Book picks similar to
Marketing Research: An Applied Orientation by Naresh K. Malhotra
marketing
business
management
mba
Mostly Harmless Econometrics: An Empiricist's Companion
Joshua D. Angrist - 2008
In the modern experimentalist paradigm, these techniques address clear causal questions such as: Do smaller classes increase learning? Should wife batterers be arrested? How much does education raise wages? Mostly Harmless Econometrics shows how the basic tools of applied econometrics allow the data to speak.In addition to econometric essentials, Mostly Harmless Econometrics covers important new extensions--regression-discontinuity designs and quantile regression--as well as how to get standard errors right. Joshua Angrist and Jorn-Steffen Pischke explain why fancier econometric techniques are typically unnecessary and even dangerous. The applied econometric methods emphasized in this book are easy to use and relevant for many areas of contemporary social science.An irreverent review of econometric essentials A focus on tools that applied researchers use most Chapters on regression-discontinuity designs, quantile regression, and standard errors Many empirical examples A clear and concise resource with wide applications
Policy Analysis: Concepts and Practice
David L. Weimer - 1988
It provides reality-based practical advice about how to actually conduct policy analysis and demonstrates the application of advanced analytic techniques.
Data Mining: Concepts and Techniques (The Morgan Kaufmann Series in Data Management Systems)
Jiawei Han - 2000
Not only are all of our business, scientific, and government transactions now computerized, but the widespread use of digital cameras, publication tools, and bar codes also generate data. On the collection side, scanned text and image platforms, satellite remote sensing systems, and the World Wide Web have flooded us with a tremendous amount of data. This explosive growth has generated an even more urgent need for new techniques and automated tools that can help us transform this data into useful information and knowledge.Like the first edition, voted the most popular data mining book by KD Nuggets readers, this book explores concepts and techniques for the discovery of patterns hidden in large data sets, focusing on issues relating to their feasibility, usefulness, effectiveness, and scalability. However, since the publication of the first edition, great progress has been made in the development of new data mining methods, systems, and applications. This new edition substantially enhances the first edition, and new chapters have been added to address recent developments on mining complex types of data- including stream data, sequence data, graph structured data, social network data, and multi-relational data.A comprehensive, practical look at the concepts and techniques you need to know to get the most out of real business dataUpdates that incorporate input from readers, changes in the field, and more material on statistics and machine learningDozens of algorithms and implementation examples, all in easily understood pseudo-code and suitable for use in real-world, large-scale data mining projectsComplete classroom support for instructors at www.mkp.com/datamining2e companion site
Perry's Chemical Engineers' Handbook
Robert H. Perry - 1950
This revised handbook on chemical engineering includes new topics such as biochemical engineering, waste management, plant safety and analysis of plant performance, handling of hazardous materials, computer applications, expert systems, and material and energy balances.
Organization Theory: Modern, Symbolic, and Postmodern Perspectives
Mary Jo Hatch - 1997
It encourages an even-handed appreciation of the different perspectives contributing to our knowledge of organizations and challenges readers to broaden their intellectual reach.
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Thomas T. Nagle - 1986
For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.
Management
John R. Schermerhorn Jr. - 1995
In this new edition, Management, 9e has been extensively revised with a sincere commitment to help instructors teach and students learn in today's complex and globally competitive environment. The subject matter has been carefully chosen to meet AACSB accreditation guidelines while allowing extensive flexibility to fit various course designs and sizes. Along with updates of core material, Management, 9e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.
Modern Control Systems
Richard C. Dorf - 1974
Written for a senior-level course, this engineering textbook presents the concepts of feedback control system theory as they have been developed in the frequency and time domains, discussing such topics as robust control systems, state variable models, computer control systems, internal model contro
Economics
Richard G. Lipsey - 1973
In addition to fine-tuning and streamlining the prose and the overall presentation, the authors have comprehensively updated the text and the applications to reflect recent economic developments and topics of current interest. Students in particular will find the Study Guide, with its practice questions, exercises, and problems, to be an excellent source of study support and extra review material. It is available in both a one- and a two-volume edition.
The Visual MBA: Two Years of Business School Packed into One Priceless Book of Pure Awesomeness
Jason Barron - 2019
Along the way, rather than taking boring notes that he would never read (nor use) again, Jason created sketch notes for each class—visually capturing the essential points of his education—and providing an engaging and invaluable resource. Once finished with his MBA, Jason launched a widely successful Kickstarter campaign distilling these same notes into a self-published book to help aspiring business leaders of all backgrounds and income levels understand the critical concepts one learns in business school. Whether you are thinking about applying to business school, are currently in college studying business, or have always wondered what is taught in an MBA program, this highly entertaining and visual book is for you.
The Division of Labor in Society
Émile Durkheim - 1893
If pre-industrial societies were held together by common values, sentiments, and norms, equally shared by all, what holds modern societies, with their complex division of labor and non-cohesive social structure, together? What did this new social order mean for the autonomy of the individual? Durkheim argued that class conflict is not inherent in a capitalist society, as Marx contended, but that the unfettered growth of state power would lead to the extinction of individuality. Only in a free society that promotes voluntary bonds between its members, Durkheim suggested, can individuality prosper.In this new edition, the first since 1984, world-renowned Durkheim scholar Steven Lukes revisits and revises the original translation to enhance clarity, accuracy, and fluency for the contemporary reader. Lukes also highlights Durkheim’s arguments by putting them into historical context with a timeline of important information. For students and scholars, this edition of The Division of Labor is essential reading and key to understanding the relevance of Durkheim’s ideas today.
Pmp Project Management Professional Study Guide
Joseph Phillips - 2003
The only classroom-based integrated study system for professional certification gives you complete coverage of all objectives for the PMP exam, hundreds of practice exam questions, and hands-on exercises. The CD-ROM features full practice exam software with interactive tutorials and lab simulations, plus an adaptive test engine.
Options, Futures and Other Derivatives
John C. Hull
Changes in the fifth edition include: A new chapter on credit derivatives (Chapter 21). New! Business Snapshots highlight real-world situations and relevant issues. The first six chapters have been -reorganized to better meet the needs of students and .instructors. A new release of the Excel-based software, DerivaGem, is included with each text. A useful Solutions Manual/Study Guide, which includes the worked-out answers to the "Questions and Problems" sections of each chapter, can be purchased separately (ISBN: 0-13-144570-7).
The Business Model Navigator: 55 Models That Will Revolutionise Your Business
Oliver Gassmann - 2013
But all too often we fail to adapt, clinging to outdated models that are no longer delivering the results we need.The brains behind The Business Model Navigator have discovered that just 55 business models are responsible for 90% of the world's most successful businesses. These 55 models - from the Add-On model used by Ryanair to the Subscription model used by Spotify - provide the blueprints you need to revolutionise your business and drive powerful change.As well as providing a practical framework for adapting and innovating your business model, this book also includes each of the 55 models in a quick-read format that covers:What it is Who invented it and who uses it now When and how to apply it "An excellent toolkit for developing your business model."Dr Heinz Derenbach, CEO, Bosch Software Innovations
Digital Marketing: Strategy, Implementation and Practice
Dave Chaffey - 2012
Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.