Personal Finance


Jack R. Kapoor - 1991
    Financial planning for life -- from career strategies and consumer credit to investments and taxes to retirement and estate planning -- this handbook covers everything for making those all-important decisions.

The Practice of Public Relations


Fraser P. Seitel - 1980
    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

M: Marketing


Dhruv Grewal - 2007
    This course is usually the first course taught at the undergraduate level. Marketers understand that even the best products and services will go unsold if they cannot communicate the value to the customer. Understanding this value-based approach is critical for marketing students today, and is at the forefront of this text, setting it apart. This approach is emphasized throughout the text, and demonstrated through the use of the Adding Value boxes found in each chapter. Presents a concise, impactful, and easy to read approach to Principles of Marketing. The text delivers value to both instructor and student through the engaging style and online assignment and assessment options. With monthly updates provided in a newsletter and the dynamic video program, the instructor support provided will bring marketing to life in any class setting.

Organizational Behavior: Emerging Realities for the Workplace Revolution


Steven L. McShane - 1999
    Acclaimed for its readability and presentation of current knowledge, this textbook's philosophy is that OB knowledge is for everyone, not just traditional managers. The new reality is that everyone - sales representatives, production employees, physicians - needs OB knowledge to successfully work in and around organizations. Organizational Behavior is unparalleled in its ability to engage students by bringing cutting edge OB concepts closer to reality through the 'theory-practice link' approach. McShane and Von Glinow help readers connect OB theories to emerging workplace realities through hundreds of fascinating real-life stories from across the United States and around the world. be the source of the hottest topics, such as: employee engagement, resilience, four-drive theory, blogs and wikis, psychological harassment, learning orientation, Schwartz's values model, separating socioemotional from constructive conflict, and much, much, more.

Physics for Scientists and Engineers, Volume 2


Raymond A. Serway - 1982
    Raymond Serway, Robert Beichner, and contributing author John W. Jewett present a strong problem-solving approach that is further enhanced through increased realism in worked examples. Problem-solving strategies and hints allow students to develop a systematic approach to completing homework problems. The outstanding ancillary package includes full multimedia support, online homework, and a content-rich Web site that provides extensive support for instructors and students. The CAPA (Computer-assisted Personalized Approach), WebAssign, and University of Texas homework delivery systems give instructors flexibility in assigning online homework.

Successful Project Management (with Microsoft Project CD-ROM)


Jack Gido - 2008
    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

Economics


Richard G. Lipsey - 1973
    In addition to fine-tuning and streamlining the prose and the overall presentation, the authors have comprehensively updated the text and the applications to reflect recent economic developments and topics of current interest. Students in particular will find the Study Guide, with its practice questions, exercises, and problems, to be an excellent source of study support and extra review material. It is available in both a one- and a two-volume edition.

Foundations of Finance: The Logic and Practice of Finance Management


Arthur J. Keown - 1993
    For the introductory Finance course, given during the junior year and required at all undergraduate business schools.Keown enables students to see the big picture by letting them understand the logic that drives finance rather than having them memorize formulas.

Essential Environment: The Science Behind the Stories


Jay Withgott - 2011
    Jay Withgott and new co-author Matt Laposata present the latest coverage of environmental science and introduce new FAQ sections to address common student misconceptions. Note: This is the standalone book if you want the book/access card order the ISBN below: 0321752546 / 9780321752543 Essential Environment: The Science behind the Stories Plus MasteringEnvironmentalScience with eText -- Access Card Package Package consists of: 0321752902 / 9780321752901 Essential Environment: The Science behind the Stories 0321754077 / 9780321754073 MasteringEnvironmentalScience with Pearson eText -- Valuepack Access Card -- Essential Environment: The Science behind the Stories (ME component) "

International Marketing


Philip R. Cateora - 1975
    Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Fundamentals of Corporate Finance


Richard A. Brealey - 1995
    This author team is known for their outstanding research, teaching efforts, and world-renowned finance textbooks, so it's no surprise that they provide clear exposition of difficult material without sacrificing up-to-date, technically correct treatments. The seventh edition has been fully updated to reflect recent events and is now available with Connect Finance! Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Staffing Organizations


Herbert G. Heneman III - 1994
    This work contains components of the model, which include staffing models and strategy, staffing support systems (legal compliance, planning, job analysis and rewards), core staffing systems (recruitment, selection, employment), and staffing system and retention management.

The Science of Psychology: An Appreciative View


Laura A. King - 2007
    This book is built around the idea that students must study the discipline of psychology as a whole, that the sub-disciplines are intricately connected, and that human behavior is best understood by exploring its functioning state in addition to its potential dysfunctions.

Introductory Plant Biology


Kingsley R. Stern - 1979
    Suitable for students who have little prior scientific knowledge, this book presents basic botanical principles and includes sufficient information for some shorter introductory botany courses open to both majors and nonmajors.

Microeconomics: Principles, Problems, and Policies


Campbell R. McConnell - 1989
    The 17th Edition builds upon the tradition of leadership by sticking to 3 main goals: help the beginning student master the principles essential for understanding the economizing problem, specific economic issues, and the policy alternatives; help the student understand and apply the economic perspective and reason accurately and objectively about economic matters; and promote a lasting student interest in economics and the economy.