Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    Nita Leland brings logic and intuition together to create a foundation for color selections that allow you to be more inventive, break out of old habits and experiment with new colors. Her approach eliminates time-wasting trial and error while giving you the freedom to use color in personal, meaningful and exciting ways.Features:Artwork from more than 50 contributing artists that illustrates many personal approaches to color85 -Try It- activities that will help to develop your awareness of the colors and combinations that resonate with youStep-by-step demonstrations that show how 7 different artists choose palettes and make color decisions as they paint a range of subjectsLearn to use harmonious color schemes, dynamic contrasts and compatible colors to say what you want in your art. With engaging instruction, as well as art and lessons and applicable to any medium, this book will show you how to take your work to the next level.

    For more than a decade, Belle Linda Halpern and Kathy Lubar have applied the lessons and expertise they have learned as performing artists to the work of their company, The Ariel Group. Halpern and Lubar have helped tens of thousands of executives at major companies around the country and the globe, including General Electric, Mobil Oil, Capital One, and Deloitte. In Leadership Presence, they make their time-tested strategies available to everyone, from high-profile CEOs to young professionals seeking promotion. Their practical, proven approach will enable you to develop the skills necessary to inspire confidence, command respect, build credibility, and motivate others. Halpern and Lubar teach you: * How to handle tough situations with heightened confidence and flexibility * How to build your relationships to enhance collaboration and business development * How to express yourself dramatically and motivate others* How to integrate your personal values into communication to inspire others and become a more effective leader Learning the skills of the true performance experts, readers will understand why Leadership Presence is the key to dynamic and authentic leadership.

    Long recognized as very applied and practical, Eggen and Kauchak's Educational Psychology: Windows on Classrooms, seventh edition is now even more applied and concise, giving students exactly what they need to know in the course. The author's hallmark cases remain, in both written and videotape format, to introduce real-world applications in a way that no other text can. Along with expanded applications to diversity (urban, suburban, and rural areas), technology, and a new pedagogical system that completely restructures how information is delivered in the book and will help students really understand what they should be getting out of every single chapter. The text now comes with two new DVDs of video material and an access code for the new Teacher Prep Website that will be automatically shrinkwrapped with all new copies of the text. Educational Psychology: Windows on Classrooms once again truly fulfills the promise of its title, giving students a window on the classrooms in which they will someday teach.

     In the bestselling The Lady, Her Lover, and Her Lord, Bishop T. D. Jakes examined a woman's most important relationships in life: with God, with her man, and with herself. In the smash hit He-Motions, he turned his gaze to the hearts and minds of the other sex, offering both insight and empowerment to men and the women who love them. Now, just in time for Mother's Day 2006, Bishop Jakes brings us a book that celebrates motherhood and promises to be his most intensely personal book yet. Mama Made the Difference comes straight from the heart of the Jakes family to yours. In his uplifting and powerful voice, Bishop Jakes shares personal stories about growing up in his mother's home, revealing the time-honored lessons and values she taught him. Woven into his personal vignettes are inspirational biblical stories about mothers, heartfelt advice for modern-day moms, and testimonials from other prominent African-American figures about the importance of motherhood. Driven by the Bible and stories straight from his own life and offering praise, inspiration, and instruction, T. D. Jakes has written a must-have for daughters and sons, brothers and sisters, parents and grandparents-and anyone else who has ever felt the mighty power of a mother's love.

    In this short ebook, Scott Rank distills the principles that helped him go from crippling writer’s block to writing 500-1000 words a day.In this book you will learn the following: A simple daily habit that will help you start writing your dissertationHow to make it impossible not to write everydayHow to write even if all your research isn’t finishedHow to get the most out of your advisor meetingsHow to get your friends actively help you finish, even if they aren’t academics.

    Lesson plans and lecture notes matter less than the special way teachers comprehend the subject and value human learning. Whether historians or physicists, in El Paso or St. Paul, the best teachers know their subjects inside and out--but they also know how to engage and challenge students and to provoke impassioned responses. Most of all, they believe two things fervently: that teaching matters and that students can learn.In stories both humorous and touching, Bain describes examples of ingenuity and compassion, of students' discoveries of new ideas and the depth of their own potential. What the Best College Teachers Do is a treasure trove of insight and inspiration for first-year teachers and seasoned educators.

    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.

