with it this book is at my side --Martin Fowler, Chief Scientist, ThoughtWorks

    This book provides information on software tools, specific work flow for specific kinds of projects, and information on various topics. It includes resources for both instructors and students such as checklists, 700 categorized web references, and more.

    Written by the originator of the method - an effective, economical, fast, and easily-repeatable strategy for organizing meetings of between 5 and 1,000 participants - this is the first book to document the rationale, procedures, and requirements of OST. OST enables self-organizing groups of all sizes to deal with hugely complex issues in a very short period of time. This practical, step-by-step user's guide details what needs to be done before, during, and after an Open Space event.

    For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

    In this book, we'll will walk you through installing, deploying, managing, and extending Docker. We're going to do that by first introducing you to the basics of Docker and its components. Then we'll start to use Docker to build containers and services to perform a variety of tasks. We're going to take you through the development life cycle, from testing to production, and see where Docker fits in and how it can make your life easier. We'll make use of Docker to build test environments for new projects, demonstrate how to integrate Docker with continuous integration workflow, and then how to build application services and platforms. Finally, we'll show you how to use Docker's API and how to extend Docker yourself. We'll teach you how to: * Install Docker. * Take your first steps with a Docker container. * Build Docker images. * Manage and share Docker images. * Run and manage more complex Docker containers. * Deploy Docker containers as part of your testing pipeline. * Build multi-container applications and environments. * Explore the Docker API. * Getting Help and Extending Docker.

    Distinct from the details of implementation, algorithm, and data representation, an architecture holds the key to achieving system quality, is a reusable asset that can be applied to subsequent systems, and is crucial to a software organization's business strategy.Drawing on their own extensive experience, the authors cover the essential technical topics for designing, specifying, and validating a system. They also emphasize the importance of the business context in which large systems are designed. Their aim is to present software architecture in a real-world setting, reflecting both the opportunities and constraints that companies encounter. To that end, case studies that describe successful architectures illustrate key points of both technical and organizational discussions.Topics new to this edition include: Architecture design and analysis, including the Architecture Tradeoff Analysis Method (ATAM) Capturing quality requirements and achieving them through quality scenarios and tactics Using architecture reconstruction to recover undocumented architectures Documenting architectures using the Unified Modeling Language (UML) New case studies, including Web-based examples and a wireless Enterprise JavaBeans™ (EJB) system designed to support wearable computers The financial aspects of architectures, including use of the Cost Benefit Analysis Method (CBAM) to make decisions If you design, develop, or manage the building of large software systems (or plan to do so), or if you are interested in acquiring such systems for your corporation or government agency, use Software Architecture in Practice, Second Edition, to get up to speed on the current state of software architecture.

    . . Tonight ScreamFree Parenting is not just about lowering your voice. It’s about learning to calm your emotional reactions and learning to focus on your own behavior more than your kids’ behavior . . . for their benefit. Our biggest enemy as parents is not the TV, the Internet, or even drugs. Our biggest enemy is our own emotional reactivity. When we say we “lost it” with our kids, the “it” in that sentence is our own adulthood. And then we wonder why our kids have so little respect for us, why our kids seem to have all the power in the family. It’s time to do it differently. And you can. You can start to create and enjoy the types of calm, mutually respectful, and loving relationships with your kids that you’ve always craved. You can begin to revolutionize your family, starting tonight. Parenting is not about kids, it’s about parents. If you’re not in control, then you cannot be in charge. What every kid really needs are parents who are able to keep their cool no matter what.

    In recent years, while continuing to learn more about strengths, Gallup scientists have also been ex....

    But Weisbrod and Janoff say that's only because of the way most meetings are run. In this book they offer ten principles that will allow you to get more done in meetings by doing less. The key is knowing what you can and can't control. You can't controol people's motives, behavior, or attitudes. That's one area where most meeting leaders' attempts to "do something" actually end up doing nothing at all. But you can control the conditions under which people interact, and you can control your own reactions. Based on over 30 years of experience and extensive research, the authors show exactly how to establish a meeting structure that will create conditions for success, efficiency, and productivity. And, equally important, they offer advice for making sure your own emotions don't get in the way; for knowing when to "just stand there" rather than intervene inappropriately, unproductively, or futilely.

    . . focus is so unwaveringly aimed toward the transcendent—not God, but the beloved—that we seem to slip into a less cluttered time.”—The Virginia Quarterly Review, “Editor’s Choice”"Mary Oliver calls him '...a Walt Whitman without an inch of Whitman's bunting or oratory.' In these pages, he is more nearly a modern-day Rumi. This is not primarily a poetry of image, but of ideas, perfectly distilled. Orr brings together the monumental themes of love and loss in small, spare, and exquisite koan-like poems."—ForeWord"...magnetic poems that open the world of lyrical verse to the larger questions of what is true and timeless." —The Bloomsbury ReviewGregory Orr continues his acclaimed project on the “beloved” with a lyrical sequence about the joys and hungers of being fully engaged in life. Through concise, perfectly formed poems, he wakes us to the ecstatic possibilities of recognizing and risking love. Mary Oliver has called this project “gorgeous,” and said that he "speaks of the events that have no larger or more important rival in our lives—of our love and our loving."If to say it onceAnd once only, then stillTo say: Yes.And say it complete,Say it as if the wordFilled the whole momentWith its absolute saying.Later for “but,” Later for “if.”NowOnly the single syllableThat is the beloved.That is the world.Gregory Orr is the author of ten books of poetry. He teaches at the University of Virginia and lives in Charlottesville.

    The population in this new land has different attitudes (many entitled and narcissistic) and speaks a different language (emojis and social media). Attention spans are six to eight seconds. They multi-task on five screens. They often possess multiple personas on social media platforms. Understanding and connecting with this generation is often times frustrating and draining. The old maps that helped adults navigate students through adolescence are now producing graduates who move back home, are afraid to take healthy risks, and are unwilling to start at the bottom of a career path. We’re in new territory. We need new strategies on how to navigate new land…to march off our old maps and create new ones. That is what this book is all about. From decades of research and hands-on experience, Dr. Tim Elmore and Andrew McPeak collate their conclusions into one resource. In Marching Off the Map, they share practical, research-based solutions that help adults: • Inspire students to own their education and their future • Lead students from an attitude of apathy to one of passion through metacognition • Enable students to push back from the constant digital distractions and practice mindfulness • Raise kids who make healthy progress, both emotionally and intellectually, through their teenage years • Give students the tools to handle the complexities of an ever-changing world • Understand and practically apply the latest research on Generation Z • Leverage what is cultural to instill in teens the wisdom and advice you know they need to succeed in any stage of life.