Book picks similar to
Leveraging the Corporate Brand by James R. Gregory


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The CEO's Secret Weapon: How Great Leaders and Their Assistants Maximize Productivity and Effectiveness


Jan Jones - 2015
    That solutions-oriented individual who adds value by enhancing the executive's productivity, elevating their performance and functioning as their indispensible business partner and 'right arm.'As you read this book, you will discover the genesis of the formidable talents that are the hallmark of exeptional assistants, and understand the value they can bring to you. Throughout the book you will hear from dozens of executives and close to one hundred assistants, who gave the author a candid look into their day-to-day activities, the expectations and demands on the executive-assistant relationship, as well as their advice for how executives and assistants can work successfully and productively together. As you read about these assistants, you will begin to understand why you should not settle for anything less than a stellar assistant who knows what you need and how to give it to you, who will smooth out your life and make your workday a rewarding experience.This book provides not only the inspiration to achieve a successful business partnership, but also provides know-how and practical tools to recruit, train and work on a day-to-day basis with an exceptional assistant, showing you how to put their exemplary talents to good use. Part 1 explores the relationships between successful executives and their assistants and defines what an 'exceptional executive assistant' is. In Part 2, Jones describes the crucial characteristics that all exceptional executive assistants epitomize, and how they are critical to not only your day-to-day routine, but to your success as an executive or entrepreneur.Part 3 of this book will explore the processes, resources and skills that you will need to hire an exceptional assistant. Part 4 takes a deeper dive into the executive and assistant relationship and offers a guide to setting up a successful partnership. As with any business collaboration, it is a two-way street. In order to solidify the partnership, the executive must reciprocate. With examples throughout from successful CEOs and entrepreneurs, this book will help you create a robust, dynamic and productive partnership with your executive assistant.

Coach Wooden's Greatest Secret: The Power of a Lot of Little Things Done Well


Pat Williams - 2014
    When asked about this, he replied, "The little things matter. All I need is one little wrinkle in one sock to put a blister on one foot--and it could ruin my whole season. I started teaching about shoes and socks early in my career, and I saw that it really did cut down on blisters during the season. That little detail gave us an edge." Coach Wooden knew the long-term impact of "little things done well." Now Pat Williams takes Coach Wooden's lesson, along with stories of people whose lives have exemplified the importance of little things done well, and shows readers how the small things one does or doesn't do drastically affect one's integrity, reputation, health, career, faith, and success. People who want to do their best in life, family, work, and faith will benefit from this entertaining and inspirational book.

Hunger in Paradise: How to Save Success From Failure


Rasmus Ankersen - 2013
    But how do you defeat them? Based on Authentic firsthand case studies Rasmus Ankersen answers some of the toughest management questions of today.

Followership: How Followers Are Creating Change and Changing Leaders


Barbara Kellerman - 2008
    Barbara Kellerman argues that, over time, followers have played increasingly vital roles. For two key reasons, this trend is now accelerating. Followers are becoming more important, and leaders less. Through gripping stories about a range of people and places—from multinational corporations such as Merck, to Nazi Germany, to the American military after 9/11—Kellerman makes key distinctions among five different types of followers: Isolates, Bystanders, Participants, Activists, and Diehards. And she explains how they relate not only to their leaders but also to each other. Thanks to Followership, we can finally appreciate the ways in which those with relatively fewer sources of power, authority, and influence are consequential. Moreover, they are getting bolder and more strategic. As Kellerman makes crystal clear, to fixate on leaders at the expense of followers is to do so at our peril. The latter are every bit as important as the former, which makes this book required reading for superiors and subordinates alike.

It's Simple not Obvious


Jim Dornan - 2012
    Jim explores many of the misconceptions about AMWAY, as well as many of the benefits of building an AMWAY business.

As a Man Thinketh and From Poverty to Power


James Allen - 2011
    Loosely based in its principles around the Biblical proverb "As a man thinketh in his heart, so is he," As a Man Thinketh asserts the powerful idea that belief is central to bringing about positive events in one's life. From Poverty to Power, Allen's first book, relies on a similar philosophy but addresses themes of adversity and suffering more directly and offers his simple wisdom as a means of overcoming difficulty. Allen's writings are powerful and relevant today as they were over a century ago, and this collection brings their solace and inspiration to modern listeners.

Mental Fitness: 15 Rules to Strengthen Your Body and Mind


Ant Middleton - 2021
    THE SUNDAY TIMES BESTSELLERThe brilliant new book from the multiple Sunday Times bestselling author that will explain the principles behind maintaining a healthy mind and body.The mind and body are often talked about as separate entities, but it’s only when they work in harmony with one another that one can truly push oneself to the highest heights.In his new book, Ant Middleton lays out and explains the principles that he lives by to best keep his mindset and body as strong as they can possibly be.

