This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

    "The Powell Principles " outlines the decision-making habits, success strategies, and leadership philosophies of Secretary of State Colin Powell, and provides fascinating examples of how Powell has used them to overcome numerous obstacles in his climb to the top. Filled with insights that are refreshingly honest, this concise, powerful book reveals how you can dramatically improve your leadership skills and achieve unmatched levels of professional success, while inspiring others to extraordinary performance.

    This book will have you on your way to reading all types of music for guitar and piano. How to Read Music: Beginner Fundamentals of Music and How to Read Musical Notation is written by the #1 Amazon.com Bestselling author Erich Andreas. Erich's easy-to-understand teaching style has been known to get beginners on their way to mastering music reading. Inside the Book You Will Discover: - Everything to Reading Music - Musical Notation - Physics to Sound - Music theory for Beginners - Use the "Click to Look Inside" feature to check out the first few pages Scroll up and click on the "Buy Now" button to receive your How to Read Music book today.

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    This edition explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution.

    New 2nd edition includes 70 stitches!From beginner stitch patterns such as the basic stockinette, moss stitch, and craftsman stitch, all the way up to intermediate stitches such as a variety of cables and lace mesh designs, this stitch guide is sure to inspire your next knitting project!In order to work the stitches, you will need to have a basic understanding of how to read knitting patterns, how to cast on, bind off, and work the basic knit and purl stitch.

    When restructures, mergers, bankruptcies, and layoffs hit the workplace, employees and managers naturally find the resulting situational shifts to be challenging. But the psychological transitions that accompany them are even more stressful. Organizational transitions affect people; it is always people, rather than a company, who have to embrace a new situation and carry out the corresponding change. As veteran business consultant William Bridges explains, transition is successful when employees have a purpose, a plan, and a part to play. This indispensable guide is now updated to reflect the challenges of today's ever-changing, always-on, and globally connected workplaces. Directed at managers on all rungs of the corporate ladder, this expanded edition of the classic bestseller provides practical, step-by-step strategies for minimizing disruptions and navigating uncertain times.

    From outdoor adventures (hiking, biking, sea kayaking, sailing) to the top lobster restaurants in Bar Harbor, Acadia: The Complete Guide puts the best of Acadia at your fingertips. Fascinating chapters on geology, history, ecology and wildlife bring the park to life. Over 20 detailed maps make travel planning easy.Written and photographed by Maine native James Kaiser, Acadia: The Complete Guide offers dozens of insider tips to help you make the most of your time in the park. Whatever your interests—driving the Park Loop Road, hiking to the top of Cadillac Mountain, biking the Rockefeller Carriage Roads, sailing past historic Bass Harbor Lighthouse—Acadia: The Complete Guide is the only travel guide you'll need.The Bestselling Guidebook to Acadia for over a Decade!Over 150 Color PhotographsOver 20 Detailed MapsFascinating Chapters on Geology, Ecology, Wildlife and HistoryDetailed Info on Hiking, Biking, Sea Kayaking and SailingFilled with Tips to Save You Time and Money!

    And that is never easy.The Heart of Change is your guide to helping people think and feel differently in order to meet your shared goals. According to bestselling author and renowned leadership expert John Kotter and coauthor Dan Cohen, this focus on connecting with people’s emotions is what will spark the behavior change and actions that lead to success. The Heart of Change is the engaging and essential complement to John Kotter’s international bestseller Leading Change.Building off of Kotter’s revolutionary eight-step process, this book vividly illustrates how large-scale business change can work. With real-life stories of people in organizations, the authors show how teams and individuals get motivated and activated to overcome obstacles to change—and produce spectacular results. Kotter and Cohen argue that change initiatives often fail because leaders rely too exclusively on data and analysis to get buy-in from their teams instead of creatively showing or doing something that appeals to their emotions and inspires them to spring into action. They call this the see-feel-change dynamic, and it is crucial for the success of any true organizational transformation.Refreshingly clear and eminently practical, The Heart of Change is required reading for anyone facing change and looking to build their leadership skills.Published by Harvard Business Review Press.

    Darrell is determined to help the user navigate past the confusion factor that often comes with complex and powerful professional camera equipment. The book explores the features and capabilities of the camera in a way that far surpasses the user’s manual. It guides readers through the camera features with step-by-step setting adjustments; color illustrations; and detailed how, when, and why explanations for each option. Every button, dial, switch, and menu configuration setting is explored in a user-friendly manner, with suggestions for setup according to various shooting styles. Darrell’s friendly and informative writing style allows readers to easily follow directions, while feeling as if a friend dropped in to share his knowledge. The learning experience for new D7000 users goes beyond just the camera itself and covers basic photography technique.

     In this new edition, Management, 9e has been extensively revised with a sincere commitment to help instructors teach and students learn in today's complex and globally competitive environment. The subject matter has been carefully chosen to meet AACSB accreditation guidelines while allowing extensive flexibility to fit various course designs and sizes. Along with updates of core material, Management, 9e offers a number of changes in the organization, content, and design that respond to current themes and developments in the theory and practice of management.

    Blending theory with practice, this book provides applied advice.

    It can speed up almost any dish you are preparing and create a healthy meal. Afraid of pie crust? The Food Processor Bible will have you ready to roll the perfect dough in less than 5 minutes.A culinary bible, this cookbook promises to become dog-eared and food-stained within months. The recipes feature readily available ingredients, simple enough for the beginner and sophisticated enough for the well-seasoned cook. Packed with practical tips, a Daily Food Use Guide and over 500 recipes, it is the essential cookbook to have with your food processor.

    Gilroy won the Pulitzer Prize for his play "The Subject Was Roses," and 43 years since he began work on "Lake." In the vein of Edgar Lee Masters's "Spoon River Anthology," Gilroy tells the story of a summer vacation community in Northern New Jersey over the course of 25 years, the early 1920's through the late '40's. Each chapter is the voice of another character; some are monologues, some more interior than that. The story works its way around the lake, catching a vignette/snapshot/moment from each turn of the wheel. It's a remarkable read from an 86-year-old writer, still at the top of his game.

    In straightforward language, the author Shows how to easily set clear expectations for visitors' behavior Presents guidelines for when and how to intervene when someone violates the code of conduct, including tips for approaching an unruly patron Offers instruction on keeping persistent troublemakers under control or permanently barred from the library Gives library staff tools for communicating effectively with its security professionals, including examples of basic documentation The Black Belt Librarian arms librarians with the confidence and know-how they need to maintain a comfortable, productive, and safe environment for everyone in the library.