    Often neglected in the various curricula of design schools, the new models of design research described in this book help designers to investigate people, form, and process in ways that can make their work more potent and more delightful. At the very least, Peter Lunenfeld writes in the preface, design research saves us from reinventing the wheel. At its best, a lively research methodology can reinvigorate the passion that so often fades after designers join the profession.The goal of the book is to introduce designers to the many research tools that can be used to inform design as well as to ideas about how and when to deploy them effectively. The chapter authors come from diverse institutions and enterprises, including Stanford University, MIT, Intel, Maxis, Studio Anybody, Sweden's HUMlab, and Big Blue Dot. Each has something to say about how designers make themselves better at what they do through research, and illustrates it with real world examples--case studies, anecdotes, and images. Topics of this multi-voice conversation include qualitative and quantitative methods, performance ethnography and design improvisation, trend research, cultural diversity, formal and structural research practice, tactical discussions of design research process, and case studies drawn from areas as unique as computer games, museum information systems, and movies. Interspersed throughout the book are one-page demos, snapshots of the design research experience. Design Research charts the paths from research methods to research findings to design principles to design results and demonstrates the transformation of theory into a richly satisfying and more reliably successful practice.

    Issues of race, ethnicity, class, gender, sexual orientation, and ability often complicate this question for youth, affecting their schoolwork and their relationships with teachers, administrators, and peers.Adolescents at School gives educators, administrators, community leaders, counselors, social workers, health-care professionals, and parents a glimpse into the complex "identities" adolescents negotiate as they manage the challenges of school. The book contains the perspectives of teachers, researchers, and administrators and adolescents themselves who explore what it means to be a middle or high school student in the United States today. Practical and jargon-free, the book suggests ways to foster the success of every student in our schools and classrooms.

    Service Design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book, assembled to describe and illustrate the emerging field of service design, was brought together using exactly the same co-creative and user-centred approaches you can read and learn about inside. The boundaries between products and services are blurring and it is time for a different way of thinking: this is service design thinking.A set of 23 international authors and even more online contributors from the global service design community invested their knwoledge, experience and passion together to create this book. It introduces service design thinking in a manner accessible to beginners and students, it broadens the knowledge and can act as a resource for experienced design professionals.

    (International Dyslexia Association- New York branch) Dr. Robert Frank, whose own dyslexia didnít stop him from becoming an educator, psychologist, and award-winning author, takes the reader inside the emotions and frustrations of the dyslexic child to help parents coach their child to:- Improve academic achievement- Get support from friends and family- Establish solid work and study habits- Focus on abilities and strengths- Set and meet personal goalsAbove all, Dr. Frank tells parents the simple steps they can take to help their child build self-esteem and confidence and create a life of success.

    Lindsey Bliss, who has assisted as a doula at hundreds of births and is herself a mother of seven, reveals here all the wisdom and advice that doulas share with the new mothers who hire them.The Doula's Guide to Empowering Your Birth covers the period from pregnancy through labor and birth to fourth trimester healing. The focus, however, is on preparing for birth--including topics like how to pick the right childbirth class and the right birthing method. You’ll also see how to assemble the team of professionals, family members, and friends who will support you through labor and birth, and how to approach last-minute decisions about pain medications and cesarean sections. Bliss's tone throughout is at once authoritative and confident as well as warm and encouraging. Her concern in her practice as well as in these pages is to listen to and help secure each new mom's own personal vision of a birthing experience that is safe, fulfilling, and meaningful.

    So do professors, facilitators and all changemakers. The challenge is how. Liberating Structures are novel, practical and no-nonsense methods to help you accomplish this goal with groups of any size.Prepare to be surprised by how simple and easy they are for anyone to use. This book shows you how with detailed descriptions for putting them into practice plus tips on how to get started and traps to avoid. It takes the design and facilitation methods experts use and puts them within reach of anyone in any organization or initiative, from the frontline to the C-suite.Part One: The Hidden Structure of Engagement will ground you with the conceptual framework and vocabulary of Liberating Structures. It contrasts Liberating Structures with conventional methods and shows the benefits of using them to transform the way people collaborate, learn, and discover solutions together.Part Two: Getting Started and Beyond offers guidelines for experimenting in a wide range of applications from small group interactions to system-wide initiatives: meetings, projects, problem solving, change initiatives, product launches, strategy development, etc.Part Three: Stories from the Field illustrates the endless possibilities Liberating Structures offer with stories from users around the world, in all types of organizations –– from healthcare to academic to military to global business enterprises, from judicial and legislative environments to R&D.Part Four: The Field Guide for Including, Engaging, and Unleashing Everyone describes how to use each of the 33 Liberating Structures with step-by-step explanations of what to do and what to expect.Discover today what Liberating Structures can do for you, without expensive investments, complicated training, or difficult restructuring. Liberate everyone’s contributions –– all it takes is the determination to experiment.

    Only by taking a broad view can we avoid the twin dangers of a silo mentality-in which a fix 'here' simply shifts the problem to 'there'-and organisational myopia-in which a fix 'now' gives rise to a much bigger problem to fix 'then'. Seeing the Forest for the Trees will give you all the tools and techniques you need, with many practical examples as diverse as managing a busy back office, negotiating an outsourcing deal and formulating business strategy.