The Starbucks Story


John Simmons - 2005
    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

Called to be God's Leader: Lessons from the Life of Joshua


Henry T. Blackaby - 2004
    What did God have in mind when He saw Joshua as a young slave in Egypt? How did He mold and shape Joshua to prepare him for service?Through Joshua and numerous examples from their own lives, the authors create a picture of God's ways, offering deep insight that listeners can apply to their own lives.Purpose, Obedience, Faith, Character, and Influence are among the themes that are included in the book; key truths are emphasized at the end of each chapter.

Outlearning the Wolves: Surviving and Thriving in a Learning Organization


David Hutchens - 1998
    Yet, it is fair to say that the central message of this deceptively simple tale is almost as radical today as it was when Pegasus first published it 10 years ago. As Fritz observes, it is still the rare organization that appreciates the insight that the sheep in the story discover: "Individual learning, good as it is, does not necessarily translate into organizational learning. The learning must become collective." That is why this book continues to be such an important resource for innovators determined to confront the wolves of complacency in their organizations by stimulating people s natural desire to creatively improve their results-together.

The Samsung Way: Transformational Management Strategies from the World Leader in Innovation and Design: Transformational Management Strategies from the World Leader in Innovation and Design


Jaeyong Song - 2014
    He received his Ph.D. at the Wharton School, University of Pennsylvania. Kyungmook Lee is Professor of Organizational Behavior and Human Resource Management at Seoul National University Business School where he currently serves as Senior Associate Dean for academic affairs. He received his Ph.D. at the Wharton School, University of Pennsylvania.

Relentless: 12 Rounds to Success


Eddie Hearn - 2020
    In his remarkable career, Hearn has worked alongside some of the biggest names in sports entertainment and has seen first-hand the grit and relentless determination that it takes to succeed. Structured around the key skills that Eddie Hearn values the most, this book looks at his business, life, and the drive to succeed. Covering subjects such as discipline, passion, preparation, motivation and failure, this book shows you what it takes to get the most in your life and career. In this insightful and revealing book, Eddie talks about the highs and lows of his career - from negotiating a billion dollar boxing deal to selling out Wembley for the Joshua Klitschko fight - and draws the valuable lessons that we can learn from boxing's toughest performers.

Not Without a Fight: The Autobiography


Helen Zille - 2016
    She documents her early days in the Democratic Party and the Democratic Alliance, at a time when the party was locked in a no-holds-barred factional conflict. And she chronicles the intense political battles to become mayor of Cape Town, leader of the DA and premier of the Western Cape, in the face of dirty tricks from the ANC and infighting within her own party.This is a story about political intrigue and treachery, floor-crossing and unlikely coalitions, phone tapping and intimidation, false criminal charges and judicial commissions. It documents Zille’s courageous fight against corruption and state capture and her efforts to realign politics and entrench accountability. And it describes a mother’s battle to raise children in the pressured world of South African politics.This book is as frank, honest and unflinching as Helen Zille herself, and will appeal to anyone interested in the story of South African politics over the past fifty years.

Leadership: Research Findings, Practice, and Skills


Andrew J. DuBrin - 1994
    DuBrin, a highly respected author and consultant, incorporates current research on leadership and real-world business events from academic journals and popular periodicals. Leadership profiles focus on successful men and women to whom students can easily relate, such as lower-level, small business, and not-for-profit leaders. In the Fifth Edition, skill-building activities such as leadership self-assessment quizzes, role-play exercises, and discussion questions have been retained. Key updates include new opening vignettes and end-of-chapter cases; one additional Skill-Building Exercise per chapter; and an enhanced Online Study Center (student web site) with new Knowledge Bank sections, featuring research and theory not covered in the text.

Deliberate Simplicity: How the Church Does More by Doing Less


Dave Browning - 2006
    And more is better. This is the new equation for church development, a new equation with eternal results.Rejecting the “bigger is better” model of the complex, corporate megachurch, church innovator Dave Browning embraced deliberate simplicity. The result was Christ the King Community Church, International (CTK), an expanding multisite community church that Outreach magazine named among America’s Fastest Growing Churches and America’s Most Innovative Churches. Members of the CTK network in a number of cities, countries, and continents are empowered for maximum impact by Browning’s “less is more” approach. In Deliberate Simplicity, Browning discusses the six elements of this streamlined model:• Minimality: Keep it simple• Intentionality: Keep it missional• Reality: Keep it real• Multility: Keep it cellular• Velocity: Keep it moving• Scalability: Keep it expandingAs part of the Leadership Network Innovation Series, Deliberate Simplicity is a guide for church leaders seeking new strategies for more effective ministry.